玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)12.7243.89-12.090.4136.6795.240.914.642.190.2414.2984.623.22-5.02122.17.15-27.3161.751.89-20.58110.01000
24Q1 (19)8.84-68.6347.830.3-3.23114.290.87-11.2222.540.210.0320.03.39208.544.969.84183.0-17.112.38218.78184.12000
23Q4 (18)28.18188.73-11.690.3114.8182.350.9825.64-17.650.2140.0162.51.10-60.23106.493.48-56.48-6.750.75-51.51197.25000
23Q3 (17)9.76-32.5528.760.2728.57237.50.7821.8859.180.1515.38400.02.7790.62162.127.9980.6923.631.5471.07288.32000
23Q2 (16)14.47141.97157.930.2150.0110.00.64-9.8639.130.13160.0550.01.45-38.01-18.584.42-62.75-46.060.907.45152.0000
23Q1 (15)5.98-81.268.530.14-17.65100.00.71-40.34136.670.05-37.5150.02.34339.4584.2811.87218.37118.070.84233.51130.35000
22Q4 (14)31.91320.98147.360.17112.554.551.19142.86190.240.08166.67300.00.53-49.52-37.523.73-42.3117.330.25-36.6661.7000
22Q3 (13)7.5835.12-0.790.08-20.00.00.496.5232.430.0350.0200.01.06-40.790.796.46-21.1633.480.4011.02202.37000
22Q2 (12)5.611.81-10.380.142.86-23.080.4653.3324.320.020.00.01.7840.31-14.168.2050.638.730.36-1.7811.59000
22Q1 (11)5.51-57.2900.07-36.3600.3-26.8300.020.001.2748.9958.885.4471.31169.190.36134.12157.23000
21Q4 (10)12.968.85-39.320.1137.5-35.290.4110.81-4.650.02100.0-33.330.85-18.576.643.18-34.3757.140.1618.459.87000
21Q3 (9)7.6422.0400.08-38.4600.370.000.01-50.001.05-49.58-74.274.84-18.06-71.280.13-59.030000
21Q2 (8)6.260263.950.13085.710.37027.590.02002.08159.71-48.975.91192.23-64.940.32126.410000
21Q1 (7)0-100.000-100.000-100.000-100.000.800.002.020.000.140.00000
20Q4 (6)21.26000.17000.43000.03000.80-80.3502.02-88.000.1400000
20Q3 (5)0-100.000-100.000-100.000004.070.0016.860.000.0000000
20Q2 (4)1.7200.00.0700.00.2900.0000.04.0700.016.8600.00.0000.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)58.3915.40.93121.433.1127.460.55266.671.5991.895.3310.450.94217.7500
2022 (9)50.688.810.4227.272.44112.170.15200.00.83-32.594.8212.380.3058.8900
2021 (8)26.816.620.3337.51.1557.530.0566.671.2317.94.2935.080.1942.9100
2020 (7)22.9898.790.2433.330.7343.140.0301.04-32.933.18-28.00.13000
2019 (6)11.56119.770.18800.00.5196.15001.56309.524.41-10.750.00000
2018 (5)5.2600.0200.260000.3804.9400.00000

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