- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 18.98 | 0.74 | -1.45 | 1.42 | -7.79 | -9.55 | 0.57 | -14.93 | -13.64 | 0.46 | 0.0 | -4.17 | 7.48 | -8.47 | -8.22 | 3.00 | -15.55 | -12.36 | 2.42 | -0.74 | -2.75 | 589 | 0.0 | 0.0 |
24Q2 (19) | 18.84 | -3.24 | 14.39 | 1.54 | 10.79 | 1.99 | 0.67 | 1.52 | 3.08 | 0.46 | 6.98 | 2.22 | 8.17 | 14.5 | -10.84 | 3.56 | 4.91 | -9.89 | 2.44 | 10.55 | -10.64 | 589 | 0.0 | 0.0 |
24Q1 (18) | 19.47 | -9.36 | 1.88 | 1.39 | -13.12 | -6.71 | 0.66 | -5.71 | 6.45 | 0.43 | -21.82 | 7.5 | 7.14 | -4.16 | -8.44 | 3.39 | 4.02 | 4.48 | 2.21 | -13.75 | 5.51 | 589 | 0.0 | 0.0 |
23Q4 (17) | 21.48 | 11.53 | 0.61 | 1.6 | 1.91 | 7.38 | 0.7 | 6.06 | 6.06 | 0.55 | 14.58 | 19.57 | 7.45 | -8.62 | 6.73 | 3.26 | -4.9 | 5.42 | 2.56 | 2.74 | 18.84 | 589 | 0.0 | 0.0 |
23Q3 (16) | 19.26 | 16.94 | -14.21 | 1.57 | 3.97 | 17.16 | 0.66 | 1.54 | 4.76 | 0.48 | 6.67 | 20.0 | 8.15 | -11.09 | 36.57 | 3.43 | -13.17 | 22.11 | 2.49 | -8.79 | 39.88 | 589 | 0.0 | 0.0 |
23Q2 (15) | 16.47 | -13.81 | -22.05 | 1.51 | 1.34 | 11.03 | 0.65 | 4.84 | -5.8 | 0.45 | 12.5 | 12.5 | 9.17 | 17.59 | 42.44 | 3.95 | 21.64 | 20.86 | 2.73 | 30.53 | 44.33 | 589 | 0.0 | 0.0 |
23Q1 (14) | 19.11 | -10.49 | -17.02 | 1.49 | 0.0 | 11.19 | 0.62 | -6.06 | 0.0 | 0.4 | -13.04 | 0.0 | 7.80 | 11.72 | 34.0 | 3.24 | 4.95 | 20.51 | 2.09 | -2.85 | 20.51 | 589 | 0.0 | 0.0 |
22Q4 (13) | 21.35 | -4.9 | -1.57 | 1.49 | 11.19 | 13.74 | 0.66 | 4.76 | 20.0 | 0.46 | 15.0 | 43.75 | 6.98 | 16.92 | 15.55 | 3.09 | 10.16 | 21.91 | 2.15 | 20.93 | 46.04 | 589 | 0.0 | 0.0 |
22Q3 (12) | 22.45 | 6.25 | 5.5 | 1.34 | -1.47 | 4.69 | 0.63 | -8.7 | 12.5 | 0.4 | 0.0 | 17.65 | 5.97 | -7.26 | -0.77 | 2.81 | -14.06 | 6.64 | 1.78 | -5.88 | 11.52 | 589 | 0.0 | 0.0 |
22Q2 (11) | 21.13 | -8.25 | -7.61 | 1.36 | 1.49 | -2.16 | 0.69 | 11.29 | 30.19 | 0.4 | 0.0 | -4.76 | 6.44 | 10.62 | 5.9 | 3.27 | 21.3 | 40.91 | 1.89 | 8.99 | 3.08 | 589 | 0.0 | 0.0 |
22Q1 (10) | 23.03 | 6.18 | 9.72 | 1.34 | 2.29 | 17.54 | 0.62 | 12.73 | -10.14 | 0.4 | 25.0 | 33.33 | 5.82 | -3.66 | 7.13 | 2.69 | 6.17 | -18.1 | 1.74 | 17.73 | 21.52 | 589 | 0.0 | 0.0 |
21Q4 (9) | 21.69 | 1.93 | 20.77 | 1.31 | 2.34 | 19.09 | 0.55 | -1.79 | 41.03 | 0.32 | -5.88 | 28.0 | 6.04 | 0.41 | -1.39 | 2.54 | -3.64 | 16.77 | 1.48 | -7.66 | 5.99 | 589 | 0.0 | 0.0 |
21Q3 (8) | 21.28 | -6.95 | 25.18 | 1.28 | -7.91 | 19.63 | 0.56 | 5.66 | 60.0 | 0.34 | -19.05 | 21.43 | 6.02 | -1.03 | -4.43 | 2.63 | 13.56 | 27.82 | 1.60 | -13.0 | -2.99 | 589 | 0.0 | 0.0 |
