- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.46 | 8.12 | 15.72 | 0.26 | 13.04 | 13.04 | 0.19 | -5.0 | 0.0 | 0.03 | 50.0 | 200.0 | 7.51 | 4.55 | -2.31 | 5.49 | -12.14 | -13.58 | 0.87 | 38.73 | 159.25 | 292 | 0.0 | -2.01 |
| 24Q2 (19) | 3.2 | 13.48 | 14.7 | 0.23 | 21.05 | 15.0 | 0.2 | 0.0 | -4.76 | 0.02 | 100.0 | 100.0 | 7.19 | 6.68 | 0.27 | 6.25 | -11.88 | -16.96 | 0.62 | 76.25 | 74.38 | 292 | 0.0 | -2.01 |
| 24Q1 (18) | 2.82 | -7.54 | 11.46 | 0.19 | -29.63 | 0.0 | 0.2 | 25.0 | 17.65 | 0.01 | 0.0 | 0.0 | 6.74 | -23.89 | -10.28 | 7.09 | 35.2 | 5.55 | 0.35 | 8.16 | -10.28 | 292 | 0.0 | -2.01 |
| 23Q4 (17) | 3.05 | 2.01 | -2.24 | 0.27 | 17.39 | 8.0 | 0.16 | -15.79 | 23.08 | 0.01 | 0.0 | 0.0 | 8.85 | 15.08 | 10.48 | 5.25 | -17.45 | 25.9 | 0.33 | -1.97 | 2.3 | 292 | -2.01 | -2.01 |
| 23Q3 (16) | 2.99 | 7.17 | -17.17 | 0.23 | 15.0 | -11.54 | 0.19 | -9.52 | 5.56 | 0.01 | 0.0 | 0.0 | 7.69 | 7.31 | 6.8 | 6.35 | -15.58 | 27.44 | 0.33 | -6.69 | 20.74 | 298 | 0.0 | -3.56 |
| 23Q2 (15) | 2.79 | 10.28 | -20.96 | 0.2 | 5.26 | -23.08 | 0.21 | 23.53 | -19.23 | 0.01 | 0.0 | -50.0 | 7.17 | -4.55 | -2.67 | 7.53 | 12.02 | 2.19 | 0.36 | -9.32 | -36.74 | 298 | 0.0 | -3.56 |
| 23Q1 (14) | 2.53 | -18.91 | -27.3 | 0.19 | -24.0 | -20.83 | 0.17 | 30.77 | 13.33 | 0.01 | 0.0 | -50.0 | 7.51 | -6.28 | 8.89 | 6.72 | 61.26 | 55.89 | 0.40 | 23.32 | -31.23 | 298 | 0.0 | -3.56 |
| 22Q4 (13) | 3.12 | -13.57 | -10.09 | 0.25 | -3.85 | -10.71 | 0.13 | -27.78 | -13.33 | 0.01 | 0.0 | -50.0 | 8.01 | 11.25 | -0.7 | 4.17 | -16.44 | -3.61 | 0.32 | 15.71 | -44.39 | 298 | -3.56 | -3.56 |
| 22Q3 (12) | 3.61 | 2.27 | 1.4 | 0.26 | 0.0 | 0.0 | 0.18 | -30.77 | 12.5 | 0.01 | -50.0 | -50.0 | 7.20 | -2.22 | -1.39 | 4.99 | -32.3 | 10.94 | 0.28 | -51.11 | -50.69 | 309 | 0.0 | 1.31 |
| 22Q2 (11) | 3.53 | 1.44 | 3.22 | 0.26 | 8.33 | 0.0 | 0.26 | 73.33 | 73.33 | 0.02 | 0.0 | 0.0 | 7.37 | 6.8 | -3.12 | 7.37 | 70.88 | 67.93 | 0.57 | -1.42 | -3.12 | 309 | 0.0 | 1.31 |
| 22Q1 (10) | 3.48 | 0.29 | 2.05 | 0.24 | -14.29 | -11.11 | 0.15 | 0.0 | -11.76 | 0.02 | 0.0 | 0.0 | 6.90 | -14.53 | -12.9 | 4.31 | -0.29 | -13.54 | 0.57 | -0.29 | -2.01 | 309 | 0.0 | 1.31 |
| 21Q4 (9) | 3.47 | -2.53 | 8.78 | 0.28 | 7.69 | 0.0 | 0.15 | -6.25 | 7.14 | 0.02 | 0.0 | 0.0 | 8.07 | 10.49 | -8.07 | 4.32 | -3.82 | -1.5 | 0.58 | 2.59 | -8.07 | 309 | 1.31 | 1.31 |
| 21Q3 (8) | 3.56 | 4.09 | 5.33 | 0.26 | 0.0 | 13.04 | 0.16 | 6.67 | -11.11 | 0.02 | 0.0 | 0.0 | 7.30 | -3.93 | 7.33 | 4.49 | 2.47 | -15.61 | 0.56 | -3.93 | -5.06 | 305 | 0.0 | -1.93 |
