玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.92-8.0-13.210.0716.67-36.360.13-18.75-48.00.65-13.33-7.147.6126.81-26.6814.13-11.68-40.0970.65-5.86.99830.00.0
24Q2 (19)1.09.8914.940.06-14.29-40.00.166.67-5.880.75-3.8511.946.00-22.0-47.816.00-2.93-18.1275.00-12.5-2.61830.00.0
24Q1 (18)0.91-28.35139.470.07-46.1516.670.15-6.2566.670.78-1.27110.817.69-24.85-51.2816.4830.84-30.485.7137.79-11.97830.00.0
23Q4 (17)1.2719.81149.020.1318.18116.670.16-36.0128.570.7912.86132.3510.24-1.36-12.9912.60-46.58-8.2162.20-5.8-6.69830.00.0
23Q3 (16)1.0621.8441.330.1110.057.140.2547.06177.780.74.48118.7510.38-9.7211.1923.5820.796.5466.04-14.2554.78830.00.0
23Q2 (15)0.87128.95-33.080.166.6725.00.1788.8988.890.6781.0891.4311.49-27.286.7819.54-17.5182.2577.01-20.91186.04830.00.0
23Q1 (14)0.38-25.49-76.250.060.050.00.0928.57-18.180.378.8212.1215.7934.21531.5823.6872.56244.597.3746.05372.09830.00.0
22Q4 (13)0.51-32.0-70.00.06-14.2950.00.07-22.22-36.360.346.250.011.7626.05400.013.7314.38112.1266.6756.25233.33830.00.0
22Q3 (12)0.75-42.31-53.420.07-12.575.00.090.0-18.180.32-8.57-5.889.3351.67275.6712.0073.3375.6442.6758.48102.04830.018.57
22Q2 (11)1.3-18.75-16.670.08100.0166.670.09-18.18-18.180.356.0616.676.15146.15220.06.920.7-1.8226.9230.5440.0830.018.57
22Q1 (10)1.6-5.8816.790.040.033.330.110.022.220.33-2.9417.862.506.2514.176.886.254.6520.623.120.92830.018.57
21Q4 (9)1.75.5939.340.040.0100.00.110.037.50.340.025.932.35-5.2943.536.47-5.29-1.3220.00-5.29-9.638318.5718.57
21Q3 (8)1.613.2161.00.0433.33100.00.110.083.330.3413.3347.832.4829.1924.226.83-3.1113.8721.129.81-8.18700.07.69
21Q2 (7)1.5613.8785.710.030.050.00.1122.22120.00.37.1442.861.92-12.18-19.237.057.3418.4619.23-5.91-23.08700.07.69
21Q1 (6)1.3712.300.0350.000.0912.500.283.702.1933.5806.570.18020.44-7.650700.00
20Q4 (5)1.2222.000.020.000.0833.3300.2717.3901.64-18.0306.569.29022.13-3.780707.690
20Q3 (4)1.019.050.00.020.00.00.0620.00.00.239.520.02.00-16.00.06.000.80.023.00-8.00.0650.00.0
20Q2 (3)0.8400.00.0200.00.0500.00.2100.02.3800.05.9500.025.0000.06500.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.58-13.730.3950.00.6683.332.5490.9810.8973.8818.44112.5270.95121.3800
2022 (9)4.15-33.390.26100.00.36-16.281.335.566.27200.248.6725.6832.0558.4600
2021 (8)6.2381.10.1344.440.4379.171.2635.482.09-20.246.90-1.0720.22-25.198318.57
2020 (7)3.4436.510.0912.50.2414.290.936.92.62-17.596.98-16.2827.03-21.69707.69
2019 (6)2.52-15.440.08-11.110.21-4.550.87-9.383.175.118.3312.8834.527.17654.84
2018 (5)2.98-12.870.09-10.00.2229.410.9617.073.023.297.3848.5232.2134.366214.81
2017 (4)3.4285.870.111.110.1730.770.8260.782.92-40.224.97-29.6423.98-13.5540
2016 (3)1.84196.770.0950.00.1385.710.5130.774.89-49.467.07-37.4227.72-55.9400
2015 (2)0.6200.0600.0700.3909.68011.29062.90000

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