- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.7 | 11.11 | -7.53 | 1.44 | 7.46 | 0.0 | 0.25 | -7.41 | 8.7 | 0.03 | 0.0 | 0.0 | 53.33 | -3.28 | 8.15 | 9.26 | -16.67 | 17.55 | 1.11 | -10.0 | 8.15 | 0 | 0 | 0 |
| 24Q2 (19) | 2.43 | -20.07 | -17.91 | 1.34 | -11.26 | -10.07 | 0.27 | 3.85 | 17.39 | 0.03 | 50.0 | 0.0 | 55.14 | 11.02 | 9.55 | 11.11 | 29.91 | 43.0 | 1.23 | 87.65 | 21.81 | 0 | 0 | 0 |
| 24Q1 (18) | 3.04 | 4.83 | 1.33 | 1.51 | 4.14 | 8.63 | 0.26 | 4.0 | 8.33 | 0.02 | -60.0 | -33.33 | 49.67 | -0.66 | 7.2 | 8.55 | -0.79 | 6.91 | 0.66 | -61.84 | -34.21 | 0 | 0 | 0 |
| 23Q4 (17) | 2.9 | -0.68 | -8.23 | 1.45 | 0.69 | -8.81 | 0.25 | 8.7 | -3.85 | 0.05 | 66.67 | 66.67 | 50.00 | 1.39 | -0.63 | 8.62 | 9.45 | 4.77 | 1.72 | 67.82 | 81.61 | 0 | 0 | 0 |
| 23Q3 (16) | 2.92 | -1.35 | -0.34 | 1.44 | -3.36 | -2.04 | 0.23 | 0.0 | -8.0 | 0.03 | 0.0 | 0.0 | 49.32 | -2.03 | -1.71 | 7.88 | 1.37 | -7.68 | 1.03 | 1.37 | 0.34 | 0 | 0 | 0 |
| 23Q2 (15) | 2.96 | -1.33 | 4.96 | 1.49 | 7.19 | 0.0 | 0.23 | -4.17 | -11.54 | 0.03 | 0.0 | 0.0 | 50.34 | 8.64 | -4.73 | 7.77 | -2.87 | -15.72 | 1.01 | 1.35 | -4.73 | 0 | 0 | 0 |
| 23Q1 (14) | 3.0 | -5.06 | -14.29 | 1.39 | -12.58 | -1.42 | 0.24 | -7.69 | -4.0 | 0.03 | 0.0 | 0.0 | 46.33 | -7.92 | 15.01 | 8.00 | -2.77 | 12.0 | 1.00 | 5.33 | 16.67 | 0 | 0 | 0 |
| 22Q4 (13) | 3.16 | 7.85 | -7.33 | 1.59 | 8.16 | 1.92 | 0.26 | 4.0 | -13.33 | 0.03 | 0.0 | 0.0 | 50.32 | 0.29 | 9.99 | 8.23 | -3.57 | -6.48 | 0.95 | -7.28 | 7.91 | 0 | 0 | 0 |
| 22Q3 (12) | 2.93 | 3.9 | 29.07 | 1.47 | -1.34 | 5.76 | 0.25 | -3.85 | -19.35 | 0.03 | 0.0 | -25.0 | 50.17 | -5.05 | -18.07 | 8.53 | -7.46 | -37.52 | 1.02 | -3.75 | -41.89 | 0 | 0 | 0 |
| 22Q2 (11) | 2.82 | -19.43 | 35.58 | 1.49 | 5.67 | 0.68 | 0.26 | 4.0 | -7.14 | 0.03 | 0.0 | 0.0 | 52.84 | 31.16 | -25.74 | 9.22 | 29.08 | -31.51 | 1.06 | 24.11 | -26.24 | 0 | 0 | 0 |
| 22Q1 (10) | 3.5 | 2.64 | 13.64 | 1.41 | -9.62 | -18.5 | 0.25 | -16.67 | 0.0 | 0.03 | 0.0 | -25.0 | 40.29 | -11.94 | -28.28 | 7.14 | -18.81 | -12.0 | 0.86 | -2.57 | -34.0 | 0 | 0 | 0 |
| 21Q4 (9) | 3.41 | 50.22 | -13.89 | 1.56 | 12.23 | -14.75 | 0.3 | -3.23 | 87.5 | 0.03 | -25.0 | -25.0 | 45.75 | -25.29 | -1.0 | 8.80 | -35.58 | 117.74 | 0.88 | -50.07 | -12.9 | 0 | 0 | 0 |
| 21Q3 (8) | 2.27 | 9.13 | -33.43 | 1.39 | -6.08 | -16.77 | 0.31 | 10.71 | 0.0 | 0.04 | 33.33 | 33.33 | 61.23 | -13.94 | 25.03 | 13.66 | 1.45 | 50.22 | 1.76 | 22.17 | 100.29 | 0 | 0 | 0 |
