- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 19.98 | -0.55 | 7.83 | 0.49 | -14.04 | -10.91 | 0.78 | -43.88 | -3.7 | 0.55 | -6.78 | -9.84 | 2.45 | -13.56 | -17.37 | 3.90 | -43.58 | -10.69 | 2.75 | -6.27 | -16.38 | 1938 | 0.0 | 0.0 |
| 24Q3 (19) | 20.09 | 8.54 | -4.15 | 0.57 | 7.55 | -5.0 | 1.39 | 40.4 | 34.95 | 0.59 | 3.51 | -6.35 | 2.84 | -0.91 | -0.89 | 6.92 | 29.36 | 40.8 | 2.94 | -4.63 | -2.29 | 1938 | 0.0 | -2.71 |
| 24Q2 (18) | 18.51 | 11.91 | -5.32 | 0.53 | 1.92 | -7.02 | 0.99 | 5.32 | -1.0 | 0.57 | 16.33 | 0.0 | 2.86 | -8.92 | -1.79 | 5.35 | -5.89 | 4.56 | 3.08 | 3.95 | 5.62 | 1938 | 0.0 | -2.71 |
| 24Q1 (17) | 16.54 | -10.74 | 2.41 | 0.52 | -5.45 | 1.96 | 0.94 | 16.05 | 30.56 | 0.49 | -19.67 | 2.08 | 3.14 | 5.92 | -0.44 | 5.68 | 30.01 | 27.48 | 2.96 | -10.01 | -0.32 | 1938 | 0.0 | -2.71 |
| 23Q4 (16) | 18.53 | -11.59 | -7.16 | 0.55 | -8.33 | -3.51 | 0.81 | -21.36 | 12.5 | 0.61 | -3.17 | 7.02 | 2.97 | 3.69 | 3.94 | 4.37 | -11.05 | 21.18 | 3.29 | 9.52 | 15.28 | 1938 | -2.71 | -2.71 |
| 23Q3 (15) | 20.96 | 7.21 | -3.37 | 0.6 | 5.26 | -4.76 | 1.03 | 3.0 | 27.16 | 0.63 | 10.53 | 16.67 | 2.86 | -1.82 | -1.44 | 4.91 | -3.93 | 31.59 | 3.01 | 3.09 | 20.73 | 1992 | 0.0 | -19.9 |
| 23Q2 (14) | 19.55 | 21.05 | -16.7 | 0.57 | 11.76 | -17.39 | 1.0 | 38.89 | -9.09 | 0.57 | 18.75 | 9.62 | 2.92 | -7.67 | -0.83 | 5.12 | 14.73 | 9.14 | 2.92 | -1.9 | 31.59 | 1992 | 0.0 | -19.9 |
| 23Q1 (13) | 16.15 | -19.09 | -39.54 | 0.51 | -10.53 | -27.14 | 0.72 | 0.0 | -28.71 | 0.48 | -15.79 | -5.88 | 3.16 | 10.58 | 20.5 | 4.46 | 23.59 | 17.9 | 2.97 | 4.08 | 55.66 | 1992 | 0.0 | -19.9 |
| 22Q4 (12) | 19.96 | -7.98 | -28.2 | 0.57 | -9.52 | -31.33 | 0.72 | -11.11 | -15.29 | 0.57 | 5.56 | -6.56 | 2.86 | -1.68 | -4.35 | 3.61 | -3.41 | 17.98 | 2.86 | 14.7 | 30.15 | 1992 | -19.9 | -19.9 |
| 22Q3 (11) | 21.69 | -7.58 | -23.28 | 0.63 | -8.7 | -11.27 | 0.81 | -26.36 | -22.86 | 0.54 | 3.85 | 10.2 | 2.90 | -1.2 | 15.65 | 3.73 | -20.32 | 0.55 | 2.49 | 12.37 | 43.64 | 2487 | 0.0 | -6.19 |
| 22Q2 (10) | 23.47 | -12.13 | -11.8 | 0.69 | -1.43 | 0.0 | 1.1 | 8.91 | 59.42 | 0.52 | 1.96 | -3.7 | 2.94 | 12.18 | 13.38 | 4.69 | 23.95 | 80.75 | 2.22 | 16.04 | 9.18 | 2487 | 0.0 | -6.19 |
| 22Q1 (9) | 26.71 | -3.92 | -1.11 | 0.7 | -15.66 | -2.78 | 1.01 | 18.82 | -0.98 | 0.51 | -16.39 | -12.07 | 2.62 | -12.22 | -1.69 | 3.78 | 23.67 | 0.13 | 1.91 | -12.98 | -11.08 | 2487 | 0.0 | -6.19 |
| 21Q4 (8) | 27.8 | -1.66 | 0.98 | 0.83 | 16.9 | 25.76 | 0.85 | -19.05 | -13.27 | 0.61 | 24.49 | 0.0 | 2.99 | 18.88 | 24.54 | 3.06 | -17.68 | -14.11 | 2.19 | 26.59 | -0.97 | 2487 | -6.19 | -6.19 |
