- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.82 | 46.43 | -26.79 | 0.09 | 28.57 | -10.0 | 0.14 | -12.5 | 27.27 | 0.09 | 0.0 | 28.57 | 10.98 | -12.2 | 22.93 | 17.07 | -40.24 | 73.84 | 10.98 | -31.71 | 75.61 | 217 | 0.0 | 0.0 |
| 24Q2 (19) | 0.56 | -3.45 | -53.72 | 0.07 | 0.0 | 16.67 | 0.16 | 45.45 | 45.45 | 0.09 | 28.57 | 28.57 | 12.50 | 3.57 | 152.08 | 28.57 | 50.65 | 214.29 | 16.07 | 33.16 | 177.81 | 217 | 0.0 | 0.0 |
| 24Q1 (18) | 0.58 | -34.83 | -33.33 | 0.07 | -36.36 | 16.67 | 0.11 | -15.38 | -15.38 | 0.07 | 0.0 | 0.0 | 12.07 | -2.35 | 75.0 | 18.97 | 29.84 | 26.92 | 12.07 | 53.45 | 50.0 | 217 | 0.0 | 0.0 |
| 23Q4 (17) | 0.89 | -20.54 | -21.24 | 0.11 | 10.0 | 0.0 | 0.13 | 18.18 | 8.33 | 0.07 | 0.0 | -22.22 | 12.36 | 38.43 | 26.97 | 14.61 | 48.72 | 37.55 | 7.87 | 25.84 | -1.25 | 217 | 0.0 | 0.0 |
| 23Q3 (16) | 1.12 | -7.44 | -15.79 | 0.1 | 66.67 | 25.0 | 0.11 | 0.0 | -15.38 | 0.07 | 0.0 | -12.5 | 8.93 | 80.06 | 48.44 | 9.82 | 8.04 | 0.48 | 6.25 | 8.04 | 3.91 | 217 | 0.0 | 16.67 |
| 23Q2 (15) | 1.21 | 39.08 | -28.82 | 0.06 | 0.0 | -33.33 | 0.11 | -15.38 | -15.38 | 0.07 | 0.0 | -12.5 | 4.96 | -28.1 | -6.34 | 9.09 | -39.16 | 18.88 | 5.79 | -28.1 | 22.93 | 217 | 0.0 | 16.67 |
| 23Q1 (14) | 0.87 | -23.01 | -38.73 | 0.06 | -45.45 | -14.29 | 0.13 | 8.33 | -7.14 | 0.07 | -22.22 | 16.67 | 6.90 | -29.15 | 39.9 | 14.94 | 40.71 | 51.56 | 8.05 | 1.02 | 90.42 | 217 | 0.0 | 16.67 |
| 22Q4 (13) | 1.13 | -15.04 | -66.47 | 0.11 | 37.5 | -8.33 | 0.12 | -7.69 | -36.84 | 0.09 | 12.5 | 12.5 | 9.73 | 61.84 | 173.38 | 10.62 | 8.65 | 88.36 | 7.96 | 32.41 | 235.51 | 217 | 16.67 | 16.67 |
| 22Q3 (12) | 1.33 | -21.76 | -59.82 | 0.08 | -11.11 | -20.0 | 0.13 | 0.0 | 8.33 | 0.08 | 0.0 | 100.0 | 6.02 | 13.62 | 99.1 | 9.77 | 27.82 | 169.61 | 6.02 | 27.82 | 397.74 | 186 | 0.0 | -7.46 |
| 22Q2 (11) | 1.7 | 19.72 | -43.71 | 0.09 | 28.57 | 0.0 | 0.13 | -7.14 | 8.33 | 0.08 | 33.33 | 60.0 | 5.29 | 7.39 | 77.65 | 7.65 | -22.44 | 92.45 | 4.71 | 11.37 | 184.24 | 186 | 0.0 | -7.46 |
| 22Q1 (10) | 1.42 | -57.86 | -24.06 | 0.07 | -41.67 | -22.22 | 0.14 | -26.32 | 40.0 | 0.06 | -25.0 | 20.0 | 4.93 | 38.44 | 2.43 | 9.86 | 74.87 | 84.37 | 4.23 | 77.99 | 58.03 | 186 | 0.0 | -7.46 |
| 21Q4 (9) | 3.37 | 1.81 | 153.38 | 0.12 | 20.0 | 50.0 | 0.19 | 58.33 | 72.73 | 0.08 | 100.0 | 100.0 | 3.56 | 17.86 | -40.8 | 5.64 | 55.51 | -31.83 | 2.37 | 96.44 | -21.07 | 186 | -7.46 | -7.46 |
| 21Q3 (8) | 3.31 | 9.6 | 126.71 | 0.1 | 11.11 | 42.86 | 0.12 | 0.0 | 9.09 | 0.04 | -20.0 | 0.0 | 3.02 | 1.38 | -36.99 | 3.63 | -8.76 | -51.88 | 1.21 | -27.01 | -55.89 | 201 | 0.0 | 28.03 |
