- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.62 | 8.09 | 30.53 | 0.4 | 8.11 | 17.65 | 0.87 | -2.25 | 17.57 | 0.37 | 2.78 | 8.82 | 4.16 | 0.02 | -9.87 | 9.04 | -9.56 | -9.93 | 3.85 | -4.91 | -16.63 | 2048 | 0.0 | 0.0 |
| 24Q2 (19) | 8.9 | 20.92 | 45.19 | 0.37 | 5.71 | 23.33 | 0.89 | 14.1 | 32.84 | 0.36 | 9.09 | 20.0 | 4.16 | -12.58 | -15.05 | 10.00 | -5.64 | -8.51 | 4.04 | -9.79 | -17.35 | 2048 | 0.0 | 0.0 |
| 24Q1 (18) | 7.36 | -5.88 | 19.29 | 0.35 | 2.94 | 25.0 | 0.78 | 2.63 | 9.86 | 0.33 | -2.94 | 17.86 | 4.76 | 9.38 | 4.79 | 10.60 | 9.05 | -7.9 | 4.48 | 3.12 | -1.2 | 2048 | 0.0 | 0.0 |
| 23Q4 (17) | 7.82 | 6.11 | -5.44 | 0.34 | 0.0 | 6.25 | 0.76 | 2.7 | -2.56 | 0.34 | 0.0 | 0.0 | 4.35 | -5.75 | 12.36 | 9.72 | -3.21 | 3.04 | 4.35 | -5.75 | 5.75 | 2048 | 0.0 | 0.0 |
| 23Q3 (16) | 7.37 | 20.23 | -15.58 | 0.34 | 13.33 | 0.0 | 0.74 | 10.45 | -15.91 | 0.34 | 13.33 | 13.33 | 4.61 | -5.73 | 18.45 | 10.04 | -8.14 | -0.39 | 4.61 | -5.73 | 34.25 | 2048 | 0.0 | 0.0 |
| 23Q2 (15) | 6.13 | -0.65 | -31.28 | 0.3 | 7.14 | -18.92 | 0.67 | -5.63 | -21.18 | 0.3 | 7.14 | 0.0 | 4.89 | 7.84 | 17.98 | 10.93 | -5.02 | 14.7 | 4.89 | 7.84 | 45.51 | 2048 | 0.0 | 0.0 |
| 23Q1 (14) | 6.17 | -25.39 | -32.79 | 0.28 | -12.5 | -20.0 | 0.71 | -8.97 | -17.44 | 0.28 | -17.65 | -9.68 | 4.54 | 17.28 | 19.03 | 11.51 | 22.01 | 22.83 | 4.54 | 10.38 | 34.39 | 2048 | 0.0 | 0.0 |
| 22Q4 (13) | 8.27 | -5.27 | -17.96 | 0.32 | -5.88 | -20.0 | 0.78 | -11.36 | -12.36 | 0.34 | 13.33 | -5.56 | 3.87 | -0.65 | -2.49 | 9.43 | -6.43 | 6.82 | 4.11 | 19.64 | 15.11 | 2048 | 0.0 | 0.0 |
| 22Q3 (12) | 8.73 | -2.13 | -17.02 | 0.34 | -8.11 | -17.07 | 0.88 | 3.53 | -2.22 | 0.3 | 0.0 | 3.45 | 3.89 | -6.11 | -0.07 | 10.08 | 5.78 | 17.83 | 3.44 | 2.18 | 24.66 | 2048 | 0.0 | 0.0 |
| 22Q2 (11) | 8.92 | -2.83 | -4.5 | 0.37 | 5.71 | 5.71 | 0.85 | -1.16 | -1.16 | 0.3 | -3.23 | -6.25 | 4.15 | 8.8 | 10.69 | 9.53 | 1.72 | 3.49 | 3.36 | -0.41 | -1.84 | 2048 | 0.0 | 0.0 |
| 22Q1 (10) | 9.18 | -8.93 | 17.69 | 0.35 | -12.5 | 20.69 | 0.86 | -3.37 | 4.88 | 0.31 | -13.89 | 29.17 | 3.81 | -3.92 | 2.55 | 9.37 | 6.1 | -10.89 | 3.38 | -5.45 | 9.75 | 2048 | 0.0 | 0.0 |
| 21Q4 (9) | 10.08 | -4.18 | 19.86 | 0.4 | -2.44 | 25.0 | 0.89 | -1.11 | 7.23 | 0.36 | 24.14 | 5.88 | 3.97 | 1.82 | 4.29 | 8.83 | 3.21 | -10.54 | 3.57 | 29.56 | -11.66 | 2048 | 0.0 | 0.0 |
| 21Q3 (8) | 10.52 | 12.63 | 31.5 | 0.41 | 17.14 | 24.24 | 0.9 | 4.65 | 45.16 | 0.29 | -9.38 | 0.0 | 3.90 | 4.0 | -5.52 | 8.56 | -7.09 | 10.39 | 2.76 | -19.54 | -23.95 | 2048 | 0.0 | 0.0 |
