玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)700.5325.4986.324.71-3.48-6.920000.3218.5239.130.67-23.09-50.040.00000.05-5.56-25.334540.01.34
24Q1 (19)558.2213.52125.624.886.3264.860000.27-15.6235.00.87-6.34-26.930.00000.05-25.67-40.164540.01.34
23Q4 (18)491.7421.0337.674.59-19.76-12.40000.3228.052.380.93-33.7-36.370.00000.075.7610.694541.341.34
23Q3 (17)406.38.067.545.7213.0410.00000.258.74.171.414.612.290.00000.060.59-3.134480.012.56
23Q2 (16)375.9951.96-16.215.0670.951.810000.2315.04.551.3512.4921.50.00000.06-24.3224.774480.012.56
23Q1 (15)247.42-30.73-55.582.96-43.51-37.420000.2-4.76-4.761.20-18.4540.880.00000.0837.49114.44480.012.56
22Q4 (14)357.19-5.46-31.385.240.7719.630000.21-12.5110.01.476.5974.340.00000.06-7.44206.0344812.5612.56
22Q3 (13)377.83-15.8-29.915.24.63-11.560000.249.09140.01.3824.2626.180.00000.0629.56242.433980.013.71
22Q2 (12)448.72-19.44-14.384.975.07-17.990000.224.76100.01.1130.43-4.210.00000.0530.04133.593980.013.71
22Q1 (11)557.07.0110.594.737.991.720000.21110.0162.50.850.92-8.020.00000.0496.25137.373980.013.71
21Q4 (10)520.53-3.4428.964.38-25.5125.140000.10.0-9.090.84-22.86-2.960.00000.023.56-29.5139813.7113.71
21Q3 (9)539.082.8652.435.88-2.9784.330000.1-9.0942.861.09-5.6720.920.00000.02-11.62-6.283500.0-2.23
21Q2 (8)524.094.0577.486.0630.3289.970000.1137.557.141.1625.257.040.00000.0232.15-11.463500.0-2.23
21Q1 (7)503.6824.7956.174.6532.8680.230000.08-27.2714.290.926.4715.410.00000.02-41.72-26.823500.02.94
20Q4 (6)403.6314.1325.493.59.7213.640000.1157.1457.140.87-3.87-9.440.00000.0337.6825.23350-2.232.94
20Q3 (5)353.6519.761.93.190.0-4.20000.070.0-12.50.90-16.5-5.990.00000.02-16.5-14.133580.05.29
20Q2 (4)295.3-8.440.03.1923.640.0000.00.070.00.01.0835.040.00.0000.00.029.220.03585.290.0
20Q1 (3)322.520.270.02.58-16.230.0000.00.070.00.00.80-16.460.00.0000.00.02-0.270.03400.00.0
19Q4 (2)321.65-7.320.03.08-7.510.0000.00.07-12.50.00.96-0.20.00.0000.00.02-5.590.03400.00.0
19Q3 (1)347.050.00.03.330.00.000.00.00.080.00.00.960.00.00.000.00.00.020.00.03400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1521.45-12.618.33-9.03001.013.641.204.080.0000.0730.024480.0
2022 (9)1740.75-16.6120.15-3.96000.88120.01.1615.170.0000.05163.8144812.56
2021 (8)2087.3951.820.9868.51000.425.01.0111.010.0000.02-17.6539813.71
2020 (7)1375.122.1412.45-3.34000.3210.340.91-20.860.0000.02-9.66350-2.23
2019 (6)1125.86-20.812.88-1.45000.29-6.451.1424.430.0000.0318.113585.29
2018 (5)1421.5215.8513.0712.87000.316.90.92-2.580.0000.02-7.733403.03
2017 (4)1227.0110.1911.58-2.61000.2920.830.94-11.610.0000.029.66330-2.65
2016 (3)1113.5444.1911.8926.89000.24-4.01.07-12.00.0000.02-33.42339-2.87
2015 (2)772.2550.669.37-4.78000.2556.251.21-36.80.0000.033.713492.95
2014 (1)512.5791.679.8469.07000.16100.01.9200.0000.03033945.49

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