- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.35 | -11.65 | -14.86 | 0.16 | 0.0 | 6.67 | 0.38 | 15.15 | 8.57 | 0.37 | 48.0 | 8.82 | 6.81 | 13.19 | 25.28 | 16.17 | 30.34 | 27.51 | 15.74 | 67.52 | 27.81 | 618 | 0.0 | 0.0 |
| 24Q3 (19) | 2.66 | 35.03 | 25.47 | 0.16 | 14.29 | 6.67 | 0.33 | -8.33 | 0.0 | 0.25 | -16.67 | -10.71 | 6.02 | -15.36 | -14.99 | 12.41 | -32.11 | -20.3 | 9.40 | -38.28 | -28.84 | 618 | 0.0 | -6.08 |
| 24Q2 (18) | 1.97 | -12.44 | -12.44 | 0.14 | 0.0 | 7.69 | 0.36 | 5.88 | -5.26 | 0.3 | -3.23 | 25.0 | 7.11 | 14.21 | 23.0 | 18.27 | 20.93 | 8.2 | 15.23 | 10.53 | 42.77 | 618 | 0.0 | -6.08 |
| 24Q1 (17) | 2.25 | -18.48 | -3.02 | 0.14 | -6.67 | 7.69 | 0.34 | -2.86 | -5.56 | 0.31 | -8.82 | 24.0 | 6.22 | 14.49 | 11.04 | 15.11 | 19.16 | -2.62 | 13.78 | 11.84 | 27.86 | 618 | 0.0 | -6.08 |
| 23Q4 (16) | 2.76 | 30.19 | 2.22 | 0.15 | 0.0 | 0.0 | 0.35 | 6.06 | 0.0 | 0.34 | 21.43 | 36.0 | 5.43 | -23.19 | -2.17 | 12.68 | -18.53 | -2.17 | 12.32 | -6.73 | 33.04 | 618 | -6.08 | -6.08 |
| 23Q3 (15) | 2.12 | -5.78 | -29.57 | 0.15 | 15.38 | 0.0 | 0.33 | -13.16 | 26.92 | 0.28 | 16.67 | -3.45 | 7.08 | 22.46 | 41.98 | 15.57 | -7.83 | 80.21 | 13.21 | 23.82 | 37.09 | 658 | 0.0 | -25.06 |
| 23Q2 (14) | 2.25 | -3.02 | -39.52 | 0.13 | 0.0 | -27.78 | 0.38 | 5.56 | -5.0 | 0.24 | -4.0 | -22.58 | 5.78 | 3.11 | 19.41 | 16.89 | 8.84 | 57.07 | 10.67 | -1.01 | 28.0 | 658 | 0.0 | -25.06 |
| 23Q1 (13) | 2.32 | -14.07 | -11.45 | 0.13 | -13.33 | -7.14 | 0.36 | 2.86 | -16.28 | 0.25 | 0.0 | -21.88 | 5.60 | 0.86 | 4.86 | 15.52 | 19.7 | -5.45 | 10.78 | 16.38 | -11.77 | 658 | 0.0 | -25.06 |
| 22Q4 (12) | 2.7 | -10.3 | 3.05 | 0.15 | 0.0 | 7.14 | 0.35 | 34.62 | -22.22 | 0.25 | -13.79 | -41.86 | 5.56 | 11.48 | 3.97 | 12.96 | 50.07 | -24.53 | 9.26 | -3.9 | -43.58 | 658 | -25.06 | -25.06 |
| 22Q3 (11) | 3.01 | -19.09 | -8.23 | 0.15 | -16.67 | -16.67 | 0.26 | -35.0 | -42.22 | 0.29 | -6.45 | -34.09 | 4.98 | 2.99 | -9.19 | 8.64 | -19.67 | -37.04 | 9.63 | 15.61 | -28.18 | 878 | 0.0 | 3.66 |
| 22Q2 (10) | 3.72 | 41.98 | 16.98 | 0.18 | 28.57 | 28.57 | 0.4 | -6.98 | -2.44 | 0.31 | -3.12 | -16.22 | 4.84 | -9.45 | 9.91 | 10.75 | -34.48 | -16.6 | 8.33 | -31.77 | -28.38 | 878 | 0.0 | 3.66 |
| 22Q1 (9) | 2.62 | 0.0 | -26.82 | 0.14 | 0.0 | -33.33 | 0.43 | -4.44 | 4.88 | 0.32 | -25.58 | -21.95 | 5.34 | 0.0 | -8.91 | 16.41 | -4.44 | 43.31 | 12.21 | -25.58 | 6.65 | 878 | 0.0 | 3.66 |
| 21Q4 (8) | 2.62 | -20.12 | -33.5 | 0.14 | -22.22 | -36.36 | 0.45 | 0.0 | 15.38 | 0.43 | -2.27 | -2.27 | 5.34 | -2.63 | -4.3 | 17.18 | 25.19 | 73.52 | 16.41 | 22.35 | 46.96 | 878 | 3.66 | 3.66 |
