- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.69 | -25.0 | 15.0 | 0.05 | 25.0 | 0.0 | 0.1 | 11.11 | 25.0 | 0 | 0 | 0 | 7.25 | 66.67 | -13.04 | 14.49 | 48.15 | 8.7 | 0.00 | 0 | 0 | 87 | 0.0 | 3.57 |
24Q2 (19) | 0.92 | 91.67 | 24.32 | 0.04 | 0.0 | -20.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0 | 4.35 | -47.83 | -35.65 | 9.78 | -47.83 | -19.57 | 0.00 | 0 | 0 | 87 | 0.0 | 3.57 |
24Q1 (18) | 0.48 | -41.46 | -2.04 | 0.04 | -20.0 | -20.0 | 0.09 | 12.5 | 12.5 | 0 | 0 | 0 | 8.33 | 36.67 | -18.33 | 18.75 | 92.19 | 14.84 | 0.00 | 0 | 0 | 87 | 0.0 | 3.57 |
23Q4 (17) | 0.82 | 36.67 | 18.84 | 0.05 | 0.0 | 0.0 | 0.08 | 0.0 | -20.0 | 0 | 0 | 0 | 6.10 | -26.83 | -15.85 | 9.76 | -26.83 | -32.68 | 0.00 | 0 | 0 | 87 | 3.57 | 3.57 |
23Q3 (16) | 0.6 | -18.92 | 0.0 | 0.05 | 0.0 | 0.0 | 0.08 | -11.11 | -20.0 | 0 | 0 | 0 | 8.33 | 23.33 | 0.0 | 13.33 | 9.63 | -20.0 | 0.00 | 0 | 0 | 84 | 0.0 | 5.0 |
23Q2 (15) | 0.74 | 51.02 | 32.14 | 0.05 | 0.0 | 25.0 | 0.09 | 12.5 | -10.0 | 0 | 0 | 0 | 6.76 | -33.78 | -5.41 | 12.16 | -25.51 | -31.89 | 0.00 | 0 | 0 | 84 | 0.0 | 5.0 |
23Q1 (14) | 0.49 | -28.99 | -2.0 | 0.05 | 0.0 | 25.0 | 0.08 | -20.0 | 0.0 | 0 | 0 | 0 | 10.20 | 40.82 | 27.55 | 16.33 | 12.65 | 2.04 | 0.00 | 0 | 0 | 84 | 0.0 | 5.0 |
22Q4 (13) | 0.69 | 15.0 | 16.95 | 0.05 | 0.0 | 0.0 | 0.1 | 0.0 | 42.86 | 0 | 0 | 0 | 7.25 | -13.04 | -14.49 | 14.49 | -13.04 | 22.15 | 0.00 | 0 | 0 | 84 | 5.0 | 5.0 |
22Q3 (12) | 0.6 | 7.14 | 0.0 | 0.05 | 25.0 | 0.0 | 0.1 | 0.0 | 11.11 | 0 | 0 | 0 | 8.33 | 16.67 | 0.0 | 16.67 | -6.67 | 11.11 | 0.00 | 0 | 0 | 80 | 0.0 | 1.27 |
22Q2 (11) | 0.56 | 12.0 | -6.67 | 0.04 | 0.0 | -20.0 | 0.1 | 25.0 | 11.11 | 0 | 0 | 0 | 7.14 | -10.71 | -14.29 | 17.86 | 11.61 | 19.05 | 0.00 | 0 | 0 | 80 | 0.0 | 1.27 |
22Q1 (10) | 0.5 | -15.25 | 2.04 | 0.04 | -20.0 | -20.0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 8.00 | -5.6 | -21.6 | 16.00 | 34.86 | 12.0 | 0.00 | 0 | 0 | 80 | 0.0 | 1.27 |
21Q4 (9) | 0.59 | -1.67 | -30.59 | 0.05 | 0.0 | 0.0 | 0.07 | -22.22 | 16.67 | 0 | 0 | 0 | 8.47 | 1.69 | 44.07 | 11.86 | -20.9 | 68.08 | 0.00 | 0 | 0 | 80 | 1.27 | 1.27 |
21Q3 (8) | 0.6 | 0.0 | -7.69 | 0.05 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0 | 8.33 | 0.0 | 8.33 | 15.00 | 0.0 | 8.33 | 0.00 | 0 | 0 | 79 | 0.0 | 0.0 |
