- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.29 | 0.0 | -0.63 | 0.24 | -17.24 | -53.85 | 0.28 | 0.0 | 21.74 | 0.29 | 16.0 | -34.09 | 3.82 | -17.24 | -53.55 | 4.45 | 0.0 | 22.51 | 4.61 | 16.0 | -33.67 | 401 | 0.0 | 4.16 |
| 24Q2 (19) | 6.29 | 6.07 | 4.49 | 0.29 | -21.62 | -12.12 | 0.28 | -3.45 | 16.67 | 0.25 | -28.57 | -52.83 | 4.61 | -26.11 | -15.89 | 4.45 | -8.97 | 11.66 | 3.97 | -32.66 | -54.85 | 401 | 0.0 | 4.16 |
| 24Q1 (18) | 5.93 | -5.72 | 4.22 | 0.37 | 48.0 | 15.62 | 0.29 | -39.58 | 31.82 | 0.35 | 12.9 | -37.5 | 6.24 | 56.98 | 10.95 | 4.89 | -35.92 | 26.48 | 5.90 | 19.76 | -40.03 | 401 | 0.0 | 4.16 |
| 23Q4 (17) | 6.29 | -0.63 | 2.28 | 0.25 | -51.92 | -19.35 | 0.48 | 108.7 | 71.43 | 0.31 | -29.55 | -55.07 | 3.97 | -51.62 | -21.15 | 7.63 | 110.02 | 67.61 | 4.93 | -29.1 | -56.07 | 401 | 4.16 | 4.16 |
| 23Q3 (16) | 6.33 | 5.15 | 6.03 | 0.52 | 57.58 | 20.93 | 0.23 | -4.17 | -4.17 | 0.44 | -16.98 | 37.5 | 8.21 | 49.86 | 14.05 | 3.63 | -8.86 | -9.62 | 6.95 | -21.05 | 29.68 | 385 | 0.0 | 6.35 |
| 23Q2 (15) | 6.02 | 5.8 | -5.64 | 0.33 | 3.12 | -5.71 | 0.24 | 9.09 | 0.0 | 0.53 | -5.36 | 70.97 | 5.48 | -2.53 | -0.08 | 3.99 | 3.11 | 5.98 | 8.80 | -10.55 | 81.19 | 385 | 0.0 | 6.35 |
| 23Q1 (14) | 5.69 | -7.48 | 12.45 | 0.32 | 3.23 | 3.23 | 0.22 | -21.43 | -12.0 | 0.56 | -18.84 | 69.7 | 5.62 | 11.57 | -8.2 | 3.87 | -15.08 | -21.74 | 9.84 | -12.28 | 50.91 | 385 | 0.0 | 6.35 |
| 22Q4 (13) | 6.15 | 3.02 | 16.92 | 0.31 | -27.91 | 6.9 | 0.28 | 16.67 | 0.0 | 0.69 | 115.62 | 165.38 | 5.04 | -30.02 | -8.57 | 4.55 | 13.25 | -14.47 | 11.22 | 109.31 | 126.98 | 385 | 6.35 | 6.35 |
| 22Q3 (12) | 5.97 | -6.43 | 20.61 | 0.43 | 22.86 | 38.71 | 0.24 | 0.0 | 20.0 | 0.32 | 3.23 | 23.08 | 7.20 | 31.29 | 15.01 | 4.02 | 6.87 | -0.5 | 5.36 | 10.32 | 2.05 | 362 | 0.0 | 4.02 |
| 22Q2 (11) | 6.38 | 26.09 | 39.91 | 0.35 | 12.9 | -7.89 | 0.24 | -4.0 | 20.0 | 0.31 | -6.06 | 24.0 | 5.49 | -10.46 | -34.17 | 3.76 | -23.86 | -14.23 | 4.86 | -25.5 | -11.37 | 362 | 0.0 | 4.02 |
| 22Q1 (10) | 5.06 | -3.8 | 16.59 | 0.31 | 6.9 | 29.17 | 0.25 | -10.71 | 19.05 | 0.33 | 26.92 | 266.67 | 6.13 | 11.12 | 10.79 | 4.94 | -7.19 | 2.11 | 6.52 | 31.94 | 214.49 | 362 | 0.0 | 4.02 |
| 21Q4 (9) | 5.26 | 6.26 | 27.98 | 0.29 | -6.45 | -14.71 | 0.28 | 40.0 | 47.37 | 0.26 | 0.0 | 8.33 | 5.51 | -11.96 | -33.35 | 5.32 | 31.75 | 15.15 | 4.94 | -5.89 | -15.35 | 362 | 4.02 | 4.02 |
| 21Q3 (8) | 4.95 | 8.55 | 26.92 | 0.31 | -18.42 | 19.23 | 0.2 | 0.0 | 5.26 | 0.26 | 4.0 | -7.14 | 6.26 | -24.85 | -6.06 | 4.04 | -7.88 | -17.07 | 5.25 | -4.19 | -26.84 | 348 | 0.0 | 1.75 |
