- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.21 | 10.53 | -12.5 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 14.29 | 0.08 | 33.33 | 33.33 | 9.52 | -9.52 | 14.29 | 38.10 | -9.52 | 30.61 | 38.10 | 20.63 | 52.38 | 0 | 0 | 0 |
24Q1 (19) | 0.19 | 18.75 | -17.39 | 0.02 | 0.0 | 100.0 | 0.08 | -11.11 | 14.29 | 0.06 | 0.0 | 20.0 | 10.53 | -15.79 | 142.11 | 42.11 | -25.15 | 38.35 | 31.58 | -15.79 | 45.26 | 0 | 0 | 0 |
23Q4 (18) | 0.16 | 77.78 | -65.22 | 0.02 | 0.0 | 0.0 | 0.09 | 28.57 | 12.5 | 0.06 | 0.0 | 50.0 | 12.50 | -43.75 | 187.5 | 56.25 | -27.68 | 223.44 | 37.50 | -43.75 | 331.25 | 0 | 0 | 0 |
23Q3 (17) | 0.09 | -62.5 | -78.05 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.06 | 0.0 | -14.29 | 22.22 | 166.67 | 355.56 | 77.78 | 166.67 | 355.56 | 66.67 | 166.67 | 290.48 | 0 | 0 | 0 |
23Q2 (16) | 0.24 | 4.35 | 0.0 | 0.02 | 100.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.06 | 20.0 | -33.33 | 8.33 | 91.67 | 0.0 | 29.17 | -4.17 | 0.0 | 25.00 | 15.0 | -33.33 | 0 | 0 | 0 |
23Q1 (15) | 0.23 | -50.0 | 43.75 | 0.01 | -50.0 | 0.0 | 0.07 | -12.5 | 40.0 | 0.05 | 25.0 | -58.33 | 4.35 | 0.0 | -30.43 | 30.43 | 75.0 | -2.61 | 21.74 | 150.0 | -71.01 | 0 | 0 | 0 |
22Q4 (14) | 0.46 | 12.2 | 557.14 | 0.02 | 0.0 | 100.0 | 0.08 | 14.29 | 33.33 | 0.04 | -42.86 | -71.43 | 4.35 | -10.87 | -69.57 | 17.39 | 1.86 | -79.71 | 8.70 | -49.07 | -95.65 | 0 | 0 | 0 |
22Q3 (13) | 0.41 | 70.83 | 105.0 | 0.02 | 0.0 | 0 | 0.07 | 0.0 | 16.67 | 0.07 | -22.22 | -53.33 | 4.88 | -41.46 | 0 | 17.07 | -41.46 | -43.09 | 17.07 | -54.47 | -77.24 | 0 | 0 | 0 |
22Q2 (12) | 0.24 | 50.0 | 118.18 | 0.02 | 100.0 | 0 | 0.07 | 40.0 | 40.0 | 0.09 | -25.0 | -57.14 | 8.33 | 33.33 | 0 | 29.17 | -6.67 | -35.83 | 37.50 | -50.0 | -80.36 | 0 | 0 | 0 |
22Q1 (11) | 0.16 | 128.57 | 300.0 | 0.01 | 0.0 | 0 | 0.05 | -16.67 | 0.0 | 0.12 | -14.29 | -25.0 | 6.25 | -56.25 | 0 | 31.25 | -63.54 | -75.0 | 75.00 | -62.5 | -81.25 | 0 | 0 | 0 |
21Q4 (10) | 0.07 | -65.0 | -46.15 | 0.01 | 0 | 0 | 0.06 | 0.0 | 50.0 | 0.14 | -6.67 | -12.5 | 14.29 | 0 | 0 | 85.71 | 185.71 | 178.57 | 200.00 | 166.67 | 62.5 | 0 | 0 | 0 |
21Q3 (9) | 0.2 | 81.82 | 566.67 | 0 | 0 | 0 | 0.06 | 20.0 | 20.0 | 0.15 | -28.57 | 7.14 | 0.00 | 0 | 0 | 30.00 | -34.0 | -82.0 | 75.00 | -60.71 | -83.93 | 0 | 0 | 0 |
21Q2 (8) | 0.11 | 175.0 | 1000.0 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0.21 | 31.25 | 31.25 | 0.00 | 0 | 0 | 45.45 | -63.64 | -90.91 | 190.91 | -52.27 | -88.07 | 0 | 0 | 0 |
