- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.0 | -25.37 | -27.01 | 0.17 | 0.0 | 30.77 | 0.14 | -12.5 | 16.67 | 0.18 | -5.26 | -14.29 | 17.00 | 34.0 | 79.15 | 14.00 | 17.25 | 59.83 | 18.00 | 26.95 | 17.43 | 134 | 0.0 | 13.56 |
| 24Q2 (19) | 1.34 | 65.43 | 83.56 | 0.17 | 30.77 | 70.0 | 0.16 | 14.29 | 0.0 | 0.19 | 18.75 | 35.71 | 12.69 | -20.95 | -7.39 | 11.94 | -30.92 | -45.52 | 14.18 | -28.22 | -26.07 | 134 | 0.0 | 13.56 |
| 24Q1 (18) | 0.81 | 107.69 | -2.41 | 0.13 | -27.78 | 44.44 | 0.14 | 0.0 | 27.27 | 0.16 | -15.79 | 6.67 | 16.05 | -65.23 | 48.01 | 17.28 | -51.85 | 30.42 | 19.75 | -59.45 | 9.3 | 134 | 0.0 | 13.56 |
| 23Q4 (17) | 0.39 | -71.53 | -78.69 | 0.18 | 38.46 | 80.0 | 0.14 | 16.67 | 0.0 | 0.19 | -9.52 | 35.71 | 46.15 | 386.39 | 744.62 | 35.90 | 309.83 | 369.23 | 48.72 | 217.83 | 536.81 | 134 | 13.56 | 13.56 |
| 23Q3 (16) | 1.37 | 87.67 | 55.68 | 0.13 | 30.0 | 18.18 | 0.12 | -25.0 | 0.0 | 0.21 | 50.0 | 23.53 | 9.49 | -30.73 | -24.09 | 8.76 | -60.04 | -35.77 | 15.33 | -20.07 | -20.65 | 118 | 0.0 | 47.5 |
| 23Q2 (15) | 0.73 | -12.05 | -8.75 | 0.1 | 11.11 | 0.0 | 0.16 | 45.45 | 77.78 | 0.14 | -6.67 | 0.0 | 13.70 | 26.33 | 9.59 | 21.92 | 65.38 | 94.82 | 19.18 | 6.12 | 9.59 | 118 | 0.0 | 47.5 |
| 23Q1 (14) | 0.83 | -54.64 | 5.06 | 0.09 | -10.0 | 0.0 | 0.11 | -21.43 | -21.43 | 0.15 | 7.14 | 25.0 | 10.84 | 98.43 | -4.82 | 13.25 | 73.24 | -25.22 | 18.07 | 136.23 | 18.98 | 118 | 0.0 | 47.5 |
| 22Q4 (13) | 1.83 | 107.95 | 72.64 | 0.1 | -9.09 | 25.0 | 0.14 | 16.67 | 40.0 | 0.14 | -17.65 | 27.27 | 5.46 | -56.28 | -27.6 | 7.65 | -43.9 | -18.91 | 7.65 | -60.4 | -26.28 | 118 | 47.5 | 47.5 |
| 22Q3 (12) | 0.88 | 10.0 | -16.19 | 0.11 | 10.0 | 57.14 | 0.12 | 33.33 | -7.69 | 0.17 | 21.43 | 54.55 | 12.50 | 0.0 | 87.5 | 13.64 | 21.21 | 10.14 | 19.32 | 10.39 | 84.4 | 80 | 0.0 | 26.98 |
| 22Q2 (11) | 0.8 | 1.27 | 0 | 0.1 | 11.11 | 0 | 0.09 | -35.71 | 0 | 0.14 | 16.67 | 0 | 12.50 | 9.72 | 0 | 11.25 | -36.52 | 0 | 17.50 | 15.21 | 0 | 80 | 0.0 | 0 |
| 22Q1 (10) | 0.79 | -25.47 | 0 | 0.09 | 12.5 | 0 | 0.14 | 40.0 | 0 | 0.12 | 9.09 | 0 | 11.39 | 50.95 | 0 | 17.72 | 87.85 | 0 | 15.19 | 46.38 | 0 | 80 | 0.0 | 0 |
| 21Q4 (9) | 1.06 | 0.95 | 0 | 0.08 | 14.29 | 0 | 0.1 | -23.08 | 0 | 0.11 | 0.0 | 0 | 7.55 | 13.21 | 0 | 9.43 | -23.8 | 0 | 10.38 | -0.94 | 0 | 80 | 26.98 | 0 |
| 21Q3 (8) | 1.05 | 0 | 0 | 0.07 | 0 | 0 | 0.13 | 0 | 0 | 0.11 | 0 | 0 | 6.67 | 0 | 0 | 12.38 | 0 | 0 | 10.48 | 0 | 0 | 63 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.32 | -22.61 | 0.5 | 28.21 | 0.53 | 8.16 | 0.69 | 21.05 | 15.06 | 65.66 | 15.96 | 39.77 | 20.78 | 56.42 | 134 | 13.56 |
| 2022 (9) | 4.29 | 18.51 | 0.39 | 39.29 | 0.49 | 28.95 | 0.57 | 29.55 | 9.09 | 17.53 | 11.42 | 8.81 | 13.29 | 9.31 | 118 | 47.5 |
| 2021 (8) | 3.62 | 42.52 | 0.28 | -28.21 | 0.38 | 31.03 | 0.44 | 46.67 | 7.73 | -49.62 | 10.50 | -8.06 | 12.15 | 2.91 | 80 | 26.98 |
| 2020 (7) | 2.54 | 101.59 | 0.39 | 105.26 | 0.29 | 141.67 | 0.3 | 50.0 | 15.35 | 1.82 | 11.42 | 19.88 | 11.81 | -25.59 | 63 | 28.57 |
| 2019 (6) | 1.26 | 51.81 | 0.19 | 58.33 | 0.12 | 0 | 0.2 | 0 | 15.08 | 4.3 | 9.52 | 0 | 15.87 | 0 | 49 | 48.48 |
| 2018 (5) | 0.83 | 0 | 0.12 | 0 | 0 | 0 | 0 | 0 | 14.46 | 0 | 0.00 | 0 | 0.00 | 0 | 33 | 0 |