21Q2 (7) | 0.6 | 22.45 | 3.45 | 0.05 | 0.0 | 0.0 | 0.09 | 28.57 | 12.5 | 0 | 0 | 0 | 8.33 | -18.33 | -3.33 | 15.00 | 5.0 | 8.75 | 0.00 | 0 | 0 | 79 | 0.0 | 0.0 |
21Q1 (6) | 0.49 | -42.35 | -46.15 | 0.05 | 0.0 | 0.0 | 0.07 | 16.67 | -22.22 | 0 | 0 | 0 | 10.20 | 73.47 | 85.71 | 14.29 | 102.38 | 44.44 | 0.00 | 0 | 0 | 79 | 0.0 | 0.0 |
20Q4 (5) | 0.85 | 30.77 | 34.92 | 0.05 | 0.0 | 0.0 | 0.06 | -33.33 | -25.0 | 0 | 0 | 0 | 5.88 | -23.53 | -25.88 | 7.06 | -49.02 | -44.41 | 0.00 | 0 | 0 | 79 | 0.0 | 0.0 |
20Q3 (4) | 0.65 | 12.07 | 0.0 | 0.05 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 7.69 | -10.77 | 0.0 | 13.85 | 0.38 | 0.0 | 0.00 | 0 | 0.0 | 79 | 0.0 | 0.0 |
20Q2 (3) | 0.58 | -36.26 | 0.0 | 0.05 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0.0 | 8.62 | 56.9 | 0.0 | 13.79 | 39.46 | 0.0 | 0.00 | 0 | 0.0 | 79 | 0.0 | 0.0 |
20Q1 (2) | 0.91 | 44.44 | 0.0 | 0.05 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 5.49 | -30.77 | 0.0 | 9.89 | -22.12 | 0.0 | 0.00 | 0 | 0.0 | 79 | 0.0 | 0.0 |
19Q4 (1) | 0.63 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.94 | 0.0 | 0.0 | 12.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 79 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.65 | 12.29 | 0.2 | 11.11 | 0.33 | -10.81 | 0 | 0 | 7.55 | -1.05 | 12.45 | -20.57 | 0.00 | 0 | 87 | 3.57 |
2022 (9) | 2.36 | 3.51 | 0.18 | -5.26 | 0.37 | 15.62 | 0 | 0 | 7.63 | -8.47 | 15.68 | 11.71 | 0.00 | 0 | 84 | 5.0 |
2021 (8) | 2.28 | -23.75 | 0.19 | -5.0 | 0.32 | 0.0 | 0 | 0 | 8.33 | 24.58 | 14.04 | 31.14 | 0.00 | 0 | 80 | 1.27 |
2020 (7) | 2.99 | -13.83 | 0.2 | -9.09 | 0.32 | -3.03 | 0 | 0 | 6.69 | 5.5 | 10.70 | 12.54 | 0.00 | 0 | 79 | 0.0 |
2019 (6) | 3.47 | 18.03 | 0.22 | 0.0 | 0.33 | 6.45 | 0 | 0 | 6.34 | -15.27 | 9.51 | -9.81 | 0.00 | 0 | 79 | 5.33 |
2018 (5) | 2.94 | -9.82 | 0.22 | 10.0 | 0.31 | -3.12 | 0 | 0 | 7.48 | 21.97 | 10.54 | 7.42 | 0.00 | 0 | 75 | 0 |
2017 (4) | 3.26 | 40.52 | 0.2 | -4.76 | 0.32 | 39.13 | 0 | 0 | 6.13 | -32.22 | 9.82 | -0.99 | 0.00 | 0 | 0 | 0 |
2016 (3) | 2.32 | 2.65 | 0.21 | 10.53 | 0.23 | -11.54 | 0 | 0 | 9.05 | 7.67 | 9.91 | -13.83 | 0.00 | 0 | 0 | 0 |
2015 (2) | 2.26 | -0.44 | 0.19 | 0.0 | 0.26 | 13.04 | 0 | 0 | 8.41 | 0.44 | 11.50 | 13.54 | 0.00 | 0 | 0 | 0 |
2014 (1) | 2.27 | 0 | 0.19 | 0 | 0.23 | 0 | 0 | 0 | 8.37 | 0 | 10.13 | 0 | 0.00 | 0 | 0 | 0 |