玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.98-29.58.890.1440.040.00.24-27.27-11.110.06-25.00.014.2998.5728.5724.493.15-18.376.126.38-8.161240.00.0
24Q2 (19)1.3957.9517.80.111.1142.860.3337.573.680.080.0-20.07.19-29.6621.2723.74-12.9547.445.76-36.69-32.091240.00.0
24Q1 (18)0.88-2.22-49.430.0950.0-10.00.2414.299.090.080.0-27.2710.2353.4177.9527.2716.88115.79.092.2743.81240.00.0
23Q4 (17)0.90.0-68.530.06-40.0-60.00.21-22.22-8.70.0833.33-27.276.67-40.027.1123.33-22.22190.148.8933.33131.111240.00.0
23Q3 (16)0.9-23.73-67.630.142.86-41.180.2742.1117.390.06-40.0-25.011.1187.381.730.0086.32262.616.67-21.33131.671240.00.0
23Q2 (15)1.18-32.18-56.130.07-30.0-30.00.19-13.64-13.640.1-9.09233.335.933.2259.5816.1027.3596.888.4734.05659.891240.00.0
23Q1 (14)1.74-39.16-29.840.1-33.33-23.080.22-4.3515.790.110.037.55.759.589.6412.6457.2265.036.3264.3795.981240.00.0
22Q4 (13)2.862.886.320.15-11.7615.380.230.053.330.1137.557.145.24-14.238.538.04-2.844.223.8533.6547.81240.00.0
22Q3 (12)2.783.3523.010.1770.0112.50.234.5527.780.08166.67-11.116.1264.572.758.271.163.882.88158.03-27.741240.055.0
22Q2 (11)2.698.4748.620.1-23.080.00.2215.79175.00.03-62.5-25.03.72-29.08-32.718.186.7585.041.12-65.43-49.541240.055.0
22Q1 (10)2.48-7.8161.040.130.062.50.1926.67111.110.0814.2914.295.248.470.917.6637.3931.093.2323.96-29.031240.055.0
21Q4 (9)2.6919.0373.550.1362.530.00.15-16.6787.50.07-22.22-41.674.8336.52-25.095.58-29.998.042.60-34.66-66.3912455.055.0
21Q3 (8)2.2624.8655.860.08-20.00.00.18125.063.640.09125.080.03.54-35.93-35.847.9680.24.993.9880.215.49800.026.98
21Q2 (7)1.8117.5300.125.000.08-11.1100.04-42.8605.526.3504.42-24.3702.21-51.380800.00
21Q1 (6)1.54-0.6500.08-20.000.0912.500.07-41.6705.19-19.4805.8413.2304.55-41.290800.00
20Q4 (5)1.556.900.125.000.08-27.2700.12140.006.4516.9405.16-31.9607.74124.5208026.980
20Q3 (4)1.4500.00.0800.00.1100.00.0500.05.5200.07.5900.03.4500.06300.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.72-56.340.33-40.00.891.140.3516.676.9937.4218.86131.637.42167.200
2022 (9)10.8130.40.5541.030.8876.00.37.145.098.158.1434.972.78-17.8300
2021 (8)8.2927.930.3911.430.556.250.28-24.324.70-12.96.0322.143.38-40.8512455.0
2020 (7)6.4881.010.3534.620.3210.340.3776.195.40-25.634.94-39.045.71-2.668026.98
2019 (6)3.5824.310.2636.840.2926.090.2110.537.2610.098.101.435.87-11.086346.51
2018 (5)2.88-24.610.19-13.640.2391.670.1911.766.6014.557.99154.226.6048.244353.57
2017 (4)3.8200.2200.1200.1705.7603.1404.450280

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