- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.01 | -75.0 | -85.71 | 0.01 | 0.0 | 0.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0 | 100.00 | 300.0 | 600.0 | 400.00 | 220.0 | 600.0 | 0.00 | 0 | 0 | 50 | -3.85 | -3.85 |
| 24Q2 (19) | 0.04 | 0.0 | -63.64 | 0.01 | 0.0 | 0.0 | 0.05 | 25.0 | 25.0 | 0 | 0 | 0 | 25.00 | 0.0 | 175.0 | 125.00 | 25.0 | 243.75 | 0.00 | 0 | 0 | 52 | 0.0 | 0.0 |
| 24Q1 (18) | 0.04 | 0.0 | -71.43 | 0.01 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 25.00 | 0.0 | 250.0 | 100.00 | 0.0 | 250.0 | 0.00 | 0 | 0 | 52 | 1.96 | -10.34 |
| 23Q4 (17) | 0.04 | -42.86 | -66.67 | 0.01 | 0.0 | 0.0 | 0.04 | 0.0 | -50.0 | 0 | 0 | 0 | 25.00 | 75.0 | 200.0 | 100.00 | 75.0 | 50.0 | 0.00 | 0 | 0 | 51 | -1.92 | -12.07 |
| 23Q3 (16) | 0.07 | -36.36 | -66.67 | 0.01 | 0.0 | 0.0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 14.29 | 57.14 | 200.0 | 57.14 | 57.14 | 140.0 | 0.00 | 0 | 0 | 52 | 0.0 | -34.18 |
| 23Q2 (15) | 0.11 | -21.43 | -59.26 | 0.01 | 0.0 | 0.0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 9.09 | 27.27 | 145.45 | 36.36 | 27.27 | 96.36 | 0.00 | 0 | 0 | 52 | -10.34 | -35.8 |
| 23Q1 (14) | 0.14 | 16.67 | -64.1 | 0.01 | 0.0 | 0.0 | 0.04 | -50.0 | -20.0 | 0 | 0 | 0 | 7.14 | -14.29 | 178.57 | 28.57 | -57.14 | 122.86 | 0.00 | 0 | 0 | 58 | 0.0 | -30.95 |
| 22Q4 (13) | 0.12 | -42.86 | -76.47 | 0.01 | 0.0 | 0.0 | 0.08 | 60.0 | 60.0 | 0 | 0 | 0 | 8.33 | 75.0 | 325.0 | 66.67 | 180.0 | 580.0 | 0.00 | 0 | 0 | 58 | -26.58 | -34.83 |
| 22Q3 (12) | 0.21 | -22.22 | -56.25 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 4.76 | 28.57 | 14.29 | 23.81 | 28.57 | 128.57 | 0.00 | 0 | 0 | 79 | -2.47 | -15.05 |
| 22Q2 (11) | 0.27 | -30.77 | -43.75 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 3.70 | 44.44 | -11.11 | 18.52 | 44.44 | 77.78 | 0.00 | 0 | 0 | 81 | -3.57 | -14.74 |
| 22Q1 (10) | 0.39 | -23.53 | -29.09 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 2.56 | 30.77 | -29.49 | 12.82 | 30.77 | 17.52 | 0.00 | 0 | 0 | 84 | -5.62 | -15.15 |
| 21Q4 (9) | 0.51 | 6.25 | -5.56 | 0.01 | -50.0 | -50.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | -100.0 | 1.96 | -52.94 | -47.06 | 9.80 | -5.88 | -11.76 | 0.00 | 0 | -100.0 | 89 | -4.3 | -14.42 |
| 21Q3 (8) | 0.48 | 0.0 | 23.08 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | -100.0 | 4.17 | 0.0 | -18.75 | 10.42 | 0.0 | -18.75 | 0.00 | 0 | -100.0 | 93 | -2.11 | -11.43 |
| 21Q2 (7) | 0.48 | -12.73 | 11.63 | 0.02 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | -100.0 | 4.17 | 14.58 | -10.42 | 10.42 | -4.51 | -10.42 | 0.00 | 0 | -100.0 | 95 | -4.04 | -9.52 |
