- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.06 | 50.0 | 0 | 0.03 | 50.0 | 0 | 0.06 | -50.0 | -40.0 | 0.22 | -43.59 | -56.86 | 50.00 | 0.0 | 0 | 100.00 | -66.67 | -90.91 | 366.67 | -62.39 | -94.84 | 0 | 0 | 0 |
| 24Q3 (19) | 0.04 | -20.0 | 300.0 | 0.02 | 0 | 0 | 0.12 | -55.56 | 9.09 | 0.39 | -49.35 | -45.07 | 50.00 | 0 | 0 | 300.00 | -44.44 | -72.73 | 975.00 | -36.69 | -86.27 | 0 | 0 | 0 |
| 24Q2 (18) | 0.05 | -96.09 | -83.87 | 0 | 0 | 0 | 0.27 | 145.45 | 125.0 | 0.77 | -11.49 | 16.67 | 0.00 | 0 | 0 | 540.00 | 6183.64 | 1295.0 | 1540.00 | 2165.75 | 623.33 | 0 | 0 | 0 |
| 24Q1 (17) | 1.28 | 0 | 0 | 0 | 0 | 0 | 0.11 | 10.0 | 57.14 | 0.87 | 70.59 | 6.1 | 0.00 | 0 | 0 | 8.59 | -99.22 | -98.93 | 67.97 | -99.04 | -99.16 | 0 | 0 | 0 |
| 23Q4 (16) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.1 | -9.09 | 66.67 | 0.51 | -28.17 | -45.16 | 0.00 | 0 | 0 | 1100.00 | 0.0 | 37.5 | 7100.00 | 0.0 | -12.35 | 0 | 0 | 0 |
| 23Q3 (15) | 0.01 | -96.77 | 0.0 | 0 | 0 | 0 | 0.11 | -8.33 | 37.5 | 0.71 | 7.58 | -12.35 | 0.00 | 0 | 0 | 1100.00 | 2741.67 | 37.5 | 7100.00 | 3234.85 | -12.35 | 0 | 0 | 0 |
| 23Q2 (14) | 0.31 | 0 | 0 | 0 | 0 | 0 | 0.12 | 71.43 | 0 | 0.66 | -19.51 | 0 | 0.00 | 0 | 0 | 38.71 | -95.16 | 0 | 212.90 | -97.37 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0.07 | 16.67 | 0 | 0.82 | -11.83 | 0 | 0.00 | 0 | 0 | 800.00 | 0.0 | 0 | 8100.00 | 0.0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.06 | -25.0 | 0 | 0.93 | 14.81 | 0 | 0.00 | 0 | 0 | 800.00 | 0.0 | 0 | 8100.00 | 0.0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 0.01 | 0 | 0 | 0 | 0 | 0 | 0.08 | 0 | 0 | 0.81 | 0 | 0 | 0.00 | 0 | 0 | 800.00 | 0 | 0 | 8100.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1.43 | 361.29 | 0.05 | 0 | 0.56 | 40.0 | 2.26 | -16.3 | 3.50 | 0 | 39.16 | -69.65 | 158.04 | -81.85 | 0 | 0 |
| 2023 (9) | 0.31 | 3000.0 | 0 | 0 | 0.4 | 53.85 | 2.7 | -24.16 | 0.00 | 0 | 129.03 | -95.04 | 870.97 | -97.55 | 0 | 0 |
| 2022 (8) | 0.01 | -96.55 | 0 | 0 | 0.26 | 23.81 | 3.56 | -10.1 | 0.00 | 0 | 2600.00 | 3490.48 | 35600.00 | 2507.07 | 0 | 0 |
| 2021 (7) | 0.29 | 0 | 0 | 0 | 0.21 | 23.53 | 3.96 | 79.19 | 0.00 | 0 | 72.41 | -90.95 | 1365.52 | -93.07 | 0 | 0 |
| 2020 (6) | 0 | 0 | 0 | 0 | 0.17 | 112.5 | 2.21 | 12.18 | 0.00 | 0 | 800.00 | 0.0 | 19700.00 | 0.0 | 0 | 0 |
| 2019 (5) | 0.01 | 0 | 0 | 0 | 0.08 | -33.33 | 1.97 | 9.44 | 0.00 | 0 | 800.00 | 0 | 19700.00 | 0 | 0 | 0 |
| 2018 (4) | 0 | 0 | 0 | 0 | 0.12 | 0 | 1.8 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
