玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)38.65-9.53-18.271.1622.1112.621.85.26-10.450.835.0622.063.0034.9637.84.6616.359.572.1516.1349.3422270.00.0
24Q3 (19)42.7218.4481.250.952.15-12.841.714.2727.610.796.7671.742.22-13.75-51.914.00-11.96-29.591.85-9.86-5.2522270.017.03
24Q2 (18)36.0730.0843.480.933.3317.721.648.6128.120.7445.154.172.58-20.56-17.954.55-16.5-10.72.0511.557.4522270.017.03
24Q1 (17)27.73-41.3668.370.9-12.6228.571.51-24.8836.040.51-25.027.53.2549.01-23.645.4528.12-19.21.8427.9-24.2722270.017.03
23Q4 (16)47.29100.6477.981.03-5.530.382.0150.071.790.6847.8354.552.18-52.9-26.754.25-25.24-3.481.44-26.32-13.17222717.0317.03
23Q3 (15)23.57-6.25-22.211.0937.9734.571.344.69-2.90.46-4.17-14.814.6247.1772.995.6911.6624.831.952.229.5119030.0-4.99
23Q2 (14)25.1452.64-9.630.7912.865.331.2815.328.470.4820.04.353.14-26.0616.565.09-24.4520.041.91-21.3815.4719030.0-4.99
23Q1 (13)16.47-38.01-21.160.7-11.39-2.781.11-5.130.00.4-9.09-6.984.2542.9423.316.7453.0526.842.4346.6617.9919030.0-4.99
22Q4 (12)26.57-12.311.410.79-2.47-14.131.17-15.22-4.10.44-18.52-4.352.9711.22-15.334.40-3.32-5.431.66-7.08-5.681903-4.99-4.99
22Q3 (11)30.38.9114.510.818.0-2.411.3816.9520.00.5417.393.852.67-0.84-14.784.557.384.791.787.78-9.3120030.0-8.5
22Q2 (10)27.8233.1718.990.754.172.741.186.3121.650.466.98-13.212.70-21.78-13.664.24-20.172.231.65-19.67-27.0620030.0-8.5
22Q1 (9)20.89-20.2714.840.72-21.74-4.01.11-9.0211.00.43-6.52-18.873.45-1.85-16.415.3114.11-3.352.0617.24-29.3520030.0-8.5
21Q4 (8)26.2-0.9838.260.9210.8424.321.226.097.960.46-11.54-23.333.5111.94-10.084.667.14-21.911.76-10.66-44.552003-8.5-8.5
21Q3 (7)26.4613.1725.170.8313.7-1.191.1518.568.490.52-1.89-16.133.140.46-21.064.354.76-13.321.97-13.31-32.9921890.01.96
21Q2 (6)23.3828.536.320.73-2.67-6.410.97-3.0-13.390.530.0-5.363.12-24.27-11.974.15-24.53-18.542.27-22.2-10.9821890.01.96
21Q1 (5)18.19-4.0136.050.751.35-1.321.0-11.52.040.53-11.6712.774.125.59-27.475.50-7.81-25.02.91-7.98-17.1121890.07.89
20Q4 (4)18.95-10.360.00.74-11.90.01.136.60.00.6-3.230.03.91-1.720.05.9618.920.03.177.960.021891.960.0
20Q3 (3)21.14-3.870.00.847.690.01.06-5.360.00.6210.710.03.9712.020.05.01-1.550.02.9315.170.021470.00.0
20Q2 (2)21.9964.470.00.782.630.01.1214.290.00.5619.150.03.55-37.60.05.09-30.510.02.55-27.560.021475.820.0
20Q1 (1)13.370.00.00.760.00.00.980.00.00.470.00.05.680.00.07.330.00.03.520.00.020290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)145.1729.073.948.846.6615.832.8742.082.71-15.684.59-10.261.9810.0822270.0
2023 (9)112.476.533.6217.535.7518.82.028.023.2210.335.1111.521.801.4222717.03
2022 (8)105.5812.043.08-4.944.8411.781.87-8.332.92-15.164.58-0.241.77-18.191903-4.99
2021 (7)94.2324.893.243.854.330.932.04-9.733.44-16.854.60-19.182.16-27.722003-8.5
2020 (6)75.4510.393.12-7.964.296.982.26-0.444.14-16.635.69-3.083.00-9.8121891.96
2019 (5)68.354.823.39-2.594.0117.62.2712.384.96-7.065.8712.193.327.2121475.82
2018 (4)65.2118.263.4817.973.418.952.0213.485.34-0.255.23-7.883.10-4.042029-2.69
2017 (3)55.145.832.95-4.533.139.821.780.05.35-9.795.683.773.23-5.51208513.13
2016 (2)52.117.373.0920.72.852.151.789.885.932.845.47-12.973.42-6.38184314.76
2015 (1)44.39-0.762.56-7.582.79-1.411.627.285.7706.2903.65016066.92

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