玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)17.07-4.8-2.460.2237.54.760.258.719.050.111.1111.111.2944.437.41.4614.1722.050.5916.7113.913100.00.0
24Q3 (19)17.93-1.3226.80.16-20.0-5.880.234.55-8.00.09-25.00.00.89-18.93-25.781.285.94-27.450.50-24.0-21.143100.0-4.91
24Q2 (18)18.1720.7345.010.2-4.7625.00.22-4.3522.220.1233.3350.01.10-21.12-13.81.21-20.77-15.720.6610.443.443100.0-4.91
24Q1 (17)15.05-14.0-14.150.210.00.00.239.5215.00.090.0-10.01.4016.2816.481.5327.3533.950.6016.284.833100.0-4.91
23Q4 (16)17.523.76-10.710.2123.53-4.550.21-16.023.530.090.0-10.01.20-0.196.911.20-32.1338.350.51-19.20.8310-4.91-4.91
23Q3 (15)14.1412.85-2.550.176.256.250.2538.8938.890.0912.5-30.771.20-5.859.031.7723.0742.520.64-0.31-28.963260.0-0.31
23Q2 (14)12.53-28.52-33.950.16-23.81-15.790.18-10.0-10.00.08-20.0-33.331.286.5927.491.4425.9136.260.6411.920.933260.0-0.31
23Q1 (13)17.53-10.56-16.520.21-4.55-8.70.217.65-13.040.10.0-9.091.206.739.381.1431.544.170.5711.818.93260.0-0.31
22Q4 (12)19.635.08-19.340.2237.5-18.520.17-5.56-19.050.1-23.08-33.331.121.791.020.87-30.080.360.51-43.05-17.35326-0.31-0.31
22Q3 (11)14.51-23.51-40.190.16-15.79-48.390.18-10.0-21.740.138.33-27.781.1010.09-13.711.2417.6630.850.9041.6320.753270.05.48
22Q2 (10)18.97-9.67-14.780.19-17.39-38.710.2-13.04-9.090.129.09-25.01.00-8.55-28.081.05-3.746.680.6320.76-11.993270.05.48
22Q1 (9)21.0-13.5814.630.23-14.81-30.30.239.524.550.11-26.67-21.431.10-1.43-39.21.1026.73-8.80.52-15.14-31.463270.05.48
21Q4 (8)24.30.1653.310.27-12.958.820.21-8.7320.00.15-16.6750.01.11-13.053.590.86-8.85173.950.62-16.8-2.163275.485.48
21Q3 (7)24.268.9864.470.310.024.00.234.5515.00.1812.55.881.28-8.24-24.610.95-4.07-30.080.743.23-35.623100.0-0.64
21Q2 (6)22.2621.5147.710.31-6.0614.810.220.015.790.1614.29-27.271.39-22.69-22.270.99-17.7-21.610.72-5.94-50.763100.0-0.64
21Q1 (5)18.3215.5824.630.3394.1222.220.22340.0-8.330.1440.0-22.221.8067.95-1.931.20280.68-26.450.7621.12-37.593100.0-3.12
20Q4 (4)15.857.460.00.17-32.00.00.05-75.00.00.1-41.180.01.07-36.720.00.32-76.740.00.63-45.260.0310-0.640.0
20Q3 (3)14.75-2.120.00.25-7.410.00.25.260.00.17-22.730.01.69-5.40.01.367.550.01.15-21.050.03120.00.0
20Q2 (2)15.072.520.00.270.00.00.19-20.830.00.2222.220.01.79-2.460.01.26-22.780.01.4619.220.0312-2.50.0
20Q1 (1)14.70.00.00.270.00.00.240.00.00.180.00.01.840.00.01.630.00.01.220.00.03200.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)68.2210.570.785.410.9312.050.411.111.14-4.671.361.340.590.493100.0
2023 (9)61.7-16.70.74-7.50.836.410.36-20.01.2011.041.3527.740.58-3.96310-4.91
2022 (8)74.07-16.920.8-33.880.78-11.360.45-27.421.08-20.421.056.680.61-12.64326-0.31
2021 (7)89.1547.671.2127.370.8831.340.62-7.461.36-13.750.99-11.060.70-37.343275.48
2020 (6)60.3715.630.9523.380.67-6.940.6731.371.576.71.11-19.521.1113.62310-0.64
2019 (5)52.21-16.330.770.00.72-21.740.51-3.771.4719.521.38-6.460.9815.01312-2.5
2018 (4)62.4-5.710.77-21.430.92-47.730.5329.271.23-16.671.47-44.560.8537.13200.31
2017 (3)66.1822.650.98-15.521.7681.440.41-21.151.48-31.122.6647.940.62-35.71319-31.55
2016 (2)53.9626.521.1618.370.9718.290.52-53.982.15-6.441.80-6.50.96-63.6346655.85
2015 (1)42.658.250.98-3.920.8215.491.13135.422.3001.9202.6502990.0

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