- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 33.0 | 2.8 | 5.7 | 2.28 | 6.05 | 19.37 | 1.94 | -5.37 | 2.11 | 0.35 | 337.5 | 288.89 | 6.91 | 3.15 | 12.93 | 5.88 | -7.95 | -3.4 | 1.06 | 325.57 | 267.91 | 2480 | 0.0 | -2.48 |
| 24Q2 (19) | 32.1 | 0.69 | 6.96 | 2.15 | 0.0 | 22.16 | 2.05 | 11.41 | 21.3 | 0.08 | 0.0 | -11.11 | 6.70 | -0.69 | 14.21 | 6.39 | 10.65 | 13.4 | 0.25 | -0.69 | -16.9 | 2480 | 0.0 | -2.48 |
| 24Q1 (18) | 31.88 | -6.92 | 18.51 | 2.15 | 45.27 | 21.47 | 1.84 | -2.65 | 10.84 | 0.08 | -11.11 | 0.0 | 6.74 | 56.07 | 2.49 | 5.77 | 4.59 | -6.47 | 0.25 | -4.5 | -15.62 | 2480 | 0.0 | -2.48 |
| 23Q4 (17) | 34.25 | 9.71 | 15.32 | 1.48 | -22.51 | -22.11 | 1.89 | -0.53 | 13.86 | 0.09 | 0.0 | -10.0 | 4.32 | -29.37 | -32.45 | 5.52 | -9.33 | -1.27 | 0.26 | -8.85 | -21.96 | 2480 | -2.48 | -2.48 |
| 23Q3 (16) | 31.22 | 4.03 | 1.46 | 1.91 | 8.52 | -17.32 | 1.9 | 12.43 | 9.83 | 0.09 | 0.0 | 12.5 | 6.12 | 4.32 | -18.51 | 6.09 | 8.07 | 8.24 | 0.29 | -3.88 | 10.88 | 2543 | 0.0 | 5.47 |
| 23Q2 (15) | 30.01 | 11.56 | 18.1 | 1.76 | -0.56 | -8.33 | 1.69 | 1.81 | 9.74 | 0.09 | 12.5 | 12.5 | 5.86 | -10.87 | -22.38 | 5.63 | -8.74 | -7.08 | 0.30 | 0.84 | -4.74 | 2543 | 0.0 | 5.47 |
| 23Q1 (14) | 26.9 | -9.43 | -6.86 | 1.77 | -6.84 | -32.7 | 1.66 | 0.0 | -2.35 | 0.08 | -20.0 | 33.33 | 6.58 | 2.85 | -27.75 | 6.17 | 10.41 | 4.83 | 0.30 | -11.67 | 43.15 | 2543 | 0.0 | 5.47 |
| 22Q4 (13) | 29.7 | -3.48 | 9.43 | 1.9 | -17.75 | -13.24 | 1.66 | -4.05 | -2.92 | 0.1 | 25.0 | 66.67 | 6.40 | -14.79 | -20.72 | 5.59 | -0.59 | -11.29 | 0.34 | 29.5 | 52.3 | 2543 | 5.47 | 5.47 |
| 22Q3 (12) | 30.77 | 21.09 | 21.38 | 2.31 | 20.31 | 2.67 | 1.73 | 12.34 | 24.46 | 0.08 | 0.0 | 14.29 | 7.51 | -0.65 | -15.42 | 5.62 | -7.23 | 2.54 | 0.26 | -17.42 | -5.85 | 2411 | 0.0 | -0.74 |
| 22Q2 (11) | 25.41 | -12.02 | 3.67 | 1.92 | -27.0 | 2.67 | 1.54 | -9.41 | 1.32 | 0.08 | 33.33 | 14.29 | 7.56 | -17.03 | -0.96 | 6.06 | 2.96 | -2.27 | 0.31 | 51.54 | 10.24 | 2411 | 0.0 | -0.74 |
| 22Q1 (10) | 28.88 | 6.41 | 15.84 | 2.63 | 20.09 | 40.64 | 1.7 | -0.58 | 18.06 | 0.06 | 0.0 | 0.0 | 9.11 | 12.86 | 21.41 | 5.89 | -6.57 | 1.91 | 0.21 | -6.02 | -13.68 | 2411 | 0.0 | -0.74 |
| 21Q4 (9) | 27.14 | 7.06 | 0.0 | 2.19 | -2.67 | 6.31 | 1.71 | 23.02 | -3.39 | 0.06 | -14.29 | -25.0 | 8.07 | -9.09 | 6.31 | 6.30 | 14.91 | -3.39 | 0.22 | -19.94 | -25.0 | 2411 | -0.74 | -0.74 |
| 21Q3 (8) | 25.35 | 3.43 | 5.01 | 2.25 | 20.32 | 27.84 | 1.39 | -8.55 | -6.71 | 0.07 | 0.0 | 0.0 | 8.88 | 16.33 | 21.74 | 5.48 | -11.58 | -11.16 | 0.28 | -3.31 | -4.77 | 2429 | 0.0 | -4.93 |
