- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 1.41 | 76.25 | 107.35 | 0.05 | 0.0 | -28.57 | 0.3 | -11.76 | -16.67 | 5.74 | 100.0 | 83.97 | 3.55 | -43.26 | -65.55 | 21.28 | -49.94 | -59.81 | 407.09 | 13.48 | -11.27 | 18 | 0.0 | 0.0 |
| 24Q3 (19) | 0.8 | -14.89 | 31.15 | 0.05 | -16.67 | -16.67 | 0.34 | 9.68 | -2.86 | 2.87 | 67.84 | 18.11 | 6.25 | -2.08 | -36.46 | 42.50 | 28.87 | -25.93 | 358.75 | 97.21 | -9.94 | 18 | 0.0 | 0.0 |
| 24Q2 (18) | 0.94 | -9.62 | 154.05 | 0.06 | 50.0 | 0.0 | 0.31 | 0.0 | -8.82 | 1.71 | 22.14 | -36.43 | 6.38 | 65.96 | -60.64 | 32.98 | 10.64 | -64.11 | 181.91 | 35.14 | -74.98 | 18 | 0.0 | 0.0 |
| 24Q1 (17) | 1.04 | 52.94 | 271.43 | 0.04 | -42.86 | -33.33 | 0.31 | -13.89 | 0.0 | 1.4 | -55.13 | 1.45 | 3.85 | -62.64 | -82.05 | 29.81 | -43.7 | -73.08 | 134.62 | -70.66 | -72.69 | 18 | 0.0 | 0.0 |
| 23Q4 (16) | 0.68 | 11.48 | 580.0 | 0.07 | 16.67 | 75.0 | 0.36 | 2.86 | 33.33 | 3.12 | 28.4 | 72.38 | 10.29 | 4.66 | -74.26 | 52.94 | -7.73 | -80.39 | 458.82 | 15.18 | -74.65 | 18 | 0.0 | 0.0 |
| 23Q3 (15) | 0.61 | 64.86 | 238.89 | 0.06 | 0.0 | 20.0 | 0.35 | 2.94 | 40.0 | 2.43 | -9.67 | 65.31 | 9.84 | -39.34 | -64.59 | 57.38 | -37.56 | -58.69 | 398.36 | -45.21 | -51.22 | 18 | 0.0 | 0.0 |
| 23Q2 (14) | 0.37 | 32.14 | -82.13 | 0.06 | 0.0 | -40.0 | 0.34 | 9.68 | 54.55 | 2.69 | 94.93 | 89.44 | 16.22 | -24.32 | 235.68 | 91.89 | -17.0 | 764.62 | 727.03 | 47.51 | 959.82 | 18 | 0.0 | 0.0 |
| 23Q1 (13) | 0.28 | 180.0 | -58.21 | 0.06 | 50.0 | -40.0 | 0.31 | 14.81 | 34.78 | 1.38 | -23.76 | -9.21 | 21.43 | -46.43 | 43.57 | 110.71 | -58.99 | 222.52 | 492.86 | -72.77 | 117.25 | 18 | 0.0 | 0.0 |
| 22Q4 (12) | 0.1 | -44.44 | 0 | 0.04 | -20.0 | 0.0 | 0.27 | 8.0 | 35.0 | 1.81 | 23.13 | 8.38 | 40.00 | 44.0 | 774.29 | 270.00 | 94.4 | 1867.14 | 1810.00 | 121.63 | 2133.31 | 18 | 0.0 | 0.0 |
| 22Q3 (11) | 0.18 | -91.3 | 0 | 0.05 | -50.0 | 0.0 | 0.25 | 13.64 | 25.0 | 1.47 | 3.52 | -5.77 | 27.78 | 475.0 | 507.14 | 138.89 | 1206.82 | 911.9 | 816.67 | 1090.49 | 907.66 | 18 | 0.0 | 0.0 |
| 22Q2 (10) | 2.07 | 208.96 | 35.29 | 0.1 | 0.0 | 42.86 | 0.22 | -4.35 | 4.76 | 1.42 | -6.58 | 14.52 | 4.83 | -67.63 | 5.59 | 10.63 | -69.04 | -22.57 | 68.60 | -69.76 | -15.36 | 18 | 0.0 | 0.0 |
| 22Q1 (9) | 0.67 | 0 | -6.94 | 0.1 | 150.0 | 233.33 | 0.23 | 15.0 | 15.0 | 1.52 | -8.98 | -8.98 | 14.93 | 226.23 | 258.21 | 34.33 | 150.11 | 23.58 | 226.87 | 179.92 | -2.19 | 18 | 0.0 | 0.0 |
| 21Q4 (8) | 0 | 0 | -100.0 | 0.04 | -20.0 | -63.64 | 0.2 | 0.0 | -44.44 | 1.67 | 7.05 | 15.17 | 4.58 | 0.0 | -18.89 | 13.73 | 0.0 | -25.65 | 81.05 | 0.0 | 8.99 | 18 | 0.0 | 20.0 |
