- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.81 | -38.33 | -9.25 | 0.33 | 10.0 | 120.0 | 0.5 | -3.85 | -1.96 | 0.01 | 0.0 | 0.0 | 6.86 | 78.38 | 142.41 | 10.40 | 55.93 | 8.03 | 0.21 | 62.16 | 10.19 | 406 | 0.0 | -0.73 |
24Q2 (19) | 7.8 | 5.26 | 88.86 | 0.3 | 114.29 | 130.77 | 0.52 | 4.0 | -8.77 | 0.01 | 0.0 | 0.0 | 3.85 | 103.57 | 22.19 | 6.67 | -1.2 | -51.7 | 0.13 | -5.0 | -47.05 | 406 | 0.0 | -0.73 |
24Q1 (18) | 7.41 | 8.33 | 82.06 | 0.14 | -17.65 | -6.67 | 0.5 | 0.0 | 21.95 | 0.01 | 0.0 | 0.0 | 1.89 | -23.98 | -48.74 | 6.75 | -7.69 | -33.02 | 0.13 | -7.69 | -45.07 | 406 | 0.0 | -0.73 |
23Q4 (17) | 6.84 | 29.06 | 70.57 | 0.17 | 13.33 | 6.25 | 0.5 | -1.96 | 28.21 | 0.01 | 0.0 | 0.0 | 2.49 | -12.18 | -37.71 | 7.31 | -24.03 | -24.84 | 0.15 | -22.51 | -41.37 | 406 | -0.73 | -0.73 |
23Q3 (16) | 5.3 | 28.33 | 11.81 | 0.15 | 15.38 | -6.25 | 0.51 | -10.53 | 37.84 | 0.01 | 0.0 | 0.0 | 2.83 | -10.09 | -16.16 | 9.62 | -30.28 | 23.27 | 0.19 | -22.08 | -10.57 | 409 | 0.0 | 5.68 |
23Q2 (15) | 4.13 | 1.47 | 13.46 | 0.13 | -13.33 | 0.0 | 0.57 | 39.02 | 0.0 | 0.01 | 0.0 | 0.0 | 3.15 | -14.59 | -11.86 | 13.80 | 37.0 | -11.86 | 0.24 | -1.45 | -11.86 | 409 | 0.0 | 5.68 |
23Q1 (14) | 4.07 | 1.5 | -11.71 | 0.15 | -6.25 | 0.0 | 0.41 | 5.13 | -4.65 | 0.01 | 0.0 | 0.0 | 3.69 | -7.63 | 13.27 | 10.07 | 3.58 | 8.0 | 0.25 | -1.47 | 13.27 | 409 | 0.0 | 5.68 |
22Q4 (13) | 4.01 | -15.4 | -34.05 | 0.16 | 0.0 | 0 | 0.39 | 5.41 | 0 | 0.01 | 0.0 | 0 | 3.99 | 18.2 | 0 | 9.73 | 24.59 | 0 | 0.25 | 18.2 | 0 | 409 | 5.68 | 5.68 |
22Q3 (12) | 4.74 | 30.22 | 17.04 | 0.16 | 23.08 | 0 | 0.37 | -35.09 | 0 | 0.01 | 0.0 | 0 | 3.38 | -5.49 | 0 | 7.81 | -50.15 | 0 | 0.21 | -23.21 | 0 | 387 | 0.0 | 6.91 |
22Q2 (11) | 3.64 | -21.04 | -2.41 | 0.13 | -13.33 | 0 | 0.57 | 32.56 | 0 | 0.01 | 0.0 | 0 | 3.57 | 9.76 | 0 | 15.66 | 67.88 | 0 | 0.27 | 26.65 | 0 | 387 | 0.0 | 6.91 |
22Q1 (10) | 4.61 | -24.18 | 35.19 | 0.15 | 0 | 0 | 0.43 | 0 | 0 | 0.01 | 0 | 0 | 3.25 | 0 | 0 | 9.33 | 0 | 0 | 0.22 | 0 | 0 | 387 | 0.0 | 6.91 |
21Q4 (9) | 6.08 | 50.12 | 53.54 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 387 | 6.91 | 6.91 |
21Q3 (8) | 4.05 | 8.58 | 36.82 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 362 | 0.0 | -17.73 |
21Q2 (7) | 3.73 | 9.38 | -10.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 362 | 0.0 | -17.73 |
21Q1 (6) | 3.41 | -13.89 | 3.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 362 | 0.0 | -17.73 |
20Q4 (5) | 3.96 | 33.78 | -12.58 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 362 | -17.73 | -17.73 |
20Q3 (4) | 2.96 | -29.02 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 440 | 0.0 | 0.0 |
20Q2 (3) | 4.17 | 26.75 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 440 | 0.0 | 0.0 |
20Q1 (2) | 3.29 | -27.37 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 440 | 0.0 | 0.0 |
19Q4 (1) | 4.53 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 440 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 20.35 | 19.71 | 0.6 | 1.69 | 2.0 | 13.64 | 0.03 | 0.0 | 2.95 | -15.05 | 9.83 | -5.07 | 0.15 | -16.46 | 409 | 0.0 |
2022 (9) | 17.0 | -1.62 | 0.59 | 0 | 1.76 | 0 | 0.03 | 0 | 3.47 | 0 | 10.35 | 0 | 0.18 | 0 | 409 | 5.68 |
2021 (8) | 17.28 | 20.25 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 387 | 6.91 |
2020 (7) | 14.37 | -4.96 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 362 | -17.73 |
2019 (6) | 15.12 | -21.74 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 440 | -17.14 |
2018 (5) | 19.32 | -5.62 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 531 | -2.03 |
2017 (4) | 20.47 | 10.83 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 542 | 3.83 |
2016 (3) | 18.47 | 15.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 522 | -0.57 |
2015 (2) | 15.97 | -22.02 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 525 | 32.58 |
2014 (1) | 20.48 | 17.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 396 | 26.11 |