玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)20.8-11.0426.750.060.020.00.234.55-11.540.77.6962.790.2912.4-5.331.1117.51-30.213.3721.0528.4323130.0-3.26
24Q2 (19)23.38-0.9324.30.0620.020.00.2215.7929.410.6514.0458.540.2621.13-3.460.9416.884.122.7815.1127.5523130.0-3.26
24Q1 (18)23.620.598.760.05-16.670.00.19-13.6418.750.5732.5650.00.21-30.9-8.050.81-28.389.192.429.9237.9223130.0-3.26
23Q4 (17)19.5719.26-21.750.0620.020.00.22-15.3815.790.430.04.880.310.6253.361.12-29.0547.982.20-16.1534.032313-3.26-3.26
23Q3 (16)16.41-12.76-38.560.050.00.00.2652.9452.940.434.887.50.3014.6362.771.5875.31148.942.6220.2274.9723910.0-0.33
23Q2 (15)18.81-13.32-30.310.050.00.00.176.250.00.417.8913.890.2715.3643.490.9022.5743.492.1824.4763.4223910.0-0.33
23Q1 (14)21.7-13.23-15.330.050.025.00.16-15.7914.290.38-7.32-17.390.2315.2547.640.74-2.9434.981.756.82-2.4323910.0-0.33
22Q4 (13)25.01-6.360.480.050.00.00.1911.7618.750.412.510.810.206.8-0.480.7619.3618.181.649.4710.282391-0.33-0.33
22Q3 (12)26.71-1.049.060.050.025.00.170.00.00.411.1117.650.191.0514.610.641.05-8.311.5012.287.8723990.0-1.4
22Q2 (11)26.995.319.40.0525.00.00.1721.4321.430.36-21.745.880.1918.7-8.60.6315.3110.991.33-25.68-3.2223990.0-1.4
22Q1 (10)25.632.971.140.04-20.0-33.330.14-12.50.00.4624.3243.750.16-22.31-34.090.55-15.03-1.131.7920.7342.1223990.0-1.4
21Q4 (9)24.891.635.290.0525.0-16.670.16-5.886.670.378.8212.120.2022.99-20.850.64-7.391.311.497.076.492399-1.4-1.4
21Q3 (8)24.49-0.732.860.04-20.0-33.330.1721.4321.430.340.06.250.16-19.41-35.180.6922.3218.061.390.733.324330.0-0.16
21Q2 (7)24.67-2.643.310.05-16.670.00.140.0-6.670.346.259.680.20-14.4-3.20.572.72-9.661.389.146.1724330.0-0.16
21Q1 (6)25.347.19-1.550.060.020.00.14-6.677.690.32-3.0310.340.24-6.7121.890.55-12.939.391.26-9.5412.0924330.0-0.16
20Q4 (5)23.64-0.71-7.620.060.020.00.157.147.140.333.1232.00.250.7229.90.637.9115.981.403.8742.892433-0.161.12
20Q3 (4)23.81-0.290.00.0620.00.00.14-6.670.00.323.230.00.2520.350.00.59-6.390.01.343.530.024370.00.0
20Q2 (3)23.88-7.230.00.050.00.00.1515.380.00.316.90.00.217.790.00.6324.370.01.3015.220.024370.00.0
20Q1 (2)25.740.590.00.050.00.00.13-7.140.00.2916.00.00.19-0.580.00.51-7.680.01.1315.320.024371.290.0
19Q4 (1)25.590.00.00.050.00.00.140.00.00.250.00.00.200.00.00.550.00.00.980.00.024060.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)76.49-26.680.2110.530.8120.91.640.610.2750.751.0664.92.1437.232313-3.26
2022 (9)104.334.970.190.00.679.841.6318.980.18-4.730.644.641.5613.342391-0.33
2021 (8)99.392.390.19-9.520.615.171.379.60.19-11.640.612.721.387.042399-1.4
2020 (7)97.072.630.2110.530.583.571.2526.260.227.690.600.911.2923.022433-0.16
2019 (6)94.587.650.190.00.56-8.20.9922.220.20-7.110.59-14.721.0513.5424370.87
2018 (5)87.8611.380.190.00.610.00.8135.00.22-10.220.69-10.220.9221.224161.56
2017 (4)78.88-7.10.190.00.61-3.170.611.110.247.640.774.230.7619.6123792.02
2016 (3)84.91-3.080.19-5.00.635.00.543.850.22-1.980.748.340.647.152332-0.98
2015 (2)87.61-4.810.2-33.330.69.090.524.00.23-29.960.6814.610.599.262355-0.63
2014 (1)92.042.710.325.00.5512.240.54.170.3300.6000.54023703.4

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