- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.3 | 1.88 | -5.77 | 0.1 | 0.0 | 0.0 | 0.33 | -10.81 | 6.45 | 0 | 0 | 0 | 0.58 | -1.85 | 6.13 | 1.91 | -12.46 | 12.97 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q3 (19) | 16.98 | -6.08 | -2.92 | 0.1 | 0.0 | -9.09 | 0.37 | 8.82 | 19.35 | 0 | 0 | 0 | 0.59 | 6.48 | -6.36 | 2.18 | 15.87 | 22.94 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q2 (18) | 18.08 | 4.87 | -5.54 | 0.1 | 11.11 | -9.09 | 0.34 | -34.62 | 9.68 | 0 | 0 | 0 | 0.55 | 5.95 | -3.76 | 1.88 | -37.65 | 16.11 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q1 (17) | 17.24 | -6.1 | 0.17 | 0.09 | -10.0 | -10.0 | 0.52 | 67.74 | 67.74 | 0 | 0 | 0 | 0.52 | -4.15 | -10.16 | 3.02 | 78.64 | 67.45 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 22Q4 (16) | 18.36 | 4.97 | 8.9 | 0.1 | -9.09 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0 | 0 | 0.54 | -13.4 | -8.17 | 1.69 | -4.74 | -8.17 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 22Q3 (15) | 17.49 | -8.62 | 6.65 | 0.11 | 0.0 | 10.0 | 0.31 | 0.0 | -3.12 | 0 | 0 | 0 | 0.63 | 9.43 | 3.14 | 1.77 | 9.43 | -9.16 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 22Q2 (14) | 19.14 | 11.21 | 15.09 | 0.11 | 10.0 | 22.22 | 0.31 | 0.0 | 14.81 | 0 | 0 | 0 | 0.57 | -1.09 | 6.19 | 1.62 | -10.08 | -0.24 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 22Q1 (13) | 17.21 | 2.08 | 14.28 | 0.1 | 0.0 | 11.11 | 0.31 | 0.0 | 10.71 | 0 | 0 | 0 | 0.58 | -2.03 | -2.77 | 1.80 | -2.03 | -3.12 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 21Q4 (12) | 16.86 | 2.8 | 10.27 | 0.1 | 0.0 | -9.09 | 0.31 | -3.12 | 19.23 | 0 | 0 | 0 | 0.59 | -2.73 | -17.56 | 1.84 | -5.77 | 8.13 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 21Q3 (11) | 16.4 | -1.38 | 15.74 | 0.1 | 11.11 | -9.09 | 0.32 | 18.52 | 18.52 | 0 | 0 | 0 | 0.61 | 12.67 | -21.45 | 1.95 | 20.18 | 2.4 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 21Q2 (10) | 16.63 | 10.42 | 10.57 | 0.09 | 0.0 | -10.0 | 0.27 | -3.57 | 8.0 | 0 | 0 | 0 | 0.54 | -9.44 | -18.6 | 1.62 | -12.68 | -2.33 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 21Q1 (9) | 15.06 | -1.5 | -20.06 | 0.09 | -18.18 | 0.0 | 0.28 | 7.69 | 12.0 | 0 | 0 | 0 | 0.60 | -16.93 | 25.1 | 1.86 | 9.34 | 40.11 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 20Q4 (8) | 15.29 | 7.9 | -21.87 | 0.11 | 0.0 | 10.0 | 0.26 | -3.7 | -3.7 | 0 | 0 | 0 | 0.72 | -7.33 | 40.79 | 1.70 | -10.76 | 23.25 