- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.16 | -0.39 | -3.19 | 0.34 | 0.0 | 6.25 | 0.44 | 62.96 | 175.0 | 0.64 | 8.47 | 6.67 | 6.59 | 0.39 | 9.75 | 8.53 | 63.59 | 184.06 | 12.40 | 8.9 | 10.18 | 71 | 0.0 | 0.0 |
| 24Q3 (19) | 5.18 | -10.84 | 1.17 | 0.34 | -5.56 | 0.0 | 0.27 | -6.9 | -6.9 | 0.59 | 9.26 | 59.46 | 6.56 | 5.93 | -1.16 | 5.21 | 4.43 | -7.97 | 11.39 | 22.55 | 57.61 | 71 | 0.0 | 5.97 |
| 24Q2 (18) | 5.81 | 16.43 | 31.15 | 0.36 | -18.18 | 12.5 | 0.29 | 7.41 | 7.41 | 0.54 | 10.2 | 50.0 | 6.20 | -29.73 | -14.22 | 4.99 | -7.75 | -18.1 | 9.29 | -5.35 | 14.37 | 71 | 0.0 | 5.97 |
| 24Q1 (17) | 4.99 | -6.38 | 42.17 | 0.44 | 37.5 | 69.23 | 0.27 | 68.75 | 12.5 | 0.49 | -18.33 | 88.46 | 8.82 | 46.87 | 19.04 | 5.41 | 80.25 | -20.87 | 9.82 | -12.77 | 32.57 | 71 | 0.0 | 5.97 |
| 23Q4 (16) | 5.33 | 4.1 | 56.76 | 0.32 | -5.88 | 39.13 | 0.16 | -44.83 | -44.83 | 0.6 | 62.16 | 361.54 | 6.00 | -9.59 | -11.25 | 3.00 | -47.0 | -64.81 | 11.26 | 55.77 | 194.41 | 71 | 5.97 | 5.97 |
| 23Q3 (15) | 5.12 | 15.58 | 10.34 | 0.34 | 6.25 | -17.07 | 0.29 | 7.41 | -21.62 | 0.37 | 2.78 | 0.0 | 6.64 | -8.07 | -24.85 | 5.66 | -7.07 | -28.97 | 7.23 | -11.07 | -9.38 | 67 | 0.0 | 3.08 |
| 23Q2 (14) | 4.43 | 26.21 | -33.38 | 0.32 | 23.08 | -8.57 | 0.27 | 12.5 | -22.86 | 0.36 | 38.46 | -2.7 | 7.22 | -2.48 | 37.25 | 6.09 | -10.86 | 15.8 | 8.13 | 9.71 | 46.06 | 67 | 0.0 | 3.08 |
| 23Q1 (13) | 3.51 | 3.24 | -48.23 | 0.26 | 13.04 | -3.7 | 0.24 | -17.24 | -57.89 | 0.26 | 100.0 | -35.0 | 7.41 | 9.5 | 86.01 | 6.84 | -19.83 | -18.67 | 7.41 | 93.73 | 25.56 | 67 | 0.0 | 3.08 |
| 22Q4 (12) | 3.4 | -26.72 | -46.96 | 0.23 | -43.9 | 0.0 | 0.29 | -21.62 | 3.57 | 0.13 | -64.86 | -61.76 | 6.76 | -23.44 | 88.53 | 8.53 | 6.96 | 95.26 | 3.82 | -52.05 | -27.92 | 67 | 3.08 | 3.08 |
| 22Q3 (11) | 4.64 | -30.23 | -38.13 | 0.41 | 17.14 | 64.0 | 0.37 | 5.71 | 8.82 | 0.37 | 0.0 | 0.0 | 8.84 | 67.89 | 165.09 | 7.97 | 51.51 | 75.9 | 7.97 | 43.32 | 61.64 | 65 | 0.0 | 12.07 |
| 22Q2 (10) | 6.65 | -1.92 | -8.15 | 0.35 | 29.63 | 66.67 | 0.35 | -38.6 | -18.6 | 0.37 | -7.5 | 42.31 | 5.26 | 32.16 | 81.45 | 5.26 | -37.4 | -11.38 | 5.56 | -5.69 | 54.93 | 65 | 0.0 | 12.07 |
| 22Q1 (9) | 6.78 | 5.77 | 9.35 | 0.27 | 17.39 | 50.0 | 0.57 | 103.57 | 78.12 | 0.4 | 17.65 | 14.29 | 3.98 | 10.98 | 37.17 | 8.41 | 92.46 | 62.89 | 5.90 | 11.23 | 4.51 | 65 | 0.0 | 12.07 |
| 21Q4 (8) | 6.41 | -14.53 | 12.26 | 0.23 | -8.0 | -25.81 | 0.28 | -17.65 | 12.0 | 0.34 | -8.11 | 88.89 | 3.59 | 7.64 | -33.91 | 4.37 | -3.64 | -0.23 | 5.30 | 7.52 | 68.26 | 65 | 12.07 | 12.07 |
