- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 20.8 | -11.04 | 26.75 | 0.06 | 0.0 | 20.0 | 0.23 | 4.55 | -11.54 | 0.7 | 7.69 | 62.79 | 0.29 | 12.4 | -5.33 | 1.11 | 17.51 | -30.21 | 3.37 | 21.05 | 28.43 | 2313 | 0.0 | -3.26 |
24Q2 (19) | 23.38 | -0.93 | 24.3 | 0.06 | 20.0 | 20.0 | 0.22 | 15.79 | 29.41 | 0.65 | 14.04 | 58.54 | 0.26 | 21.13 | -3.46 | 0.94 | 16.88 | 4.12 | 2.78 | 15.11 | 27.55 | 2313 | 0.0 | -3.26 |
24Q1 (18) | 23.6 | 20.59 | 8.76 | 0.05 | -16.67 | 0.0 | 0.19 | -13.64 | 18.75 | 0.57 | 32.56 | 50.0 | 0.21 | -30.9 | -8.05 | 0.81 | -28.38 | 9.19 | 2.42 | 9.92 | 37.92 | 2313 | 0.0 | -3.26 |
23Q4 (17) | 19.57 | 19.26 | -21.75 | 0.06 | 20.0 | 20.0 | 0.22 | -15.38 | 15.79 | 0.43 | 0.0 | 4.88 | 0.31 | 0.62 | 53.36 | 1.12 | -29.05 | 47.98 | 2.20 | -16.15 | 34.03 | 2313 | -3.26 | -3.26 |
23Q3 (16) | 16.41 | -12.76 | -38.56 | 0.05 | 0.0 | 0.0 | 0.26 | 52.94 | 52.94 | 0.43 | 4.88 | 7.5 | 0.30 | 14.63 | 62.77 | 1.58 | 75.31 | 148.94 | 2.62 | 20.22 | 74.97 | 2391 | 0.0 | -0.33 |
23Q2 (15) | 18.81 | -13.32 | -30.31 | 0.05 | 0.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.41 | 7.89 | 13.89 | 0.27 | 15.36 | 43.49 | 0.90 | 22.57 | 43.49 | 2.18 | 24.47 | 63.42 | 2391 | 0.0 | -0.33 |
23Q1 (14) | 21.7 | -13.23 | -15.33 | 0.05 | 0.0 | 25.0 | 0.16 | -15.79 | 14.29 | 0.38 | -7.32 | -17.39 | 0.23 | 15.25 | 47.64 | 0.74 | -2.94 | 34.98 | 1.75 | 6.82 | -2.43 | 2391 | 0.0 | -0.33 |
22Q4 (13) | 25.01 | -6.36 | 0.48 | 0.05 | 0.0 | 0.0 | 0.19 | 11.76 | 18.75 | 0.41 | 2.5 | 10.81 | 0.20 | 6.8 | -0.48 | 0.76 | 19.36 | 18.18 | 1.64 | 9.47 | 10.28 | 2391 | -0.33 | -0.33 |
22Q3 (12) | 26.71 | -1.04 | 9.06 | 0.05 | 0.0 | 25.0 | 0.17 | 0.0 | 0.0 | 0.4 | 11.11 | 17.65 | 0.19 | 1.05 | 14.61 | 0.64 | 1.05 | -8.31 | 1.50 | 12.28 | 7.87 | 2399 | 0.0 | -1.4 |
22Q2 (11) | 26.99 | 5.31 | 9.4 | 0.05 | 25.0 | 0.0 | 0.17 | 21.43 | 21.43 | 0.36 | -21.74 | 5.88 | 0.19 | 18.7 | -8.6 | 0.63 | 15.31 | 10.99 | 1.33 | -25.68 | -3.22 | 2399 | 0.0 | -1.4 |
22Q1 (10) | 25.63 | 2.97 | 1.14 | 0.04 | -20.0 | -33.33 | 0.14 | -12.5 | 0.0 | 0.46 | 24.32 | 43.75 | 0.16 | -22.31 | -34.09 | 0.55 | -15.03 | -1.13 | 1.79 | 20.73 | 42.12 | 2399 | 0.0 | -1.4 |
21Q4 (9) | 24.89 | 1.63 | 5.29 | 0.05 | 25.0 | -16.67 | 0.16 | -5.88 | 6.67 | 0.37 | 8.82 | 12.12 | 0.20 | 22.99 | -20.85 | 0.64 | -7.39 | 1.31 | 1.49 | 7.07 | 6.49 | 2399 | -1.4 | -1.4 |
21Q3 (8) | 24.49 | -0.73 | 2.86 | 0.04 | -20.0 | -33.33 | 0.17 | 21.43 | 21.43 | 0.34 | 0.0 | 6.25 | 0.16 | -19.41 | -35.18 | 0.69 | 22.32 | 18.06 | 1.39 | 0.73 | 3.3 | 2433 | 0.0 | -0.16 |
