- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.01 | 0 | 0 | 0 | 0 | 0 | 0.44 | -18.52 | 15.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4400.00 | 780.0 | 780.0 | 0.00 | 0 | 0 | 33 | 17.86 | 17.86 |
| 24Q3 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0.54 | 25.58 | -1.82 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 28 | 0.0 | 7.69 |
| 24Q2 (18) | 0 | 0 | 100.0 | 0 | 0 | 0 | 0.43 | 10.26 | 30.3 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 28 | 0.0 | 7.69 |
| 24Q1 (17) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.39 | 2.63 | 11.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 28 | 0.0 | 7.69 |
| 23Q4 (16) | 0 | 0 | 100.0 | 0 | 0 | 0 | 0.38 | -30.91 | 58.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 14611.11 | 0.00 | 0 | 0 | 28 | 7.69 | 7.69 |
| 23Q3 (15) | 0 | 100.0 | -100.0 | 0 | 0 | 0 | 0.55 | 66.67 | 22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 14611.11 | 0.00 | 0 | 0 | 26 | 0.0 | 8.33 |
| 23Q2 (14) | -0.05 | -171.43 | 99.78 | 0 | 0 | 0 | 0.33 | -5.71 | 1000.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 22369.7 | 0.00 | 0 | 0 | 26 | 0.0 | 8.33 |
| 23Q1 (13) | 0.07 | 100.68 | -99.76 | 0 | 0 | 0 | 0.35 | 45.83 | -46.97 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 14611.11 | 22369.7 | 0.00 | 0 | 0 | 26 | 0.0 | 8.33 |
| 22Q4 (12) | -10.3 | -177.79 | -134.16 | 0 | 0 | 0 | 0.24 | -46.67 | -60.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.40 | 0.0 | 70.79 | 0.00 | 0 | 0 | 26 | 8.33 | 8.33 |
| 22Q3 (11) | 13.24 | 158.98 | 0 | 0 | 0 | 0 | 0.45 | 1400.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.40 | 52.74 | 0 | 0.00 | 0 | 0 | 24 | 0.0 | 0 |
| 22Q2 (10) | -22.45 | -175.69 | 0 | 0 | 0 | 0 | 0.03 | -95.45 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.23 | 0.0 | 0 | 0.00 | 0 | 0 | 24 | 0.0 | 0 |
| 22Q1 (9) | 29.66 | -1.63 | 0 | 0 | 0 | 0 | 0.66 | 10.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.23 | 11.82 | 0 | 0.00 | 0 | 0 | 24 | 0.0 | 0 |
| 21Q4 (8) | 30.15 | 0 | 0 | 0 | 0 | 0 | 0.6 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.99 | 0 | 0 | 0.00 | 0 | 0 | 24 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 0.01 | -50.0 | 0 | 0 | 1.81 | 11.73 | 0 | 0 | 0.00 | 0 | 18100.00 | 123.46 | 0.00 | 0 | 33 | 17.86 |
| 2023 (9) | 0.02 | -99.8 | 0 | 0 | 1.62 | 17.39 | 0 | 0 | 0.00 | 0 | 8100.00 | 59534.78 | 0.00 | 0 | 28 | 7.69 |
| 2022 (8) | 10.16 | -66.98 | 0 | 0 | 1.38 | 35.29 | 0 | 0 | 0.00 | 0 | 13.58 | 309.74 | 0.00 | 0 | 26 | 8.33 |
| 2021 (7) | 30.77 | -52.83 | 0 | 0 | 1.02 | -74.81 | 0 | 0 | 0.00 | 0 | 3.31 | -46.61 | 0.00 | 0 | 24 | 0 |
| 2020 (6) | 65.23 | 8482.89 | 0 | 0 | 4.05 | 532.81 | 0 | 0 | 0.00 | 0 | 6.21 | -92.63 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 0.76 | 0 | 0 | 0 | 0.64 | 0 | 0 | 0 | 0.00 | 0 | 84.21 | 0 | 0.00 | 0 | 0 | 0 |
