- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.47 | -9.7 | -19.89 | 0.13 | -45.83 | -18.75 | 0.2 | 17.65 | -13.04 | 1.67 | -1.76 | 9.15 | 2.91 | -40.02 | 1.43 | 4.47 | 30.28 | 8.55 | 37.36 | 8.78 | 36.25 | 0 | 0 | 0 |
24Q2 (19) | 4.95 | 26.28 | -16.39 | 0.24 | 100.0 | 100.0 | 0.17 | 0.0 | -5.56 | 1.7 | 5.59 | -5.03 | 4.85 | 58.38 | 139.19 | 3.43 | -20.81 | 12.95 | 34.34 | -16.38 | 13.58 | 0 | 0 | 0 |
24Q1 (18) | 3.92 | -23.44 | 4.81 | 0.12 | 0.0 | -7.69 | 0.17 | -22.73 | 21.43 | 1.61 | -2.42 | 8.05 | 3.06 | 30.61 | -11.93 | 4.34 | 0.93 | 15.85 | 41.07 | 27.45 | 3.09 | 0 | 0 | 0 |
23Q4 (17) | 5.12 | -8.24 | 6.0 | 0.12 | -25.0 | 100.0 | 0.22 | -4.35 | 0.0 | 1.65 | 7.84 | 3.12 | 2.34 | -18.26 | 88.67 | 4.30 | 4.25 | -5.66 | 32.23 | 17.53 | -2.72 | 0 | 0 | 0 |
23Q3 (16) | 5.58 | -5.74 | -7.92 | 0.16 | 33.33 | 14.29 | 0.23 | 27.78 | 35.29 | 1.53 | -14.53 | -14.53 | 2.87 | 41.46 | 24.12 | 4.12 | 35.56 | 46.93 | 27.42 | -9.32 | -7.17 | 0 | 0 | 0 |
23Q2 (15) | 5.92 | 58.29 | -32.8 | 0.12 | -7.69 | -7.69 | 0.18 | 28.57 | 0.0 | 1.79 | 20.13 | 1.7 | 2.03 | -41.68 | 37.37 | 3.04 | -18.77 | 48.82 | 30.24 | -24.1 | 51.35 | 0 | 0 | 0 |
23Q1 (14) | 3.74 | -22.57 | -62.03 | 0.13 | 116.67 | -13.33 | 0.14 | -36.36 | -17.65 | 1.49 | -6.88 | -25.13 | 3.48 | 179.81 | 128.25 | 3.74 | -17.82 | 116.89 | 39.84 | 20.27 | 97.2 | 0 | 0 | 0 |
22Q4 (13) | 4.83 | -20.3 | -48.94 | 0.06 | -57.14 | -62.5 | 0.22 | 29.41 | 29.41 | 1.6 | -10.61 | -17.53 | 1.24 | -46.23 | -26.55 | 4.55 | 62.37 | 153.46 | 33.13 | 12.15 | 61.53 | 0 | 0 | 0 |
22Q3 (12) | 6.06 | -31.21 | -32.14 | 0.14 | 7.69 | 16.67 | 0.17 | -5.56 | 0.0 | 1.79 | 1.7 | 3.47 | 2.31 | 56.56 | 71.92 | 2.81 | 37.3 | 47.36 | 29.54 | 47.86 | 52.47 | 0 | 0 | 0 |
22Q2 (11) | 8.81 | -10.56 | 9.71 | 0.13 | -13.33 | 18.18 | 0.18 | 5.88 | 28.57 | 1.76 | -11.56 | 18.92 | 1.48 | -3.1 | 7.72 | 2.04 | 18.38 | 17.19 | 19.98 | -1.12 | 8.39 | 0 | 0 | 0 |
22Q1 (10) | 9.85 | 4.12 | 35.86 | 0.15 | -6.25 | 15.38 | 0.17 | 0.0 | 41.67 | 1.99 | 2.58 | 46.32 | 1.52 | -9.96 | -15.07 | 1.73 | -3.96 | 4.27 | 20.20 | -1.48 | 7.7 | 0 | 0 | 0 |
21Q4 (9) | 9.46 | 5.94 | 72.94 | 0.16 | 33.33 | 45.45 | 0.17 | 0.0 | 30.77 | 1.94 | 12.14 | 57.72 | 1.69 | 25.86 | -15.89 | 1.80 | -5.6 | -24.39 | 20.51 | 5.86 | -8.8 | 0 | 0 | 0 |
