- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 38.45 | 202.28 | 293.95 | 0.54 | 31.71 | 100.0 | 1.93 | 112.09 | 147.44 | 0.29 | 20.83 | 93.33 | 1.40 | -56.43 | -49.23 | 5.02 | -29.84 | -37.19 | 0.75 | -60.03 | -50.93 | 0 | 0 | 0 |
24Q2 (19) | 12.72 | 43.89 | -12.09 | 0.41 | 36.67 | 95.24 | 0.91 | 4.6 | 42.19 | 0.24 | 14.29 | 84.62 | 3.22 | -5.02 | 122.1 | 7.15 | -27.31 | 61.75 | 1.89 | -20.58 | 110.01 | 0 | 0 | 0 |
24Q1 (18) | 8.84 | -68.63 | 47.83 | 0.3 | -3.23 | 114.29 | 0.87 | -11.22 | 22.54 | 0.21 | 0.0 | 320.0 | 3.39 | 208.5 | 44.96 | 9.84 | 183.0 | -17.11 | 2.38 | 218.78 | 184.12 | 0 | 0 | 0 |
23Q4 (17) | 28.18 | 188.73 | -11.69 | 0.31 | 14.81 | 82.35 | 0.98 | 25.64 | -17.65 | 0.21 | 40.0 | 162.5 | 1.10 | -60.23 | 106.49 | 3.48 | -56.48 | -6.75 | 0.75 | -51.51 | 197.25 | 0 | 0 | 0 |
23Q3 (16) | 9.76 | -32.55 | 28.76 | 0.27 | 28.57 | 237.5 | 0.78 | 21.88 | 59.18 | 0.15 | 15.38 | 400.0 | 2.77 | 90.62 | 162.12 | 7.99 | 80.69 | 23.63 | 1.54 | 71.07 | 288.32 | 0 | 0 | 0 |
23Q2 (15) | 14.47 | 141.97 | 157.93 | 0.21 | 50.0 | 110.0 | 0.64 | -9.86 | 39.13 | 0.13 | 160.0 | 550.0 | 1.45 | -38.01 | -18.58 | 4.42 | -62.75 | -46.06 | 0.90 | 7.45 | 152.0 | 0 | 0 | 0 |
23Q1 (14) | 5.98 | -81.26 | 8.53 | 0.14 | -17.65 | 100.0 | 0.71 | -40.34 | 136.67 | 0.05 | -37.5 | 150.0 | 2.34 | 339.45 | 84.28 | 11.87 | 218.37 | 118.07 | 0.84 | 233.51 | 130.35 | 0 | 0 | 0 |
22Q4 (13) | 31.91 | 320.98 | 147.36 | 0.17 | 112.5 | 54.55 | 1.19 | 142.86 | 190.24 | 0.08 | 166.67 | 300.0 | 0.53 | -49.52 | -37.52 | 3.73 | -42.31 | 17.33 | 0.25 | -36.66 | 61.7 | 0 | 0 | 0 |
22Q3 (12) | 7.58 | 35.12 | -0.79 | 0.08 | -20.0 | 0.0 | 0.49 | 6.52 | 32.43 | 0.03 | 50.0 | 200.0 | 1.06 | -40.79 | 0.79 | 6.46 | -21.16 | 33.48 | 0.40 | 11.02 | 202.37 | 0 | 0 | 0 |
22Q2 (11) | 5.61 | 1.81 | -10.38 | 0.1 | 42.86 | -23.08 | 0.46 | 53.33 | 24.32 | 0.02 | 0.0 | 0.0 | 1.78 | 40.31 | -14.16 | 8.20 | 50.6 | 38.73 | 0.36 | -1.78 | 11.59 | 0 | 0 | 0 |
22Q1 (10) | 5.51 | -57.29 | 0 | 0.07 | -36.36 | 0 | 0.3 | -26.83 | 0 | 0.02 | 0.0 | 0 | 1.27 | 48.99 | 58.88 | 5.44 | 71.31 | 169.19 | 0.36 | 134.12 | 157.23 | 0 | 0 | 0 |
21Q4 (9) | 12.9 | 68.85 | -39.32 | 0.11 | 37.5 | -35.29 | 0.41 | 10.81 | -4.65 | 0.02 | 100.0 | -33.33 | 0.85 | -18.57 | 6.64 | 3.18 | -34.37 | 57.14 | 0.16 | 18.45 | 9.87 | 0 | 0 | 0 |
21Q3 (8) | 7.64 | 22.04 | 0 | 0.08 | -38.46 | 0 | 0.37 | 0.0 | 0 | 0.01 | -50.0 | 0 | 1.05 | -49.58 | -74.27 | 4.84 | -18.06 | -71.28 | 0.13 | -59.03 | 0 | 0 | 0 | 0 |
21Q2 (7) | 6.26 | 0 | 263.95 | 0.13 | 0 | 85.71 | 0.37 | 0 | 27.59 | 0.02 | 0 | 0 | 2.08 | 159.71 | -48.97 | 5.91 | 192.23 | -64.94 | 0.32 | 126.41 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.80 | 0.0 | 0 | 2.02 | 0.0 | 0 | 0.14 | 0.0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 21.26 | 0 | 0 | 0.17 | 0 | 0 | 0.43 | 0 | 0 | 0.03 | 0 | 0 | 0.80 | -80.35 | 0 | 2.02 | -88.0 | 0 | 0.14 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 4.07 | 0.0 | 0.0 | 16.86 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.72 | 0 | 0.0 | 0.07 | 0 | 0.0 | 0.29 | 0 | 0.0 | 0 | 0 | 0.0 | 4.07 | 0 | 0.0 | 16.86 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 58.39 | 15.4 | 0.93 | 121.43 | 3.11 | 27.46 | 0.55 | 266.67 | 1.59 | 91.89 | 5.33 | 10.45 | 0.94 | 217.75 | 0 | 0 |
2022 (9) | 50.6 | 88.81 | 0.42 | 27.27 | 2.44 | 112.17 | 0.15 | 200.0 | 0.83 | -32.59 | 4.82 | 12.38 | 0.30 | 58.89 | 0 | 0 |
2021 (8) | 26.8 | 16.62 | 0.33 | 37.5 | 1.15 | 57.53 | 0.05 | 66.67 | 1.23 | 17.9 | 4.29 | 35.08 | 0.19 | 42.91 | 0 | 0 |
2020 (7) | 22.98 | 98.79 | 0.24 | 33.33 | 0.73 | 43.14 | 0.03 | 0 | 1.04 | -32.93 | 3.18 | -28.0 | 0.13 | 0 | 0 | 0 |
2019 (6) | 11.56 | 119.77 | 0.18 | 800.0 | 0.51 | 96.15 | 0 | 0 | 1.56 | 309.52 | 4.41 | -10.75 | 0.00 | 0 | 0 | 0 |
2018 (5) | 5.26 | 0 | 0.02 | 0 | 0.26 | 0 | 0 | 0 | 0.38 | 0 | 4.94 | 0 | 0.00 | 0 | 0 | 0 |