- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 46.47 | -2.13 | -9.96 | 1.71 | -0.58 | -3.39 | 1.76 | -10.66 | -19.63 | 0 | 0 | 0 | 3.68 | 1.58 | 7.3 | 3.79 | -8.72 | -10.75 | 0.00 | 0 | 0 | 4064 | 0.0 | 4.72 |
| 24Q2 (19) | 47.48 | 13.75 | -6.15 | 1.72 | 16.22 | 17.01 | 1.97 | 9.44 | -25.94 | 0 | 0 | 0 | 3.62 | 2.17 | 24.67 | 4.15 | -3.79 | -21.09 | 0.00 | 0 | 0 | 4064 | 0.0 | 4.72 |
| 24Q1 (18) | 41.74 | -2.04 | -6.29 | 1.48 | 89.74 | -7.5 | 1.8 | 119.51 | 31.39 | 0 | 0 | 0 | 3.55 | 93.7 | -1.29 | 4.31 | 124.09 | 40.2 | 0.00 | 0 | 0 | 4064 | 0.0 | 4.72 |
| 23Q4 (17) | 42.61 | -17.44 | -8.48 | 0.78 | -55.93 | -56.18 | 0.82 | -62.56 | -56.38 | 0 | 0 | 0 | 1.83 | -46.62 | -52.12 | 1.92 | -54.65 | -52.34 | 0.00 | 0 | 0 | 4064 | 4.72 | 4.72 |
| 23Q3 (16) | 51.61 | 2.02 | 21.04 | 1.77 | 20.41 | 14.94 | 2.19 | -17.67 | 4.29 | 0 | 0 | 0 | 3.43 | 18.03 | -5.04 | 4.24 | -19.3 | -13.84 | 0.00 | 0 | 0 | 3881 | 0.0 | -18.24 |
| 23Q2 (15) | 50.59 | 13.58 | -17.35 | 1.47 | -8.12 | -42.13 | 2.66 | 94.16 | 37.82 | 0 | 0 | 0 | 2.91 | -19.11 | -29.98 | 5.26 | 70.94 | 66.76 | 0.00 | 0 | 0 | 3881 | 0.0 | -18.24 |
| 23Q1 (14) | 44.54 | -4.34 | -35.78 | 1.6 | -10.11 | -46.31 | 1.37 | -27.13 | -58.73 | 0 | 0 | 0 | 3.59 | -6.04 | -16.39 | 3.08 | -23.82 | -35.74 | 0.00 | 0 | 0 | 3881 | 0.0 | -18.24 |
| 22Q4 (13) | 46.56 | 9.19 | -35.17 | 1.78 | 15.58 | -29.08 | 1.88 | -10.48 | -55.56 | 0 | 0 | 0 | 3.82 | 5.85 | 9.39 | 4.04 | -18.01 | -31.44 | 0.00 | 0 | 0 | 3881 | -18.24 | -18.24 |
| 22Q3 (12) | 42.64 | -30.34 | -42.41 | 1.54 | -39.37 | -37.14 | 2.1 | 8.81 | -16.33 | 0 | 0 | 0 | 3.61 | -12.97 | 9.15 | 4.92 | 56.2 | 45.28 | 0.00 | 0 | 0 | 4747 | 0.0 | 6.34 |
| 22Q2 (11) | 61.21 | -11.75 | -9.12 | 2.54 | -14.77 | 44.32 | 1.93 | -41.87 | -36.72 | 0 | 0 | 0 | 4.15 | -3.42 | 58.79 | 3.15 | -34.13 | -30.37 | 0.00 | 0 | 0 | 4747 | 0.0 | 6.34 |
| 22Q1 (10) | 69.36 | -3.43 | 12.25 | 2.98 | 18.73 | 41.23 | 3.32 | -21.51 | 40.68 | 0 | 0 | 0 | 4.30 | 22.94 | 25.82 | 4.79 | -18.73 | 25.32 | 0.00 | 0 | 0 | 4747 | 0.0 | 6.34 |
| 21Q4 (9) | 71.82 | -3.0 | 19.36 | 2.51 | 2.45 | 15.14 | 4.23 | 68.53 | 105.34 | 0 | 0 | 0 | 3.49 | 5.62 | -3.54 | 5.89 | 73.74 | 72.03 | 0.00 | 0 | 0 | 4747 | 6.34 | 6.34 |
| 21Q3 (8) | 74.04 | 9.93 | 20.19 | 2.45 | 39.2 | 9.87 | 2.51 | -17.7 | -3.09 | 0 | 0 | 0 | 3.31 | 26.63 | -8.59 | 3.39 | -25.14 | -19.37 | 0.00 | 0 | 0 | 4464 | 0.0 | 1.57 |
