玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.57-41.84-34.480.040.00.00.07-36.36-50.00.040.00.07.0271.9352.6312.289.41-23.687.0271.9352.63550.00.0
24Q2 (19)0.98-2.971.030.04-20.0-20.00.110.0-8.330.040.033.334.08-17.55-20.8211.223.06-9.274.083.0631.97550.00.0
24Q1 (18)1.010.02.020.050.025.00.1157.140.00.040.033.334.950.022.5210.8957.14-1.983.960.030.69550.00.0
23Q4 (17)1.0116.09-12.170.0525.00.00.07-50.0-30.00.040.033.334.957.6713.866.93-56.93-20.33.96-13.8651.82550.00.0
23Q3 (16)0.87-10.310.00.04-20.0-20.00.1416.6727.270.0433.3333.334.60-10.8-20.016.0930.0827.274.6048.6633.33550.00.0
23Q2 (15)0.97-2.02-16.380.0525.0-37.50.129.0920.00.030.00.05.1527.58-25.2612.3711.3443.513.092.0619.59550.00.0
23Q1 (14)0.99-13.91-13.910.04-20.0-50.00.1110.0-8.330.030.00.04.04-7.07-41.9211.1127.786.483.0316.1616.16550.00.0
22Q4 (13)1.1532.18-9.450.050.0-37.50.1-9.090.00.030.050.04.35-24.35-30.988.70-31.2310.432.61-24.3565.65550.00.0
22Q3 (12)0.87-25.0-18.690.05-37.5-16.670.1110.010.00.030.0-25.05.75-16.672.4912.6446.6735.293.4533.33-7.76550.00.0
22Q2 (11)1.160.877.410.080.014.290.1-16.670.00.030.050.06.90-0.866.48.62-17.39-6.92.59-0.8639.66550.00.0
22Q1 (10)1.15-9.45-10.850.080.0-20.00.1220.00.00.0350.0-25.06.9610.43-10.2610.4332.5212.172.6165.65-15.87550.00.0
21Q4 (9)1.2718.69-32.450.0833.33-20.00.10.0-16.670.02-50.0-50.06.3012.3418.437.87-15.7523.361.57-57.87-25.98550.00.0
21Q3 (8)1.07-0.93-31.410.06-14.29-14.290.10.0-16.670.04100.00.05.61-13.4824.979.350.9321.53.74101.8745.79550.00.0
21Q2 (7)1.08-16.28-29.870.07-30.0-12.50.1-16.6742.860.02-50.0-33.336.48-16.3924.779.26-0.46103.71.85-40.28-4.94550.00.0
21Q1 (6)1.29-31.3819.440.10.066.670.120.050.00.040.00.07.7545.7439.539.3045.7425.583.1045.74-16.28550.00.0
20Q4 (5)1.8820.5149.210.142.8666.670.120.050.00.040.00.05.3218.5411.76.38-17.020.532.13-17.02-32.98550.00.0
20Q3 (4)1.561.30.00.07-12.50.00.1271.430.00.0433.330.04.49-13.620.07.6969.230.02.5631.620.0550.00.0
20Q2 (3)1.5442.590.00.0833.330.00.07-12.50.00.03-25.00.05.19-6.490.04.55-38.640.01.95-47.40.0550.00.0
20Q1 (2)1.08-14.290.00.060.00.00.080.00.00.040.00.05.5616.670.07.4116.670.03.7016.670.0550.00.0
19Q4 (1)1.260.00.00.060.00.00.080.00.00.040.00.04.760.00.06.350.00.03.170.00.0550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.84-11.520.18-33.330.442.330.1416.674.69-24.6511.4615.653.6531.86550.0
2022 (9)4.34-7.860.27-15.620.432.380.120.06.22-8.439.9111.112.768.53550.0
2021 (8)4.71-22.150.323.230.4210.530.12-14.296.7932.598.9241.972.5510.1550.0
2020 (7)6.05-6.490.31-11.430.38-15.560.1427.275.12-5.286.28-9.692.3136.11550.0
2019 (6)6.473.850.35-10.260.457.140.1183.335.41-13.596.963.171.7076.53550.0
2018 (5)6.2310.850.39-2.50.4220.00.0620.06.26-12.056.748.250.968.25550.0
2017 (4)5.62-22.70.421.210.35-22.220.050.07.1256.86.230.610.8929.36550.0
2016 (3)7.27-9.690.33-13.160.4536.360.05-28.574.54-3.846.1950.990.69-20.91550
2015 (2)8.050.370.388.570.3310.00.0775.04.728.174.109.590.8774.3500
2014 (1)8.028.970.359.380.342.860.040.04.3603.7400.50000

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