玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)00000000000018.720.00.05.420.00.01.230.00.0000
24Q2 (19)00000000000018.720.00.05.420.00.01.230.00.0000
24Q1 (18)00000000000018.720.00.05.420.00.01.230.00.0000
23Q4 (17)00000000000018.720.00.05.420.00.01.230.00.0000
23Q3 (16)00-100.000-100.000-100.000-100.018.720.00.05.420.00.01.230.00.000-100.0
23Q2 (15)00-100.000-100.000-100.000-100.018.720.018.875.420.03.231.230.056.400-100.0
23Q1 (14)00-100.000-100.000-100.000-100.018.720.026.85.420.08.071.230.0121.0600-100.0
22Q4 (13)0-100.0-100.00-100.0-100.00-100.0-100.00-100.0-100.018.720.027.915.420.035.771.230.038.850-100.0-100.0
22Q3 (12)4.066.569.430.7626.6733.330.2210.010.00.0566.6725.018.7218.8721.845.423.230.521.2356.414.229010.01.24
22Q2 (11)3.816.13-9.50.613.211.690.211.11-9.090.0350.0-25.015.756.6712.375.254.70.450.7941.34-17.139010.01.24
22Q1 (10)3.59-20.4-19.870.53-19.71.920.180.0-14.290.02-50.0-50.014.760.8827.195.0125.636.960.56-37.19-37.69010.01.24
21Q4 (9)4.5121.56-10.690.6615.7913.790.18-10.0-5.260.040.0-20.014.63-4.7527.423.99-25.966.080.89-17.74-10.429011.241.24
21Q3 (8)3.71-11.88-19.870.57-3.390.00.2-9.09-4.760.040.00.015.369.6324.85.393.1618.861.0813.4824.88900.0-6.41
21Q2 (7)4.21-6.03-1.640.5913.4620.410.224.76-4.350.040.033.3314.0120.7422.415.2311.48-2.760.956.4135.558900.0-6.41
21Q1 (6)4.48-11.29-10.220.52-10.34-13.330.2110.53-16.00.04-20.0-20.011.611.06-3.474.6924.59-6.440.89-9.82-10.898900.013.09
20Q4 (5)5.059.07-9.010.581.753.570.19-9.52-17.390.0525.00.011.49-6.7113.833.76-17.05-9.210.9914.69.9890-6.4113.09
20Q3 (4)4.638.180.00.5716.330.00.21-8.70.00.0433.330.012.317.530.04.54-15.60.00.8623.250.09510.00.0
20Q2 (3)4.28-14.230.00.49-18.330.00.23-8.00.00.03-40.00.011.45-4.790.05.377.260.00.70-30.050.095120.840.0
20Q1 (2)4.99-10.090.00.67.140.00.258.70.00.050.00.012.0219.170.05.0120.890.01.0011.220.07870.00.0
19Q4 (1)5.550.00.00.560.00.00.230.00.00.050.00.010.090.00.04.140.00.00.900.00.07870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2021 (10)16.91-10.772.344.460.8-9.090.16-5.8813.8417.074.731.880.955.479011.24
2020 (9)18.95-4.152.2417.890.88-4.350.1713.3311.8223.04.64-0.210.9018.24890-6.41
2019 (8)19.7713.361.936.690.9210.840.157.149.6120.584.65-2.220.76-5.4895120.84
2018 (7)17.4416.271.39-2.80.8322.060.1416.677.97-16.44.764.980.800.347870.13
2017 (6)15.00.541.4350.530.68-4.230.129.099.5349.724.53-4.740.808.517861.55
2016 (5)14.928.670.95-14.410.7144.90.1122.226.37-21.244.7633.340.7412.4777411.37
2015 (4)13.7313.01.1126.140.4928.950.090.08.0811.623.5714.110.66-11.516959.45
2014 (3)12.1525.780.8869.230.3840.740.0912.57.2434.553.1311.90.74-10.566350
2013 (2)9.6600.5200.2700.0805.3802.8000.83000

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