- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.81 | 1.06 | 1.87 | 0.46 | 0.0 | -4.17 | 0.17 | 0.0 | 13.33 | 0.01 | 0.0 | 0.0 | 12.07 | -1.05 | -5.93 | 4.46 | -1.05 | 11.25 | 0.26 | -1.05 | -1.84 | 511 | 0.0 | 3.44 |
| 24Q2 (19) | 3.77 | 3.29 | 3.01 | 0.46 | -2.13 | -6.12 | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 12.20 | -5.24 | -8.86 | 4.51 | -3.18 | -2.92 | 0.27 | -3.18 | -2.92 | 511 | 0.0 | 3.44 |
| 24Q1 (18) | 3.65 | -13.51 | 13.0 | 0.47 | 4.44 | 4.44 | 0.17 | -22.73 | 0.0 | 0.01 | 0.0 | 0.0 | 12.88 | 20.75 | -7.57 | 4.66 | -10.66 | -11.51 | 0.27 | 15.62 | -11.51 | 511 | 0.0 | 3.44 |
| 23Q4 (17) | 4.22 | 12.83 | -6.64 | 0.45 | -6.25 | -8.16 | 0.22 | 46.67 | 4.76 | 0.01 | 0.0 | 0.0 | 10.66 | -16.91 | -1.63 | 5.21 | 29.98 | 12.21 | 0.24 | -11.37 | 7.11 | 511 | 3.44 | 3.44 |
| 23Q3 (16) | 3.74 | 2.19 | -3.61 | 0.48 | -2.04 | 2.13 | 0.15 | -11.76 | -6.25 | 0.01 | 0.0 | 0.0 | 12.83 | -4.14 | 5.95 | 4.01 | -13.65 | -2.74 | 0.27 | -2.14 | 3.74 | 494 | 0.0 | 6.01 |
| 23Q2 (15) | 3.66 | 13.31 | -1.08 | 0.49 | 8.89 | 6.52 | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0 | 13.39 | -3.9 | 7.69 | 4.64 | -11.75 | 1.09 | 0.27 | -11.75 | 0 | 494 | 0.0 | 6.01 |
| 23Q1 (14) | 3.23 | -28.54 | -1.22 | 0.45 | -8.16 | 2.27 | 0.17 | -19.05 | 13.33 | 0.01 | 0.0 | 0 | 13.93 | 28.51 | 3.54 | 5.26 | 13.28 | 14.74 | 0.31 | 39.94 | 0 | 494 | 0.0 | 6.01 |
| 22Q4 (13) | 4.52 | 16.49 | 17.71 | 0.49 | 4.26 | 13.95 | 0.21 | 31.25 | 10.53 | 0.01 | 0.0 | 0 | 10.84 | -10.51 | -3.19 | 4.65 | 12.67 | -6.1 | 0.22 | -14.16 | 0 | 494 | 6.01 | 6.01 |
| 22Q3 (12) | 3.88 | 4.86 | 20.87 | 0.47 | 2.17 | 14.63 | 0.16 | -5.88 | 6.67 | 0.01 | 0 | 0 | 12.11 | -2.57 | -5.16 | 4.12 | -10.25 | -11.75 | 0.26 | 0 | 0 | 466 | 0.0 | 0.22 |
| 22Q2 (11) | 3.7 | 13.15 | 12.8 | 0.46 | 4.55 | 4.55 | 0.17 | 13.33 | 13.33 | 0 | 0 | 0 | 12.43 | -7.6 | -7.32 | 4.59 | 0.16 | 0.47 | 0.00 | 0 | 0 | 466 | 0.0 | -1.69 |
| 22Q1 (10) | 3.27 | -14.84 | 4.81 | 0.44 | 2.33 | 4.76 | 0.15 | -21.05 | -11.76 | 0 | 0 | 0 | 13.46 | 20.16 | -0.04 | 4.59 | -7.29 | -15.81 | 0.00 | 0 | 0 | 466 | 0.0 | -1.69 |
| 21Q4 (9) | 3.84 | 19.63 | 1.59 | 0.43 | 4.88 | 0.0 | 0.19 | 26.67 | 58.33 | 0 | 0 | 0 | 11.20 | -12.33 | -1.56 | 4.95 | 5.89 | 55.86 | 0.00 | 0 | 0 | 466 | 0.22 | -1.69 |
| 21Q3 (8) | 3.21 | -2.13 | -4.75 | 0.41 | -6.82 | -2.38 | 0.15 | 0.0 | -6.25 | 0 | 0 | 0 | 12.77 | -4.79 | 2.48 | 4.67 | 2.18 | -1.58 | 0.00 | 0 | 0 | 465 | -1.9 | 1.31 |
