- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.51 | -8.59 | 6.69 | 0.29 | 3.57 | 16.0 | 0.45 | 2.27 | 18.42 | 0.14 | 0.0 | 16.67 | 8.26 | 13.31 | 8.73 | 12.82 | 11.89 | 11.0 | 3.99 | 9.4 | 9.35 | 671 | 0.0 | -11.36 |
| 24Q2 (19) | 3.84 | -2.29 | -4.24 | 0.28 | 3.7 | -3.45 | 0.44 | -2.22 | -2.22 | 0.14 | 0.0 | -22.22 | 7.29 | 6.13 | 0.83 | 11.46 | 0.07 | 2.11 | 3.65 | 2.34 | -18.78 | 671 | 0.0 | -11.36 |
| 24Q1 (18) | 3.93 | 18.37 | -24.13 | 0.27 | 3.85 | -10.0 | 0.45 | 12.5 | -4.26 | 0.14 | 0.0 | -6.67 | 6.87 | -12.27 | 18.63 | 11.45 | -4.96 | 26.2 | 3.56 | -15.52 | 23.02 | 671 | 0.0 | -11.36 |
| 23Q4 (17) | 3.32 | 0.91 | -36.52 | 0.26 | 4.0 | -16.13 | 0.4 | 5.26 | -18.37 | 0.14 | 16.67 | -12.5 | 7.83 | 3.06 | 32.12 | 12.05 | 4.31 | 28.6 | 4.22 | 15.61 | 37.84 | 671 | -11.36 | -11.36 |
| 23Q3 (16) | 3.29 | -17.96 | -46.59 | 0.25 | -13.79 | -24.24 | 0.38 | -15.56 | -30.91 | 0.12 | -33.33 | -29.41 | 7.60 | 5.07 | 41.84 | 11.55 | 2.92 | 29.36 | 3.65 | -18.74 | 32.17 | 757 | 0.0 | 1.61 |
| 23Q2 (15) | 4.01 | -22.59 | -36.85 | 0.29 | -3.33 | -9.38 | 0.45 | -4.26 | -10.0 | 0.18 | 20.0 | 5.88 | 7.23 | 24.87 | 43.51 | 11.22 | 23.68 | 42.52 | 4.49 | 55.01 | 67.67 | 757 | 0.0 | 1.61 |
| 23Q1 (14) | 5.18 | -0.96 | -12.94 | 0.3 | -3.23 | 11.11 | 0.47 | -4.08 | -6.0 | 0.15 | -6.25 | 7.14 | 5.79 | -2.29 | 27.63 | 9.07 | -3.16 | 7.97 | 2.90 | -5.35 | 23.07 | 757 | 0.0 | 1.61 |
| 22Q4 (13) | 5.23 | -15.1 | -19.66 | 0.31 | -6.06 | -6.06 | 0.49 | -10.91 | -22.22 | 0.16 | -5.88 | 23.08 | 5.93 | 10.64 | 16.93 | 9.37 | 4.93 | -3.19 | 3.06 | 10.85 | 53.2 | 757 | 1.61 | 1.61 |
| 22Q3 (12) | 6.16 | -2.99 | -2.99 | 0.33 | 3.12 | 22.22 | 0.55 | 10.0 | 27.91 | 0.17 | 0.0 | 21.43 | 5.36 | 6.31 | 25.99 | 8.93 | 13.39 | 31.85 | 2.76 | 3.08 | 25.17 | 745 | 0.0 | 1.92 |
| 22Q2 (11) | 6.35 | 6.72 | 16.3 | 0.32 | 18.52 | 39.13 | 0.5 | 0.0 | 6.38 | 0.17 | 21.43 | 41.67 | 5.04 | 11.05 | 19.63 | 7.87 | -6.3 | -8.53 | 2.68 | 13.78 | 21.81 | 745 | 0.0 | 1.92 |
| 22Q1 (10) | 5.95 | -8.6 | 36.16 | 0.27 | -18.18 | 28.57 | 0.5 | -20.63 | 16.28 | 0.14 | 7.69 | 40.0 | 4.54 | -10.48 | -5.57 | 8.40 | -13.17 | -14.6 | 2.35 | 17.83 | 2.82 | 745 | 0.0 | 1.92 |
| 21Q4 (9) | 6.51 | 2.52 | 61.94 | 0.33 | 22.22 | 50.0 | 0.63 | 46.51 | 50.0 | 0.13 | -7.14 | 18.18 | 5.07 | 19.22 | -7.37 | 9.68 | 42.91 | -7.37 | 2.00 | -9.43 | -27.02 | 745 | 1.92 | 1.92 |
| 21Q3 (8) | 6.35 | 16.3 | 41.11 | 0.27 | 17.39 | 22.73 | 0.43 | -8.51 | 0.0 | 0.14 | 16.67 | 7.69 | 4.25 | 0.94 | -13.03 | 6.77 | -21.33 | -29.13 | 2.20 | 0.31 | -23.68 | 731 | 0.0 | -2.66 |