| 21Q3 (7) | 0 | -100.0 | -100.0 | 0.05 | -28.57 | 66.67 | 0.2 | -4.76 | -4.76 | 1.56 | 25.81 | -10.86 | 4.58 | 0.0 | -98.47 | 13.73 | 0.0 | -99.35 | 81.05 | 0.0 | -99.54 | 18 | 0.0 | 20.0 |
| 21Q2 (6) | 1.53 | 112.5 | 0 | 0.07 | 133.33 | 133.33 | 0.21 | 5.0 | -8.7 | 1.24 | -25.75 | 11.71 | 4.58 | 9.8 | -46.62 | 13.73 | -50.59 | -78.16 | 81.05 | -65.06 | -73.49 | 18 | 0.0 | 20.0 |
| 21Q1 (5) | 0.72 | -63.08 | 105.71 | 0.03 | -72.73 | 0.0 | 0.2 | -44.44 | -9.09 | 1.67 | 15.17 | 56.07 | 4.17 | -26.14 | -51.39 | 27.78 | 50.46 | -55.81 | 231.94 | 211.93 | -24.13 | 18 | 20.0 | 20.0 |
| 20Q4 (4) | 1.95 | 19400.0 | 0.0 | 0.11 | 266.67 | 0.0 | 0.36 | 71.43 | 0.0 | 1.45 | -17.14 | 0.0 | 5.64 | -98.12 | 0.0 | 18.46 | -99.12 | 0.0 | 74.36 | -99.58 | 0.0 | 15 | 0.0 | 0.0 |
| 20Q3 (3) | 0.01 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.21 | -8.7 | 0.0 | 1.75 | 57.66 | 0.0 | 300.00 | 3400.0 | 0.0 | 2100.00 | 3240.91 | 0.0 | 17500.00 | 5624.3 | 0.0 | 15 | 0.0 | 0.0 |
| 20Q2 (2) | 0 | -100.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.23 | 4.55 | 0.0 | 1.11 | 3.74 | 0.0 | 8.57 | 0.0 | 0.0 | 62.86 | 0.0 | 0.0 | 305.71 | 0.0 | 0.0 | 15 | 0.0 | 0.0 |
| 20Q1 (1) | 0.35 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 8.57 | 0.0 | 0.0 | 62.86 | 0.0 | 0.0 | 305.71 | 0.0 | 0.0 | 15 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 4.19 | 114.87 | 0.21 | -16.0 | 1.27 | -6.62 | 11.72 | 21.96 | 5.01 | -60.91 | 30.31 | -56.54 | 279.71 | -43.24 | 18 | 0.0 |
| 2023 (9) | 1.95 | -35.43 | 0.25 | -10.71 | 1.36 | 41.67 | 9.61 | 54.75 | 12.82 | 38.28 | 69.74 | 119.4 | 492.82 | 139.66 | 18 | 0.0 |
| 2022 (8) | 3.02 | 33.63 | 0.28 | 47.37 | 0.96 | 20.0 | 6.21 | 0.98 | 9.27 | 10.28 | 31.79 | -10.2 | 205.63 | -24.44 | 18 | 0.0 |
| 2021 (7) | 2.26 | -1.74 | 0.19 | 0.0 | 0.8 | -20.79 | 6.15 | 14.31 | 8.41 | 1.77 | 35.40 | -19.39 | 272.12 | 16.34 | 18 | 20.0 |
| 2020 (6) | 2.3 | 206.67 | 0.19 | 11.76 | 1.01 | 8.6 | 5.38 | 28.4 | 8.26 | -63.55 | 43.91 | -64.59 | 233.91 | -58.13 | 15 | 0.0 |
| 2019 (5) | 0.75 | 188.46 | 0.17 | -34.62 | 0.93 | 4.49 | 4.19 | -5.2 | 22.67 | -77.33 | 124.00 | -63.78 | 558.67 | -67.14 | 15 | 0.0 |
| 2018 (4) | 0.26 | 8.33 | 0.26 | 23.81 | 0.89 | 14.1 | 4.42 | 23.12 | 100.00 | 14.29 | 342.31 | 5.33 | 1700.00 | 13.65 | 15 | 0.0 |
| 2017 (3) | 0.24 | 0 | 0.21 | 0 | 0.78 | 5.41 | 3.59 | 52.12 | 87.50 | 0 | 325.00 | 0 | 1495.83 | 0 | 15 | 0.0 |
| 2016 (2) | 0 | 0 | 0 | 0 | 0.74 | 117.65 | 2.36 | -20.81 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 15 | 0.0 |
| 2015 (1) | 0 | 0 | 0 | 0 | 0.34 | 1600.0 | 2.98 | 4866.67 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 15 | 200.0 |
