- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.38 | -45.11 | -43.12 | 2.05 | 0.49 | 6.77 | 0.81 | 17.39 | 24.62 | 0 | 0 | 0 | 21.86 | 83.09 | 87.7 | 8.64 | 113.88 | 119.07 | 0.00 | 0 | 0 | 769 | 0.0 | -0.65 |
| 24Q2 (19) | 17.09 | -6.1 | 17.7 | 2.04 | -0.49 | 114.74 | 0.69 | -8.0 | 25.45 | 0 | 0 | 0 | 11.94 | 5.98 | 82.44 | 4.04 | -2.02 | 6.59 | 0.00 | 0 | 0 | 769 | 0.0 | -0.65 |
| 24Q1 (18) | 18.2 | 11.18 | 14.68 | 2.05 | 14.53 | 68.03 | 0.75 | -7.41 | 11.94 | 0 | 0 | 0 | 11.26 | 3.01 | 46.52 | 4.12 | -16.72 | -2.39 | 0.00 | 0 | 0 | 769 | 0.0 | -0.65 |
| 23Q4 (17) | 16.37 | -0.73 | 16.6 | 1.79 | -6.77 | 62.73 | 0.81 | 24.62 | 0.0 | 0 | 0 | 0 | 10.93 | -6.09 | 39.57 | 4.95 | 25.53 | -14.23 | 0.00 | 0 | 0 | 769 | -0.65 | -0.65 |
| 23Q3 (16) | 16.49 | 13.57 | 34.39 | 1.92 | 102.11 | 100.0 | 0.65 | 18.18 | 14.04 | 0 | 0 | 0 | 11.64 | 77.96 | 48.82 | 3.94 | 4.06 | -15.15 | 0.00 | 0 | 0 | 774 | 0.0 | 7.95 |
| 23Q2 (15) | 14.52 | -8.51 | -10.32 | 0.95 | -22.13 | 0.0 | 0.55 | -17.91 | -5.17 | 0 | 0 | 0 | 6.54 | -14.89 | 11.5 | 3.79 | -10.28 | 5.73 | 0.00 | 0 | 0 | 774 | 0.0 | 7.95 |
| 23Q1 (14) | 15.87 | 13.03 | 21.52 | 1.22 | 10.91 | 23.23 | 0.67 | -17.28 | 1.52 | 0 | 0 | 0 | 7.69 | -1.88 | 1.41 | 4.22 | -26.82 | -16.46 | 0.00 | 0 | 0 | 774 | 0.0 | 7.95 |
| 22Q4 (13) | 14.04 | 14.43 | 23.81 | 1.1 | 14.58 | 26.44 | 0.81 | 42.11 | 44.64 | 0 | 0 | 0 | 7.83 | 0.14 | 2.12 | 5.77 | 24.19 | 16.83 | 0.00 | 0 | 0 | 774 | 7.95 | 7.95 |
| 22Q3 (12) | 12.27 | -24.21 | 17.19 | 0.96 | 1.05 | -20.0 | 0.57 | -1.72 | -14.93 | 0 | 0 | 0 | 7.82 | 33.34 | -31.74 | 4.65 | 29.67 | -27.41 | 0.00 | 0 | 0 | 717 | 0.0 | 14.35 |
| 22Q2 (11) | 16.19 | 23.97 | -4.2 | 0.95 | -4.04 | -29.1 | 0.58 | -12.12 | 13.73 | 0 | 0 | 0 | 5.87 | -22.59 | -26.0 | 3.58 | -29.11 | 18.71 | 0.00 | 0 | 0 | 717 | 0.0 | 14.35 |
| 22Q1 (10) | 13.06 | 15.17 | 90.94 | 0.99 | 13.79 | 32.0 | 0.66 | 17.86 | 11.86 | 0 | 0 | 0 | 7.58 | -1.19 | -30.87 | 5.05 | 2.34 | -41.41 | 0.00 | 0 | 0 | 717 | 0.0 | 14.35 |
| 21Q4 (9) | 11.34 | 8.31 | -13.83 | 0.87 | -27.5 | -9.38 | 0.56 | -16.42 | -41.67 | 0 | 0 | 0 | 7.67 | -33.06 | 5.17 | 4.94 | -22.83 | -32.3 | 0.00 | 0 | 0 | 717 | 14.35 | 14.35 |
| 21Q3 (8) | 10.47 | -38.05 | 22.03 | 1.2 | -10.45 | 103.39 | 0.67 | 31.37 | -34.95 | 0 | 0 | 0 | 11.46 | 44.55 | 66.67 | 6.40 | 112.05 | -46.69 | 0.00 | 0 | 0 | 627 | 0.0 | -20.03 |
