- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 24.05 | -2.28 | 10.32 | 0.55 | 5.77 | -1.79 | 0.7 | 2.94 | -7.89 | 0.47 | 4.44 | -4.08 | 2.29 | 8.23 | -10.97 | 2.91 | 5.34 | -16.51 | 1.95 | 6.88 | -13.06 | 2036 | 0.0 | 0.0 |
| 24Q3 (19) | 24.61 | 29.12 | 13.88 | 0.52 | -3.7 | -5.45 | 0.68 | -9.33 | -10.53 | 0.45 | -2.17 | -4.26 | 2.11 | -25.42 | -16.98 | 2.76 | -29.78 | -21.43 | 1.83 | -24.24 | -15.93 | 2036 | 0.0 | -6.22 |
| 24Q2 (18) | 19.06 | -4.51 | -18.89 | 0.54 | 8.0 | 3.85 | 0.75 | -8.54 | -2.6 | 0.46 | 2.22 | 2.22 | 2.83 | 13.1 | 28.04 | 3.93 | -4.22 | 20.09 | 2.41 | 7.05 | 26.03 | 2036 | 0.0 | -6.22 |
| 24Q1 (17) | 19.96 | -8.44 | -15.14 | 0.5 | -10.71 | 8.7 | 0.82 | 7.89 | 7.89 | 0.45 | -8.16 | 2.27 | 2.51 | -2.48 | 28.08 | 4.11 | 17.84 | 27.14 | 2.25 | 0.3 | 20.51 | 2036 | 0.0 | -6.22 |
| 23Q4 (16) | 21.8 | 0.88 | -17.67 | 0.56 | 1.82 | -25.33 | 0.76 | 0.0 | -5.0 | 0.49 | 4.26 | 11.36 | 2.57 | 0.93 | -9.3 | 3.49 | -0.87 | 15.39 | 2.25 | 3.35 | 35.27 | 2036 | -6.22 | -6.22 |
| 23Q3 (15) | 21.61 | -8.04 | -15.95 | 0.55 | 5.77 | -38.2 | 0.76 | -1.3 | -5.0 | 0.47 | 4.44 | -6.0 | 2.55 | 15.02 | -26.48 | 3.52 | 7.33 | 13.02 | 2.17 | 13.58 | 11.83 | 2171 | 0.0 | 2.94 |
| 23Q2 (14) | 23.5 | -0.09 | -9.75 | 0.52 | 13.04 | -24.64 | 0.77 | 1.32 | -9.41 | 0.45 | 2.27 | -4.26 | 2.21 | 13.14 | -16.49 | 3.28 | 1.4 | 0.38 | 1.91 | 2.36 | 6.09 | 2171 | 0.0 | 2.94 |
| 23Q1 (13) | 23.52 | -11.18 | -9.22 | 0.46 | -38.67 | -41.03 | 0.76 | -5.0 | -2.56 | 0.44 | 0.0 | 2.33 | 1.96 | -30.95 | -35.03 | 3.23 | 6.96 | 7.34 | 1.87 | 12.59 | 12.72 | 2171 | 0.0 | 2.94 |
| 22Q4 (12) | 26.48 | 2.99 | -1.63 | 0.75 | -15.73 | -15.73 | 0.8 | 0.0 | 17.65 | 0.44 | -12.0 | -6.38 | 2.83 | -18.18 | -14.33 | 3.02 | -2.91 | 19.6 | 1.66 | -14.56 | -4.83 | 2171 | 2.94 | 2.94 |
| 22Q3 (11) | 25.71 | -1.27 | -4.64 | 0.89 | 28.99 | -2.2 | 0.8 | -5.88 | 17.65 | 0.5 | 6.38 | 6.38 | 3.46 | 30.64 | 2.56 | 3.11 | -4.67 | 23.37 | 1.94 | 7.75 | 11.56 | 2109 | 0.0 | 0.57 |
| 22Q2 (10) | 26.04 | 0.5 | -3.05 | 0.69 | -11.54 | -30.3 | 0.85 | 8.97 | 21.43 | 0.47 | 9.3 | -9.62 | 2.65 | -11.98 | -28.11 | 3.26 | 8.43 | 25.25 | 1.80 | 8.76 | -6.77 | 2109 | 0.0 | 0.57 |
| 22Q1 (9) | 25.91 | -3.75 | 18.04 | 0.78 | -12.36 | -6.02 | 0.78 | 14.71 | 18.18 | 0.43 | -8.51 | -15.69 | 3.01 | -8.94 | -20.39 | 3.01 | 19.18 | 0.12 | 1.66 | -4.94 | -28.57 | 2109 | 0.0 | 0.57 |
| 21Q4 (8) | 26.92 | -0.15 | 32.29 | 0.89 | -2.2 | 12.66 | 0.68 | 0.0 | -5.56 | 0.47 | 0.0 | -18.97 | 3.31 | -2.05 | -14.84 | 2.53 | 0.15 | -28.61 | 1.75 | 0.15 | -38.74 | 2109 | 0.57 | 0.57 |
