- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 18.17 | 20.73 | 45.01 | 0.2 | -4.76 | 25.0 | 0.22 | -4.35 | 22.22 | 0.12 | 33.33 | 50.0 | 1.10 | -21.12 | -13.8 | 1.21 | -20.77 | -15.72 | 0.66 | 10.44 | 3.44 | 310 | 0.0 | -4.91 |
| 24Q1 (19) | 15.05 | -14.0 | -14.15 | 0.21 | 0.0 | 0.0 | 0.23 | 9.52 | 15.0 | 0.09 | 0.0 | -10.0 | 1.40 | 16.28 | 16.48 | 1.53 | 27.35 | 33.95 | 0.60 | 16.28 | 4.83 | 310 | 0.0 | -4.91 |
| 23Q4 (18) | 17.5 | 23.76 | -10.71 | 0.21 | 23.53 | -4.55 | 0.21 | -16.0 | 23.53 | 0.09 | 0.0 | -10.0 | 1.20 | -0.19 | 6.91 | 1.20 | -32.13 | 38.35 | 0.51 | -19.2 | 0.8 | 310 | -4.91 | -4.91 |
| 23Q3 (17) | 14.14 | 12.85 | -2.55 | 0.17 | 6.25 | 6.25 | 0.25 | 38.89 | 38.89 | 0.09 | 12.5 | -30.77 | 1.20 | -5.85 | 9.03 | 1.77 | 23.07 | 42.52 | 0.64 | -0.31 | -28.96 | 326 | 0.0 | -0.31 |
| 23Q2 (16) | 12.53 | -28.52 | -33.95 | 0.16 | -23.81 | -15.79 | 0.18 | -10.0 | -10.0 | 0.08 | -20.0 | -33.33 | 1.28 | 6.59 | 27.49 | 1.44 | 25.91 | 36.26 | 0.64 | 11.92 | 0.93 | 326 | 0.0 | -0.31 |
| 23Q1 (15) | 17.53 | -10.56 | -16.52 | 0.21 | -4.55 | -8.7 | 0.2 | 17.65 | -13.04 | 0.1 | 0.0 | -9.09 | 1.20 | 6.73 | 9.38 | 1.14 | 31.54 | 4.17 | 0.57 | 11.81 | 8.9 | 326 | 0.0 | -0.31 |
| 22Q4 (14) | 19.6 | 35.08 | -19.34 | 0.22 | 37.5 | -18.52 | 0.17 | -5.56 | -19.05 | 0.1 | -23.08 | -33.33 | 1.12 | 1.79 | 1.02 | 0.87 | -30.08 | 0.36 | 0.51 | -43.05 | -17.35 | 326 | -0.31 | -0.31 |
| 22Q3 (13) | 14.51 | -23.51 | -40.19 | 0.16 | -15.79 | -48.39 | 0.18 | -10.0 | -21.74 | 0.13 | 8.33 | -27.78 | 1.10 | 10.09 | -13.71 | 1.24 | 17.66 | 30.85 | 0.90 | 41.63 | 20.75 | 327 | 0.0 | 5.48 |
| 22Q2 (12) | 18.97 | -9.67 | -14.78 | 0.19 | -17.39 | -38.71 | 0.2 | -13.04 | -9.09 | 0.12 | 9.09 | -25.0 | 1.00 | -8.55 | -28.08 | 1.05 | -3.74 | 6.68 | 0.63 | 20.76 | -11.99 | 327 | 0.0 | 5.48 |
| 22Q1 (11) | 21.0 | -13.58 | 14.63 | 0.23 | -14.81 | -30.3 | 0.23 | 9.52 | 4.55 | 0.11 | -26.67 | -21.43 | 1.10 | -1.43 | -39.2 | 1.10 | 26.73 | -8.8 | 0.52 | -15.14 | -31.46 | 327 | 0.0 | 5.48 |
| 21Q4 (10) | 24.3 | 0.16 | 53.31 | 0.27 | -12.9 | 58.82 | 0.21 | -8.7 | 320.0 | 0.15 | -16.67 | 50.0 | 1.11 | -13.05 | 3.59 | 0.86 | -8.85 | 173.95 | 0.62 | -16.8 | -2.16 | 327 | 5.48 | 5.48 |
| 21Q3 (9) | 24.26 | 8.98 | 64.47 | 0.31 | 0.0 | 24.0 | 0.23 | 4.55 | 15.0 | 0.18 | 12.5 | 5.88 | 1.28 | -8.24 | -24.61 | 0.95 | -4.07 | -30.08 | 0.74 | 3.23 | -35.62 | 310 | 0.0 | -0.64 |
| 21Q2 (8) | 22.26 | 21.51 | 47.71 | 0.31 | -6.06 | 14.81 | 0.22 | 0.0 | 15.79 | 0.16 | 14.29 | -27.27 | 1.39 | -22.69 | -22.27 | 0.99 | -17.7 | -21.61 | 0.72 | -5.94 | -50.76 | 310 | 0.0 | -0.64 |
