玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.47-9.7-19.890.13-45.83-18.750.217.65-13.041.67-1.769.152.91-40.021.434.4730.288.5537.368.7836.25000
24Q2 (19)4.9526.28-16.390.24100.0100.00.170.0-5.561.75.59-5.034.8558.38139.193.43-20.8112.9534.34-16.3813.58000
24Q1 (18)3.92-23.444.810.120.0-7.690.17-22.7321.431.61-2.428.053.0630.61-11.934.340.9315.8541.0727.453.09000
23Q4 (17)5.12-8.246.00.12-25.0100.00.22-4.350.01.657.843.122.34-18.2688.674.304.25-5.6632.2317.53-2.72000
23Q3 (16)5.58-5.74-7.920.1633.3314.290.2327.7835.291.53-14.53-14.532.8741.4624.124.1235.5646.9327.42-9.32-7.17000
23Q2 (15)5.9258.29-32.80.12-7.69-7.690.1828.570.01.7920.131.72.03-41.6837.373.04-18.7748.8230.24-24.151.35000
23Q1 (14)3.74-22.57-62.030.13116.67-13.330.14-36.36-17.651.49-6.88-25.133.48179.81128.253.74-17.82116.8939.8420.2797.2000
22Q4 (13)4.83-20.3-48.940.06-57.14-62.50.2229.4129.411.6-10.61-17.531.24-46.23-26.554.5562.37153.4633.1312.1561.53000
22Q3 (12)6.06-31.21-32.140.147.6916.670.17-5.560.01.791.73.472.3156.5671.922.8137.347.3629.5447.8652.47000
22Q2 (11)8.81-10.569.710.13-13.3318.180.185.8828.571.76-11.5618.921.48-3.17.722.0418.3817.1919.98-1.128.39000
22Q1 (10)9.854.1235.860.15-6.2515.380.170.041.671.992.5846.321.52-9.96-15.071.73-3.964.2720.20-1.487.7000
21Q4 (9)9.465.9472.940.1633.3345.450.170.030.771.9412.1457.721.6925.86-15.891.80-5.6-24.3920.515.86-8.8000
21Q3 (8)8.9311.2182.620.129.099.090.1721.4341.671.7316.8949.141.34-1.9-40.261.909.19-22.4219.375.11-18.33000
21Q2 (7)8.0310.7659.330.11-15.3883.330.1416.6727.271.488.828.031.37-23.615.071.745.33-20.1218.43-1.75-32.2000
21Q1 (6)7.2532.5468.60.1318.180.00.12-7.6920.01.3610.5722.521.79-10.83-40.691.66-30.36-28.8318.76-16.58-27.33000
20Q4 (5)5.4711.8625.170.110.0-21.430.138.338.331.236.0320.592.01-10.6-37.232.38-3.15-13.4522.49-5.21-3.66000
20Q3 (4)4.89-2.980.00.1183.330.00.129.090.01.16-15.330.02.2588.960.02.4512.440.023.72-12.730.0000.0
20Q2 (3)5.0417.210.00.06-53.850.00.1110.00.01.3723.420.01.19-60.620.02.18-6.150.027.185.30.0000.0
20Q1 (2)4.3-1.60.00.13-7.140.00.1-16.670.01.118.820.03.02-5.630.02.33-15.310.025.8110.60.0000.0
19Q4 (1)4.370.00.00.140.00.00.120.00.01.020.00.03.200.00.02.750.00.023.340.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.35-31.130.5310.420.764.116.46-9.652.6060.333.7351.1831.7431.200
2022 (9)29.55-12.240.48-7.690.7321.677.159.831.625.182.4738.6324.2025.1400
2021 (8)33.6770.910.5226.830.630.436.5133.41.54-25.791.78-23.6819.33-21.9500
2020 (7)19.724.210.41-18.00.4621.054.887.962.08-33.982.34-2.5424.77-13.0800
2019 (6)15.8631.950.531.580.3835.714.5214.723.15-0.282.402.8628.50-13.0600
2018 (5)12.021.350.38-2.560.2847.373.944.513.16-3.862.3345.4132.783.1200
2017 (4)11.8643.410.3977.270.1911.763.775.313.2923.611.60-22.0731.79-26.5700
2016 (3)8.2700.2200.1703.5802.6602.06043.29000

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