| 21Q2 (7) | 16.9 | 147.08 | 7.71 | 1.34 | 78.67 | -18.79 | 0.51 | -13.56 | -19.05 | 0 | 0 | 0 | 7.93 | -27.69 | -24.6 | 3.02 | -65.01 | -24.84 | 0.00 | 0 | 0 | 627 | 0.0 | -20.03 |
| 21Q1 (6) | 6.84 | -48.02 | 42.2 | 0.75 | -21.88 | -37.5 | 0.59 | -38.54 | -19.18 | 0 | 0 | 0 | 10.96 | 50.31 | -56.05 | 8.63 | 18.24 | -43.16 | 0.00 | 0 | 0 | 627 | 0.0 | -2.34 |
| 20Q4 (5) | 13.16 | 53.38 | -8.74 | 0.96 | 62.71 | -48.11 | 0.96 | -6.8 | 26.32 | 0 | 0 | 0 | 7.29 | 6.08 | -43.14 | 7.29 | -39.23 | 38.41 | 0.00 | 0 | 0 | 627 | -20.03 | -2.34 |
| 20Q3 (4) | 8.58 | -45.32 | 0.0 | 0.59 | -64.24 | 0.0 | 1.03 | 63.49 | 0.0 | 0 | 0 | 0.0 | 6.88 | -34.61 | 0.0 | 12.00 | 198.97 | 0.0 | 0.00 | 0 | 0.0 | 784 | 0.0 | 0.0 |
| 20Q2 (3) | 15.69 | 226.2 | 0.0 | 1.65 | 37.5 | 0.0 | 0.63 | -13.7 | 0.0 | 0 | 0 | 0.0 | 10.52 | -57.85 | 0.0 | 4.02 | -73.54 | 0.0 | 0.00 | 0 | 0.0 | 784 | 22.12 | 0.0 |
| 20Q1 (2) | 4.81 | -66.64 | 0.0 | 1.2 | -35.14 | 0.0 | 0.73 | -3.95 | 0.0 | 0 | 0 | 0.0 | 24.95 | 94.46 | 0.0 | 15.18 | 187.96 | 0.0 | 0.00 | 0 | 0.0 | 642 | 0.0 | 0.0 |
| 19Q4 (1) | 14.42 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 12.83 | 0.0 | 0.0 | 5.27 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 642 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 63.25 | 13.86 | 5.89 | 47.25 | 2.68 | 2.29 | 0 | 0 | 9.31 | 29.32 | 4.24 | -10.16 | 0.00 | 0 | 774 | 0.0 |
| 2022 (9) | 55.55 | 21.98 | 4.0 | -3.85 | 2.62 | 12.45 | 0 | 0 | 7.20 | -21.17 | 4.72 | -7.82 | 0.00 | 0 | 774 | 7.95 |
| 2021 (8) | 45.54 | 7.79 | 4.16 | -5.45 | 2.33 | -30.24 | 0 | 0 | 9.13 | -12.28 | 5.12 | -35.28 | 0.00 | 0 | 717 | 14.35 |
| 2020 (7) | 42.25 | 14.5 | 4.4 | -19.27 | 3.34 | 10.6 | 0 | 0 | 10.41 | -29.49 | 7.91 | -3.41 | 0.00 | 0 | 627 | -20.03 |
| 2019 (6) | 36.9 | -6.79 | 5.45 | 9.66 | 3.02 | -11.18 | 0 | 0 | 14.77 | 17.65 | 8.18 | -4.7 | 0.00 | 0 | 784 | 22.12 |
| 2018 (5) | 39.59 | 9.27 | 4.97 | 13.73 | 3.4 | 15.25 | 0 | 0 | 12.55 | 4.08 | 8.59 | 5.47 | 0.00 | 0 | 642 | -4.75 |
| 2017 (4) | 36.23 | 30.61 | 4.37 | 33.23 | 2.95 | 55.26 | 0 | 0 | 12.06 | 2.01 | 8.14 | 18.88 | 0.00 | 0 | 674 | 18.87 |
| 2016 (3) | 27.74 | 44.4 | 3.28 | 21.93 | 1.9 | 48.44 | 0 | 0 | 11.82 | -15.56 | 6.85 | 2.79 | 0.00 | 0 | 567 | 23.8 |
| 2015 (2) | 19.21 | 32.12 | 2.69 | 56.4 | 1.28 | 14.29 | 0 | 0 | 14.00 | 18.38 | 6.66 | -13.5 | 0.00 | 0 | 458 | 47.27 |
| 2014 (1) | 14.54 | 205.46 | 1.72 | 588.0 | 1.12 | 600.0 | 0 | 0 | 11.83 | 0 | 7.70 | 0 | 0.00 | 0 | 311 | 95.6 |
