- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 25.16 | 66.51 | 1.94 | 0.81 | 3.85 | -8.99 | 1.0 | 4.17 | 6.38 | 0.13 | 0.0 | 0.0 | 3.22 | -37.63 | -10.73 | 3.97 | -37.44 | 4.35 | 0.52 | -39.94 | -1.91 | 4539 | 0.0 | -14.71 |
| 24Q1 (19) | 15.11 | 15.43 | -13.46 | 0.78 | 41.82 | 6.85 | 0.96 | 12.94 | 10.34 | 0.13 | -7.14 | 8.33 | 5.16 | 22.86 | 23.47 | 6.35 | -2.16 | 27.51 | 0.86 | -19.56 | 25.18 | 4539 | 0.0 | -14.71 |
| 23Q4 (18) | 13.09 | -40.09 | -39.14 | 0.55 | -43.88 | -38.89 | 0.85 | -15.84 | -20.56 | 0.14 | 0.0 | 0.0 | 4.20 | -6.32 | 0.42 | 6.49 | 40.48 | 30.54 | 1.07 | 66.92 | 64.32 | 4539 | -14.71 | -14.71 |
| 23Q3 (17) | 21.85 | -11.47 | -31.93 | 0.98 | 10.11 | -17.65 | 1.01 | 7.45 | 9.78 | 0.14 | 7.69 | 7.69 | 4.49 | 24.37 | 20.99 | 4.62 | 21.36 | 61.28 | 0.64 | 21.64 | 58.21 | 5322 | 0.0 | 5.39 |
| 23Q2 (16) | 24.68 | 41.35 | -12.85 | 0.89 | 21.92 | -13.59 | 0.94 | 8.05 | 10.59 | 0.13 | 8.33 | 0.0 | 3.61 | -13.75 | -0.85 | 3.81 | -23.56 | 26.9 | 0.53 | -23.36 | 14.75 | 5322 | 0.0 | 5.39 |
| 23Q1 (15) | 17.46 | -18.83 | -17.25 | 0.73 | -18.89 | -7.59 | 0.87 | -18.69 | 19.18 | 0.12 | -14.29 | 9.09 | 4.18 | -0.07 | 11.67 | 4.98 | 0.17 | 44.02 | 0.69 | 5.6 | 31.83 | 5322 | 0.0 | 5.39 |
| 22Q4 (14) | 21.51 | -32.99 | -1.28 | 0.9 | -24.37 | 4.65 | 1.07 | 16.3 | 11.46 | 0.14 | 7.69 | 7.69 | 4.18 | 12.87 | 6.01 | 4.97 | 73.56 | 12.91 | 0.65 | 60.71 | 9.09 | 5322 | 5.39 | 5.39 |
| 22Q3 (13) | 32.1 | 13.35 | 78.73 | 1.19 | 15.53 | 23.96 | 0.92 | 8.24 | 24.32 | 0.13 | 0.0 | 18.18 | 3.71 | 1.93 | -30.65 | 2.87 | -4.51 | -30.44 | 0.40 | -11.78 | -33.88 | 5050 | 0.0 | -4.12 |
| 22Q2 (12) | 28.32 | 34.22 | 18.25 | 1.03 | 30.38 | 13.19 | 0.85 | 16.44 | 14.86 | 0.13 | 18.18 | 0.0 | 3.64 | -2.86 | -4.28 | 3.00 | -13.25 | -2.86 | 0.46 | -11.95 | -15.43 | 5050 | 0.0 | -4.12 |
| 22Q1 (11) | 21.1 | -3.17 | 24.85 | 0.79 | -8.14 | -9.2 | 0.73 | -23.96 | 4.29 | 0.11 | -15.38 | -8.33 | 3.74 | -5.14 | -27.27 | 3.46 | -21.47 | -16.47 | 0.52 | -12.62 | -26.58 | 5050 | 0.0 | -4.12 |
| 21Q4 (10) | 21.79 | 21.33 | 18.55 | 0.86 | -10.42 | 11.69 | 0.96 | 29.73 | 29.73 | 0.13 | 18.18 | -7.14 | 3.95 | -26.16 | -5.79 | 4.41 | 6.93 | 9.43 | 0.60 | -2.59 | -21.67 | 5050 | -4.12 | -4.12 |
| 21Q3 (9) | 17.96 | -25.01 | -25.88 | 0.96 | 5.49 | -3.03 | 0.74 | 0.0 | -3.9 | 0.11 | -15.38 | -15.38 | 5.35 | 40.68 | 30.82 | 4.12 | 33.35 | 29.65 | 0.61 | 12.84 | 14.16 | 5267 | 0.0 | -13.75 |
