- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 88.33 | 25.74 | 25.97 | 0.68 | -53.1 | 172.0 | 5.22 | 41.08 | 15.23 | 2.46 | 16.59 | -1.2 | 0.77 | -62.7 | 115.92 | 5.91 | 12.2 | -8.52 | 2.79 | -7.28 | -21.57 | 14804 | 0.0 | 0.0 |
| 24Q3 (19) | 70.25 | 14.38 | 34.45 | 1.45 | 16.0 | 11.54 | 3.7 | 13.5 | 3.35 | 2.11 | 8.21 | 27.11 | 2.06 | 1.42 | -17.04 | 5.27 | -0.77 | -23.13 | 3.00 | -5.4 | -5.46 | 14804 | 0.0 | -14.11 |
| 24Q2 (18) | 61.42 | -3.58 | 21.46 | 1.25 | 5.93 | 6.84 | 3.26 | -0.61 | 0.62 | 1.95 | 10.17 | 33.56 | 2.04 | 9.86 | -12.04 | 5.31 | 3.08 | -17.16 | 3.17 | 14.26 | 9.97 | 14804 | 0.0 | -14.11 |
| 24Q1 (17) | 63.7 | -9.16 | -10.12 | 1.18 | 372.0 | -11.94 | 3.28 | -27.59 | -7.08 | 1.77 | -28.92 | 14.19 | 1.85 | 419.57 | -2.03 | 5.15 | -20.3 | 3.38 | 2.78 | -21.75 | 27.05 | 14804 | 0.0 | -14.11 |
| 23Q4 (16) | 70.12 | 34.2 | -23.92 | 0.25 | -80.77 | -81.34 | 4.53 | 26.54 | -19.68 | 2.49 | 50.0 | 58.6 | 0.36 | -85.67 | -75.48 | 6.46 | -5.71 | 5.58 | 3.55 | 11.77 | 108.47 | 14804 | -14.11 | -14.11 |
| 23Q3 (15) | 52.25 | 3.32 | -35.04 | 1.3 | 11.11 | -22.62 | 3.58 | 10.49 | -2.98 | 1.66 | 13.7 | 1.22 | 2.49 | 7.54 | 19.13 | 6.85 | 6.94 | 49.36 | 3.18 | 10.04 | 55.83 | 17237 | 0.0 | -4.82 |
| 23Q2 (14) | 50.57 | -28.64 | -39.56 | 1.17 | -12.69 | -24.52 | 3.24 | -8.22 | -4.71 | 1.46 | -5.81 | -3.95 | 2.31 | 22.36 | 24.89 | 6.41 | 28.63 | 57.67 | 2.89 | 32.01 | 58.92 | 17237 | 0.0 | -4.82 |
| 23Q1 (13) | 70.87 | -23.11 | -12.39 | 1.34 | 0.0 | -15.19 | 3.53 | -37.41 | 0.86 | 1.55 | -1.27 | 10.71 | 1.89 | 30.06 | -3.2 | 4.98 | -18.6 | 15.12 | 2.19 | 28.4 | 26.37 | 17237 | 0.0 | -4.82 |
| 22Q4 (12) | 92.17 | 14.58 | 46.23 | 1.34 | -20.24 | 1.52 | 5.64 | 52.85 | 32.39 | 1.57 | -4.27 | 8.28 | 1.45 | -30.39 | -30.58 | 6.12 | 33.39 | -9.46 | 1.70 | -16.45 | -25.96 | 17237 | -4.82 | -4.82 |
| 22Q3 (11) | 80.44 | -3.86 | 57.45 | 1.68 | 8.39 | 31.25 | 3.69 | 8.53 | 28.12 | 1.64 | 7.89 | 33.33 | 2.09 | 12.74 | -16.64 | 4.59 | 12.89 | -18.62 | 2.04 | 12.23 | -15.32 | 18110 | 0.0 | 8.78 |
| 22Q2 (10) | 83.67 | 3.44 | 39.38 | 1.55 | -1.9 | 18.32 | 3.4 | -2.86 | 18.47 | 1.52 | 8.57 | 4.83 | 1.85 | -5.16 | -15.11 | 4.06 | -6.08 | -15.0 | 1.82 | 4.96 | -24.79 | 18110 | 0.0 | 8.78 |
| 22Q1 (9) | 80.89 | 28.34 | 39.44 | 1.58 | 19.7 | 35.04 | 3.5 | -17.84 | 38.89 | 1.4 | -3.45 | 0.72 | 1.95 | -6.73 | -3.15 | 4.33 | -35.98 | -0.4 | 1.73 | -24.77 | -27.77 | 18110 | 0.0 | 8.78 |
| 21Q4 (8) | 63.03 | 23.37 | 27.18 | 1.32 | 3.12 | 20.0 | 4.26 | 47.92 | 71.08 | 1.45 | 17.89 | -3.97 | 2.09 | -16.41 | -5.64 | 6.76 | 19.9 | 34.52 | 2.30 | -4.45 | -24.5 | 18110 | 8.78 | 8.78 |