| 21Q2 (7) | 5.46 | 24.94 | 30.62 | 0.23 | 9.52 | -4.17 | 0.47 | 9.3 | 27.03 | 0.12 | 20.0 | 0.0 | 4.21 | -12.34 | -26.63 | 8.61 | -12.52 | -2.75 | 2.20 | -3.96 | -23.44 | 731 | 0.0 | -2.66 |
| 21Q1 (6) | 4.37 | 8.71 | 38.73 | 0.21 | -4.55 | 23.53 | 0.43 | 2.38 | -8.51 | 0.1 | -9.09 | -16.67 | 4.81 | -12.19 | -10.96 | 9.84 | -5.82 | -34.05 | 2.29 | -16.37 | -39.93 | 731 | 0.0 | -7.93 |
| 20Q4 (5) | 4.02 | -10.67 | 5.51 | 0.22 | 0.0 | -8.33 | 0.42 | -2.33 | 23.53 | 0.11 | -15.38 | -15.38 | 5.47 | 11.94 | -13.12 | 10.45 | 9.34 | 17.08 | 2.74 | -5.28 | -19.8 | 731 | -2.66 | -7.93 |
| 20Q3 (4) | 4.5 | 7.66 | 0.0 | 0.22 | -8.33 | 0.0 | 0.43 | 16.22 | 0.0 | 0.13 | 8.33 | 0.0 | 4.89 | -14.85 | 0.0 | 9.56 | 7.95 | 0.0 | 2.89 | 0.63 | 0.0 | 751 | 0.0 | 0.0 |
| 20Q2 (3) | 4.18 | 32.7 | 0.0 | 0.24 | 41.18 | 0.0 | 0.37 | -21.28 | 0.0 | 0.12 | 0.0 | 0.0 | 5.74 | 6.39 | 0.0 | 8.85 | -40.67 | 0.0 | 2.87 | -24.64 | 0.0 | 751 | -5.42 | 0.0 |
| 20Q1 (2) | 3.15 | -17.32 | 0.0 | 0.17 | -29.17 | 0.0 | 0.47 | 38.24 | 0.0 | 0.12 | -7.69 | 0.0 | 5.40 | -14.33 | 0.0 | 14.92 | 67.2 | 0.0 | 3.81 | 11.65 | 0.0 | 794 | 0.0 | 0.0 |
| 19Q4 (1) | 3.81 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 6.30 | 0.0 | 0.0 | 8.92 | 0.0 | 0.0 | 3.41 | 0.0 | 0.0 | 794 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.8 | -33.31 | 1.1 | -10.57 | 1.7 | -16.67 | 0.6 | -7.69 | 6.96 | 34.09 | 10.76 | 24.95 | 3.80 | 38.4 | 757 | 0.0 |
| 2022 (9) | 23.69 | 4.41 | 1.23 | 19.42 | 2.04 | 4.08 | 0.65 | 30.0 | 5.19 | 14.38 | 8.61 | -0.31 | 2.74 | 24.51 | 757 | 1.61 |
| 2021 (8) | 22.69 | 43.15 | 1.03 | 22.62 | 1.96 | 15.98 | 0.5 | 4.17 | 4.54 | -14.35 | 8.64 | -18.99 | 2.20 | -27.23 | 745 | 1.92 |
| 2020 (7) | 15.85 | 3.39 | 0.84 | 3.7 | 1.69 | 6.96 | 0.48 | -4.0 | 5.30 | 0.3 | 10.66 | 3.45 | 3.03 | -7.15 | 731 | -2.66 |
| 2019 (6) | 15.33 | 0.59 | 0.81 | 5.19 | 1.58 | -18.97 | 0.5 | -10.71 | 5.28 | 4.58 | 10.31 | -19.45 | 3.26 | -11.24 | 751 | -5.42 |
| 2018 (5) | 15.24 | 4.1 | 0.77 | -2.53 | 1.95 | 51.16 | 0.56 | -1.75 | 5.05 | -6.37 | 12.80 | 45.21 | 3.67 | -5.62 | 794 | -11.58 |
| 2017 (4) | 14.64 | -5.97 | 0.79 | -1.25 | 1.29 | -5.84 | 0.57 | 16.33 | 5.40 | 5.02 | 8.81 | 0.14 | 3.89 | 23.72 | 898 | 0.22 |
| 2016 (3) | 15.57 | -3.41 | 0.8 | -13.98 | 1.37 | -1.44 | 0.49 | 6.52 | 5.14 | -10.94 | 8.80 | 2.04 | 3.15 | 10.28 | 896 | -0.99 |
| 2015 (2) | 16.12 | -0.31 | 0.93 | 6.9 | 1.39 | -5.44 | 0.46 | 0.0 | 5.77 | 7.23 | 8.62 | -5.15 | 2.85 | 0.31 | 905 | -0.98 |
| 2014 (1) | 16.17 | 2.86 | 0.87 | 10.13 | 1.47 | 6.52 | 0.46 | 27.78 | 5.38 | 0 | 9.09 | 0 | 2.84 | 0 | 914 | -34.43 |
