玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.5-0.5738.890.51-12.0730.770.211.11-13.040.23-11.549.5214.57-11.57-5.855.7111.75-37.396.57-11.03-21.14000
24Q2 (19)3.523.8343.670.5828.8952.630.18-30.77-30.770.264.036.8416.4824.136.245.11-33.33-51.817.390.16-4.75000
24Q1 (18)3.3925.5617.710.457.1445.160.26-29.7323.810.2531.5856.2513.27-14.6623.327.67-44.035.187.374.832.74000
23Q4 (17)2.77.14-15.890.427.69-19.230.3760.8785.00.19-9.52-5.015.560.51-3.9713.7050.14119.947.04-15.5612.94000
23Q3 (16)2.522.86-32.620.392.63-7.140.23-11.5415.00.2110.5316.6715.48-0.2237.819.13-14.070.678.337.4673.15000
23Q2 (15)2.45-14.93-21.470.3822.5815.150.2623.8152.940.1918.7511.7615.5144.0946.6410.6145.5494.777.7639.5942.33000
23Q1 (14)2.88-10.284.730.31-40.3810.710.215.040.00.16-20.014.2910.76-33.555.727.2917.0333.685.56-10.839.13000
22Q4 (13)3.21-14.17-40.220.5223.81-24.640.20.0-31.030.211.11-44.4416.2044.2526.076.2316.5115.376.2329.46-7.06000
22Q3 (12)3.7419.8700.4227.2700.217.6500.185.88011.236.1705.35-1.8604.81-11.670000
22Q2 (11)3.1213.4500.3317.8600.1713.3300.1721.43010.583.8805.45-0.1105.457.030000
22Q1 (10)2.75-48.7900.28-59.4200.15-48.2800.14-61.11010.18-20.7605.451.005.09-24.060000
21Q4 (9)5.37000.69000.29000.360012.85005.40006.7000000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.55-17.711.51-2.581.0746.580.745.7114.3118.3810.1478.117.0128.4600
2022 (9)12.8231.221.5535.960.7340.380.712.912.093.625.696.995.46-13.9600
2021 (8)9.7736.641.1432.560.52-20.00.628.7711.67-2.995.32-41.456.35-20.400
2020 (7)7.1500.8600.6500.57012.0309.0907.97000

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。