21Q3 (8) | 8.93 | 11.21 | 82.62 | 0.12 | 9.09 | 9.09 | 0.17 | 21.43 | 41.67 | 1.73 | 16.89 | 49.14 | 1.34 | -1.9 | -40.26 | 1.90 | 9.19 | -22.42 | 19.37 | 5.11 | -18.33 | 0 | 0 | 0 |
21Q2 (7) | 8.03 | 10.76 | 59.33 | 0.11 | -15.38 | 83.33 | 0.14 | 16.67 | 27.27 | 1.48 | 8.82 | 8.03 | 1.37 | -23.6 | 15.07 | 1.74 | 5.33 | -20.12 | 18.43 | -1.75 | -32.2 | 0 | 0 | 0 |
21Q1 (6) | 7.25 | 32.54 | 68.6 | 0.13 | 18.18 | 0.0 | 0.12 | -7.69 | 20.0 | 1.36 | 10.57 | 22.52 | 1.79 | -10.83 | -40.69 | 1.66 | -30.36 | -28.83 | 18.76 | -16.58 | -27.33 | 0 | 0 | 0 |
20Q4 (5) | 5.47 | 11.86 | 25.17 | 0.11 | 0.0 | -21.43 | 0.13 | 8.33 | 8.33 | 1.23 | 6.03 | 20.59 | 2.01 | -10.6 | -37.23 | 2.38 | -3.15 | -13.45 | 22.49 | -5.21 | -3.66 | 0 | 0 | 0 |
20Q3 (4) | 4.89 | -2.98 | 0.0 | 0.11 | 83.33 | 0.0 | 0.12 | 9.09 | 0.0 | 1.16 | -15.33 | 0.0 | 2.25 | 88.96 | 0.0 | 2.45 | 12.44 | 0.0 | 23.72 | -12.73 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 5.04 | 17.21 | 0.0 | 0.06 | -53.85 | 0.0 | 0.11 | 10.0 | 0.0 | 1.37 | 23.42 | 0.0 | 1.19 | -60.62 | 0.0 | 2.18 | -6.15 | 0.0 | 27.18 | 5.3 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 4.3 | -1.6 | 0.0 | 0.13 | -7.14 | 0.0 | 0.1 | -16.67 | 0.0 | 1.11 | 8.82 | 0.0 | 3.02 | -5.63 | 0.0 | 2.33 | -15.31 | 0.0 | 25.81 | 10.6 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 4.37 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 3.20 | 0.0 | 0.0 | 2.75 | 0.0 | 0.0 | 23.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 20.35 | -31.13 | 0.53 | 10.42 | 0.76 | 4.11 | 6.46 | -9.65 | 2.60 | 60.33 | 3.73 | 51.18 | 31.74 | 31.2 | 0 | 0 |
2022 (9) | 29.55 | -12.24 | 0.48 | -7.69 | 0.73 | 21.67 | 7.15 | 9.83 | 1.62 | 5.18 | 2.47 | 38.63 | 24.20 | 25.14 | 0 | 0 |
2021 (8) | 33.67 | 70.91 | 0.52 | 26.83 | 0.6 | 30.43 | 6.51 | 33.4 | 1.54 | -25.79 | 1.78 | -23.68 | 19.33 | -21.95 | 0 | 0 |
2020 (7) | 19.7 | 24.21 | 0.41 | -18.0 | 0.46 | 21.05 | 4.88 | 7.96 | 2.08 | -33.98 | 2.34 | -2.54 | 24.77 | -13.08 | 0 | 0 |
2019 (6) | 15.86 | 31.95 | 0.5 | 31.58 | 0.38 | 35.71 | 4.52 | 14.72 | 3.15 | -0.28 | 2.40 | 2.86 | 28.50 | -13.06 | 0 | 0 |
2018 (5) | 12.02 | 1.35 | 0.38 | -2.56 | 0.28 | 47.37 | 3.94 | 4.51 | 3.16 | -3.86 | 2.33 | 45.41 | 32.78 | 3.12 | 0 | 0 |
2017 (4) | 11.86 | 43.41 | 0.39 | 77.27 | 0.19 | 11.76 | 3.77 | 5.31 | 3.29 | 23.61 | 1.60 | -22.07 | 31.79 | -26.57 | 0 | 0 |
2016 (3) | 8.27 | 0 | 0.22 | 0 | 0.17 | 0 | 3.58 | 0 | 2.66 | 0 | 2.06 | 0 | 43.29 | 0 | 0 | 0 |