. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)19.8413.516.840.1110.010.00.385.562.70000.55-3.08-5.861.92-7.0-12.10.0000000
24Q2 (19)17.481.27-3.320.10.00.00.360.05.880000.57-1.263.432.06-1.269.520.0000000
24Q1 (18)17.26-0.230.120.10.011.110.369.09-30.770000.580.2310.982.099.34-30.850.0000000
23Q4 (17)17.31.88-5.770.10.00.00.33-10.816.450000.58-1.856.131.91-12.4612.970.000000-100.0
23Q3 (16)16.98-6.08-2.920.10.0-9.090.378.8219.350000.596.48-6.362.1815.8722.940.000000-100.0
23Q2 (15)18.084.87-5.540.111.11-9.090.34-34.629.680000.555.95-3.761.88-37.6516.110.000000-100.0
23Q1 (14)17.24-6.10.170.09-10.0-10.00.5267.7467.740000.52-4.15-10.163.0278.6467.450.00000-100.0-100.0
22Q4 (13)18.364.978.90.1-9.090.00.310.00.00000.54-13.4-8.171.69-4.74-8.170.00001250.00.0
22Q3 (12)17.49-8.626.650.110.010.00.310.0-3.120000.639.433.141.779.43-9.160.00001250.00.0
22Q2 (11)19.1411.2115.090.1110.022.220.310.014.810000.57-1.096.191.62-10.08-0.240.00001250.00.0
22Q1 (10)17.212.0814.280.10.011.110.310.010.710000.58-2.03-2.771.80-2.03-3.120.00001250.00.0
21Q4 (9)16.862.810.270.10.0-9.090.31-3.1219.230000.59-2.73-17.561.84-5.778.130.00001250.00.0
21Q3 (8)16.4-1.3815.740.111.11-9.090.3218.5218.520000.6112.67-21.451.9520.182.40.00001250.00.0
21Q2 (7)16.6310.4210.570.090.0-10.00.27-3.578.00000.54-9.44-18.61.62-12.68-2.330.00001250.00.0
21Q1 (6)15.06-1.5-20.060.09-18.180.00.287.6912.00000.60-16.9325.11.869.3440.110.00001250.00.0
20Q4 (5)15.297.9-21.870.110.010.00.26-3.7-3.70000.72-7.3340.791.70-10.7623.250.00001250.00.0
20Q3 (4)14.17-5.780.00.1110.00.00.278.00.0000.00.7816.750.01.9114.630.00.0000.01250.00.0
20Q2 (3)15.04-20.170.00.111.110.00.250.00.0000.00.6639.180.01.6625.270.00.0000.01250.00.0
20Q1 (2)18.84-3.730.00.09-10.00.00.25-7.410.0000.00.48-6.510.01.33-3.820.00.0000.01250.00.0
19Q4 (1)19.570.00.00.10.00.00.270.00.000.00.00.510.00.01.380.00.00.000.00.01250.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)69.6-3.60.39-9.31.5626.83000.56-5.912.2431.570.00000
2022 (9)72.211.180.4313.161.234.24000.601.781.70-6.240.00000
2021 (8)64.942.510.38-7.321.1814.56000.59-9.591.8211.760.0001250.0
2020 (7)63.35-23.430.410.01.03-7.21000.6530.611.6321.190.0001250.0
2019 (6)82.7414.190.410.01.118.82000.50-12.421.34-4.70.0001250.0
2018 (5)72.4620.630.4113.891.020.99000.57-5.591.41-16.280.0001250.0
2017 (4)60.0721.820.3616.131.0114.77000.60-4.671.68-5.790.0001251.63
2016 (3)49.31-7.920.316.90.8822.22000.6316.091.7832.730.0001238.85
2015 (2)53.55-10.810.2916.00.725.88000.5430.061.3418.710.00011321.51
2014 (1)60.046.30.250.00.6813.33000.4201.1300.00093-5.1

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