- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 2.49 | 50.0 | 7.33 | 0.01 | 0.0 | 0.0 | 0.4 | 14.29 | 5.26 | 0.03 | 50.0 | 0.0 | 0.40 | -33.33 | -6.83 | 16.06 | -23.81 | -1.92 | 1.20 | 0.0 | -6.83 | 731 | 0.0 | 7.18 |
24Q1 (19) | 1.66 | -27.83 | -17.41 | 0.01 | 0.0 | 0.0 | 0.35 | -10.26 | -7.89 | 0.02 | -33.33 | 0.0 | 0.60 | 38.55 | 21.08 | 21.08 | 24.34 | 11.53 | 1.20 | -7.63 | 21.08 | 731 | 0.0 | 7.18 |
23Q4 (18) | 2.3 | -11.54 | 6.48 | 0.01 | 0.0 | -50.0 | 0.39 | -11.36 | 8.33 | 0.03 | 0.0 | 0.0 | 0.43 | 13.04 | -53.04 | 16.96 | 0.2 | 1.74 | 1.30 | 13.04 | -6.09 | 731 | 7.18 | 7.18 |
23Q3 (17) | 2.6 | 12.07 | -11.56 | 0.01 | 0.0 | 0.0 | 0.44 | 15.79 | 10.0 | 0.03 | 0.0 | 0.0 | 0.38 | -10.77 | 13.08 | 16.92 | 3.32 | 24.38 | 1.15 | -10.77 | 13.08 | 682 | 0.0 | -9.67 |
23Q2 (16) | 2.32 | 15.42 | -27.27 | 0.01 | 0.0 | 0.0 | 0.38 | 0.0 | 2.7 | 0.03 | 50.0 | 50.0 | 0.43 | -13.36 | 37.5 | 16.38 | -13.36 | 41.22 | 1.29 | 29.96 | 106.25 | 682 | 0.0 | -9.67 |
23Q1 (15) | 2.01 | -6.94 | -33.66 | 0.01 | -50.0 | 0.0 | 0.38 | 5.56 | -19.15 | 0.02 | -33.33 | -33.33 | 0.50 | -46.27 | 50.75 | 18.91 | 13.43 | 21.88 | 1.00 | -28.36 | 0.5 | 682 | 0.0 | -9.67 |
22Q4 (14) | 2.16 | -26.53 | -45.04 | 0.02 | 100.0 | -60.0 | 0.36 | -10.0 | -16.28 | 0.03 | 0.0 | 0.0 | 0.93 | 172.22 | -27.22 | 16.67 | 22.5 | 52.33 | 1.39 | 36.11 | 81.94 | 682 | -9.67 | -9.67 |
22Q3 (13) | 2.94 | -7.84 | -13.53 | 0.01 | 0.0 | -80.0 | 0.4 | 8.11 | -6.98 | 0.03 | 50.0 | 50.0 | 0.34 | 8.5 | -76.87 | 13.61 | 17.3 | 7.58 | 1.02 | 62.76 | 73.47 | 755 | 0.0 | 39.81 |
22Q2 (12) | 3.19 | 5.28 | 11.15 | 0.01 | 0.0 | -83.33 | 0.37 | -21.28 | -11.9 | 0.02 | -33.33 | -33.33 | 0.31 | -5.02 | -85.01 | 11.60 | -25.23 | -20.74 | 0.63 | -36.68 | -40.02 | 755 | 0.0 | 39.81 |
22Q1 (11) | 3.03 | -22.9 | -10.09 | 0.01 | -80.0 | 0.0 | 0.47 | 9.3 | -4.08 | 0.03 | 0.0 | 0.0 | 0.33 | -74.06 | 11.22 | 15.51 | 41.77 | 6.68 | 0.99 | 29.7 | 11.22 | 755 | 0.0 | 39.81 |
21Q4 (10) | 3.93 | 15.59 | 9.17 | 0.05 | 0.0 | 400.0 | 0.43 | 0.0 | -2.27 | 0.03 | 50.0 | 0.0 | 1.27 | -13.49 | 358.02 | 10.94 | -13.49 | -10.48 | 0.76 | 29.77 | -8.4 | 755 | 39.81 | 39.81 |
21Q3 (9) | 3.4 | 18.47 | 26.39 | 0.05 | -16.67 | 400.0 | 0.43 | 2.38 | 38.71 | 0.02 | -33.33 | -33.33 | 1.47 | -29.66 | 295.59 | 12.65 | -13.58 | 9.74 | 0.59 | -43.73 | -47.25 | 540 | 0.0 | -9.4 |
21Q2 (8) | 2.87 | -14.84 | 31.65 | 0.06 | 500.0 | 500.0 | 0.42 | -14.29 | 50.0 | 0.03 | 0.0 | 50.0 | 2.09 | 604.53 | 355.75 | 14.63 | 0.65 | 13.94 | 1.05 | 17.42 | 13.94 | 540 | 0.0 | -9.4 |