| 21Q2 (7) | 4.56 | 5.07 | 3.64 | 0.38 | 58.33 | 35.71 | 0.2 | -4.76 | 5.26 | 0.25 | 177.78 | 0.0 | 8.33 | 50.69 | 30.95 | 4.39 | -9.36 | 1.57 | 5.48 | 164.38 | -3.51 | 348 | 0.0 | 1.75 |
| 21Q1 (6) | 4.34 | 5.6 | 16.35 | 0.24 | -29.41 | -27.27 | 0.21 | 10.53 | 10.53 | 0.09 | -62.5 | -75.0 | 5.53 | -33.15 | -37.49 | 4.84 | 4.67 | -5.01 | 2.07 | -64.49 | -78.51 | 348 | 0.0 | 4.5 |
| 20Q4 (5) | 4.11 | 5.38 | 5.93 | 0.34 | 30.77 | 6.25 | 0.19 | 0.0 | -13.64 | 0.24 | -14.29 | -7.69 | 8.27 | 24.09 | 0.3 | 4.62 | -5.11 | -18.47 | 5.84 | -18.67 | -12.86 | 348 | 1.75 | 4.5 |
| 20Q3 (4) | 3.9 | -11.36 | 0.0 | 0.26 | -7.14 | 0.0 | 0.19 | 0.0 | 0.0 | 0.28 | 12.0 | 0.0 | 6.67 | 4.76 | 0.0 | 4.87 | 12.82 | 0.0 | 7.18 | 26.36 | 0.0 | 342 | 0.0 | 0.0 |
| 20Q2 (3) | 4.4 | 17.96 | 0.0 | 0.28 | -15.15 | 0.0 | 0.19 | 0.0 | 0.0 | 0.25 | -30.56 | 0.0 | 6.36 | -28.07 | 0.0 | 4.32 | -15.23 | 0.0 | 5.68 | -41.13 | 0.0 | 342 | 2.7 | 0.0 |
| 20Q1 (2) | 3.73 | -3.87 | 0.0 | 0.33 | 3.12 | 0.0 | 0.19 | -13.64 | 0.0 | 0.36 | 38.46 | 0.0 | 8.85 | 7.27 | 0.0 | 5.09 | -10.16 | 0.0 | 9.65 | 44.03 | 0.0 | 333 | 0.0 | 0.0 |
| 19Q4 (1) | 3.88 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 8.25 | 0.0 | 0.0 | 5.67 | 0.0 | 0.0 | 6.70 | 0.0 | 0.0 | 333 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.33 | 3.22 | 1.42 | 1.43 | 1.17 | 17.0 | 1.83 | 10.91 | 5.84 | -1.74 | 4.81 | 13.35 | 7.52 | 7.44 | 385 | 0.0 |
| 2022 (9) | 23.57 | 23.27 | 1.4 | 13.82 | 1.0 | 12.36 | 1.65 | 91.86 | 5.94 | -7.67 | 4.24 | -8.85 | 7.00 | 55.64 | 385 | 6.35 |
| 2021 (8) | 19.12 | 18.46 | 1.23 | 2.5 | 0.89 | 17.11 | 0.86 | -23.89 | 6.43 | -13.48 | 4.65 | -1.15 | 4.50 | -35.76 | 362 | 4.02 |
| 2020 (7) | 16.14 | -3.24 | 1.2 | 9.09 | 0.76 | -6.17 | 1.13 | 50.67 | 7.43 | 12.74 | 4.71 | -3.03 | 7.00 | 55.71 | 348 | 1.75 |
| 2019 (6) | 16.68 | 1.46 | 1.1 | 1.85 | 0.81 | -17.35 | 0.75 | 36.36 | 6.59 | 0.39 | 4.86 | -18.54 | 4.50 | 34.4 | 342 | 2.7 |
| 2018 (5) | 16.44 | 13.07 | 1.08 | 24.14 | 0.98 | 28.95 | 0.55 | 52.78 | 6.57 | 9.79 | 5.96 | 14.04 | 3.35 | 35.12 | 333 | 3.42 |
| 2017 (4) | 14.54 | 15.31 | 0.87 | -13.0 | 0.76 | -11.63 | 0.36 | -5.26 | 5.98 | -24.55 | 5.23 | -23.36 | 2.48 | -17.84 | 322 | 0 |
| 2016 (3) | 12.61 | 25.97 | 1.0 | 3.09 | 0.86 | 14.67 | 0.38 | 35.71 | 7.93 | -18.16 | 6.82 | -8.98 | 3.01 | 7.73 | 0 | 0 |
| 2015 (2) | 10.01 | -31.44 | 0.97 | -19.83 | 0.75 | -10.71 | 0.28 | -56.92 | 9.69 | 16.92 | 7.49 | 30.23 | 2.80 | -37.17 | 0 | 0 |
| 2014 (1) | 14.6 | 0 | 1.21 | 0 | 0.84 | 0 | 0.65 | 0 | 8.29 | 0 | 5.75 | 0 | 4.45 | 0 | 0 | 0 |