| 21Q3 (7) | 7.5 | 3.59 | 45.07 | 0.25 | 19.05 | 0.0 | 0.34 | -20.93 | 61.9 | 0.37 | 42.31 | 60.87 | 3.33 | 14.92 | -31.07 | 4.53 | -23.67 | 11.61 | 4.93 | 37.37 | 10.89 | 58 | 0.0 | 5.45 |
| 21Q2 (6) | 7.24 | 16.77 | 63.06 | 0.21 | 16.67 | -19.23 | 0.43 | 34.38 | 152.94 | 0.26 | -25.71 | 30.0 | 2.90 | -0.09 | -50.47 | 5.94 | 15.07 | 55.12 | 3.59 | -36.39 | -20.28 | 58 | 0.0 | 5.45 |
| 21Q1 (5) | 6.2 | 8.58 | 68.94 | 0.18 | -41.94 | 5.88 | 0.32 | 28.0 | 52.38 | 0.35 | 94.44 | 105.88 | 2.90 | -46.52 | -37.32 | 5.16 | 17.88 | -9.8 | 5.65 | 79.08 | 21.87 | 58 | 0.0 | -6.45 |
| 20Q4 (4) | 5.71 | 10.44 | 0.0 | 0.31 | 24.0 | 0.0 | 0.25 | 19.05 | 0.0 | 0.18 | -21.74 | 0.0 | 5.43 | 12.27 | 0.0 | 4.38 | 7.79 | 0.0 | 3.15 | -29.14 | 0.0 | 58 | 5.45 | 0.0 |
| 20Q3 (3) | 5.17 | 16.44 | 0.0 | 0.25 | -3.85 | 0.0 | 0.21 | 23.53 | 0.0 | 0.23 | 15.0 | 0.0 | 4.84 | -17.42 | 0.0 | 4.06 | 6.09 | 0.0 | 4.45 | -1.24 | 0.0 | 55 | 0.0 | 0.0 |
| 20Q2 (2) | 4.44 | 20.98 | 0.0 | 0.26 | 52.94 | 0.0 | 0.17 | -19.05 | 0.0 | 0.2 | 17.65 | 0.0 | 5.86 | 26.42 | 0.0 | 3.83 | -33.09 | 0.0 | 4.50 | -2.76 | 0.0 | 55 | -11.29 | 0.0 |
| 20Q1 (1) | 3.67 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 5.72 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 62 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 21.14 | 14.89 | 1.48 | 18.4 | 1.26 | 32.63 | 2.26 | 42.14 | 7.00 | 3.05 | 5.96 | 15.44 | 10.69 | 23.72 | 71 | 0.0 |
| 2023 (9) | 18.4 | -14.26 | 1.25 | -0.79 | 0.95 | -39.49 | 1.59 | 25.2 | 6.79 | 15.7 | 5.16 | -29.43 | 8.64 | 46.02 | 71 | 5.97 |
| 2022 (8) | 21.46 | -21.54 | 1.26 | 43.18 | 1.57 | 14.6 | 1.27 | -3.79 | 5.87 | 82.48 | 7.32 | 46.05 | 5.92 | 22.62 | 67 | 3.08 |
| 2021 (7) | 27.35 | 44.1 | 0.88 | -11.11 | 1.37 | 63.1 | 1.32 | 69.23 | 3.22 | -38.31 | 5.01 | 13.18 | 4.83 | 17.44 | 65 | 12.07 |
| 2020 (6) | 18.98 | 36.06 | 0.99 | 65.0 | 0.84 | -16.83 | 0.78 | 25.81 | 5.22 | 21.27 | 4.43 | -38.87 | 4.11 | -7.53 | 58 | 5.45 |
| 2019 (5) | 13.95 | 26.47 | 0.6 | 25.0 | 1.01 | 5.21 | 0.62 | 19.23 | 4.30 | -1.16 | 7.24 | -16.81 | 4.44 | -5.73 | 55 | -11.29 |
| 2018 (4) | 11.03 | 60.79 | 0.48 | 100.0 | 0.96 | 37.14 | 0.52 | 26.83 | 4.35 | 24.39 | 8.70 | -14.71 | 4.71 | -21.12 | 62 | 21.57 |
| 2017 (3) | 6.86 | 34.51 | 0.24 | 118.18 | 0.7 | 12.9 | 0.41 | 32.26 | 3.50 | 62.21 | 10.20 | -16.06 | 5.98 | -1.67 | 51 | 0.0 |
| 2016 (2) | 5.1 | 42.46 | 0.11 | 37.5 | 0.62 | 72.22 | 0.31 | 19.23 | 2.16 | -3.48 | 12.16 | 20.89 | 6.08 | -16.3 | 51 | 0 |
| 2015 (1) | 3.58 | 38.76 | 0.08 | 14.29 | 0.36 | -10.0 | 0.26 | -3.7 | 2.23 | 0 | 10.06 | 0 | 7.26 | 0 | 0 | 0 |
