玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.9317.6712.690.010.00.00.5332.520.450.030.00.00.34-15.02-11.2618.0912.66.891.02-15.02-11.267310.07.18
24Q2 (19)2.4950.07.330.010.00.00.414.295.260.0350.00.00.40-33.33-6.8316.06-23.81-1.921.200.0-6.837310.07.18
24Q1 (18)1.66-27.83-17.410.010.00.00.35-10.26-7.890.02-33.330.00.6038.5521.0821.0824.3411.531.20-7.6321.087310.07.18
23Q4 (17)2.3-11.546.480.010.0-50.00.39-11.368.330.030.00.00.4313.04-53.0416.960.21.741.3013.04-6.097317.187.18
23Q3 (16)2.612.07-11.560.010.00.00.4415.7910.00.030.00.00.38-10.7713.0816.923.3224.381.15-10.7713.086820.0-9.67
23Q2 (15)2.3215.42-27.270.010.00.00.380.02.70.0350.050.00.43-13.3637.516.38-13.3641.221.2929.96106.256820.0-9.67
23Q1 (14)2.01-6.94-33.660.01-50.00.00.385.56-19.150.02-33.33-33.330.50-46.2750.7518.9113.4321.881.00-28.360.56820.0-9.67
22Q4 (13)2.16-26.53-45.040.02100.0-60.00.36-10.0-16.280.030.00.00.93172.22-27.2216.6722.552.331.3936.1181.94682-9.67-9.67
22Q3 (12)2.94-7.84-13.530.010.0-80.00.48.11-6.980.0350.050.00.348.5-76.8713.6117.37.581.0262.7673.477550.039.81
22Q2 (11)3.195.2811.150.010.0-83.330.37-21.28-11.90.02-33.33-33.330.31-5.02-85.0111.60-25.23-20.740.63-36.68-40.027550.039.81
22Q1 (10)3.03-22.9-10.090.01-80.00.00.479.3-4.080.030.00.00.33-74.0611.2215.5141.776.680.9929.711.227550.039.81
21Q4 (9)3.9315.599.170.050.0400.00.430.0-2.270.0350.00.01.27-13.49358.0210.94-13.49-10.480.7629.77-8.475539.8139.81
21Q3 (8)3.418.4726.390.05-16.67400.00.432.3838.710.02-33.33-33.331.47-29.66295.5912.65-13.589.740.59-43.73-47.255400.0-9.4
21Q2 (7)2.87-14.8431.650.06500.0500.00.42-14.2950.00.030.050.02.09604.53355.7514.630.6513.941.0517.4213.945400.0-9.4
21Q1 (6)3.37-6.3974.610.010.00.00.4911.3681.480.030.050.00.306.82-42.7314.5418.963.930.896.82-14.095400.0-3.57
20Q4 (5)3.633.8357.890.010.0200.00.4441.9446.670.030.050.00.28-25.28163.3312.226.06-7.110.83-25.28-5.0540-9.4-3.57
20Q3 (4)2.6923.390.00.010.00.00.3110.710.00.0350.00.00.37-18.960.011.52-10.280.01.1221.560.05960.00.0
20Q2 (3)2.1812.950.00.010.00.00.283.70.00.020.00.00.46-11.470.012.84-8.190.00.92-11.470.05966.430.0
20Q1 (2)1.93-15.350.00.01200.00.00.27-10.00.00.020.00.00.52218.130.013.996.320.01.0418.130.05600.00.0
19Q4 (1)2.280.00.0-0.010.00.00.30.00.00.020.00.0-0.440.00.013.160.00.00.880.00.05600.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.23-18.460.0525.01.59-1.240.110.00.5453.317.2321.121.1922.646820.0
2022 (9)11.32-16.580.04-75.01.61-9.040.110.00.35-70.0314.229.040.9719.88682-9.67
2021 (8)13.5730.480.16433.331.7737.210.1110.01.18308.7413.045.160.81-15.775539.81
2020 (7)10.432.480.03-25.01.2919.440.125.00.29-43.3912.40-9.840.96-5.65540-9.4
2019 (6)7.85-22.510.04-55.561.080.00.08-11.110.51-42.6513.7629.041.0214.715966.43
2018 (5)10.1330.880.09-10.01.08-6.90.09-25.00.89-31.2310.66-28.860.89-42.69560-15.15
2017 (4)7.744.310.10.01.160.870.12-7.691.29-4.1314.99-3.31.55-11.516605.43
2016 (3)7.42-11.670.10.01.153.60.13-7.141.3513.2115.5017.291.755.12626-21.65
2015 (2)8.4-11.860.111.111.116.730.147.691.1926.0613.2121.091.6722.18799-21.74
2014 (1)9.5314.960.0928.571.04-6.310.130.00.94010.9101.360102121.84

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