玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.81-38.33-9.250.3310.0120.00.5-3.85-1.960.010.00.06.8678.38142.4110.4055.938.030.2162.1610.194060.0-0.73
24Q2 (19)7.85.2688.860.3114.29130.770.524.0-8.770.010.00.03.85103.5722.196.67-1.2-51.70.13-5.0-47.054060.0-0.73
24Q1 (18)7.418.3382.060.14-17.65-6.670.50.021.950.010.00.01.89-23.98-48.746.75-7.69-33.020.13-7.69-45.074060.0-0.73
23Q4 (17)6.8429.0670.570.1713.336.250.5-1.9628.210.010.00.02.49-12.18-37.717.31-24.03-24.840.15-22.51-41.37406-0.73-0.73
23Q3 (16)5.328.3311.810.1515.38-6.250.51-10.5337.840.010.00.02.83-10.09-16.169.62-30.2823.270.19-22.08-10.574090.05.68
23Q2 (15)4.131.4713.460.13-13.330.00.5739.020.00.010.00.03.15-14.59-11.8613.8037.0-11.860.24-1.45-11.864090.05.68
23Q1 (14)4.071.5-11.710.15-6.250.00.415.13-4.650.010.00.03.69-7.6313.2710.073.588.00.25-1.4713.274090.05.68
22Q4 (13)4.01-15.4-34.050.160.000.395.4100.010.003.9918.209.7324.5900.2518.204095.685.68
22Q3 (12)4.7430.2217.040.1623.0800.37-35.0900.010.003.38-5.4907.81-50.1500.21-23.2103870.06.91
22Q2 (11)3.64-21.04-2.410.13-13.3300.5732.5600.010.003.579.76015.6667.8800.2726.6503870.06.91
22Q1 (10)4.61-24.1835.190.15000.43000.01003.25009.33000.22003870.06.91
21Q4 (9)6.0850.1253.540000000000.00000.00000.00003876.916.91
21Q3 (8)4.058.5836.820000000000.00000.00000.00003620.0-17.73
21Q2 (7)3.739.38-10.550000000000.00000.00000.00003620.0-17.73
21Q1 (6)3.41-13.893.650000000000.00000.00000.00003620.0-17.73
20Q4 (5)3.9633.78-12.580000000000.00000.00000.0000362-17.73-17.73
20Q3 (4)2.96-29.020.0000.0000.0000.00.0000.00.0000.00.0000.04400.00.0
20Q2 (3)4.1726.750.0000.0000.0000.00.0000.00.0000.00.0000.04400.00.0
20Q1 (2)3.29-27.370.0000.0000.0000.00.0000.00.0000.00.0000.04400.00.0
19Q4 (1)4.530.00.000.00.000.00.000.00.00.000.00.00.000.00.00.000.00.04400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.3519.710.61.692.013.640.030.02.95-15.059.83-5.070.15-16.464090.0
2022 (9)17.0-1.620.5901.7600.0303.47010.3500.1804095.68
2021 (8)17.2820.250000000.0000.0000.0003876.91
2020 (7)14.37-4.960000000.0000.0000.000362-17.73
2019 (6)15.12-21.740000000.0000.0000.000440-17.14
2018 (5)19.32-5.620000000.0000.0000.000531-2.03
2017 (4)20.4710.830000000.0000.0000.0005423.83
2016 (3)18.4715.650000000.0000.0000.000522-0.57
2015 (2)15.97-22.020000000.0000.0000.00052532.58
2014 (1)20.4817.160000000.0000.0000.00039626.11

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