玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)41.38-10.95-2.891.52-11.1194.871.53-13.0786.590003.67-0.18100.663.70-2.3892.130.000040640.00.0
24Q3 (19)46.47-2.13-9.961.71-0.58-3.391.76-10.66-19.630003.681.587.33.79-8.72-10.750.000040640.04.72
24Q2 (18)47.4813.75-6.151.7216.2217.011.979.44-25.940003.622.1724.674.15-3.79-21.090.000040640.04.72
24Q1 (17)41.74-2.04-6.291.4889.74-7.51.8119.5131.390003.5593.7-1.294.31124.0940.20.000040640.04.72
23Q4 (16)42.61-17.44-8.480.78-55.93-56.180.82-62.56-56.380001.83-46.62-52.121.92-54.65-52.340.000040644.724.72
23Q3 (15)51.612.0221.041.7720.4114.942.19-17.674.290003.4318.03-5.044.24-19.3-13.840.000038810.0-18.24
23Q2 (14)50.5913.58-17.351.47-8.12-42.132.6694.1637.820002.91-19.11-29.985.2670.9466.760.000038810.0-18.24
23Q1 (13)44.54-4.34-35.781.6-10.11-46.311.37-27.13-58.730003.59-6.04-16.393.08-23.82-35.740.000038810.0-18.24
22Q4 (12)46.569.19-35.171.7815.58-29.081.88-10.48-55.560003.825.859.394.04-18.01-31.440.00003881-18.24-18.24
22Q3 (11)42.64-30.34-42.411.54-39.37-37.142.18.81-16.330003.61-12.979.154.9256.245.280.000047470.06.34
22Q2 (10)61.21-11.75-9.122.54-14.7744.321.93-41.87-36.720004.15-3.4258.793.15-34.13-30.370.000047470.06.34
22Q1 (9)69.36-3.4312.252.9818.7341.233.32-21.5140.680004.3022.9425.824.79-18.7325.320.000047470.06.34
21Q4 (8)71.82-3.019.362.512.4515.144.2368.53105.340003.495.62-3.545.8973.7472.030.000047476.346.34
21Q3 (7)74.049.9320.192.4539.29.872.51-17.7-3.090003.3126.63-8.593.39-25.14-19.370.000044640.01.57
21Q2 (6)67.359.014.661.76-16.59-21.083.0529.2463.10002.61-23.47-31.174.5318.5742.250.000044640.01.57
21Q1 (5)61.792.6928.842.11-3.218.762.3614.56-6.350003.41-5.75-15.583.8211.56-27.310.000044640.0-12.54
20Q4 (4)60.17-2.320.02.18-2.240.02.06-20.460.0000.03.620.080.03.42-18.570.00.0000.044641.570.0
20Q3 (3)61.64.870.02.230.00.02.5938.50.0000.03.62-4.640.04.2032.070.00.0000.043950.00.0
20Q2 (2)58.7422.480.02.2314.950.01.87-25.790.0000.03.80-6.150.03.18-39.410.00.0000.04395-13.890.0
20Q1 (1)47.960.00.01.940.00.02.520.00.000.00.04.050.00.05.250.00.00.000.00.051040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)177.08-6.486.4414.597.060.28003.6422.523.997.230.00040640.0
2023 (9)189.34-13.855.62-36.437.04-23.64002.97-26.213.72-11.370.00040644.72
2022 (8)219.77-20.088.840.09.22-24.18004.0225.134.20-5.120.0003881-18.24
2021 (7)275.020.378.843.0312.1634.66003.21-14.44.4211.880.00047476.34
2020 (6)228.475.288.5820.179.03-13.84003.7614.153.95-18.150.00044641.57
2019 (5)217.02-5.887.14-20.9310.485.97003.29-15.994.8312.590.0004395-13.89
2018 (4)230.582.439.03-3.839.8912.26003.92-6.124.299.590.0005104-4.08
2017 (3)225.13.279.39-8.038.81-4.96004.17-10.943.91-7.970.0005321-4.13
2016 (2)217.98-2.910.21-3.959.273.0004.68-1.084.256.080.0005550-19.17
2015 (1)224.5-5.9410.63-5.439.0-0.99004.7304.0100.0006866-14.87

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