| 21Q3 (7) | 3.28 | 3.14 | -25.96 | 0.18 | 28.57 | -10.0 | 0.45 | 9.76 | 25.0 | 0.44 | 18.92 | 18.92 | 5.49 | 24.65 | 21.55 | 13.72 | 6.41 | 68.83 | 13.41 | 15.29 | 60.61 | 847 | 0.0 | 5.22 |
| 21Q2 (6) | 3.18 | -11.17 | -31.32 | 0.14 | -33.33 | -26.32 | 0.41 | 0.0 | 17.14 | 0.37 | -9.76 | -38.33 | 4.40 | -24.95 | 7.28 | 12.89 | 12.58 | 70.56 | 11.64 | 1.6 | -10.21 | 847 | 0.0 | 5.22 |
| 21Q1 (5) | 3.58 | -9.14 | -8.21 | 0.21 | -4.55 | 5.0 | 0.41 | 5.13 | 10.81 | 0.41 | -6.82 | 7.89 | 5.87 | 5.05 | 14.39 | 11.45 | 15.7 | 20.72 | 11.45 | 2.55 | 17.54 | 847 | 0.0 | 22.4 |
| 20Q4 (4) | 3.94 | -11.06 | 0.0 | 0.22 | 10.0 | 0.0 | 0.39 | 8.33 | 0.0 | 0.44 | 18.92 | 0.0 | 5.58 | 23.68 | 0.0 | 9.90 | 21.81 | 0.0 | 11.17 | 33.71 | 0.0 | 847 | 5.22 | 0.0 |
| 20Q3 (3) | 4.43 | -4.32 | 0.0 | 0.2 | 5.26 | 0.0 | 0.36 | 2.86 | 0.0 | 0.37 | -38.33 | 0.0 | 4.51 | 10.02 | 0.0 | 8.13 | 7.5 | 0.0 | 8.35 | -35.55 | 0.0 | 805 | 0.0 | 0.0 |
| 20Q2 (2) | 4.63 | 18.72 | 0.0 | 0.19 | -5.0 | 0.0 | 0.35 | -5.41 | 0.0 | 0.6 | 57.89 | 0.0 | 4.10 | -19.98 | 0.0 | 7.56 | -20.32 | 0.0 | 12.96 | 33.0 | 0.0 | 805 | 16.33 | 0.0 |
| 20Q1 (1) | 3.9 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 5.13 | 0.0 | 0.0 | 9.49 | 0.0 | 0.0 | 9.74 | 0.0 | 0.0 | 692 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 9.22 | -2.43 | 0.6 | 7.14 | 1.4 | -2.1 | 1.23 | 9.82 | 6.51 | 9.82 | 15.18 | 0.34 | 13.34 | 12.56 | 618 | 0.0 |
| 2023 (9) | 9.45 | -21.58 | 0.56 | -9.68 | 1.43 | 0.0 | 1.12 | -4.27 | 5.93 | 15.17 | 15.13 | 27.51 | 11.85 | 22.06 | 618 | -6.08 |
| 2022 (8) | 12.05 | -4.82 | 0.62 | -7.46 | 1.43 | -16.37 | 1.17 | -28.66 | 5.15 | -2.78 | 11.87 | -12.14 | 9.71 | -25.05 | 658 | -25.06 |
| 2021 (7) | 12.66 | -25.09 | 0.67 | -18.29 | 1.71 | 16.33 | 1.64 | -8.38 | 5.29 | 9.07 | 13.51 | 55.29 | 12.95 | 22.3 | 878 | 3.66 |
| 2020 (6) | 16.9 | 21.32 | 0.82 | 17.14 | 1.47 | 14.84 | 1.79 | 4.68 | 4.85 | -3.44 | 8.70 | -5.34 | 10.59 | -13.72 | 847 | 5.22 |
| 2019 (5) | 13.93 | 16.47 | 0.7 | 70.73 | 1.28 | -2.29 | 1.71 | 87.91 | 5.03 | 46.59 | 9.19 | -16.11 | 12.28 | 61.34 | 805 | 16.33 |
| 2018 (4) | 11.96 | 19.12 | 0.41 | 17.14 | 1.31 | 14.91 | 0.91 | 333.33 | 3.43 | -1.66 | 10.95 | -3.54 | 7.61 | 263.77 | 692 | 33.33 |
| 2017 (3) | 10.04 | 98.42 | 0.35 | 12.9 | 1.14 | 31.03 | 0.21 | 31.25 | 3.49 | -43.1 | 11.35 | -33.96 | 2.09 | -33.85 | 519 | 58.72 |
| 2016 (2) | 5.06 | 178.02 | 0.31 | 675.0 | 0.87 | 314.29 | 0.16 | 433.33 | 6.13 | 178.75 | 17.19 | 49.01 | 3.16 | 91.83 | 327 | 0 |
| 2015 (1) | 1.82 | 127.5 | 0.04 | 100.0 | 0.21 | 75.0 | 0.03 | 50.0 | 2.20 | 0 | 11.54 | 0 | 1.65 | 0 | 0 | 0 |
