玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.814.12-6.590.1416.6727.270.47-14.55-9.620.520.018.182.4112.0536.258.09-17.93-3.248.95-3.9626.52000
24Q2 (19)5.580.36-4.290.12-7.699.090.55-22.5430.950.5223.8120.932.15-8.0213.989.86-22.8136.829.3223.3726.35000
24Q1 (18)5.56-4.14-17.010.138.338.330.7142.077.50.42-17.655.02.3413.0130.5512.7748.13113.897.55-14.0926.53000
23Q4 (17)5.8-6.75-32.480.129.09-14.290.5-3.85-27.540.5115.910.02.0716.9926.958.623.127.328.7924.348.1000
23Q3 (16)6.226.69-32.680.110.0-26.670.5223.8157.580.442.33-24.141.77-6.278.948.3616.05134.087.07-4.0912.7000
23Q2 (15)5.83-12.99-36.00.11-8.33-26.670.425.0-2.330.437.5-4.441.895.3514.597.2020.6752.637.3823.5449.32000
23Q1 (14)6.7-22.0-0.740.12-14.2920.00.4-42.03-9.090.4-21.57-2.441.799.8920.95.97-25.68-8.415.970.56-1.71000
22Q4 (13)8.59-7.0326.880.14-6.6716.670.69109.0915.00.51-12.070.01.630.4-8.058.03124.91-9.375.94-5.42-21.19000
22Q3 (12)9.241.4324.030.150.015.380.33-23.26-37.740.5828.8948.721.62-1.41-6.973.57-24.34-49.86.2827.0819.91000
22Q2 (11)9.1134.9685.920.1550.087.50.43-2.2713.160.459.7621.621.6511.140.854.72-27.59-39.144.94-18.68-34.58000
22Q1 (10)6.75-0.320.320.1-16.67-16.670.44-26.6715.790.41-19.612.51.48-16.42-30.746.52-26.45-3.776.07-19.37-14.81000
21Q4 (9)6.77-9.13-8.140.12-7.69-25.00.613.2142.860.5130.776.251.771.58-18.358.8624.5855.527.5343.915.67000
21Q3 (8)7.4552.0444.10.1362.530.00.5339.4729.270.395.4134.481.746.88-9.797.11-8.27-10.295.23-30.67-6.67000
21Q2 (7)4.9-12.66-34.670.08-33.33-20.00.380.08.570.37-7.5-5.131.63-23.6722.457.7614.4966.187.555.945.21000
21Q1 (6)5.61-23.8839.90.12-25.033.330.38-9.5272.730.4-16.6742.862.14-1.47-4.696.7718.8623.467.139.482.11000
20Q4 (5)7.3742.5527.950.1660.045.450.422.440.00.4865.5229.732.1712.2413.685.70-28.14-21.856.5116.111.39000
20Q3 (4)5.17-31.070.00.10.00.00.4117.140.00.29-25.640.01.9345.070.07.9369.940.05.617.870.0000.0
20Q2 (3)7.587.030.00.111.110.00.3559.090.00.3939.290.01.33-40.590.04.67-14.940.05.20-25.530.0000.0
20Q1 (2)4.01-30.380.00.09-18.180.00.22-47.620.00.28-24.320.02.2417.520.05.49-24.760.06.988.70.0000.0
19Q4 (1)5.760.00.00.110.00.00.420.00.00.370.00.01.910.00.07.290.00.06.420.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)24.55-27.130.46-14.811.83-3.171.78-9.181.8716.97.4532.877.2524.6300
2022 (9)33.6936.230.5420.01.89-0.531.9617.371.60-11.915.61-26.985.82-13.8500
2021 (8)24.732.870.452.271.935.711.6716.781.82-0.587.6831.936.7513.5200
2020 (7)24.047.080.4415.791.45.261.4328.831.838.135.82-1.75.9520.3100
2019 (6)22.455.750.3831.031.3347.781.1123.331.6923.915.9239.754.9416.6300
2018 (5)21.23112.940.2981.250.940.620.916.881.37-14.884.24-33.964.24-45.1100
2017 (4)9.97184.050.1614.290.6464.10.7710.01.60-59.776.42-42.237.72-61.2700
2016 (3)3.5134.480.147.690.395.410.71.453.99-19.9211.11-21.6219.94-24.5600
2015 (2)2.6100.1300.3700.6904.98014.18026.44000

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