| 21Q2 (7) | 67.35 | 9.0 | 14.66 | 1.76 | -16.59 | -21.08 | 3.05 | 29.24 | 63.1 | 0 | 0 | 0 | 2.61 | -23.47 | -31.17 | 4.53 | 18.57 | 42.25 | 0.00 | 0 | 0 | 4464 | 0.0 | 1.57 |
| 21Q1 (6) | 61.79 | 2.69 | 28.84 | 2.11 | -3.21 | 8.76 | 2.36 | 14.56 | -6.35 | 0 | 0 | 0 | 3.41 | -5.75 | -15.58 | 3.82 | 11.56 | -27.31 | 0.00 | 0 | 0 | 4464 | 0.0 | -12.54 |
| 20Q4 (5) | 60.17 | -2.32 | 15.45 | 2.18 | -2.24 | 31.33 | 2.06 | -20.46 | -34.19 | 0 | 0 | 0 | 3.62 | 0.08 | 13.76 | 3.42 | -18.57 | -42.99 | 0.00 | 0 | 0 | 4464 | 1.57 | -12.54 |
| 20Q3 (4) | 61.6 | 4.87 | 0.0 | 2.23 | 0.0 | 0.0 | 2.59 | 38.5 | 0.0 | 0 | 0 | 0.0 | 3.62 | -4.64 | 0.0 | 4.20 | 32.07 | 0.0 | 0.00 | 0 | 0.0 | 4395 | 0.0 | 0.0 |
| 20Q2 (3) | 58.74 | 22.48 | 0.0 | 2.23 | 14.95 | 0.0 | 1.87 | -25.79 | 0.0 | 0 | 0 | 0.0 | 3.80 | -6.15 | 0.0 | 3.18 | -39.41 | 0.0 | 0.00 | 0 | 0.0 | 4395 | -13.89 | 0.0 |
| 20Q1 (2) | 47.96 | -7.98 | 0.0 | 1.94 | 16.87 | 0.0 | 2.52 | -19.49 | 0.0 | 0 | 0 | 0.0 | 4.05 | 27.0 | 0.0 | 5.25 | -12.51 | 0.0 | 0.00 | 0 | 0.0 | 5104 | 0.0 | 0.0 |
| 19Q4 (1) | 52.12 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 3.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 6.01 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5104 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 189.34 | -13.85 | 5.62 | -36.43 | 7.04 | -23.64 | 0 | 0 | 2.97 | -26.21 | 3.72 | -11.37 | 0.00 | 0 | 3881 | 0.0 |
| 2022 (9) | 219.77 | -20.08 | 8.84 | 0.0 | 9.22 | -24.18 | 0 | 0 | 4.02 | 25.13 | 4.20 | -5.12 | 0.00 | 0 | 3881 | -18.24 |
| 2021 (8) | 275.0 | 20.37 | 8.84 | 3.03 | 12.16 | 34.66 | 0 | 0 | 3.21 | -14.4 | 4.42 | 11.88 | 0.00 | 0 | 4747 | 6.34 |
| 2020 (7) | 228.47 | 5.28 | 8.58 | 20.17 | 9.03 | -13.84 | 0 | 0 | 3.76 | 14.15 | 3.95 | -18.15 | 0.00 | 0 | 4464 | 1.57 |
| 2019 (6) | 217.02 | -5.88 | 7.14 | -20.93 | 10.48 | 5.97 | 0 | 0 | 3.29 | -15.99 | 4.83 | 12.59 | 0.00 | 0 | 4395 | -13.89 |
| 2018 (5) | 230.58 | 2.43 | 9.03 | -3.83 | 9.89 | 12.26 | 0 | 0 | 3.92 | -6.12 | 4.29 | 9.59 | 0.00 | 0 | 5104 | -4.08 |
| 2017 (4) | 225.1 | 3.27 | 9.39 | -8.03 | 8.81 | -4.96 | 0 | 0 | 4.17 | -10.94 | 3.91 | -7.97 | 0.00 | 0 | 5321 | -4.13 |
| 2016 (3) | 217.98 | -2.9 | 10.21 | -3.95 | 9.27 | 3.0 | 0 | 0 | 4.68 | -1.08 | 4.25 | 6.08 | 0.00 | 0 | 5550 | -19.17 |
| 2015 (2) | 224.5 | -5.94 | 10.63 | -5.43 | 9.0 | -0.99 | 0 | 0 | 4.73 | 0.55 | 4.01 | 5.27 | 0.00 | 0 | 6866 | -14.87 |
| 2014 (1) | 238.69 | 14.01 | 11.24 | 25.73 | 9.09 | 3.18 | 0 | 0 | 4.71 | 0 | 3.81 | 0 | 0.00 | 0 | 8065 | 3.29 |
