玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)18.980.74-1.451.42-7.79-9.550.57-14.93-13.640.460.0-4.177.48-8.47-8.223.00-15.55-12.362.42-0.74-2.755890.00.0
24Q2 (19)18.84-3.2414.391.5410.791.990.671.523.080.466.982.228.1714.5-10.843.564.91-9.892.4410.55-10.645890.00.0
24Q1 (18)19.47-9.361.881.39-13.12-6.710.66-5.716.450.43-21.827.57.14-4.16-8.443.394.024.482.21-13.755.515890.00.0
23Q4 (17)21.4811.530.611.61.917.380.76.066.060.5514.5819.577.45-8.626.733.26-4.95.422.562.7418.845890.00.0
23Q3 (16)19.2616.94-14.211.573.9717.160.661.544.760.486.6720.08.15-11.0936.573.43-13.1722.112.49-8.7939.885890.00.0
23Q2 (15)16.47-13.81-22.051.511.3411.030.654.84-5.80.4512.512.59.1717.5942.443.9521.6420.862.7330.5344.335890.00.0
23Q1 (14)19.11-10.49-17.021.490.011.190.62-6.060.00.4-13.040.07.8011.7234.03.244.9520.512.09-2.8520.515890.00.0
22Q4 (13)21.35-4.9-1.571.4911.1913.740.664.7620.00.4615.043.756.9816.9215.553.0910.1621.912.1520.9346.045890.00.0
22Q3 (12)22.456.255.51.34-1.474.690.63-8.712.50.40.017.655.97-7.26-0.772.81-14.066.641.78-5.8811.525890.00.0
22Q2 (11)21.13-8.25-7.611.361.49-2.160.6911.2930.190.40.0-4.766.4410.625.93.2721.340.911.898.993.085890.00.0
22Q1 (10)23.036.189.721.342.2917.540.6212.73-10.140.425.033.335.82-3.667.132.696.17-18.11.7417.7321.525890.00.0
21Q4 (9)21.691.9320.771.312.3419.090.55-1.7941.030.32-5.8828.06.040.41-1.392.54-3.6416.771.48-7.665.995890.00.0
21Q3 (8)21.28-6.9525.181.28-7.9119.630.565.6660.00.34-19.0521.436.02-1.03-4.432.6313.5627.821.60-13.0-2.995890.00.0
21Q2 (7)22.878.9635.171.3921.9315.830.53-23.198.160.4240.016.676.0811.91-14.32.32-29.5-19.981.8428.49-13.695890.00.0
21Q1 (6)20.9916.876.871.143.64-14.930.6976.9215.00.320.0-11.765.43-11.32-20.43.2951.387.61.432.68-17.445890.00.0
20Q4 (5)17.965.65-6.561.12.8-20.860.3911.43-33.90.25-10.71-19.356.12-2.69-15.312.175.47-29.261.39-15.49-13.75890.00.0
20Q3 (4)17.00.470.01.07-10.830.00.35-28.570.00.28-22.220.06.29-11.250.02.06-28.910.01.65-22.590.05890.00.0
20Q2 (3)16.92-13.850.01.2-10.450.00.49-18.330.00.365.880.07.093.950.02.90-5.20.02.1322.90.05890.00.0
20Q1 (2)19.642.190.01.34-3.60.00.61.690.00.349.680.06.82-5.660.03.05-0.480.01.737.330.05890.00.0
19Q4 (1)19.220.00.01.390.00.00.590.00.00.310.00.07.230.00.03.070.00.01.610.00.05890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)76.31-13.256.1711.572.631.151.8913.868.0928.623.4516.612.4831.255890.0
2022 (9)87.971.325.538.222.611.591.6619.426.296.82.9610.131.8917.865890.0
2021 (8)86.8221.395.118.262.3328.021.3913.015.89-10.822.685.461.60-6.915890.0
2020 (7)71.52-4.464.72-15.711.82-16.131.234.246.60-11.782.54-12.211.729.115890.0
2019 (6)74.86-20.725.61.082.1710.711.18-1.677.4827.492.9039.641.5824.035890.0
2018 (5)94.42-5.985.541.471.969.51.221.215.877.922.0816.471.2728.935897.68
2017 (4)100.4347.215.4611.891.792.870.9912.55.44-24.01.78-30.120.99-23.585474.79
2016 (3)68.22-7.564.889.421.7435.940.8822.227.1518.372.5547.061.2932.225225.88
2015 (2)73.8-27.774.46-12.031.28-17.950.72-13.256.0421.81.7313.60.9820.114931.86
2014 (1)102.183.885.072.011.560.650.83-18.634.9601.5300.810484-5.47

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