| 21Q3 (7) | 51.09 | -14.89 | 65.5 | 1.28 | -2.29 | 47.13 | 2.88 | 0.35 | 70.41 | 1.23 | -15.17 | -6.82 | 2.51 | 14.81 | -11.1 | 5.64 | 17.91 | 2.97 | 2.41 | -0.33 | -43.7 | 16649 | 0.0 | 47.87 |
| 21Q2 (6) | 60.03 | 3.48 | 134.4 | 1.31 | 11.97 | 77.03 | 2.87 | 13.89 | 93.92 | 1.45 | 4.32 | 29.46 | 2.18 | 8.2 | -24.48 | 4.78 | 10.06 | -17.27 | 2.42 | 0.81 | -44.77 | 16649 | 0.0 | 47.87 |
| 21Q1 (5) | 58.01 | 17.05 | 59.98 | 1.17 | 6.36 | 27.17 | 2.52 | 1.2 | 37.7 | 1.39 | -7.95 | 27.52 | 2.02 | -9.13 | -20.51 | 4.34 | -13.54 | -13.93 | 2.40 | -21.36 | -20.29 | 16649 | 0.0 | 64.58 |
| 20Q4 (4) | 49.56 | 60.54 | 0.0 | 1.1 | 26.44 | 0.0 | 2.49 | 47.34 | 0.0 | 1.51 | 14.39 | 0.0 | 2.22 | -21.24 | 0.0 | 5.02 | -8.23 | 0.0 | 3.05 | -28.75 | 0.0 | 16649 | 47.87 | 0.0 |
| 20Q3 (3) | 30.87 | 20.54 | 0.0 | 0.87 | 17.57 | 0.0 | 1.69 | 14.19 | 0.0 | 1.32 | 17.86 | 0.0 | 2.82 | -2.47 | 0.0 | 5.47 | -5.27 | 0.0 | 4.28 | -2.22 | 0.0 | 11259 | 0.0 | 0.0 |
| 20Q2 (2) | 25.61 | -29.37 | 0.0 | 0.74 | -19.57 | 0.0 | 1.48 | -19.13 | 0.0 | 1.12 | 2.75 | 0.0 | 2.89 | 13.88 | 0.0 | 5.78 | 14.51 | 0.0 | 4.37 | 45.48 | 0.0 | 11259 | 11.3 | 0.0 |
| 20Q1 (1) | 36.26 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 1.83 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 5.05 | 0.0 | 0.0 | 3.01 | 0.0 | 0.0 | 10116 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 283.7 | 16.36 | 4.56 | 12.59 | 15.46 | 3.9 | 8.28 | 15.8 | 1.61 | -3.24 | 5.45 | -10.71 | 2.92 | -0.48 | 14804 | 0.0 |
| 2023 (9) | 243.81 | -27.69 | 4.05 | -34.15 | 14.88 | -8.37 | 7.15 | 16.64 | 1.66 | -8.93 | 6.10 | 26.71 | 2.93 | 61.3 | 14804 | -14.11 |
| 2022 (8) | 337.16 | 45.23 | 6.15 | 21.06 | 16.24 | 29.51 | 6.13 | 11.05 | 1.82 | -16.64 | 4.82 | -10.83 | 1.82 | -23.54 | 17237 | -4.82 |
| 2021 (7) | 232.15 | 63.14 | 5.08 | 40.33 | 12.54 | 67.42 | 5.52 | 9.31 | 2.19 | -13.98 | 5.40 | 2.62 | 2.38 | -33.0 | 18110 | 8.78 |
| 2020 (6) | 142.3 | -17.27 | 3.62 | -1.09 | 7.49 | -1.19 | 5.05 | 1.41 | 2.54 | 19.56 | 5.26 | 19.44 | 3.55 | 22.58 | 16649 | 47.87 |
| 2019 (5) | 172.01 | 7.45 | 3.66 | 18.83 | 7.58 | 2.02 | 4.98 | 21.76 | 2.13 | 10.59 | 4.41 | -5.06 | 2.90 | 13.32 | 11259 | 11.3 |
| 2018 (4) | 160.08 | 10.79 | 3.08 | 1.65 | 7.43 | 12.07 | 4.09 | 22.82 | 1.92 | -8.25 | 4.64 | 1.15 | 2.55 | 10.86 | 10116 | -16.67 |
| 2017 (3) | 144.49 | 6.82 | 3.03 | 0.66 | 6.63 | 2.31 | 3.33 | 11.0 | 2.10 | -5.76 | 4.59 | -4.21 | 2.30 | 3.92 | 12140 | 35.4 |
| 2016 (2) | 135.27 | -20.44 | 3.01 | -19.3 | 6.48 | -20.78 | 3.0 | 1.35 | 2.23 | 1.43 | 4.79 | -0.43 | 2.22 | 27.39 | 8966 | 0 |
| 2015 (1) | 170.02 | 3.05 | 3.73 | -3.12 | 8.18 | 18.55 | 2.96 | 6.47 | 2.19 | 0 | 4.81 | 0 | 1.74 | 0 | 0 | 0 |