| 21Q2 (7) | 24.51 | -1.68 | 44.94 | 1.87 | 0.0 | 39.55 | 1.52 | 5.56 | 2.7 | 0.07 | 16.67 | 40.0 | 7.63 | 1.71 | -3.72 | 6.20 | 7.36 | -29.14 | 0.29 | 18.67 | -3.41 | 2429 | 0.0 | -4.93 |
| 21Q1 (6) | 24.93 | -8.14 | 24.28 | 1.87 | -9.22 | 16.88 | 1.44 | -18.64 | 3.6 | 0.06 | -25.0 | 0.0 | 7.50 | -1.18 | -5.96 | 5.78 | -11.43 | -16.64 | 0.24 | -18.35 | -19.53 | 2429 | 0.0 | -8.41 |
| 20Q4 (5) | 27.14 | 12.43 | 8.52 | 2.06 | 17.05 | 1.48 | 1.77 | 18.79 | 31.11 | 0.08 | 14.29 | 14.29 | 7.59 | 4.11 | -6.49 | 6.52 | 5.66 | 20.82 | 0.29 | 1.65 | 5.32 | 2429 | -4.93 | -8.41 |
| 20Q3 (4) | 24.14 | 42.76 | 0.0 | 1.76 | 31.34 | 0.0 | 1.49 | 0.68 | 0.0 | 0.07 | 40.0 | 0.0 | 7.29 | -7.99 | 0.0 | 6.17 | -29.48 | 0.0 | 0.29 | -1.93 | 0.0 | 2555 | 0.0 | 0.0 |
| 20Q2 (3) | 16.91 | -15.7 | 0.0 | 1.34 | -16.25 | 0.0 | 1.48 | 6.47 | 0.0 | 0.05 | -16.67 | 0.0 | 7.92 | -0.65 | 0.0 | 8.75 | 26.31 | 0.0 | 0.30 | -1.14 | 0.0 | 2555 | -3.66 | 0.0 |
| 20Q1 (2) | 20.06 | -19.79 | 0.0 | 1.6 | -21.18 | 0.0 | 1.39 | 2.96 | 0.0 | 0.06 | -14.29 | 0.0 | 7.98 | -1.73 | 0.0 | 6.93 | 28.37 | 0.0 | 0.30 | 6.87 | 0.0 | 2652 | 0.0 | 0.0 |
| 19Q4 (1) | 25.01 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 8.12 | 0.0 | 0.0 | 5.40 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 2652 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 122.38 | 6.64 | 6.92 | -21.0 | 7.14 | 7.69 | 0.34 | 3.03 | 5.65 | -25.92 | 5.83 | 0.99 | 0.28 | -3.38 | 2543 | 0.0 |
| 2022 (9) | 114.76 | 12.59 | 8.76 | 6.96 | 6.63 | 9.59 | 0.33 | 26.92 | 7.63 | -5.0 | 5.78 | -2.66 | 0.29 | 12.73 | 2543 | 5.47 |
| 2021 (8) | 101.93 | 15.51 | 8.19 | 21.15 | 6.05 | -1.31 | 0.26 | 4.0 | 8.03 | 4.88 | 5.94 | -14.56 | 0.26 | -9.97 | 2411 | -0.74 |
| 2020 (7) | 88.24 | -11.09 | 6.76 | -13.89 | 6.13 | -6.27 | 0.25 | 0.0 | 7.66 | -3.14 | 6.95 | 5.43 | 0.28 | 12.48 | 2429 | -4.93 |
| 2019 (6) | 99.25 | -8.44 | 7.85 | 2.48 | 6.54 | -11.98 | 0.25 | -64.29 | 7.91 | 11.93 | 6.59 | -3.86 | 0.25 | -60.99 | 2555 | -3.66 |
| 2018 (5) | 108.4 | 4.78 | 7.66 | 11.5 | 7.43 | 6.6 | 0.7 | 7.69 | 7.07 | 6.41 | 6.85 | 1.73 | 0.65 | 2.77 | 2652 | -5.69 |
| 2017 (4) | 103.45 | 3.28 | 6.87 | -1.86 | 6.97 | -14.58 | 0.65 | -4.41 | 6.64 | -4.98 | 6.74 | -17.3 | 0.63 | -7.45 | 2812 | 1.08 |
| 2016 (3) | 100.16 | 3.29 | 7.0 | 1.01 | 8.16 | 14.61 | 0.68 | 36.0 | 6.99 | -2.21 | 8.15 | 10.96 | 0.68 | 31.67 | 2782 | 12.0 |
| 2015 (2) | 96.97 | 41.79 | 6.93 | 33.53 | 7.12 | 46.8 | 0.5 | 72.41 | 7.15 | -5.83 | 7.34 | 3.54 | 0.52 | 21.6 | 2484 | 2.05 |
| 2014 (1) | 68.39 | 73.71 | 5.19 | 39.14 | 4.85 | 152.6 | 0.29 | 625.0 | 7.59 | 0 | 7.09 | 0 | 0.42 | 0 | 2434 | 196.47 |