| 21Q2 (7) | 3.28 | 5.13 | 19.71 | 0.44 | 4.76 | 10.0 | 0.15 | -11.76 | -11.76 | 0 | 0 | 0 | 13.41 | -0.35 | -8.11 | 4.57 | -16.07 | -26.29 | 0.00 | 0 | 0 | 474 | 0.0 | -1.86 |
| 21Q1 (6) | 3.12 | -17.46 | 18.18 | 0.42 | -2.33 | 5.0 | 0.17 | 41.67 | -5.56 | 0 | 0 | 0 | 13.46 | 18.34 | -11.15 | 5.45 | 71.63 | -20.09 | 0.00 | 0 | 0 | 474 | 0.0 | -1.86 |
| 20Q4 (5) | 3.78 | 12.17 | 3.28 | 0.43 | 2.38 | -2.27 | 0.12 | -25.0 | -14.29 | 0 | 0 | 0 | 11.38 | -8.72 | -5.38 | 3.17 | -33.13 | -17.01 | 0.00 | 0 | 0 | 474 | 3.27 | 1.28 |
| 20Q3 (4) | 3.37 | 22.99 | 0.0 | 0.42 | 5.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 12.46 | -14.63 | 0.0 | 4.75 | -23.48 | 0.0 | 0.00 | 0 | 0.0 | 459 | -4.97 | 0.0 |
| 20Q2 (3) | 2.74 | 3.79 | 0.0 | 0.4 | 0.0 | 0.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0.0 | 14.60 | -3.65 | 0.0 | 6.20 | -9.0 | 0.0 | 0.00 | 0 | 0.0 | 483 | 0.0 | 0.0 |
| 20Q1 (2) | 2.64 | -27.87 | 0.0 | 0.4 | -9.09 | 0.0 | 0.18 | 28.57 | 0.0 | 0 | 0 | 0.0 | 15.15 | 26.03 | 0.0 | 6.82 | 78.25 | 0.0 | 0.00 | 0 | 0.0 | 483 | 3.21 | 0.0 |
| 19Q4 (1) | 3.66 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 12.02 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 468 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.84 | -3.39 | 1.86 | 0.54 | 0.71 | 4.41 | 0.03 | 50.0 | 12.53 | 4.06 | 4.78 | 8.07 | 0.20 | 55.26 | 511 | 3.44 |
| 2022 (9) | 15.36 | 14.12 | 1.85 | 8.19 | 0.68 | 3.03 | 0.02 | 0.0 | 12.04 | -5.2 | 4.43 | -9.71 | 0.13 | -12.37 | 494 | 6.01 |
| 2021 (8) | 13.46 | 7.42 | 1.71 | 3.01 | 0.66 | 6.45 | 0.02 | 0.0 | 12.70 | -4.11 | 4.90 | -0.9 | 0.15 | -6.91 | 466 | -1.69 |
| 2020 (7) | 12.53 | -4.93 | 1.66 | -5.14 | 0.62 | -13.89 | 0.02 | -33.33 | 13.25 | -0.22 | 4.95 | -9.42 | 0.16 | -29.87 | 474 | 0.21 |
| 2019 (6) | 13.18 | -9.48 | 1.75 | -6.91 | 0.72 | -2.7 | 0.03 | -25.0 | 13.28 | 2.83 | 5.46 | 7.48 | 0.23 | -17.15 | 473 | -6.52 |
| 2018 (5) | 14.56 | 1.68 | 1.88 | -1.57 | 0.74 | -6.33 | 0.04 | 100.0 | 12.91 | -3.19 | 5.08 | -7.87 | 0.27 | 96.7 | 506 | -0.78 |
| 2017 (4) | 14.32 | 2.65 | 1.91 | 0.0 | 0.79 | 14.49 | 0.02 | -60.0 | 13.34 | -2.58 | 5.52 | 11.53 | 0.14 | -61.03 | 510 | 3.03 |
| 2016 (3) | 13.95 | 2.05 | 1.91 | 7.3 | 0.69 | -6.76 | 0.05 | -28.57 | 13.69 | 5.15 | 4.95 | -8.63 | 0.36 | -30.01 | 495 | 4.21 |
| 2015 (2) | 13.67 | -3.73 | 1.78 | 0.0 | 0.74 | -16.85 | 0.07 | -41.67 | 13.02 | 3.88 | 5.41 | -13.63 | 0.51 | -39.41 | 475 | 0.64 |
| 2014 (1) | 14.2 | 5.97 | 1.78 | 4.71 | 0.89 | -8.25 | 0.12 | 9.09 | 12.54 | 0 | 6.27 | 0 | 0.85 | 0 | 472 | 5.59 |