21Q1 (7) | 3.37 | -6.39 | 74.61 | 0.01 | 0.0 | 0.0 | 0.49 | 11.36 | 81.48 | 0.03 | 0.0 | 50.0 | 0.30 | 6.82 | -42.73 | 14.54 | 18.96 | 3.93 | 0.89 | 6.82 | -14.09 | 540 | 0.0 | -3.57 |
20Q4 (6) | 3.6 | 33.83 | 57.89 | 0.01 | 0.0 | 200.0 | 0.44 | 41.94 | 46.67 | 0.03 | 0.0 | 50.0 | 0.28 | -25.28 | 163.33 | 12.22 | 6.06 | -7.11 | 0.83 | -25.28 | -5.0 | 540 | -9.4 | -3.57 |
20Q3 (5) | 2.69 | 23.39 | 6.75 | 0.01 | 0.0 | 0.0 | 0.31 | 10.71 | 19.23 | 0.03 | 50.0 | 50.0 | 0.37 | -18.96 | -6.32 | 11.52 | -10.28 | 11.7 | 1.12 | 21.56 | 40.52 | 596 | 0.0 | 6.43 |
20Q2 (4) | 2.18 | 12.95 | 0.0 | 0.01 | 0.0 | 0.0 | 0.28 | 3.7 | 0.0 | 0.02 | 0.0 | 0.0 | 0.46 | -11.47 | 0.0 | 12.84 | -8.19 | 0.0 | 0.92 | -11.47 | 0.0 | 596 | 6.43 | 0.0 |
20Q1 (3) | 1.93 | -15.35 | 0.0 | 0.01 | 200.0 | 0.0 | 0.27 | -10.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.52 | 218.13 | 0.0 | 13.99 | 6.32 | 0.0 | 1.04 | 18.13 | 0.0 | 560 | 0.0 | 0.0 |
19Q4 (2) | 2.28 | -9.52 | 0.0 | -0.01 | -200.0 | 0.0 | 0.3 | 15.38 | 0.0 | 0.02 | 0.0 | 0.0 | -0.44 | -210.53 | 0.0 | 13.16 | 27.53 | 0.0 | 0.88 | 10.53 | 0.0 | 560 | 0.0 | 0.0 |
19Q3 (1) | 2.52 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.40 | 0.0 | 0.0 | 10.32 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 560 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.23 | -18.46 | 0.05 | 25.0 | 1.59 | -1.24 | 0.11 | 0.0 | 0.54 | 53.3 | 17.23 | 21.12 | 1.19 | 22.64 | 682 | 0.0 |
2022 (9) | 11.32 | -16.58 | 0.04 | -75.0 | 1.61 | -9.04 | 0.11 | 0.0 | 0.35 | -70.03 | 14.22 | 9.04 | 0.97 | 19.88 | 682 | -9.67 |
2021 (8) | 13.57 | 30.48 | 0.16 | 433.33 | 1.77 | 37.21 | 0.11 | 10.0 | 1.18 | 308.74 | 13.04 | 5.16 | 0.81 | -15.7 | 755 | 39.81 |
2020 (7) | 10.4 | 32.48 | 0.03 | -25.0 | 1.29 | 19.44 | 0.1 | 25.0 | 0.29 | -43.39 | 12.40 | -9.84 | 0.96 | -5.65 | 540 | -9.4 |
2019 (6) | 7.85 | -22.51 | 0.04 | -55.56 | 1.08 | 0.0 | 0.08 | -11.11 | 0.51 | -42.65 | 13.76 | 29.04 | 1.02 | 14.71 | 596 | 6.43 |
2018 (5) | 10.13 | 30.88 | 0.09 | -10.0 | 1.08 | -6.9 | 0.09 | -25.0 | 0.89 | -31.23 | 10.66 | -28.86 | 0.89 | -42.69 | 560 | -15.15 |
2017 (4) | 7.74 | 4.31 | 0.1 | 0.0 | 1.16 | 0.87 | 0.12 | -7.69 | 1.29 | -4.13 | 14.99 | -3.3 | 1.55 | -11.51 | 660 | 5.43 |
2016 (3) | 7.42 | -11.67 | 0.1 | 0.0 | 1.15 | 3.6 | 0.13 | -7.14 | 1.35 | 13.21 | 15.50 | 17.29 | 1.75 | 5.12 | 626 | -21.65 |
2015 (2) | 8.4 | -11.86 | 0.1 | 11.11 | 1.11 | 6.73 | 0.14 | 7.69 | 1.19 | 26.06 | 13.21 | 21.09 | 1.67 | 22.18 | 799 | -21.74 |
2014 (1) | 9.53 | 14.96 | 0.09 | 28.57 | 1.04 | -6.31 | 0.13 | 0.0 | 0.94 | 0 | 10.91 | 0 | 1.36 | 0 | 1021 | 21.84 |