- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.51 | 15.05 | 29.97 | 0.3 | 76.47 | 150.0 | 0.22 | -4.35 | 57.14 | 0.64 | 36.17 | 45.45 | 6.65 | 53.38 | 92.35 | 4.88 | -16.86 | 20.91 | 14.19 | 18.36 | 11.91 | 282 | 0.0 | 0.0 |
24Q2 (19) | 3.92 | 2.89 | 13.62 | 0.17 | 21.43 | 21.43 | 0.23 | 35.29 | 53.33 | 0.47 | 9.3 | 6.82 | 4.34 | 18.02 | 6.87 | 5.87 | 31.5 | 34.95 | 11.99 | 6.24 | -5.99 | 282 | 0.0 | 0.0 |
24Q1 (18) | 3.81 | 10.12 | 2.42 | 0.14 | 0.0 | 0.0 | 0.17 | -5.56 | 41.67 | 0.43 | 19.44 | 2.38 | 3.67 | -9.19 | -2.36 | 4.46 | -14.23 | 38.32 | 11.29 | 8.47 | -0.04 | 282 | 0.0 | 0.0 |
23Q4 (17) | 3.46 | -0.29 | -7.98 | 0.14 | 16.67 | 7.69 | 0.18 | 28.57 | 12.5 | 0.36 | -18.18 | -35.71 | 4.05 | 17.0 | 17.03 | 5.20 | 28.94 | 22.25 | 10.40 | -17.95 | -30.14 | 282 | 0.0 | 0.0 |
23Q3 (16) | 3.47 | 0.58 | -12.37 | 0.12 | -14.29 | -14.29 | 0.14 | -6.67 | 0.0 | 0.44 | 0.0 | -4.35 | 3.46 | -14.78 | -2.18 | 4.03 | -7.2 | 14.12 | 12.68 | -0.58 | 9.16 | 282 | 0.0 | 0.0 |
23Q2 (15) | 3.45 | -7.26 | -11.54 | 0.14 | 0.0 | 27.27 | 0.15 | 25.0 | 15.38 | 0.44 | 4.76 | -15.38 | 4.06 | 7.83 | 43.87 | 4.35 | 34.78 | 30.43 | 12.75 | 12.96 | -4.35 | 282 | 0.0 | 0.0 |
23Q1 (14) | 3.72 | -1.06 | 1.09 | 0.14 | 7.69 | 55.56 | 0.12 | -25.0 | 0.0 | 0.42 | -25.0 | -2.33 | 3.76 | 8.85 | 53.88 | 3.23 | -24.19 | -1.08 | 11.29 | -24.19 | -3.38 | 282 | 0.0 | 0.0 |
22Q4 (13) | 3.76 | -5.05 | 2.17 | 0.13 | -7.14 | 30.0 | 0.16 | 14.29 | 6.67 | 0.56 | 21.74 | 21.74 | 3.46 | -2.2 | 27.23 | 4.26 | 20.36 | 4.4 | 14.89 | 28.21 | 19.15 | 282 | 0.0 | 0.0 |
22Q3 (12) | 3.96 | 1.54 | 2.59 | 0.14 | 27.27 | 100.0 | 0.14 | 7.69 | 16.67 | 0.46 | -11.54 | -6.12 | 3.54 | 25.34 | 94.95 | 3.54 | 6.06 | 13.72 | 11.62 | -12.88 | -8.49 | 282 | 0.0 | 9.3 |
22Q2 (11) | 3.9 | 5.98 | 3.17 | 0.11 | 22.22 | 0.0 | 0.13 | 8.33 | 8.33 | 0.52 | 20.93 | 23.81 | 2.82 | 15.33 | -3.08 | 3.33 | 2.22 | 5.0 | 13.33 | 14.11 | 20.0 | 282 | 0.0 | 9.3 |
22Q1 (10) | 3.68 | 0.0 | 5.14 | 0.09 | -10.0 | 0.0 | 0.12 | -20.0 | -7.69 | 0.43 | -6.52 | -8.51 | 2.45 | -10.0 | -4.89 | 3.26 | -20.0 | -12.21 | 11.68 | -6.52 | -12.99 | 282 | 0.0 | 9.3 |
21Q4 (9) | 3.68 | -4.66 | 6.98 | 0.1 | 42.86 | 11.11 | 0.15 | 25.0 | 0.0 | 0.46 | -6.12 | -24.59 | 2.72 | 49.84 | 3.86 | 4.08 | 31.11 | -6.52 | 12.50 | -1.53 | -29.51 | 282 | 9.3 | 9.3 |
21Q3 (8) | 3.86 | 2.12 | 12.54 | 0.07 | -36.36 | -12.5 | 0.12 | 0.0 | 0.0 | 0.49 | 16.67 | 32.43 | 1.81 | -37.68 | -22.25 | 3.11 | -2.07 | -11.14 | 12.69 | 14.25 | 17.68 | 258 | 0.0 | 0 |
