- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.64 | -8.08 | 2.54 | 0.06 | -14.29 | 0.0 | 0.19 | -5.0 | 11.76 | 0.07 | 0.0 | 16.67 | 1.65 | -6.75 | -2.47 | 5.22 | 3.35 | 9.0 | 1.92 | 8.79 | 13.78 | 0 | 0 | 0 |
24Q2 (19) | 3.96 | 7.9 | 21.85 | 0.07 | -30.0 | 16.67 | 0.2 | 11.11 | 17.65 | 0.07 | 0.0 | 16.67 | 1.77 | -35.13 | -4.25 | 5.05 | 2.97 | -3.45 | 1.77 | -7.32 | -4.25 | 0 | 0 | 0 |
24Q1 (18) | 3.67 | 27.43 | 7.0 | 0.1 | 66.67 | 66.67 | 0.18 | 12.5 | 5.88 | 0.07 | 0.0 | 0.0 | 2.72 | 30.79 | 55.77 | 4.90 | -11.72 | -1.04 | 1.91 | -21.53 | -6.54 | 0 | 0 | 0 |
23Q4 (17) | 2.88 | -18.87 | -14.54 | 0.06 | 0.0 | 0.0 | 0.16 | -5.88 | -5.88 | 0.07 | 16.67 | 16.67 | 2.08 | 23.26 | 17.01 | 5.56 | 16.01 | 10.13 | 2.43 | 43.81 | 36.52 | 0 | 0 | 0 |
23Q3 (16) | 3.55 | 9.23 | -11.91 | 0.06 | 0.0 | -14.29 | 0.17 | 0.0 | -5.56 | 0.06 | 0.0 | -33.33 | 1.69 | -8.45 | -2.7 | 4.79 | -8.45 | 7.21 | 1.69 | -8.45 | -24.32 | 0 | 0 | 0 |
23Q2 (15) | 3.25 | -5.25 | -11.68 | 0.06 | 0.0 | 0.0 | 0.17 | 0.0 | -10.53 | 0.06 | -14.29 | -25.0 | 1.85 | 5.54 | 13.23 | 5.23 | 5.54 | 1.31 | 1.85 | -9.54 | -15.08 | 0 | 0 | 0 |
23Q1 (14) | 3.43 | 1.78 | -1.44 | 0.06 | 0.0 | 20.0 | 0.17 | 0.0 | -10.53 | 0.07 | 16.67 | -12.5 | 1.75 | -1.75 | 21.75 | 4.96 | -1.75 | -9.22 | 2.04 | 14.63 | -11.22 | 0 | 0 | 0 |
22Q4 (13) | 3.37 | -16.38 | 36.44 | 0.06 | -14.29 | -14.29 | 0.17 | -5.56 | -19.05 | 0.06 | -33.33 | -25.0 | 1.78 | 2.5 | -37.18 | 5.04 | 12.94 | -40.67 | 1.78 | -20.28 | -45.03 | 0 | 0 | 0 |
22Q3 (12) | 4.03 | 9.51 | 27.13 | 0.07 | 16.67 | 75.0 | 0.18 | -5.26 | 5.88 | 0.09 | 12.5 | 28.57 | 1.74 | 6.53 | 37.66 | 4.47 | -13.49 | -16.71 | 2.23 | 2.73 | 1.13 | 0 | 0 | 0 |
22Q2 (11) | 3.68 | 5.75 | -22.69 | 0.06 | 20.0 | 20.0 | 0.19 | 0.0 | 11.76 | 0.08 | 0.0 | 14.29 | 1.63 | 13.48 | 55.22 | 5.16 | -5.43 | 44.57 | 2.17 | -5.43 | 47.83 | 0 | 0 | 0 |
22Q1 (10) | 3.48 | 40.89 | 66.51 | 0.05 | -28.57 | 0.0 | 0.19 | -9.52 | 18.75 | 0.08 | 0.0 | 14.29 | 1.44 | -49.3 | -39.94 | 5.46 | -35.78 | -28.68 | 2.30 | -29.02 | -31.36 | 0 | 0 | 0 |
21Q4 (9) | 2.47 | -22.08 | -13.03 | 0.07 | 75.0 | 40.0 | 0.21 | 23.53 | 0.0 | 0.08 | 14.29 | 14.29 | 2.83 | 124.6 | 60.97 | 8.50 | 58.54 | 14.98 | 3.24 | 46.67 | 31.41 | 0 | 0 | 0 |
21Q3 (8) | 3.17 | -33.4 | 49.53 | 0.04 | -20.0 | 0.0 | 0.17 | 0.0 | 6.25 | 0.07 | 0.0 | 16.67 | 1.26 | 20.13 | -33.12 | 5.36 | 50.16 | -28.94 | 2.21 | 50.16 | -21.98 | 0 | 0 | 0 |