| 21Q3 (7) | 28.27 | 6.24 | -2.45 | 0.71 | 2.9 | -10.13 | 1.05 | 52.17 | 26.51 | 0.49 | -9.26 | -14.04 | 2.51 | -3.14 | -7.87 | 3.71 | 43.24 | 29.68 | 1.73 | -14.59 | -11.88 | 2651 | 0.0 | 3.6 |
| 21Q2 (6) | 26.61 | -1.48 | 6.87 | 0.69 | -4.17 | 0.0 | 0.69 | -32.35 | -10.39 | 0.54 | -6.9 | -1.82 | 2.59 | -2.73 | -6.43 | 2.59 | -31.34 | -16.15 | 2.03 | -5.5 | -8.13 | 2651 | 0.0 | 3.6 |
| 21Q1 (5) | 27.01 | -1.89 | 24.41 | 0.72 | 9.09 | 10.77 | 1.02 | 4.08 | 22.89 | 0.58 | -4.92 | 41.46 | 2.67 | 11.19 | -10.97 | 3.78 | 6.09 | -1.22 | 2.15 | -3.09 | 13.7 | 2651 | 0.0 | 17.87 |
| 20Q4 (4) | 27.53 | -5.0 | 0.0 | 0.66 | -16.46 | 0.0 | 0.98 | 18.07 | 0.0 | 0.61 | 7.02 | 0.0 | 2.40 | -12.06 | 0.0 | 3.56 | 24.29 | 0.0 | 2.22 | 12.65 | 0.0 | 2651 | 3.6 | 0.0 |
| 20Q3 (3) | 28.98 | 16.39 | 0.0 | 0.79 | 14.49 | 0.0 | 0.83 | 7.79 | 0.0 | 0.57 | 3.64 | 0.0 | 2.73 | -1.63 | 0.0 | 2.86 | -7.38 | 0.0 | 1.97 | -10.95 | 0.0 | 2559 | 0.0 | 0.0 |
| 20Q2 (2) | 24.9 | 14.69 | 0.0 | 0.69 | 6.15 | 0.0 | 0.77 | -7.23 | 0.0 | 0.55 | 34.15 | 0.0 | 2.77 | -7.45 | 0.0 | 3.09 | -19.11 | 0.0 | 2.21 | 16.96 | 0.0 | 2559 | 13.78 | 0.0 |
| 20Q1 (1) | 21.71 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 3.82 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 2249 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 75.12 | -0.08 | 2.11 | -5.38 | 4.11 | 15.45 | 2.2 | -3.93 | 2.81 | -5.31 | 5.47 | 15.54 | 2.93 | -3.85 | 1938 | 0.0 |
| 2023 (9) | 75.18 | -18.13 | 2.23 | -13.9 | 3.56 | -2.2 | 2.29 | 7.01 | 2.97 | 5.17 | 4.74 | 19.46 | 3.05 | 30.71 | 1938 | -2.71 |
| 2022 (8) | 91.83 | -16.28 | 2.59 | -12.2 | 3.64 | 0.83 | 2.14 | -3.6 | 2.82 | 4.87 | 3.96 | 20.44 | 2.33 | 15.14 | 1992 | -19.9 |
| 2021 (7) | 109.69 | 6.37 | 2.95 | 5.73 | 3.61 | 6.18 | 2.22 | 3.74 | 2.69 | -0.6 | 3.29 | -0.18 | 2.02 | -2.48 | 2487 | -6.19 |
| 2020 (6) | 103.12 | 5.09 | 2.79 | -3.46 | 3.4 | 1.49 | 2.14 | -5.73 | 2.71 | -8.13 | 3.30 | -3.42 | 2.08 | -10.29 | 2651 | 3.6 |
| 2019 (5) | 98.13 | 26.6 | 2.89 | 9.47 | 3.35 | 20.94 | 2.27 | -6.97 | 2.95 | -13.53 | 3.41 | -4.47 | 2.31 | -26.52 | 2559 | 13.78 |
| 2018 (4) | 77.51 | -5.81 | 2.64 | 10.92 | 2.77 | 1.09 | 2.44 | -3.94 | 3.41 | 17.77 | 3.57 | 7.33 | 3.15 | 1.99 | 2249 | -10.9 |
| 2017 (3) | 82.29 | -7.76 | 2.38 | -0.83 | 2.74 | -1.79 | 2.54 | 1.2 | 2.89 | 7.51 | 3.33 | 6.47 | 3.09 | 9.71 | 2524 | -1.02 |
| 2016 (2) | 89.21 | -7.27 | 2.4 | -4.38 | 2.79 | -1.06 | 2.51 | -16.61 | 2.69 | 3.11 | 3.13 | 6.69 | 2.81 | -10.08 | 2550 | -9.19 |
| 2015 (1) | 96.2 | -21.39 | 2.51 | -33.95 | 2.82 | -21.23 | 3.01 | -0.99 | 2.61 | 0 | 2.93 | 0 | 3.13 | 0 | 2808 | -11.45 |