| 21Q2 (7) | 9.34 | 19.74 | 27.07 | 0.35 | 20.69 | 6.06 | 0.86 | 4.88 | 38.71 | 0.32 | 33.33 | 23.08 | 3.75 | 0.79 | -16.54 | 9.21 | -12.41 | 9.16 | 3.43 | 11.35 | -3.15 | 2048 | 0.0 | 0.0 |
| 21Q1 (6) | 7.8 | -7.25 | 30.43 | 0.29 | -9.38 | -3.33 | 0.82 | -1.2 | 46.43 | 0.24 | -29.41 | 4.35 | 3.72 | -2.29 | -25.89 | 10.51 | 6.52 | 12.26 | 3.08 | -23.89 | -20.0 | 2048 | 0.0 | 1.94 |
| 20Q4 (5) | 8.41 | 5.12 | 4.47 | 0.32 | -3.03 | -8.57 | 0.83 | 33.87 | -10.75 | 0.34 | 17.24 | 13.33 | 3.80 | -7.76 | -12.49 | 9.87 | 27.34 | -14.57 | 4.04 | 11.53 | 8.48 | 2048 | 0.0 | 1.94 |
| 20Q3 (4) | 8.0 | 8.84 | 0.0 | 0.33 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.29 | 11.54 | 0.0 | 4.12 | -8.12 | 0.0 | 7.75 | -8.12 | 0.0 | 3.62 | 2.48 | 0.0 | 2048 | 0.0 | 0.0 |
| 20Q2 (3) | 7.35 | 22.91 | 0.0 | 0.33 | 10.0 | 0.0 | 0.62 | 10.71 | 0.0 | 0.26 | 13.04 | 0.0 | 4.49 | -10.5 | 0.0 | 8.44 | -9.92 | 0.0 | 3.54 | -8.03 | 0.0 | 2048 | 1.94 | 0.0 |
| 20Q1 (2) | 5.98 | -25.71 | 0.0 | 0.3 | -14.29 | 0.0 | 0.56 | -39.78 | 0.0 | 0.23 | -23.33 | 0.0 | 5.02 | 15.38 | 0.0 | 9.36 | -18.94 | 0.0 | 3.85 | 3.21 | 0.0 | 2009 | 0.0 | 0.0 |
| 19Q4 (1) | 8.05 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 11.55 | 0.0 | 0.0 | 3.73 | 0.0 | 0.0 | 2009 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 27.48 | -21.71 | 1.26 | -8.7 | 2.89 | -13.99 | 1.26 | 0.8 | 4.59 | 16.62 | 10.52 | 9.86 | 4.59 | 28.75 | 2048 | 0.0 |
| 2022 (9) | 35.1 | -7.0 | 1.38 | -4.17 | 3.36 | -3.45 | 1.25 | 3.31 | 3.93 | 3.04 | 9.57 | 3.81 | 3.56 | 11.08 | 2048 | 0.0 |
| 2021 (8) | 37.74 | 26.94 | 1.44 | 13.39 | 3.48 | 32.32 | 1.21 | 8.04 | 3.82 | -10.68 | 9.22 | 4.24 | 3.21 | -14.89 | 2048 | 0.0 |
| 2020 (7) | 29.73 | -1.1 | 1.27 | -5.93 | 2.63 | -19.57 | 1.12 | 0.9 | 4.27 | -4.88 | 8.85 | -18.68 | 3.77 | 2.02 | 2048 | 0.0 |
| 2019 (6) | 30.06 | -8.41 | 1.35 | 8.87 | 3.27 | -5.22 | 1.11 | -5.13 | 4.49 | 18.87 | 10.88 | 3.49 | 3.69 | 3.58 | 2048 | 1.94 |
| 2018 (5) | 32.82 | -0.03 | 1.24 | -9.49 | 3.45 | -0.29 | 1.17 | 21.88 | 3.78 | -9.46 | 10.51 | -0.26 | 3.56 | 21.91 | 2009 | 0.0 |
| 2017 (4) | 32.83 | 0.0 | 1.37 | -2.84 | 3.46 | 0.29 | 0.96 | 1.05 | 4.17 | -2.84 | 10.54 | 0.29 | 2.92 | 1.05 | 2009 | 157.23 |
| 2016 (3) | 32.83 | -6.36 | 1.41 | 2.17 | 3.45 | 10.22 | 0.95 | -7.77 | 4.29 | 9.11 | 10.51 | 17.71 | 2.89 | -1.5 | 781 | 0.0 |
| 2015 (2) | 35.06 | 8.28 | 1.38 | 25.45 | 3.13 | 12.59 | 1.03 | 21.18 | 3.94 | 15.86 | 8.93 | 3.98 | 2.94 | 11.91 | 781 | 0.0 |
| 2014 (1) | 32.38 | 27.73 | 1.1 | 8.91 | 2.78 | 23.56 | 0.85 | 6.25 | 3.40 | 0 | 8.59 | 0 | 2.63 | 0 | 781 | 0.0 |