21Q2 (7) | 3.78 | 8.0 | 28.14 | 0.11 | 22.22 | 37.5 | 0.12 | -7.69 | -14.29 | 0.42 | -10.64 | 5.0 | 2.91 | 13.17 | 7.31 | 3.17 | -14.53 | -33.11 | 11.11 | -17.26 | -18.06 | 258 | 0.0 | 0 |
21Q1 (6) | 3.5 | 1.74 | 41.7 | 0.09 | 0.0 | 12.5 | 0.13 | -13.33 | 8.33 | 0.47 | -22.95 | 30.56 | 2.57 | -1.71 | -20.61 | 3.71 | -14.82 | -23.55 | 13.43 | -24.27 | -7.87 | 258 | 0.0 | 0 |
20Q4 (5) | 3.44 | 0.29 | 63.03 | 0.09 | 12.5 | 50.0 | 0.15 | 25.0 | 15.38 | 0.61 | 64.86 | 60.53 | 2.62 | 12.17 | -7.99 | 4.36 | 24.64 | -29.23 | 17.73 | 64.39 | -1.54 | 258 | 0 | 0 |
20Q3 (4) | 3.43 | 16.27 | 0.0 | 0.08 | 0.0 | 0.0 | 0.12 | -14.29 | 0.0 | 0.37 | -7.5 | 0.0 | 2.33 | -13.99 | 0.0 | 3.50 | -26.28 | 0.0 | 10.79 | -20.44 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.95 | 19.43 | 0.0 | 0.08 | 0.0 | 0.0 | 0.14 | 16.67 | 0.0 | 0.4 | 11.11 | 0.0 | 2.71 | -16.27 | 0.0 | 4.75 | -2.32 | 0.0 | 13.56 | -6.97 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.47 | 17.06 | 0.0 | 0.08 | 33.33 | 0.0 | 0.12 | -7.69 | 0.0 | 0.36 | -5.26 | 0.0 | 3.24 | 13.9 | 0.0 | 4.86 | -21.15 | 0.0 | 14.57 | -19.07 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.11 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 6.16 | 0.0 | 0.0 | 18.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.1 | -7.78 | 0.54 | 14.89 | 0.59 | 7.27 | 1.66 | -15.31 | 3.83 | 24.59 | 4.18 | 16.33 | 11.77 | -8.16 | 0 | 0 |
2022 (9) | 15.29 | 3.17 | 0.47 | 27.03 | 0.55 | 5.77 | 1.96 | 7.1 | 3.07 | 23.12 | 3.60 | 2.52 | 12.82 | 3.81 | 0 | 0 |
2021 (8) | 14.82 | 20.59 | 0.37 | 12.12 | 0.52 | -1.89 | 1.83 | 4.57 | 2.50 | -7.02 | 3.51 | -18.64 | 12.35 | -13.28 | 282 | 9.3 |
2020 (7) | 12.29 | 49.15 | 0.33 | 50.0 | 0.53 | 8.16 | 1.75 | 42.28 | 2.69 | 0.57 | 4.31 | -27.48 | 14.24 | -4.61 | 258 | 0 |
2019 (6) | 8.24 | 27.16 | 0.22 | 15.79 | 0.49 | 19.51 | 1.23 | 18.27 | 2.67 | -8.94 | 5.95 | -6.01 | 14.93 | -6.99 | 0 | 0 |
2018 (5) | 6.48 | 16.97 | 0.19 | 0.0 | 0.41 | 51.85 | 1.04 | -9.57 | 2.93 | -14.51 | 6.33 | 29.82 | 16.05 | -22.68 | 0 | 0 |
2017 (4) | 5.54 | -17.07 | 0.19 | 18.75 | 0.27 | 3.85 | 1.15 | -20.14 | 3.43 | 43.19 | 4.87 | 25.22 | 20.76 | -3.71 | 0 | 0 |
2016 (3) | 6.68 | 6.88 | 0.16 | 60.0 | 0.26 | -16.13 | 1.44 | 25.22 | 2.40 | 49.7 | 3.89 | -21.53 | 21.56 | 17.16 | 0 | 0 |
2015 (2) | 6.25 | 0 | 0.1 | 0 | 0.31 | 0 | 1.15 | 0 | 1.60 | 0 | 4.96 | 0 | 18.40 | 0 | 0 | 0 |