玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)6.296.074.490.29-21.62-12.120.28-3.4516.670.25-28.57-52.834.61-26.11-15.894.45-8.9711.663.97-32.66-54.854010.04.16
24Q1 (19)5.93-5.724.220.3748.015.620.29-39.5831.820.3512.9-37.56.2456.9810.954.89-35.9226.485.9019.76-40.034010.04.16
23Q4 (18)6.29-0.632.280.25-51.92-19.350.48108.771.430.31-29.55-55.073.97-51.62-21.157.63110.0267.614.93-29.1-56.074014.164.16
23Q3 (17)6.335.156.030.5257.5820.930.23-4.17-4.170.44-16.9837.58.2149.8614.053.63-8.86-9.626.95-21.0529.683850.06.35
23Q2 (16)6.025.8-5.640.333.12-5.710.249.090.00.53-5.3670.975.48-2.53-0.083.993.115.988.80-10.5581.193850.06.35
23Q1 (15)5.69-7.4812.450.323.233.230.22-21.43-12.00.56-18.8469.75.6211.57-8.23.87-15.08-21.749.84-12.2850.913850.06.35
22Q4 (14)6.153.0216.920.31-27.916.90.2816.670.00.69115.62165.385.04-30.02-8.574.5513.25-14.4711.22109.31126.983856.356.35
22Q3 (13)5.97-6.4320.610.4322.8638.710.240.020.00.323.2323.087.2031.2915.014.026.87-0.55.3610.322.053620.04.02
22Q2 (12)6.3826.0939.910.3512.9-7.890.24-4.020.00.31-6.0624.05.49-10.46-34.173.76-23.86-14.234.86-25.5-11.373620.04.02
22Q1 (11)5.06-3.816.590.316.929.170.25-10.7119.050.3326.92266.676.1311.1210.794.94-7.192.116.5231.94214.493620.04.02
21Q4 (10)5.266.2627.980.29-6.45-14.710.2840.047.370.260.08.335.51-11.96-33.355.3231.7515.154.94-5.89-15.353624.024.02
21Q3 (9)4.958.5526.920.31-18.4219.230.20.05.260.264.0-7.146.26-24.85-6.064.04-7.88-17.075.25-4.19-26.843480.01.75
21Q2 (8)4.565.073.640.3858.3335.710.2-4.765.260.25177.780.08.3350.6930.954.39-9.361.575.48164.38-3.513480.01.75
21Q1 (7)4.345.616.350.24-29.41-27.270.2110.5310.530.09-62.5-75.05.53-33.15-37.494.844.67-5.012.07-64.49-78.513480.04.5
20Q4 (6)4.115.385.930.3430.776.250.190.0-13.640.24-14.29-7.698.2724.090.34.62-5.11-18.475.84-18.67-12.863481.754.5
20Q3 (5)3.9-11.36-8.020.26-7.144.00.190.00.00.2812.047.376.674.7613.074.8712.828.727.1826.3660.223420.02.7
20Q2 (4)4.417.960.00.28-15.150.00.190.00.00.25-30.560.06.36-28.070.04.32-15.230.05.68-41.130.03422.70.0
20Q1 (3)3.73-3.870.00.333.120.00.19-13.640.00.3638.460.08.857.270.05.09-10.160.09.6544.030.03330.00.0
19Q4 (2)3.88-8.490.00.3228.00.00.2215.790.00.2636.840.08.2539.880.05.6726.530.06.7049.540.03330.00.0
19Q3 (1)4.240.00.00.250.00.00.190.00.00.190.00.05.900.00.04.480.00.04.480.00.03330.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)24.333.221.421.431.1717.01.8310.915.84-1.744.8113.357.527.443850.0
2022 (9)23.5723.271.413.821.012.361.6591.865.94-7.674.24-8.857.0055.643856.35
2021 (8)19.1218.461.232.50.8917.110.86-23.896.43-13.484.65-1.154.50-35.763624.02
2020 (7)16.14-3.241.29.090.76-6.171.1350.677.4312.744.71-3.037.0055.713481.75
2019 (6)16.681.461.11.850.81-17.350.7536.366.590.394.86-18.544.5034.43422.7
2018 (5)16.4413.071.0824.140.9828.950.5552.786.579.795.9614.043.3535.123333.42
2017 (4)14.5415.310.87-13.00.76-11.630.36-5.265.98-24.555.23-23.362.48-17.843220
2016 (3)12.6125.971.03.090.8614.670.3835.717.93-18.166.82-8.983.017.7300
2015 (2)10.01-31.440.97-19.830.75-10.710.28-56.929.6916.927.4930.232.80-37.1700
2014 (1)14.601.2100.8400.6508.2905.7504.45000

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