- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 28.54 | -0.94 | 14.76 | 1.4 | 4.48 | 15.7 | 1.36 | -7.48 | -4.23 | 0.97 | -12.61 | -3.96 | 4.91 | 5.47 | 0.82 | 4.77 | -6.61 | -16.54 | 3.40 | -11.79 | -16.31 | 1195 | 0.0 | -3.55 |
| 24Q2 (19) | 28.81 | 46.02 | 38.51 | 1.34 | 21.82 | 9.84 | 1.47 | 17.6 | 25.64 | 1.11 | 29.07 | 27.59 | 4.65 | -16.58 | -20.7 | 5.10 | -19.46 | -9.29 | 3.85 | -11.61 | -7.89 | 1195 | 0.0 | -3.55 |
| 24Q1 (18) | 19.73 | -9.54 | 40.63 | 1.1 | -0.9 | 7.84 | 1.25 | 3.31 | 26.26 | 0.86 | -15.69 | 11.69 | 5.58 | 9.55 | -23.31 | 6.34 | 14.2 | -10.21 | 4.36 | -6.8 | -20.58 | 1195 | 0.0 | -3.55 |
| 23Q4 (17) | 21.81 | -12.3 | 17.2 | 1.11 | -8.26 | -9.02 | 1.21 | -14.79 | 14.15 | 1.02 | 0.99 | 12.09 | 5.09 | 4.61 | -22.37 | 5.55 | -2.83 | -2.6 | 4.68 | 15.16 | -4.36 | 1195 | -3.55 | -3.55 |
| 23Q3 (16) | 24.87 | 19.57 | 4.85 | 1.21 | -0.82 | -17.69 | 1.42 | 21.37 | 0.71 | 1.01 | 16.09 | -2.88 | 4.87 | -17.05 | -21.49 | 5.71 | 1.51 | -3.95 | 4.06 | -2.91 | -7.38 | 1239 | 0.0 | -0.48 |
| 23Q2 (15) | 20.8 | 48.25 | -9.76 | 1.22 | 19.61 | -15.28 | 1.17 | 18.18 | -5.65 | 0.87 | 12.99 | -17.14 | 5.87 | -19.32 | -6.11 | 5.62 | -20.28 | 4.56 | 4.18 | -23.79 | -8.18 | 1239 | 0.0 | -0.48 |
| 23Q1 (14) | 14.03 | -24.61 | -35.76 | 1.02 | -16.39 | -18.4 | 0.99 | -6.6 | -14.66 | 0.77 | -15.38 | -23.0 | 7.27 | 10.9 | 27.02 | 7.06 | 23.88 | 32.85 | 5.49 | 12.24 | 19.86 | 1239 | 0.0 | -0.48 |
| 22Q4 (13) | 18.61 | -21.54 | -13.2 | 1.22 | -17.01 | -2.4 | 1.06 | -24.82 | 1.92 | 0.91 | -12.5 | 5.81 | 6.56 | 5.78 | 12.44 | 5.70 | -4.18 | 17.42 | 4.89 | 11.53 | 21.9 | 1239 | -0.48 | -0.48 |
| 22Q3 (12) | 23.72 | 2.91 | -11.69 | 1.47 | 2.08 | 10.53 | 1.41 | 13.71 | 20.51 | 1.04 | -0.95 | 19.54 | 6.20 | -0.8 | 25.16 | 5.94 | 10.5 | 36.47 | 4.38 | -3.75 | 35.36 | 1245 | 0.0 | 13.39 |
| 22Q2 (11) | 23.05 | 5.54 | -2.82 | 1.44 | 15.2 | 15.2 | 1.24 | 6.9 | 15.89 | 1.05 | 5.0 | 31.25 | 6.25 | 9.15 | 18.55 | 5.38 | 1.29 | 19.26 | 4.56 | -0.51 | 35.07 | 1245 | 0.0 | 13.39 |
| 22Q1 (10) | 21.84 | 1.87 | -0.82 | 1.25 | 0.0 | 0.81 | 1.16 | 11.54 | 20.83 | 1.0 | 16.28 | 42.86 | 5.72 | -1.83 | 1.64 | 5.31 | 9.5 | 21.83 | 4.58 | 14.15 | 44.03 | 1245 | 0.0 | 13.39 |
| 21Q4 (9) | 21.44 | -20.18 | -11.55 | 1.25 | -6.02 | 3.31 | 1.04 | -11.11 | 8.33 | 0.86 | -1.15 | 14.67 | 5.83 | 17.74 | 16.8 | 4.85 | 11.36 | 22.48 | 4.01 | 23.84 | 29.64 | 1245 | 13.39 | 13.39 |
| 21Q3 (8) | 26.86 | 13.24 | 0.52 | 1.33 | 6.4 | 16.67 | 1.17 | 9.35 | 9.35 | 0.87 | 8.75 | 12.99 | 4.95 | -6.04 | 16.06 | 4.36 | -3.44 | 8.78 | 3.24 | -3.96 | 12.4 | 1098 | 0.0 | 10.24 |
