玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)63.15-12.06-17.698.72-17.03-43.895.9-2.166.8800013.81-5.65-31.839.3411.2629.850.000028940.00.0
24Q3 (19)71.81-6.55-4.2910.51-30.9-28.66.034.519.8400014.64-26.06-25.48.4011.8314.760.000028940.05.54
24Q2 (18)76.84-1.2811.0415.21-4.344.045.775.486.6500019.79-3.09-6.317.516.86-3.950.000028940.05.54
24Q1 (17)77.841.4618.5715.92.328.95.47-0.9115.400020.430.84-8.157.03-2.33-2.670.000028940.05.54
23Q4 (16)76.722.2523.2315.545.57-0.895.520.5519.2200020.263.25-19.577.19-1.67-3.250.000028945.545.54
23Q3 (15)75.038.4226.8714.720.68-6.665.491.4824.2100019.62-7.14-26.437.32-6.41-2.10.000027420.020.0
23Q2 (14)69.25.4126.6714.620.14-7.645.4114.1419.4300021.13-5.0-27.097.828.28-5.720.000027420.020.0
23Q1 (13)65.655.4426.6214.6-6.89-6.774.742.3828.800022.24-11.7-26.377.22-2.911.730.000027420.020.0
22Q4 (12)62.265.2822.2715.68-0.5712.894.634.750.8700025.18-5.55-7.677.44-0.5-17.50.0000274220.020.0
22Q3 (11)59.148.2631.2215.77-0.3823.24.42-2.4314.5100026.67-7.98-6.117.47-9.87-12.730.000022850.08.91
22Q2 (10)54.635.3628.8415.831.0926.244.5323.186.4200028.98-4.06-2.028.2916.8344.690.000022850.08.91
22Q1 (9)51.851.8325.8515.6612.7435.353.68-19.8311.8500030.2010.727.557.10-21.26-11.120.000022850.08.91
21Q4 (8)50.9212.9828.7213.898.5242.754.5918.9141.2300027.28-3.9510.919.015.259.720.000022858.918.91
21Q3 (7)45.076.319.812.82.0740.353.8658.8513.8600028.40-3.9717.158.5649.44-4.960.000020980.042.62
21Q2 (6)42.42.9122.3312.548.3837.82.43-26.14-19.000029.585.3212.655.73-28.23-33.790.000020980.042.62
21Q1 (5)41.24.1518.3611.5718.9128.993.291.231.2300028.0814.188.987.99-2.8-14.470.000020980.053.47
20Q4 (4)39.565.160.09.736.690.03.25-4.130.0000.024.601.460.08.22-8.830.00.0000.0209842.620.0
20Q3 (3)37.628.540.09.120.220.03.3913.00.0000.024.24-7.670.09.014.110.00.0000.014710.00.0
20Q2 (2)34.66-0.430.09.11.450.03.0-7.690.0000.026.261.890.08.66-7.290.00.0000.014717.610.0
20Q1 (1)34.810.00.08.970.00.03.250.00.000.00.025.770.00.09.340.00.00.000.00.013670.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)289.641.0650.33-15.3723.189.60017.38-16.268.008.450.00028940.0
2023 (9)286.625.7759.47-5.5121.1522.470020.75-24.887.38-2.630.00028945.54
2022 (8)227.8726.8962.9423.917.2721.880027.62-2.367.58-3.950.000274220.0
2021 (7)179.5822.4550.842.2614.179.760028.2916.187.89-10.360.00022858.91
2020 (6)146.666.8835.715.1212.918.490024.35-1.648.801.50.000209842.62
2019 (5)137.2223.8133.9721.5811.922.30024.76-1.88.67-1.220.00014717.61
2018 (4)110.8311.6627.9413.539.73-42.360025.211.688.78-48.380.0001367157.92
2017 (3)99.26-19.4724.61-8.3416.8825.970024.7913.8217.0156.430.0005300.0
2016 (2)123.26-2.0326.850.0713.4-7.520021.782.1510.87-5.60.0005300
2015 (1)125.822.8426.837.5814.499.280021.32011.5200.00000

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