21Q2 (7) | 4.76 | 127.75 | 66.43 | 0.05 | 0.0 | 25.0 | 0.17 | 6.25 | 21.43 | 0.07 | 0.0 | 16.67 | 1.05 | -56.09 | -24.89 | 3.57 | -53.35 | -27.04 | 1.47 | -56.09 | -29.9 | 0 | 0 | 0 |
21Q1 (6) | 2.09 | -26.41 | 11.76 | 0.05 | 0.0 | 25.0 | 0.16 | -23.81 | 6.67 | 0.07 | 0.0 | 16.67 | 2.39 | 35.89 | 11.84 | 7.66 | 3.53 | -4.56 | 3.35 | 35.89 | 4.39 | 0 | 0 | 0 |
20Q4 (5) | 2.84 | 33.96 | 37.86 | 0.05 | 25.0 | 0.0 | 0.21 | 31.25 | 31.25 | 0.07 | 16.67 | 16.67 | 1.76 | -6.69 | -27.46 | 7.39 | -2.02 | -4.8 | 2.46 | -12.91 | -15.38 | 0 | 0 | 0 |
20Q3 (4) | 2.12 | -25.87 | 0.0 | 0.04 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 0.06 | 0.0 | 0.0 | 1.89 | 34.91 | 0.0 | 7.55 | 54.18 | 0.0 | 2.83 | 34.91 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.86 | 52.94 | 0.0 | 0.04 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.06 | 0.0 | 0.0 | 1.40 | -34.62 | 0.0 | 4.90 | -38.97 | 0.0 | 2.10 | -34.62 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.87 | -9.22 | 0.0 | 0.04 | -20.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.06 | 0.0 | 0.0 | 2.14 | -11.87 | 0.0 | 8.02 | 3.28 | 0.0 | 3.21 | 10.16 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.06 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 7.77 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 13.1 | -10.03 | 0.24 | 4.35 | 0.68 | -8.11 | 0.26 | -16.13 | 1.83 | 15.98 | 5.19 | 2.13 | 1.98 | -6.78 | 0 | 0 |
2022 (9) | 14.56 | 16.39 | 0.23 | 15.0 | 0.74 | 5.71 | 0.31 | 10.71 | 1.58 | -1.19 | 5.08 | -9.17 | 2.13 | -4.87 | 0 | 0 |
2021 (8) | 12.51 | 29.1 | 0.2 | 17.65 | 0.7 | 6.06 | 0.28 | 12.0 | 1.60 | -8.87 | 5.60 | -17.85 | 2.24 | -13.25 | 0 | 0 |
2020 (7) | 9.69 | 24.39 | 0.17 | -10.53 | 0.66 | 4.76 | 0.25 | -3.85 | 1.75 | -28.07 | 6.81 | -15.78 | 2.58 | -22.7 | 0 | 0 |
2019 (6) | 7.79 | 24.24 | 0.19 | -32.14 | 0.63 | 3.28 | 0.26 | -7.14 | 2.44 | -45.38 | 8.09 | -16.87 | 3.34 | -25.26 | 0 | 0 |
2018 (5) | 6.27 | -8.47 | 0.28 | 115.38 | 0.61 | 24.49 | 0.28 | -3.45 | 4.47 | 135.31 | 9.73 | 36.01 | 4.47 | 5.48 | 0 | 0 |
2017 (4) | 6.85 | 42.41 | 0.13 | -13.33 | 0.49 | 19.51 | 0.29 | 0.0 | 1.90 | -39.14 | 7.15 | -16.08 | 4.23 | -29.78 | 0 | 0 |
2016 (3) | 4.81 | -14.11 | 0.15 | -42.31 | 0.41 | -10.87 | 0.29 | 7.41 | 3.12 | -32.83 | 8.52 | 3.77 | 6.03 | 25.05 | 0 | 0 |
2015 (2) | 5.6 | 0 | 0.26 | 0 | 0.46 | 0 | 0.27 | 0 | 4.64 | 0 | 8.21 | 0 | 4.82 | 0 | 0 | 0 |