玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.2715.4567.110.05-28.57-16.670.1536.3636.360.08-20.00.03.94-38.13-50.1311.8118.11-18.46.30-30.71-40.16000
24Q3 (19)1.110.0111.540.070.040.00.1137.537.50.111.1142.866.36-9.09-33.8210.0025.0-35.09.091.01-32.47000
24Q2 (18)1.036.9969.490.0775.040.00.08-27.270.00.0912.550.07.0027.75-17.48.00-46.91-41.09.00-17.88-11.5000
24Q1 (17)0.73-3.957.350.04-33.330.00.110.057.140.080.014.295.48-30.59-6.8515.074.1146.3810.964.116.46000
23Q4 (16)0.7646.15-52.80.0620.0-40.00.1137.5-26.670.0814.29-50.07.89-17.8927.1114.47-5.9255.3510.53-21.85.92000
23Q3 (15)0.52-11.8600.050.000.080.000.0716.6709.6213.46-53.5315.3813.46-36.2613.4632.37-54.07000
23Q2 (14)0.59-13.241.720.0525.0-58.330.0814.29-42.860.06-14.29-64.718.4744.07-59.0413.5631.72-43.8310.17-1.21-65.3000
23Q1 (13)0.68-57.7600.04-60.000.07-53.3300.07-56.2505.88-5.29-51.1310.2910.49-20.5910.293.58-41.49000
22Q4 (12)1.61049.070.10-23.080.1507.140.160-15.796.21-69.98-48.49.32-61.4-28.139.94-66.09-43.51000
22Q3 (11)0-100.000-100.000-100.000-100.0020.690.0024.140.0029.310.00000
22Q2 (10)0.58000.12000.14000.170020.6971.88024.1486.21029.3166.610000
22Q1 (9)0-100.000-100.000-100.000-100.0012.040.0012.960.0017.590.00000
21Q4 (8)1.08000.13000.14000.190012.040012.960017.5900000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)4.160.780.239.520.4532.350.3520.695.61-31.8810.98-17.688.54-24.9400
2023 (9)2.5516.440.21-4.550.3417.240.29-12.128.24-18.0213.330.6911.37-24.5300
2022 (8)2.190.920.22-8.330.29-3.330.33-8.3310.05-9.1713.24-4.2215.07-9.1700
2021 (7)2.17-12.150.24-17.240.3-28.570.36-34.5511.06-5.813.82-18.716.59-25.500
2020 (6)2.4732.80.297.410.42-2.330.5514.5811.74-19.1217.00-26.4522.27-13.7100
2019 (5)1.86-17.330.27-30.770.43104.760.4884.6214.52-16.2523.12147.725.81123.3300
2018 (4)2.251775.00.391850.00.21600.00.262500.017.334.09.33-62.6711.5638.6700
2017 (3)0.1200.0200.0300.01016.67025.0008.33000

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