| 21Q2 (7) | 3.02 | 61.5 | 86.42 | 0.09 | 0.0 | -10.0 | 0.12 | 20.0 | 0.0 | 0.05 | 0.0 | 66.67 | 2.98 | -38.08 | -51.72 | 3.97 | -25.7 | -46.36 | 1.66 | -38.08 | -10.6 | 201 | 0.0 | 28.03 |
| 21Q1 (6) | 1.87 | 40.6 | 103.26 | 0.09 | 12.5 | 80.0 | 0.1 | -9.09 | 0.0 | 0.05 | 25.0 | 25.0 | 4.81 | -19.99 | -11.44 | 5.35 | -35.34 | -50.8 | 2.67 | -11.1 | -38.5 | 201 | 0.0 | 22.56 |
| 20Q4 (5) | 1.33 | -8.9 | 155.77 | 0.08 | 14.29 | 60.0 | 0.11 | 0.0 | 10.0 | 0.04 | 0.0 | 33.33 | 6.02 | 25.46 | -37.44 | 8.27 | 9.77 | -56.99 | 3.01 | 9.77 | -47.87 | 201 | 28.03 | 22.56 |
| 20Q3 (4) | 1.46 | -9.88 | 0.0 | 0.07 | -30.0 | 0.0 | 0.11 | -8.33 | 0.0 | 0.04 | 33.33 | 0.0 | 4.79 | -22.33 | 0.0 | 7.53 | 1.71 | 0.0 | 2.74 | 47.95 | 0.0 | 157 | 0.0 | 0.0 |
| 20Q2 (3) | 1.62 | 76.09 | 0.0 | 0.1 | 100.0 | 0.0 | 0.12 | 20.0 | 0.0 | 0.03 | -25.0 | 0.0 | 6.17 | 13.58 | 0.0 | 7.41 | -31.85 | 0.0 | 1.85 | -57.41 | 0.0 | 157 | -4.27 | 0.0 |
| 20Q1 (2) | 0.92 | 76.92 | 0.0 | 0.05 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 5.43 | -43.48 | 0.0 | 10.87 | -43.48 | 0.0 | 4.35 | -24.64 | 0.0 | 164 | 0.0 | 0.0 |
| 19Q4 (1) | 0.52 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 9.62 | 0.0 | 0.0 | 19.23 | 0.0 | 0.0 | 5.77 | 0.0 | 0.0 | 164 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.09 | -26.83 | 0.33 | -5.71 | 0.48 | -7.69 | 0.3 | -3.23 | 8.07 | 28.86 | 11.74 | 26.16 | 7.33 | 32.27 | 217 | 0.0 |
| 2022 (9) | 5.59 | -51.69 | 0.35 | -12.5 | 0.52 | -3.7 | 0.31 | 40.91 | 6.26 | 81.1 | 9.30 | 99.31 | 5.55 | 191.65 | 217 | 16.67 |
| 2021 (8) | 11.57 | 117.48 | 0.4 | 33.33 | 0.54 | 25.58 | 0.22 | 46.67 | 3.46 | -38.69 | 4.67 | -42.26 | 1.90 | -32.56 | 186 | -7.46 |
| 2020 (7) | 5.32 | 56.47 | 0.3 | -14.29 | 0.43 | 7.5 | 0.15 | 25.0 | 5.64 | -45.22 | 8.08 | -31.3 | 2.82 | -20.11 | 201 | 28.03 |
| 2019 (6) | 3.4 | -72.09 | 0.35 | -5.41 | 0.4 | -18.37 | 0.12 | 33.33 | 10.29 | 238.87 | 11.76 | 192.44 | 3.53 | 377.65 | 157 | -4.27 |
| 2018 (5) | 12.18 | 81.79 | 0.37 | 94.74 | 0.49 | 16.67 | 0.09 | 50.0 | 3.04 | 7.12 | 4.02 | -35.82 | 0.74 | -17.49 | 164 | 9.33 |
| 2017 (4) | 6.7 | 119.67 | 0.19 | 35.71 | 0.42 | 16.67 | 0.06 | 50.0 | 2.84 | -38.22 | 6.27 | -46.89 | 0.90 | -31.72 | 150 | 0 |
| 2016 (3) | 3.05 | 57.22 | 0.14 | 7.69 | 0.36 | 24.14 | 0.04 | 33.33 | 4.59 | -31.5 | 11.80 | -21.04 | 1.31 | -15.19 | 0 | 0 |
| 2015 (2) | 1.94 | -32.17 | 0.13 | -7.14 | 0.29 | 107.14 | 0.03 | 200.0 | 6.70 | 36.89 | 14.95 | 205.38 | 1.55 | 342.27 | 0 | 0 |
| 2014 (1) | 2.86 | 204.26 | 0.14 | 0 | 0.14 | 0 | 0.01 | 0 | 4.90 | 0 | 4.90 | 0 | 0.35 | 0 | 0 | 0 |