| 21Q3 (7) | 26.96 | 0.37 | 51.04 | 0.91 | -8.08 | 21.33 | 0.68 | -2.86 | -19.05 | 0.47 | -9.62 | -22.95 | 3.38 | -8.42 | -19.67 | 2.52 | -3.22 | -46.4 | 1.74 | -9.95 | -48.99 | 2097 | 0.0 | -5.46 |
| 21Q2 (6) | 26.86 | 22.37 | 50.81 | 0.99 | 19.28 | 43.48 | 0.7 | 6.06 | -10.26 | 0.52 | 1.96 | -16.13 | 3.69 | -2.53 | -4.86 | 2.61 | -13.33 | -40.49 | 1.94 | -16.68 | -44.39 | 2097 | 0.0 | -5.46 |
| 21Q1 (5) | 21.95 | 7.86 | 40.8 | 0.83 | 5.06 | 22.06 | 0.66 | -8.33 | -21.43 | 0.51 | -12.07 | -29.17 | 3.78 | -2.6 | -13.31 | 3.01 | -15.02 | -44.19 | 2.32 | -18.48 | -49.69 | 2097 | 0.0 | -31.74 |
| 20Q4 (4) | 20.35 | 14.01 | 0.0 | 0.79 | 5.33 | 0.0 | 0.72 | -14.29 | 0.0 | 0.58 | -4.92 | 0.0 | 3.88 | -7.61 | 0.0 | 3.54 | -24.82 | 0.0 | 2.85 | -16.6 | 0.0 | 2097 | -5.46 | 0.0 |
| 20Q3 (3) | 17.85 | 0.22 | 0.0 | 0.75 | 8.7 | 0.0 | 0.84 | 7.69 | 0.0 | 0.61 | -1.61 | 0.0 | 4.20 | 8.45 | 0.0 | 4.71 | 7.45 | 0.0 | 3.42 | -1.83 | 0.0 | 2218 | 0.0 | 0.0 |
| 20Q2 (2) | 17.81 | 14.24 | 0.0 | 0.69 | 1.47 | 0.0 | 0.78 | -7.14 | 0.0 | 0.62 | -13.89 | 0.0 | 3.87 | -11.18 | 0.0 | 4.38 | -18.72 | 0.0 | 3.48 | -24.62 | 0.0 | 2218 | -27.8 | 0.0 |
| 20Q1 (1) | 15.59 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 4.36 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 4.62 | 0.0 | 0.0 | 3072 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 87.67 | -3.04 | 2.1 | 0.96 | 2.94 | -3.61 | 1.84 | 0.0 | 2.40 | 4.13 | 3.35 | -0.58 | 2.10 | 3.14 | 2036 | 0.0 |
| 2023 (9) | 90.42 | -13.17 | 2.08 | -33.12 | 3.05 | -5.57 | 1.84 | 0.0 | 2.30 | -22.97 | 3.37 | 8.76 | 2.03 | 15.17 | 2036 | -6.22 |
| 2022 (8) | 104.14 | 1.41 | 3.11 | -14.09 | 3.23 | 18.75 | 1.84 | -6.6 | 2.99 | -15.28 | 3.10 | 17.1 | 1.77 | -7.9 | 2171 | 2.94 |
| 2021 (7) | 102.69 | 43.44 | 3.62 | 24.83 | 2.72 | -14.2 | 1.97 | -21.83 | 3.53 | -12.98 | 2.65 | -40.18 | 1.92 | -45.5 | 2109 | 0.57 |
| 2020 (6) | 71.59 | -18.79 | 2.9 | -12.91 | 3.17 | -39.73 | 2.52 | -5.62 | 4.05 | 7.23 | 4.43 | -25.79 | 3.52 | 16.21 | 2097 | -5.46 |
| 2019 (5) | 88.15 | -10.85 | 3.33 | -15.27 | 5.26 | 30.85 | 2.67 | -3.26 | 3.78 | -4.95 | 5.97 | 46.77 | 3.03 | 8.51 | 2218 | -27.8 |
| 2018 (4) | 98.88 | -20.65 | 3.93 | -8.82 | 4.02 | -4.96 | 2.76 | -8.31 | 3.97 | 14.92 | 4.07 | 19.77 | 2.79 | 15.56 | 3072 | -39.66 |
| 2017 (3) | 124.62 | 6.66 | 4.31 | -4.43 | 4.23 | 7.63 | 3.01 | -0.99 | 3.46 | -10.4 | 3.39 | 0.91 | 2.42 | -7.17 | 5091 | 11.74 |
| 2016 (2) | 116.84 | 7.8 | 4.51 | 20.27 | 3.93 | 1.03 | 3.04 | 5.92 | 3.86 | 11.57 | 3.36 | -6.28 | 2.60 | -1.74 | 4556 | -0.46 |
| 2015 (1) | 108.39 | -18.23 | 3.75 | -1.57 | 3.89 | 4.57 | 2.87 | 9.96 | 3.46 | 0 | 3.59 | 0 | 2.65 | 0 | 4577 | -22.54 |
