玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)68.45-5.3511.050.735.812.310.6423.086.670001.0711.781.130.9330.04-3.950.00001230.0-3.15
24Q2 (19)72.32-1.4714.650.69-4.1713.110.52-14.75-1.890000.95-2.74-1.340.72-13.48-14.420.00001232.5-5.38
24Q1 (18)73.415.96101.70.729.0924.140.610.022.00000.98-5.92-38.460.83-13.76-39.520.0000120-5.51-8.4
23Q4 (17)63.32.6945.120.661.5415.790.611.671120.00001.04-1.12-20.210.96-1.0740.70.00001270.0-15.33
23Q3 (16)61.64-2.2826.420.656.56-13.330.613.21-10.450001.059.05-31.440.9715.85-29.160.0000127-2.31-16.45
23Q2 (15)63.0873.344.510.615.17-18.670.536.0-25.350000.97-39.33-22.170.84-38.85-28.570.0000130-0.76-15.58
23Q1 (14)36.39-16.57-55.320.581.75-36.260.5900.0-32.430001.5921.9742.641.371098.6851.210.0000131-12.67-17.09
22Q4 (13)43.62-10.54-43.850.57-24.0-55.120.05-92.54-93.830001.31-15.04-20.060.11-91.66-89.010.0000150-1.32-4.46
22Q3 (12)48.76-19.22-22.860.750.0-13.790.67-5.636.350001.5423.7911.751.3716.8237.870.0000152-1.3-4.4
22Q2 (11)60.36-25.88-26.930.75-17.58-23.470.71-4.0518.330001.2411.24.741.1829.4561.950.0000154-2.53-4.35
22Q1 (10)81.444.8318.840.91-28.352.250.74-8.6434.5500-100.01.12-31.65-13.960.91-12.8513.220.000-100.01580.640.0
21Q4 (9)77.6922.9125.191.2745.9869.330.8128.57138.2400-100.01.6318.7735.271.044.6190.310.000-100.0157-1.26-10.29
21Q3 (8)63.21-23.48-18.320.87-11.228.750.635.031.2500-100.01.3816.0233.151.0037.2360.690.000-100.0159-1.24-10.67
21Q2 (7)82.6120.5550.780.9810.1146.270.69.0927.660-100.001.19-8.66-2.990.73-9.5-15.330.00-100.001611.9-12.5
21Q1 (6)68.5310.43-7.740.8918.67-32.060.5561.76-8.330.18-5.2601.307.46-26.360.8046.49-0.640.26-14.210158-9.71-26.51
20Q4 (5)62.06-19.8123.750.75-6.25-30.560.34-29.17-33.330.19111.1101.2116.91-43.880.55-11.67-46.130.31163.260175-1.69-18.6
20Q3 (4)77.3941.250.00.819.40.00.482.130.00.0900.01.03-15.470.00.62-27.70.00.1200.0178-3.260.0
20Q2 (3)54.79-26.240.00.67-48.850.00.47-21.670.0000.01.22-30.660.00.866.20.00.0000.0184-14.420.0
20Q1 (2)74.2848.120.01.3121.30.00.617.650.0000.01.76-18.110.00.81-20.570.00.0000.02150.00.0
19Q4 (1)50.150.00.01.080.00.00.510.00.000.00.02.150.00.01.020.00.00.000.00.02150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)224.42-4.172.51-15.772.243.23001.12-12.111.007.720.000127-15.33
2022 (9)234.18-19.812.98-25.52.17-15.89001.27-7.090.934.890.000150-4.46
2021 (8)292.048.764.012.992.5836.510.18-35.711.373.90.8825.520.06-40.89157-10.29
2020 (7)268.5317.933.54-10.611.89-5.030.2801.32-24.20.70-19.460.100175-18.6
2019 (6)227.71-13.293.961.81.99-6.13001.7417.410.878.260.00021523.56
2018 (5)262.62-14.333.899.272.12-23.470.01-88.891.4827.550.81-10.660.00-87.03174-16.75
2017 (4)306.551.483.56-24.892.777.780.09-57.141.16-25.990.906.210.03-57.77209-7.11
2016 (3)302.07-26.354.74-1.042.57-7.890.21-12.51.5734.360.8525.070.0718.812250.0
2015 (2)410.15188.434.7960.22.7914.810.249.091.17-44.460.68-60.190.06-62.182254.65
2014 (1)142.229.242.9945.152.43-10.330.22-24.142.1001.7100.1502152.38

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