- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.57 | -41.84 | -34.48 | 0.04 | 0.0 | 0.0 | 0.07 | -36.36 | -50.0 | 0.04 | 0.0 | 0.0 | 7.02 | 71.93 | 52.63 | 12.28 | 9.41 | -23.68 | 7.02 | 71.93 | 52.63 | 55 | 0.0 | 0.0 |
24Q2 (19) | 0.98 | -2.97 | 1.03 | 0.04 | -20.0 | -20.0 | 0.11 | 0.0 | -8.33 | 0.04 | 0.0 | 33.33 | 4.08 | -17.55 | -20.82 | 11.22 | 3.06 | -9.27 | 4.08 | 3.06 | 31.97 | 55 | 0.0 | 0.0 |
24Q1 (18) | 1.01 | 0.0 | 2.02 | 0.05 | 0.0 | 25.0 | 0.11 | 57.14 | 0.0 | 0.04 | 0.0 | 33.33 | 4.95 | 0.0 | 22.52 | 10.89 | 57.14 | -1.98 | 3.96 | 0.0 | 30.69 | 55 | 0.0 | 0.0 |
23Q4 (17) | 1.01 | 16.09 | -12.17 | 0.05 | 25.0 | 0.0 | 0.07 | -50.0 | -30.0 | 0.04 | 0.0 | 33.33 | 4.95 | 7.67 | 13.86 | 6.93 | -56.93 | -20.3 | 3.96 | -13.86 | 51.82 | 55 | 0.0 | 0.0 |
23Q3 (16) | 0.87 | -10.31 | 0.0 | 0.04 | -20.0 | -20.0 | 0.14 | 16.67 | 27.27 | 0.04 | 33.33 | 33.33 | 4.60 | -10.8 | -20.0 | 16.09 | 30.08 | 27.27 | 4.60 | 48.66 | 33.33 | 55 | 0.0 | 0.0 |
23Q2 (15) | 0.97 | -2.02 | -16.38 | 0.05 | 25.0 | -37.5 | 0.12 | 9.09 | 20.0 | 0.03 | 0.0 | 0.0 | 5.15 | 27.58 | -25.26 | 12.37 | 11.34 | 43.51 | 3.09 | 2.06 | 19.59 | 55 | 0.0 | 0.0 |
23Q1 (14) | 0.99 | -13.91 | -13.91 | 0.04 | -20.0 | -50.0 | 0.11 | 10.0 | -8.33 | 0.03 | 0.0 | 0.0 | 4.04 | -7.07 | -41.92 | 11.11 | 27.78 | 6.48 | 3.03 | 16.16 | 16.16 | 55 | 0.0 | 0.0 |
22Q4 (13) | 1.15 | 32.18 | -9.45 | 0.05 | 0.0 | -37.5 | 0.1 | -9.09 | 0.0 | 0.03 | 0.0 | 50.0 | 4.35 | -24.35 | -30.98 | 8.70 | -31.23 | 10.43 | 2.61 | -24.35 | 65.65 | 55 | 0.0 | 0.0 |
22Q3 (12) | 0.87 | -25.0 | -18.69 | 0.05 | -37.5 | -16.67 | 0.11 | 10.0 | 10.0 | 0.03 | 0.0 | -25.0 | 5.75 | -16.67 | 2.49 | 12.64 | 46.67 | 35.29 | 3.45 | 33.33 | -7.76 | 55 | 0.0 | 0.0 |
22Q2 (11) | 1.16 | 0.87 | 7.41 | 0.08 | 0.0 | 14.29 | 0.1 | -16.67 | 0.0 | 0.03 | 0.0 | 50.0 | 6.90 | -0.86 | 6.4 | 8.62 | -17.39 | -6.9 | 2.59 | -0.86 | 39.66 | 55 | 0.0 | 0.0 |
22Q1 (10) | 1.15 | -9.45 | -10.85 | 0.08 | 0.0 | -20.0 | 0.12 | 20.0 | 0.0 | 0.03 | 50.0 | -25.0 | 6.96 | 10.43 | -10.26 | 10.43 | 32.52 | 12.17 | 2.61 | 65.65 | -15.87 | 55 | 0.0 | 0.0 |
21Q4 (9) | 1.27 | 18.69 | -32.45 | 0.08 | 33.33 | -20.0 | 0.1 | 0.0 | -16.67 | 0.02 | -50.0 | -50.0 | 6.30 | 12.34 | 18.43 | 7.87 | -15.75 | 23.36 | 1.57 | -57.87 | -25.98 | 55 | 0.0 | 0.0 |
21Q3 (8) | 1.07 | -0.93 | -31.41 | 0.06 | -14.29 | -14.29 | 0.1 | 0.0 | -16.67 | 0.04 | 100.0 | 0.0 | 5.61 | -13.48 | 24.97 | 9.35 | 0.93 | 21.5 | 3.74 | 101.87 | 45.79 | 55 | 0.0 | 0.0 |