| 21Q2 (7) | 3.42 | 0.29 | 18.34 | 0.26 | -3.7 | 18.18 | 0.15 | -11.76 | 7.14 | 0.02 | 0.0 | 0.0 | 7.60 | -3.99 | -0.13 | 4.39 | -12.02 | -9.46 | 0.58 | -0.29 | -15.5 | 305 | 0.0 | -1.93 |
| 21Q1 (6) | 3.41 | 6.9 | 19.23 | 0.27 | -3.57 | 22.73 | 0.17 | 21.43 | -5.56 | 0.02 | 0.0 | 0.0 | 7.92 | -9.79 | 2.93 | 4.99 | 13.59 | -20.79 | 0.59 | -6.45 | -16.13 | 305 | 0.0 | -1.93 |
| 20Q4 (5) | 3.19 | -5.62 | 7.41 | 0.28 | 21.74 | 12.0 | 0.14 | -22.22 | -26.32 | 0.02 | 0.0 | 0.0 | 8.78 | 28.99 | 4.28 | 4.39 | -17.59 | -31.4 | 0.63 | 5.96 | -6.9 | 305 | -1.93 | -1.93 |
| 20Q3 (4) | 3.38 | 16.96 | 0.0 | 0.23 | 4.55 | 0.0 | 0.18 | 28.57 | 0.0 | 0.02 | 0.0 | 0.0 | 6.80 | -10.61 | 0.0 | 5.33 | 9.93 | 0.0 | 0.59 | -14.5 | 0.0 | 311 | 0.0 | 0.0 |
| 20Q2 (3) | 2.89 | 1.05 | 0.0 | 0.22 | 0.0 | 0.0 | 0.14 | -22.22 | 0.0 | 0.02 | 0.0 | 0.0 | 7.61 | -1.04 | 0.0 | 4.84 | -23.03 | 0.0 | 0.69 | -1.04 | 0.0 | 311 | 0.0 | 0.0 |
| 20Q1 (2) | 2.86 | -3.7 | 0.0 | 0.22 | -12.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.02 | 0.0 | 0.0 | 7.69 | -8.62 | 0.0 | 6.29 | -1.62 | 0.0 | 0.70 | 3.85 | 0.0 | 311 | 0.0 | 0.0 |
| 19Q4 (1) | 2.97 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 8.42 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 311 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.35 | -17.39 | 0.9 | -10.89 | 0.73 | 0.0 | 0.05 | -16.67 | 7.93 | 7.87 | 6.43 | 21.06 | 0.44 | 0.88 | 298 | 0.0 |
| 2022 (9) | 13.74 | -0.94 | 1.01 | -6.48 | 0.73 | 15.87 | 0.06 | -25.0 | 7.35 | -5.6 | 5.31 | 16.97 | 0.44 | -24.29 | 298 | -3.56 |
| 2021 (8) | 13.87 | 12.49 | 1.08 | 13.68 | 0.63 | -1.56 | 0.08 | -11.11 | 7.79 | 1.06 | 4.54 | -12.49 | 0.58 | -20.98 | 309 | 1.31 |
| 2020 (7) | 12.33 | 0.08 | 0.95 | 0.0 | 0.64 | -7.25 | 0.09 | 0.0 | 7.70 | -0.08 | 5.19 | -7.32 | 0.73 | -0.08 | 305 | -1.93 |
| 2019 (6) | 12.32 | -12.44 | 0.95 | 2.15 | 0.69 | -13.75 | 0.09 | 0.0 | 7.71 | 16.66 | 5.60 | -1.5 | 0.73 | 14.2 | 311 | 4.71 |
| 2018 (5) | 14.07 | 10.61 | 0.93 | 10.71 | 0.8 | -4.76 | 0.09 | 0.0 | 6.61 | 0.09 | 5.69 | -13.9 | 0.64 | -9.59 | 297 | -12.13 |
| 2017 (4) | 12.72 | 1.76 | 0.84 | 9.09 | 0.84 | -8.7 | 0.09 | 28.57 | 6.60 | 7.2 | 6.60 | -10.27 | 0.71 | 26.35 | 338 | 10.82 |
| 2016 (3) | 12.5 | 4.69 | 0.77 | 10.0 | 0.92 | 21.05 | 0.07 | 40.0 | 6.16 | 5.07 | 7.36 | 15.63 | 0.56 | 33.73 | 305 | 8.93 |
| 2015 (2) | 11.94 | -1.24 | 0.7 | -9.09 | 0.76 | 1.33 | 0.05 | 0.0 | 5.86 | -7.95 | 6.37 | 2.61 | 0.42 | 1.26 | 280 | -3.11 |
| 2014 (1) | 12.09 | 4.49 | 0.77 | 6.94 | 0.75 | -11.76 | 0.05 | -16.67 | 6.37 | 0 | 6.20 | 0 | 0.41 | 0 | 289 | 0.7 |