| 21Q1 (7) | 18.32 | 15.58 | 24.63 | 0.33 | 94.12 | 22.22 | 0.22 | 340.0 | -8.33 | 0.14 | 40.0 | -22.22 | 1.80 | 67.95 | -1.93 | 1.20 | 280.68 | -26.45 | 0.76 | 21.12 | -37.59 | 310 | 0.0 | -3.12 |
| 20Q4 (6) | 15.85 | 7.46 | -1.86 | 0.17 | -32.0 | -29.17 | 0.05 | -75.0 | -70.59 | 0.1 | -41.18 | -16.67 | 1.07 | -36.72 | -27.83 | 0.32 | -76.74 | -70.03 | 0.63 | -45.26 | -15.09 | 310 | -0.64 | -3.12 |
| 20Q3 (5) | 14.75 | -2.12 | 6.5 | 0.25 | -7.41 | 25.0 | 0.2 | 5.26 | 5.26 | 0.17 | -22.73 | 30.77 | 1.69 | -5.4 | 17.37 | 1.36 | 7.55 | -1.16 | 1.15 | -21.05 | 22.79 | 312 | 0.0 | -2.5 |
| 20Q2 (4) | 15.07 | 2.52 | 0.0 | 0.27 | 0.0 | 0.0 | 0.19 | -20.83 | 0.0 | 0.22 | 22.22 | 0.0 | 1.79 | -2.46 | 0.0 | 1.26 | -22.78 | 0.0 | 1.46 | 19.22 | 0.0 | 312 | -2.5 | 0.0 |
| 20Q1 (3) | 14.7 | -8.98 | 0.0 | 0.27 | 12.5 | 0.0 | 0.24 | 41.18 | 0.0 | 0.18 | 50.0 | 0.0 | 1.84 | 23.6 | 0.0 | 1.63 | 55.1 | 0.0 | 1.22 | 64.8 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q4 (2) | 16.15 | 16.61 | 0.0 | 0.24 | 20.0 | 0.0 | 0.17 | -10.53 | 0.0 | 0.12 | -7.69 | 0.0 | 1.49 | 2.91 | 0.0 | 1.05 | -23.27 | 0.0 | 0.74 | -20.84 | 0.0 | 320 | 0.0 | 0.0 |
| 19Q3 (1) | 13.85 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 320 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 61.7 | -16.7 | 0.74 | -7.5 | 0.83 | 6.41 | 0.36 | -20.0 | 1.20 | 11.04 | 1.35 | 27.74 | 0.58 | -3.96 | 326 | 0.0 |
| 2022 (9) | 74.07 | -16.92 | 0.8 | -33.88 | 0.78 | -11.36 | 0.45 | -27.42 | 1.08 | -20.42 | 1.05 | 6.68 | 0.61 | -12.64 | 326 | -0.31 |
| 2021 (8) | 89.15 | 47.67 | 1.21 | 27.37 | 0.88 | 31.34 | 0.62 | -7.46 | 1.36 | -13.75 | 0.99 | -11.06 | 0.70 | -37.34 | 327 | 5.48 |
| 2020 (7) | 60.37 | 15.63 | 0.95 | 23.38 | 0.67 | -6.94 | 0.67 | 31.37 | 1.57 | 6.7 | 1.11 | -19.52 | 1.11 | 13.62 | 310 | -0.64 |
| 2019 (6) | 52.21 | -16.33 | 0.77 | 0.0 | 0.72 | -21.74 | 0.51 | -3.77 | 1.47 | 19.52 | 1.38 | -6.46 | 0.98 | 15.01 | 312 | -2.5 |
| 2018 (5) | 62.4 | -5.71 | 0.77 | -21.43 | 0.92 | -47.73 | 0.53 | 29.27 | 1.23 | -16.67 | 1.47 | -44.56 | 0.85 | 37.1 | 320 | 0.31 |
| 2017 (4) | 66.18 | 22.65 | 0.98 | -15.52 | 1.76 | 81.44 | 0.41 | -21.15 | 1.48 | -31.12 | 2.66 | 47.94 | 0.62 | -35.71 | 319 | -31.55 |
| 2016 (3) | 53.96 | 26.52 | 1.16 | 18.37 | 0.97 | 18.29 | 0.52 | -53.98 | 2.15 | -6.44 | 1.80 | -6.5 | 0.96 | -63.63 | 466 | 55.85 |
| 2015 (2) | 42.65 | 8.25 | 0.98 | -3.92 | 0.82 | 15.49 | 1.13 | 135.42 | 2.30 | -11.24 | 1.92 | 6.69 | 2.65 | 117.48 | 299 | 0.0 |
| 2014 (1) | 39.4 | -2.48 | 1.02 | -1.92 | 0.71 | 42.0 | 0.48 | 60.0 | 2.59 | 0 | 1.80 | 0 | 1.22 | 0 | 299 | 0.0 |