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 20Q3 (7) | 14.17 | -5.78 | -31.55 | 0.11 | 10.0 | 0.0 | 0.27 | 8.0 | -10.0 | 0 | 0 | 0 | 0.78 | 16.75 | 46.08 | 1.91 | 14.63 | 31.47 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 20Q2 (6) | 15.04 | -20.17 | -31.82 | 0.1 | 11.11 | 0.0 | 0.25 | 0.0 | -7.41 | 0 | 0 | 0 | 0.66 | 39.18 | 46.68 | 1.66 | 25.27 | 35.81 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 20Q1 (5) | 18.84 | -3.73 | -7.69 | 0.09 | -10.0 | -18.18 | 0.25 | -7.41 | -7.41 | 0 | 0 | 0 | 0.48 | -6.51 | -11.36 | 1.33 | -3.82 | 0.31 | 0.00 | 0 | 0 | 125 | 0.0 | 0.0 |
| 19Q4 (4) | 19.57 | -5.46 | 0.0 | 0.1 | -9.09 | 0.0 | 0.27 | -10.0 | 0.0 | 0 | 0 | 0.0 | 0.51 | -3.84 | 0.0 | 1.38 | -4.8 | 0.0 | 0.00 | 0 | 0.0 | 125 | 0.0 | 0.0 |
| 19Q3 (3) | 20.7 | -6.17 | 0.0 | 0.11 | 10.0 | 0.0 | 0.3 | 11.11 | 0.0 | 0 | 0 | 0.0 | 0.53 | 17.23 | 0.0 | 1.45 | 18.41 | 0.0 | 0.00 | 0 | 0.0 | 125 | 0.0 | 0.0 |
| 19Q2 (2) | 22.06 | 8.08 | 0.0 | 0.1 | -9.09 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.45 | -15.89 | 0.0 | 1.22 | -7.48 | 0.0 | 0.00 | 0 | 0.0 | 125 | 0.0 | 0.0 |
| 19Q1 (1) | 20.41 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 125 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 69.6 | -3.6 | 0.39 | -9.3 | 1.56 | 26.83 | 0 | 0 | 0.56 | -5.91 | 2.24 | 31.57 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 72.2 | 11.18 | 0.43 | 13.16 | 1.23 | 4.24 | 0 | 0 | 0.60 | 1.78 | 1.70 | -6.24 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 64.94 | 2.51 | 0.38 | -7.32 | 1.18 | 14.56 | 0 | 0 | 0.59 | -9.59 | 1.82 | 11.76 | 0.00 | 0 | 125 | 0.0 |
| 2020 (7) | 63.35 | -23.43 | 0.41 | 0.0 | 1.03 | -7.21 | 0 | 0 | 0.65 | 30.61 | 1.63 | 21.19 | 0.00 | 0 | 125 | 0.0 |
| 2019 (6) | 82.74 | 14.19 | 0.41 | 0.0 | 1.11 | 8.82 | 0 | 0 | 0.50 | -12.42 | 1.34 | -4.7 | 0.00 | 0 | 125 | 0.0 |
| 2018 (5) | 72.46 | 20.63 | 0.41 | 13.89 | 1.02 | 0.99 | 0 | 0 | 0.57 | -5.59 | 1.41 | -16.28 | 0.00 | 0 | 125 | 0.0 |
| 2017 (4) | 60.07 | 21.82 | 0.36 | 16.13 | 1.01 | 14.77 | 0 | 0 | 0.60 | -4.67 | 1.68 | -5.79 | 0.00 | 0 | 125 | 1.63 |
| 2016 (3) | 49.31 | -7.92 | 0.31 | 6.9 | 0.88 | 22.22 | 0 | 0 | 0.63 | 16.09 | 1.78 | 32.73 | 0.00 | 0 | 123 | 8.85 |
| 2015 (2) | 53.55 | -10.81 | 0.29 | 16.0 | 0.72 | 5.88 | 0 | 0 | 0.54 | 30.06 | 1.34 | 18.71 | 0.00 | 0 | 113 | 21.51 |
| 2014 (1) | 60.04 | 6.3 | 0.25 | 0.0 | 0.68 | 13.33 | 0 | 0 | 0.42 | 0 | 1.13 | 0 | 0.00 | 0 | 93 | -5.1 |