| 21Q2 (7) | 2.08 | -32.47 | -33.55 | 1.48 | -14.45 | -20.43 | 0.28 | 12.0 | -9.68 | 0.03 | -25.0 | -25.0 | 71.15 | 26.68 | 19.74 | 13.46 | 65.85 | 35.92 | 1.44 | 11.06 | 12.86 | 0 | 0 | 0 |
| 21Q1 (6) | 3.08 | -22.22 | -3.14 | 1.73 | -5.46 | -13.5 | 0.25 | 56.25 | -24.24 | 0.04 | 0.0 | 0.0 | 56.17 | 21.55 | -10.69 | 8.12 | 100.89 | -21.78 | 1.30 | 28.57 | 3.25 | 0 | 0 | 0 |
| 20Q4 (5) | 3.96 | 16.13 | -10.2 | 1.83 | 9.58 | -12.44 | 0.16 | -48.39 | -57.89 | 0.04 | 33.33 | 33.33 | 46.21 | -5.64 | -2.49 | 4.04 | -55.56 | -53.11 | 1.01 | 14.81 | 48.48 | 0 | 0 | 0 |
| 20Q3 (4) | 3.41 | 8.95 | 0.0 | 1.67 | -10.22 | 0.0 | 0.31 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 48.97 | -17.59 | 0.0 | 9.09 | -8.21 | 0.0 | 0.88 | -31.16 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 3.13 | -1.57 | 0.0 | 1.86 | -7.0 | 0.0 | 0.31 | -6.06 | 0.0 | 0.04 | 0.0 | 0.0 | 59.42 | -5.51 | 0.0 | 9.90 | -4.56 | 0.0 | 1.28 | 1.6 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.18 | -27.89 | 0.0 | 2.0 | -4.31 | 0.0 | 0.33 | -13.16 | 0.0 | 0.04 | 33.33 | 0.0 | 62.89 | 32.71 | 0.0 | 10.38 | 20.43 | 0.0 | 1.26 | 84.91 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 4.41 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 47.39 | 0.0 | 0.0 | 8.62 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.78 | -5.08 | 5.77 | -3.03 | 0.96 | -5.88 | 0.14 | 27.27 | 48.98 | 2.16 | 8.15 | -0.85 | 1.19 | 34.08 | 0 | 0 |
| 2022 (9) | 12.41 | 14.48 | 5.95 | -3.25 | 1.02 | -10.53 | 0.11 | -21.43 | 47.95 | -15.49 | 8.22 | -21.85 | 0.89 | -31.37 | 0 | 0 |
| 2021 (8) | 10.84 | -20.7 | 6.15 | -16.44 | 1.14 | 3.64 | 0.14 | -6.67 | 56.73 | 5.37 | 10.52 | 30.69 | 1.29 | 17.7 | 0 | 0 |
| 2020 (7) | 13.67 | -13.48 | 7.36 | -13.51 | 1.1 | -18.52 | 0.15 | 66.67 | 53.84 | -0.04 | 8.05 | -5.82 | 1.10 | 92.64 | 0 | 0 |
| 2019 (6) | 15.8 | -3.13 | 8.51 | -1.39 | 1.35 | 1.5 | 0.09 | 50.0 | 53.86 | 1.79 | 8.54 | 4.78 | 0.57 | 54.84 | 0 | 0 |
| 2018 (5) | 16.31 | 1.12 | 8.63 | -2.04 | 1.33 | 3.91 | 0.06 | 50.0 | 52.91 | -3.12 | 8.15 | 2.76 | 0.37 | 48.34 | 0 | 0 |
| 2017 (4) | 16.13 | -15.99 | 8.81 | -8.13 | 1.28 | 5.79 | 0.04 | -20.0 | 54.62 | 9.35 | 7.94 | 25.92 | 0.25 | -4.77 | 0 | 0 |
| 2016 (3) | 19.2 | -13.86 | 9.59 | -3.13 | 1.21 | -17.69 | 0.05 | -44.44 | 49.95 | 12.46 | 6.30 | -4.44 | 0.26 | -35.5 | 1298 | 0.0 |
| 2015 (2) | 22.29 | -15.7 | 9.9 | -15.09 | 1.47 | -12.5 | 0.09 | -10.0 | 44.41 | 0.71 | 6.59 | 3.79 | 0.40 | 6.76 | 1298 | 0.0 |
| 2014 (1) | 26.44 | -17.86 | 11.66 | -17.66 | 1.68 | -11.58 | 0.1 | 25.0 | 44.10 | 0 | 6.35 | 0 | 0.38 | 0 | 1298 | 0.0 |
