玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.2110.53-12.50.020.00.00.080.014.290.0833.3333.339.52-9.5214.2938.10-9.5230.6138.1020.6352.38000
24Q1 (19)0.1918.75-17.390.020.0100.00.08-11.1114.290.060.020.010.53-15.79142.1142.11-25.1538.3531.58-15.7945.26000
23Q4 (18)0.1677.78-65.220.020.00.00.0928.5712.50.060.050.012.50-43.75187.556.25-27.68223.4437.50-43.75331.25000
23Q3 (17)0.09-62.5-78.050.020.00.00.070.00.00.060.0-14.2922.22166.67355.5677.78166.67355.5666.67166.67290.48000
23Q2 (16)0.244.350.00.02100.00.00.070.00.00.0620.0-33.338.3391.670.029.17-4.170.025.0015.0-33.33000
23Q1 (15)0.23-50.043.750.01-50.00.00.07-12.540.00.0525.0-58.334.350.0-30.4330.4375.0-2.6121.74150.0-71.01000
22Q4 (14)0.4612.2557.140.020.0100.00.0814.2933.330.04-42.86-71.434.35-10.87-69.5717.391.86-79.718.70-49.07-95.65000
22Q3 (13)0.4170.83105.00.020.000.070.016.670.07-22.22-53.334.88-41.46017.07-41.46-43.0917.07-54.47-77.24000
22Q2 (12)0.2450.0118.180.02100.000.0740.040.00.09-25.0-57.148.3333.33029.17-6.67-35.8337.50-50.0-80.36000
22Q1 (11)0.16128.57300.00.010.000.05-16.670.00.12-14.29-25.06.25-56.25031.25-63.54-75.075.00-62.5-81.25000
21Q4 (10)0.07-65.0-46.150.01000.060.050.00.14-6.67-12.514.290085.71185.71178.57200.00166.6762.5000
21Q3 (9)0.281.82566.670000.0620.020.00.15-28.577.140.000030.00-34.0-82.075.00-60.71-83.93000
21Q2 (8)0.11175.01000.00000.050.00.00.2131.2531.250.000045.45-63.64-90.91190.91-52.27-88.07000
21Q1 (7)0.04-69.23300.000-100.00.0525.00.00.160.023.080.000-100.0125.00306.25-75.0400.00225.0-69.23000
20Q4 (6)0.13333.3385.710000.04-20.0-20.00.1614.29-15.790.000030.77-81.54-56.92123.08-73.63-54.66000
20Q3 (5)0.03200.0-50.00000.050.0-16.670.14-12.5-6.670.0000166.67-66.6766.67466.67-70.8386.67000
20Q2 (4)0.010.00.00-100.00.00.050.00.00.1623.080.00.00-100.00.0500.000.00.01600.0023.080.0000.0
20Q1 (3)0.01-85.710.00.0100.00.050.00.00.13-31.580.0100.0000.0500.00600.00.01300.00378.950.0000.0
19Q4 (2)0.0716.670.0000.00.05-16.670.00.1926.670.00.0000.071.43-28.570.0271.438.570.0000.0
19Q3 (1)0.060.00.000.00.00.060.00.00.150.00.00.000.00.0100.000.00.0250.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.73-42.520.0716.670.3218.520.23-28.129.59102.9743.84106.1931.5125.0400
2022 (9)1.27202.380.06200.00.2722.730.32-50.774.72-0.7921.26-59.4125.20-83.7200
2021 (8)0.42133.330.02100.00.2210.00.6510.174.76-14.2952.38-52.86154.76-52.7800
2020 (7)0.185.880.010.00.2-16.670.59-6.355.56-5.56111.11-21.3327.78-11.5500
2019 (6)0.171600.00.0100.2414.290.6334.045.880141.18-93.28370.59-92.1200
2018 (5)0.01-50.0000.2175.00.4714.630.0002100.00250.04700.00129.2700
2017 (4)0.020.0000.1250.00.4141.380.000600.0050.02050.0041.3800
2016 (3)0.02100.0000.08-27.270.29-27.50.000400.00-63.641450.00-63.7500
2015 (2)0.010000.11266.670.460.00.0001100.0004000.00000
2014 (1)00000.0300.2500.0000.0000.00000

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