| 21Q1 (6) | 0.55 | 1.85 | -34.52 | 0.02 | 0.0 | -33.33 | 0.06 | 0.0 | 0.0 | 0 | -100.0 | -100.0 | 3.64 | -1.82 | 1.82 | 10.91 | -1.82 | 52.73 | 0.00 | -100.0 | -100.0 | 99 | -4.81 | -13.91 |
| 20Q4 (5) | 0.54 | 38.46 | -44.9 | 0.02 | 0.0 | -50.0 | 0.06 | 20.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.70 | -27.78 | -9.26 | 11.11 | -13.33 | 81.48 | 1.85 | -27.78 | 81.48 | 104 | -0.95 | -9.57 |
| 20Q3 (4) | 0.39 | -9.3 | 0.0 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.13 | 10.26 | 0.0 | 12.82 | 10.26 | 0.0 | 2.56 | 10.26 | 0.0 | 105 | 0.0 | 0.0 |
| 20Q2 (3) | 0.43 | -48.81 | 0.0 | 0.02 | -33.33 | 0.0 | 0.05 | -16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 4.65 | 30.23 | 0.0 | 11.63 | 62.79 | 0.0 | 2.33 | 95.35 | 0.0 | 105 | -8.7 | 0.0 |
| 20Q1 (2) | 0.84 | -14.29 | 0.0 | 0.03 | -25.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.57 | -12.5 | 0.0 | 7.14 | 16.67 | 0.0 | 1.19 | 16.67 | 0.0 | 115 | 0.0 | 0.0 |
| 19Q4 (1) | 0.98 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 6.12 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 115 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.37 | -63.0 | 0.03 | -40.0 | 0.17 | -22.73 | 0.01 | 0.0 | 8.11 | 62.16 | 45.95 | 108.85 | 2.70 | 170.27 | 51 | -12.07 |
| 2022 (9) | 1.0 | -50.5 | 0.05 | -28.57 | 0.22 | 4.76 | 0.01 | 0.0 | 5.00 | 44.29 | 22.00 | 111.62 | 1.00 | 102.0 | 58 | -34.83 |
| 2021 (8) | 2.02 | -7.76 | 0.07 | -22.22 | 0.21 | -4.55 | 0.01 | -50.0 | 3.47 | -15.68 | 10.40 | 3.49 | 0.50 | -45.79 | 89 | -14.42 |
| 2020 (7) | 2.19 | -44.97 | 0.09 | -25.0 | 0.22 | -18.52 | 0.02 | -50.0 | 4.11 | 36.3 | 10.05 | 48.08 | 0.91 | -9.13 | 104 | -9.57 |
| 2019 (6) | 3.98 | -28.93 | 0.12 | -36.84 | 0.27 | -30.77 | 0.04 | -33.33 | 3.02 | -11.13 | 6.78 | -2.59 | 1.01 | -6.2 | 115 | -3.36 |
| 2018 (5) | 5.6 | -26.8 | 0.19 | -17.39 | 0.39 | -11.36 | 0.06 | -14.29 | 3.39 | 12.85 | 6.96 | 21.08 | 1.07 | 17.09 | 119 | -23.23 |
| 2017 (4) | 7.65 | 20.09 | 0.23 | 0.0 | 0.44 | 10.0 | 0.07 | 0.0 | 3.01 | -16.73 | 5.75 | -8.41 | 0.92 | -16.73 | 155 | 1.97 |
| 2016 (3) | 6.37 | 15.82 | 0.23 | 15.0 | 0.4 | 2.56 | 0.07 | -12.5 | 3.61 | -0.71 | 6.28 | -11.44 | 1.10 | -24.45 | 152 | -1.3 |
| 2015 (2) | 5.5 | -5.98 | 0.2 | 5.26 | 0.39 | -9.3 | 0.08 | 0.0 | 3.64 | 11.96 | 7.09 | -3.53 | 1.45 | 6.36 | 154 | 9.22 |
| 2014 (1) | 5.85 | -9.86 | 0.19 | -34.48 | 0.43 | -12.24 | 0.08 | 0.0 | 3.25 | 0 | 7.35 | 0 | 1.37 | 0 | 141 | 4.44 |