21Q2 (7) | 22.87 | 8.96 | 35.17 | 1.39 | 21.93 | 15.83 | 0.53 | -23.19 | 8.16 | 0.42 | 40.0 | 16.67 | 6.08 | 11.91 | -14.3 | 2.32 | -29.5 | -19.98 | 1.84 | 28.49 | -13.69 | 589 | 0.0 | 0.0 |
21Q1 (6) | 20.99 | 16.87 | 6.87 | 1.14 | 3.64 | -14.93 | 0.69 | 76.92 | 15.0 | 0.3 | 20.0 | -11.76 | 5.43 | -11.32 | -20.4 | 3.29 | 51.38 | 7.6 | 1.43 | 2.68 | -17.44 | 589 | 0.0 | 0.0 |
20Q4 (5) | 17.96 | 5.65 | -6.56 | 1.1 | 2.8 | -20.86 | 0.39 | 11.43 | -33.9 | 0.25 | -10.71 | -19.35 | 6.12 | -2.69 | -15.31 | 2.17 | 5.47 | -29.26 | 1.39 | -15.49 | -13.7 | 589 | 0.0 | 0.0 |
20Q3 (4) | 17.0 | 0.47 | 0.0 | 1.07 | -10.83 | 0.0 | 0.35 | -28.57 | 0.0 | 0.28 | -22.22 | 0.0 | 6.29 | -11.25 | 0.0 | 2.06 | -28.91 | 0.0 | 1.65 | -22.59 | 0.0 | 589 | 0.0 | 0.0 |
20Q2 (3) | 16.92 | -13.85 | 0.0 | 1.2 | -10.45 | 0.0 | 0.49 | -18.33 | 0.0 | 0.36 | 5.88 | 0.0 | 7.09 | 3.95 | 0.0 | 2.90 | -5.2 | 0.0 | 2.13 | 22.9 | 0.0 | 589 | 0.0 | 0.0 |
20Q1 (2) | 19.64 | 2.19 | 0.0 | 1.34 | -3.6 | 0.0 | 0.6 | 1.69 | 0.0 | 0.34 | 9.68 | 0.0 | 6.82 | -5.66 | 0.0 | 3.05 | -0.48 | 0.0 | 1.73 | 7.33 | 0.0 | 589 | 0.0 | 0.0 |
19Q4 (1) | 19.22 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 7.23 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 589 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 76.31 | -13.25 | 6.17 | 11.57 | 2.63 | 1.15 | 1.89 | 13.86 | 8.09 | 28.62 | 3.45 | 16.61 | 2.48 | 31.25 | 589 | 0.0 |
2022 (9) | 87.97 | 1.32 | 5.53 | 8.22 | 2.6 | 11.59 | 1.66 | 19.42 | 6.29 | 6.8 | 2.96 | 10.13 | 1.89 | 17.86 | 589 | 0.0 |
2021 (8) | 86.82 | 21.39 | 5.11 | 8.26 | 2.33 | 28.02 | 1.39 | 13.01 | 5.89 | -10.82 | 2.68 | 5.46 | 1.60 | -6.91 | 589 | 0.0 |
2020 (7) | 71.52 | -4.46 | 4.72 | -15.71 | 1.82 | -16.13 | 1.23 | 4.24 | 6.60 | -11.78 | 2.54 | -12.21 | 1.72 | 9.11 | 589 | 0.0 |
2019 (6) | 74.86 | -20.72 | 5.6 | 1.08 | 2.17 | 10.71 | 1.18 | -1.67 | 7.48 | 27.49 | 2.90 | 39.64 | 1.58 | 24.03 | 589 | 0.0 |
2018 (5) | 94.42 | -5.98 | 5.54 | 1.47 | 1.96 | 9.5 | 1.2 | 21.21 | 5.87 | 7.92 | 2.08 | 16.47 | 1.27 | 28.93 | 589 | 7.68 |
2017 (4) | 100.43 | 47.21 | 5.46 | 11.89 | 1.79 | 2.87 | 0.99 | 12.5 | 5.44 | -24.0 | 1.78 | -30.12 | 0.99 | -23.58 | 547 | 4.79 |
2016 (3) | 68.22 | -7.56 | 4.88 | 9.42 | 1.74 | 35.94 | 0.88 | 22.22 | 7.15 | 18.37 | 2.55 | 47.06 | 1.29 | 32.22 | 522 | 5.88 |
2015 (2) | 73.8 | -27.77 | 4.46 | -12.03 | 1.28 | -17.95 | 0.72 | -13.25 | 6.04 | 21.8 | 1.73 | 13.6 | 0.98 | 20.11 | 493 | 1.86 |
2014 (1) | 102.18 | 3.88 | 5.07 | 2.01 | 1.56 | 0.65 | 0.83 | -18.63 | 4.96 | 0 | 1.53 | 0 | 0.81 | 0 | 484 | -5.47 |