| 21Q2 (7) | 23.72 | 7.72 | 15.37 | 1.25 | 0.81 | 28.87 | 1.07 | 11.46 | 42.67 | 0.8 | 14.29 | 19.4 | 5.27 | -6.42 | 11.7 | 4.51 | 3.47 | 23.66 | 3.37 | 6.09 | 3.5 | 1098 | 0.0 | 10.24 |
| 21Q1 (6) | 22.02 | -9.16 | 36.43 | 1.24 | 2.48 | 44.19 | 0.96 | 0.0 | 45.45 | 0.7 | -6.67 | 12.9 | 5.63 | 12.81 | 5.68 | 4.36 | 10.08 | 6.61 | 3.18 | 2.74 | -17.25 | 1098 | 0.0 | 10.24 |
| 20Q4 (5) | 24.24 | -9.28 | 23.74 | 1.21 | 6.14 | 31.52 | 0.96 | -10.28 | 15.66 | 0.75 | -2.6 | -6.25 | 4.99 | 17.0 | 6.29 | 3.96 | -1.1 | -6.53 | 3.09 | 7.37 | -24.23 | 1098 | 10.24 | 6.91 |
| 20Q3 (4) | 26.72 | 29.96 | 0.0 | 1.14 | 17.53 | 0.0 | 1.07 | 42.67 | 0.0 | 0.77 | 14.93 | 0.0 | 4.27 | -9.57 | 0.0 | 4.00 | 9.78 | 0.0 | 2.88 | -11.57 | 0.0 | 996 | 0.0 | 0.0 |
| 20Q2 (3) | 20.56 | 27.39 | 0.0 | 0.97 | 12.79 | 0.0 | 0.75 | 13.64 | 0.0 | 0.67 | 8.06 | 0.0 | 4.72 | -11.46 | 0.0 | 3.65 | -10.79 | 0.0 | 3.26 | -15.17 | 0.0 | 996 | 0.0 | 0.0 |
| 20Q1 (2) | 16.14 | -17.61 | 0.0 | 0.86 | -6.52 | 0.0 | 0.66 | -20.48 | 0.0 | 0.62 | -22.5 | 0.0 | 5.33 | 13.46 | 0.0 | 4.09 | -3.48 | 0.0 | 3.84 | -5.93 | 0.0 | 996 | -3.02 | 0.0 |
| 19Q4 (1) | 19.59 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 4.70 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 1027 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 81.51 | -6.55 | 4.55 | -15.43 | 4.79 | -1.44 | 3.67 | -8.48 | 5.58 | -9.5 | 5.88 | 5.46 | 4.50 | -2.07 | 1239 | 0.0 |
| 2022 (9) | 87.22 | -7.26 | 5.38 | 6.11 | 4.86 | 14.62 | 4.01 | 24.15 | 6.17 | 14.42 | 5.57 | 23.6 | 4.60 | 33.87 | 1239 | -0.48 |
| 2021 (8) | 94.05 | 7.29 | 5.07 | 21.29 | 4.24 | 22.9 | 3.23 | 14.95 | 5.39 | 13.05 | 4.51 | 14.55 | 3.43 | 7.14 | 1245 | 13.39 |
| 2020 (7) | 87.66 | 15.59 | 4.18 | 11.47 | 3.45 | -4.7 | 2.81 | -1.06 | 4.77 | -3.56 | 3.94 | -17.55 | 3.21 | -14.4 | 1098 | 10.24 |
| 2019 (6) | 75.84 | -21.35 | 3.75 | -15.73 | 3.62 | -19.56 | 2.84 | 7.58 | 4.94 | 7.15 | 4.77 | 2.28 | 3.74 | 36.78 | 996 | -3.02 |
| 2018 (5) | 96.43 | -13.85 | 4.45 | -6.12 | 4.5 | 8.43 | 2.64 | 2.72 | 4.61 | 8.97 | 4.67 | 25.86 | 2.74 | 19.24 | 1027 | -16.23 |
| 2017 (4) | 111.93 | 8.84 | 4.74 | 23.76 | 4.15 | 22.06 | 2.57 | 17.89 | 4.23 | 13.71 | 3.71 | 12.15 | 2.30 | 8.32 | 1226 | 9.27 |
| 2016 (3) | 102.84 | 0.16 | 3.83 | -22.94 | 3.4 | -15.0 | 2.18 | -0.46 | 3.72 | -23.06 | 3.31 | -15.13 | 2.12 | -0.61 | 1122 | -3.11 |
| 2015 (2) | 102.68 | 1.38 | 4.97 | -24.47 | 4.0 | 0.0 | 2.19 | 15.87 | 4.84 | -25.5 | 3.90 | -1.36 | 2.13 | 14.29 | 1158 | 8.12 |
| 2014 (1) | 101.28 | -0.1 | 6.58 | 41.2 | 4.0 | -7.41 | 1.89 | 18.87 | 6.50 | 0 | 3.95 | 0 | 1.87 | 0 | 1071 | 3.08 |