21Q2 (7) | 1.08 | -16.28 | -29.87 | 0.07 | -30.0 | -12.5 | 0.1 | -16.67 | 42.86 | 0.02 | -50.0 | -33.33 | 6.48 | -16.39 | 24.77 | 9.26 | -0.46 | 103.7 | 1.85 | -40.28 | -4.94 | 55 | 0.0 | 0.0 |
21Q1 (6) | 1.29 | -31.38 | 19.44 | 0.1 | 0.0 | 66.67 | 0.12 | 0.0 | 50.0 | 0.04 | 0.0 | 0.0 | 7.75 | 45.74 | 39.53 | 9.30 | 45.74 | 25.58 | 3.10 | 45.74 | -16.28 | 55 | 0.0 | 0.0 |
20Q4 (5) | 1.88 | 20.51 | 49.21 | 0.1 | 42.86 | 66.67 | 0.12 | 0.0 | 50.0 | 0.04 | 0.0 | 0.0 | 5.32 | 18.54 | 11.7 | 6.38 | -17.02 | 0.53 | 2.13 | -17.02 | -32.98 | 55 | 0.0 | 0.0 |
20Q3 (4) | 1.56 | 1.3 | 0.0 | 0.07 | -12.5 | 0.0 | 0.12 | 71.43 | 0.0 | 0.04 | 33.33 | 0.0 | 4.49 | -13.62 | 0.0 | 7.69 | 69.23 | 0.0 | 2.56 | 31.62 | 0.0 | 55 | 0.0 | 0.0 |
20Q2 (3) | 1.54 | 42.59 | 0.0 | 0.08 | 33.33 | 0.0 | 0.07 | -12.5 | 0.0 | 0.03 | -25.0 | 0.0 | 5.19 | -6.49 | 0.0 | 4.55 | -38.64 | 0.0 | 1.95 | -47.4 | 0.0 | 55 | 0.0 | 0.0 |
20Q1 (2) | 1.08 | -14.29 | 0.0 | 0.06 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.56 | 16.67 | 0.0 | 7.41 | 16.67 | 0.0 | 3.70 | 16.67 | 0.0 | 55 | 0.0 | 0.0 |
19Q4 (1) | 1.26 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.76 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 55 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.84 | -11.52 | 0.18 | -33.33 | 0.44 | 2.33 | 0.14 | 16.67 | 4.69 | -24.65 | 11.46 | 15.65 | 3.65 | 31.86 | 55 | 0.0 |
2022 (9) | 4.34 | -7.86 | 0.27 | -15.62 | 0.43 | 2.38 | 0.12 | 0.0 | 6.22 | -8.43 | 9.91 | 11.11 | 2.76 | 8.53 | 55 | 0.0 |
2021 (8) | 4.71 | -22.15 | 0.32 | 3.23 | 0.42 | 10.53 | 0.12 | -14.29 | 6.79 | 32.59 | 8.92 | 41.97 | 2.55 | 10.1 | 55 | 0.0 |
2020 (7) | 6.05 | -6.49 | 0.31 | -11.43 | 0.38 | -15.56 | 0.14 | 27.27 | 5.12 | -5.28 | 6.28 | -9.69 | 2.31 | 36.11 | 55 | 0.0 |
2019 (6) | 6.47 | 3.85 | 0.35 | -10.26 | 0.45 | 7.14 | 0.11 | 83.33 | 5.41 | -13.59 | 6.96 | 3.17 | 1.70 | 76.53 | 55 | 0.0 |
2018 (5) | 6.23 | 10.85 | 0.39 | -2.5 | 0.42 | 20.0 | 0.06 | 20.0 | 6.26 | -12.05 | 6.74 | 8.25 | 0.96 | 8.25 | 55 | 0.0 |
2017 (4) | 5.62 | -22.7 | 0.4 | 21.21 | 0.35 | -22.22 | 0.05 | 0.0 | 7.12 | 56.8 | 6.23 | 0.61 | 0.89 | 29.36 | 55 | 0.0 |
2016 (3) | 7.27 | -9.69 | 0.33 | -13.16 | 0.45 | 36.36 | 0.05 | -28.57 | 4.54 | -3.84 | 6.19 | 50.99 | 0.69 | -20.91 | 55 | 0 |
2015 (2) | 8.05 | 0.37 | 0.38 | 8.57 | 0.33 | 10.0 | 0.07 | 75.0 | 4.72 | 8.17 | 4.10 | 9.59 | 0.87 | 74.35 | 0 | 0 |
2014 (1) | 8.02 | 8.97 | 0.35 | 9.38 | 0.3 | 42.86 | 0.04 | 0.0 | 4.36 | 0 | 3.74 | 0 | 0.50 | 0 | 0 | 0 |