21Q2 (7) | 24.67 | -2.64 | 3.31 | 0.05 | -16.67 | 0.0 | 0.14 | 0.0 | -6.67 | 0.34 | 6.25 | 9.68 | 0.20 | -14.4 | -3.2 | 0.57 | 2.72 | -9.66 | 1.38 | 9.14 | 6.17 | 2433 | 0.0 | -0.16 |
21Q1 (6) | 25.34 | 7.19 | -1.55 | 0.06 | 0.0 | 20.0 | 0.14 | -6.67 | 7.69 | 0.32 | -3.03 | 10.34 | 0.24 | -6.71 | 21.89 | 0.55 | -12.93 | 9.39 | 1.26 | -9.54 | 12.09 | 2433 | 0.0 | -0.16 |
20Q4 (5) | 23.64 | -0.71 | -7.62 | 0.06 | 0.0 | 20.0 | 0.15 | 7.14 | 7.14 | 0.33 | 3.12 | 32.0 | 0.25 | 0.72 | 29.9 | 0.63 | 7.91 | 15.98 | 1.40 | 3.87 | 42.89 | 2433 | -0.16 | 1.12 |
20Q3 (4) | 23.81 | -0.29 | 0.0 | 0.06 | 20.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.32 | 3.23 | 0.0 | 0.25 | 20.35 | 0.0 | 0.59 | -6.39 | 0.0 | 1.34 | 3.53 | 0.0 | 2437 | 0.0 | 0.0 |
20Q2 (3) | 23.88 | -7.23 | 0.0 | 0.05 | 0.0 | 0.0 | 0.15 | 15.38 | 0.0 | 0.31 | 6.9 | 0.0 | 0.21 | 7.79 | 0.0 | 0.63 | 24.37 | 0.0 | 1.30 | 15.22 | 0.0 | 2437 | 0.0 | 0.0 |
20Q1 (2) | 25.74 | 0.59 | 0.0 | 0.05 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 0.29 | 16.0 | 0.0 | 0.19 | -0.58 | 0.0 | 0.51 | -7.68 | 0.0 | 1.13 | 15.32 | 0.0 | 2437 | 1.29 | 0.0 |
19Q4 (1) | 25.59 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.20 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 2406 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 76.49 | -26.68 | 0.21 | 10.53 | 0.81 | 20.9 | 1.64 | 0.61 | 0.27 | 50.75 | 1.06 | 64.9 | 2.14 | 37.23 | 2313 | -3.26 |
2022 (9) | 104.33 | 4.97 | 0.19 | 0.0 | 0.67 | 9.84 | 1.63 | 18.98 | 0.18 | -4.73 | 0.64 | 4.64 | 1.56 | 13.34 | 2391 | -0.33 |
2021 (8) | 99.39 | 2.39 | 0.19 | -9.52 | 0.61 | 5.17 | 1.37 | 9.6 | 0.19 | -11.64 | 0.61 | 2.72 | 1.38 | 7.04 | 2399 | -1.4 |
2020 (7) | 97.07 | 2.63 | 0.21 | 10.53 | 0.58 | 3.57 | 1.25 | 26.26 | 0.22 | 7.69 | 0.60 | 0.91 | 1.29 | 23.02 | 2433 | -0.16 |
2019 (6) | 94.58 | 7.65 | 0.19 | 0.0 | 0.56 | -8.2 | 0.99 | 22.22 | 0.20 | -7.11 | 0.59 | -14.72 | 1.05 | 13.54 | 2437 | 0.87 |
2018 (5) | 87.86 | 11.38 | 0.19 | 0.0 | 0.61 | 0.0 | 0.81 | 35.0 | 0.22 | -10.22 | 0.69 | -10.22 | 0.92 | 21.2 | 2416 | 1.56 |
2017 (4) | 78.88 | -7.1 | 0.19 | 0.0 | 0.61 | -3.17 | 0.6 | 11.11 | 0.24 | 7.64 | 0.77 | 4.23 | 0.76 | 19.61 | 2379 | 2.02 |
2016 (3) | 84.91 | -3.08 | 0.19 | -5.0 | 0.63 | 5.0 | 0.54 | 3.85 | 0.22 | -1.98 | 0.74 | 8.34 | 0.64 | 7.15 | 2332 | -0.98 |
2015 (2) | 87.61 | -4.81 | 0.2 | -33.33 | 0.6 | 9.09 | 0.52 | 4.0 | 0.23 | -29.96 | 0.68 | 14.61 | 0.59 | 9.26 | 2355 | -0.63 |
2014 (1) | 92.04 | 2.71 | 0.3 | 25.0 | 0.55 | 12.24 | 0.5 | 4.17 | 0.33 | 0 | 0.60 | 0 | 0.54 | 0 | 2370 | 3.4 |