21Q1 (7) | 0.04 | -69.23 | 300.0 | 0 | 0 | -100.0 | 0.05 | 25.0 | 0.0 | 0.16 | 0.0 | 23.08 | 0.00 | 0 | -100.0 | 125.00 | 306.25 | -75.0 | 400.00 | 225.0 | -69.23 | 0 | 0 | 0 |
20Q4 (6) | 0.13 | 333.33 | 85.71 | 0 | 0 | 0 | 0.04 | -20.0 | -20.0 | 0.16 | 14.29 | -15.79 | 0.00 | 0 | 0 | 30.77 | -81.54 | -56.92 | 123.08 | -73.63 | -54.66 | 0 | 0 | 0 |
20Q3 (5) | 0.03 | 200.0 | -50.0 | 0 | 0 | 0 | 0.05 | 0.0 | -16.67 | 0.14 | -12.5 | -6.67 | 0.00 | 0 | 0 | 166.67 | -66.67 | 66.67 | 466.67 | -70.83 | 86.67 | 0 | 0 | 0 |
20Q2 (4) | 0.01 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.16 | 23.08 | 0.0 | 0.00 | -100.0 | 0.0 | 500.00 | 0.0 | 0.0 | 1600.00 | 23.08 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 0.01 | -85.71 | 0.0 | 0.01 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.13 | -31.58 | 0.0 | 100.00 | 0 | 0.0 | 500.00 | 600.0 | 0.0 | 1300.00 | 378.95 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 0.07 | 16.67 | 0.0 | 0 | 0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.19 | 26.67 | 0.0 | 0.00 | 0 | 0.0 | 71.43 | -28.57 | 0.0 | 271.43 | 8.57 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 0.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 100.00 | 0.0 | 0.0 | 250.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.73 | -42.52 | 0.07 | 16.67 | 0.32 | 18.52 | 0.23 | -28.12 | 9.59 | 102.97 | 43.84 | 106.19 | 31.51 | 25.04 | 0 | 0 |
2022 (9) | 1.27 | 202.38 | 0.06 | 200.0 | 0.27 | 22.73 | 0.32 | -50.77 | 4.72 | -0.79 | 21.26 | -59.41 | 25.20 | -83.72 | 0 | 0 |
2021 (8) | 0.42 | 133.33 | 0.02 | 100.0 | 0.22 | 10.0 | 0.65 | 10.17 | 4.76 | -14.29 | 52.38 | -52.86 | 154.76 | -52.78 | 0 | 0 |
2020 (7) | 0.18 | 5.88 | 0.01 | 0.0 | 0.2 | -16.67 | 0.59 | -6.35 | 5.56 | -5.56 | 111.11 | -21.3 | 327.78 | -11.55 | 0 | 0 |
2019 (6) | 0.17 | 1600.0 | 0.01 | 0 | 0.24 | 14.29 | 0.63 | 34.04 | 5.88 | 0 | 141.18 | -93.28 | 370.59 | -92.12 | 0 | 0 |
2018 (5) | 0.01 | -50.0 | 0 | 0 | 0.21 | 75.0 | 0.47 | 14.63 | 0.00 | 0 | 2100.00 | 250.0 | 4700.00 | 129.27 | 0 | 0 |
2017 (4) | 0.02 | 0.0 | 0 | 0 | 0.12 | 50.0 | 0.41 | 41.38 | 0.00 | 0 | 600.00 | 50.0 | 2050.00 | 41.38 | 0 | 0 |
2016 (3) | 0.02 | 100.0 | 0 | 0 | 0.08 | -27.27 | 0.29 | -27.5 | 0.00 | 0 | 400.00 | -63.64 | 1450.00 | -63.75 | 0 | 0 |
2015 (2) | 0.01 | 0 | 0 | 0 | 0.11 | 266.67 | 0.4 | 60.0 | 0.00 | 0 | 1100.00 | 0 | 4000.00 | 0 | 0 | 0 |
2014 (1) | 0 | 0 | 0 | 0 | 0.03 | 0 | 0.25 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |