- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.1 | 10.0 | 111.54 | 0.07 | 0.0 | 40.0 | 0.11 | 37.5 | 37.5 | 0.1 | 11.11 | 42.86 | 6.36 | -9.09 | -33.82 | 10.00 | 25.0 | -35.0 | 9.09 | 1.01 | -32.47 | 0 | 0 | 0 |
| 24Q2 (19) | 1.0 | 36.99 | 69.49 | 0.07 | 75.0 | 40.0 | 0.08 | -27.27 | 0.0 | 0.09 | 12.5 | 50.0 | 7.00 | 27.75 | -17.4 | 8.00 | -46.91 | -41.0 | 9.00 | -17.88 | -11.5 | 0 | 0 | 0 |
| 24Q1 (18) | 0.73 | -3.95 | 7.35 | 0.04 | -33.33 | 0.0 | 0.11 | 0.0 | 57.14 | 0.08 | 0.0 | 14.29 | 5.48 | -30.59 | -6.85 | 15.07 | 4.11 | 46.38 | 10.96 | 4.11 | 6.46 | 0 | 0 | 0 |
| 23Q4 (17) | 0.76 | 46.15 | -52.8 | 0.06 | 20.0 | -40.0 | 0.11 | 37.5 | -26.67 | 0.08 | 14.29 | -50.0 | 7.89 | -17.89 | 27.11 | 14.47 | -5.92 | 55.35 | 10.53 | -21.8 | 5.92 | 0 | 0 | 0 |
| 23Q3 (16) | 0.52 | -11.86 | 0 | 0.05 | 0.0 | 0 | 0.08 | 0.0 | 0 | 0.07 | 16.67 | 0 | 9.62 | 13.46 | -53.53 | 15.38 | 13.46 | -36.26 | 13.46 | 32.37 | -54.07 | 0 | 0 | 0 |
| 23Q2 (15) | 0.59 | -13.24 | 1.72 | 0.05 | 25.0 | -58.33 | 0.08 | 14.29 | -42.86 | 0.06 | -14.29 | -64.71 | 8.47 | 44.07 | -59.04 | 13.56 | 31.72 | -43.83 | 10.17 | -1.21 | -65.3 | 0 | 0 | 0 |
| 23Q1 (14) | 0.68 | -57.76 | 0 | 0.04 | -60.0 | 0 | 0.07 | -53.33 | 0 | 0.07 | -56.25 | 0 | 5.88 | -5.29 | -51.13 | 10.29 | 10.49 | -20.59 | 10.29 | 3.58 | -41.49 | 0 | 0 | 0 |
| 22Q4 (13) | 1.61 | 0 | 49.07 | 0.1 | 0 | -23.08 | 0.15 | 0 | 7.14 | 0.16 | 0 | -15.79 | 6.21 | -69.98 | -48.4 | 9.32 | -61.4 | -28.13 | 9.94 | -66.09 | -43.51 | 0 | 0 | 0 |
| 22Q3 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 20.69 | 0.0 | 0 | 24.14 | 0.0 | 0 | 29.31 | 0.0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 0.58 | 0 | 0 | 0.12 | 0 | 0 | 0.14 | 0 | 0 | 0.17 | 0 | 0 | 20.69 | 71.88 | 0 | 24.14 | 86.21 | 0 | 29.31 | 66.61 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 12.04 | 0.0 | 0 | 12.96 | 0.0 | 0 | 17.59 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 1.08 | 0 | 0 | 0.13 | 0 | 0 | 0.14 | 0 | 0 | 0.19 | 0 | 0 | 12.04 | 0 | 0 | 12.96 | 0 | 0 | 17.59 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.55 | 16.44 | 0.21 | -4.55 | 0.34 | 17.24 | 0.29 | -12.12 | 8.24 | -18.02 | 13.33 | 0.69 | 11.37 | -24.53 | 0 | 0 |
| 2022 (9) | 2.19 | 0.92 | 0.22 | -8.33 | 0.29 | -3.33 | 0.33 | -8.33 | 10.05 | -9.17 | 13.24 | -4.22 | 15.07 | -9.17 | 0 | 0 |
| 2021 (8) | 2.17 | -12.15 | 0.24 | -17.24 | 0.3 | -28.57 | 0.36 | -34.55 | 11.06 | -5.8 | 13.82 | -18.7 | 16.59 | -25.5 | 0 | 0 |
| 2020 (7) | 2.47 | 32.8 | 0.29 | 7.41 | 0.42 | -2.33 | 0.55 | 14.58 | 11.74 | -19.12 | 17.00 | -26.45 | 22.27 | -13.71 | 0 | 0 |
| 2019 (6) | 1.86 | -17.33 | 0.27 | -30.77 | 0.43 | 104.76 | 0.48 | 84.62 | 14.52 | -16.25 | 23.12 | 147.7 | 25.81 | 123.33 | 0 | 0 |
| 2018 (5) | 2.25 | 1775.0 | 0.39 | 1850.0 | 0.21 | 600.0 | 0.26 | 2500.0 | 17.33 | 4.0 | 9.33 | -62.67 | 11.56 | 38.67 | 0 | 0 |
| 2017 (4) | 0.12 | 0 | 0.02 | 0 | 0.03 | 0 | 0.01 | 0 | 16.67 | 0 | 25.00 | 0 | 8.33 | 0 | 0 | 0 |