| 21Q2 (8) | 23.95 | 41.72 | -9.14 | 0.91 | 4.6 | -5.21 | 0.74 | 5.71 | 0.0 | 0.13 | 8.33 | -7.14 | 3.80 | -26.19 | 4.33 | 3.09 | -25.4 | 10.06 | 0.54 | -23.56 | 2.2 | 5267 | 0.0 | -13.75 |
| 21Q1 (7) | 16.9 | -8.05 | -16.67 | 0.87 | 12.99 | -9.38 | 0.7 | -5.41 | 0.0 | 0.12 | -14.29 | -7.69 | 5.15 | 22.88 | 8.75 | 4.14 | 2.88 | 20.0 | 0.71 | -6.78 | 10.77 | 5267 | 0.0 | -18.99 |
| 20Q4 (6) | 18.38 | -24.14 | -17.32 | 0.77 | -22.22 | -22.22 | 0.74 | -3.9 | -7.5 | 0.14 | 7.69 | 7.69 | 4.19 | 2.53 | -5.93 | 4.03 | 26.69 | 11.88 | 0.76 | 41.97 | 30.25 | 5267 | -13.75 | -18.99 |
| 20Q3 (5) | 24.23 | -8.08 | -23.9 | 0.99 | 3.12 | -33.11 | 0.77 | 4.05 | -1.28 | 0.13 | -7.14 | -13.33 | 4.09 | 12.19 | -12.1 | 3.18 | 13.2 | 29.72 | 0.54 | 1.02 | 13.89 | 6107 | 0.0 | -6.08 |
| 20Q2 (4) | 26.36 | 29.98 | 0.0 | 0.96 | 0.0 | 0.0 | 0.74 | 5.71 | 0.0 | 0.14 | 7.69 | 0.0 | 3.64 | -23.07 | 0.0 | 2.81 | -18.67 | 0.0 | 0.53 | -17.15 | 0.0 | 6107 | -6.08 | 0.0 |
| 20Q1 (3) | 20.28 | -8.77 | 0.0 | 0.96 | -3.03 | 0.0 | 0.7 | -12.5 | 0.0 | 0.13 | 0.0 | 0.0 | 4.73 | 6.29 | 0.0 | 3.45 | -4.09 | 0.0 | 0.64 | 9.62 | 0.0 | 6502 | 0.0 | 0.0 |
| 19Q4 (2) | 22.23 | -30.18 | 0.0 | 0.99 | -33.11 | 0.0 | 0.8 | 2.56 | 0.0 | 0.13 | -13.33 | 0.0 | 4.45 | -4.19 | 0.0 | 3.60 | 46.9 | 0.0 | 0.58 | 24.13 | 0.0 | 6502 | 0.0 | 0.0 |
| 19Q3 (1) | 31.84 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 2.45 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 6502 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 77.08 | -25.19 | 3.14 | -19.9 | 3.67 | 2.8 | 0.53 | 3.92 | 4.07 | 7.08 | 4.76 | 37.42 | 0.69 | 38.92 | 5322 | 0.0 |
| 2022 (9) | 103.04 | 27.83 | 3.92 | 8.59 | 3.57 | 14.06 | 0.51 | 4.08 | 3.80 | -15.05 | 3.46 | -10.77 | 0.49 | -18.58 | 5322 | 5.39 |
| 2021 (8) | 80.61 | -5.15 | 3.61 | -1.9 | 3.13 | 5.74 | 0.49 | -9.26 | 4.48 | 3.43 | 3.88 | 11.49 | 0.61 | -4.33 | 5050 | -4.12 |
| 2020 (7) | 84.99 | -16.87 | 3.68 | -26.69 | 2.96 | 2.42 | 0.54 | 3.85 | 4.33 | -11.81 | 3.48 | 23.21 | 0.64 | 24.92 | 5267 | -13.75 |
| 2019 (6) | 102.24 | 0.69 | 5.02 | -21.32 | 2.89 | 1.05 | 0.52 | -35.0 | 4.91 | -21.86 | 2.83 | 0.36 | 0.51 | -35.45 | 6107 | -6.08 |
| 2018 (5) | 101.54 | 19.28 | 6.38 | 11.73 | 2.86 | 18.67 | 0.8 | 19.4 | 6.28 | -6.32 | 2.82 | -0.51 | 0.79 | 0.11 | 6502 | 15.12 |
| 2017 (4) | 85.13 | -1.0 | 5.71 | 5.94 | 2.41 | -10.41 | 0.67 | -14.1 | 6.71 | 7.01 | 2.83 | -9.5 | 0.79 | -13.23 | 5648 | -4.84 |
| 2016 (3) | 85.99 | -3.6 | 5.39 | -2.53 | 2.69 | -4.95 | 0.78 | -8.24 | 6.27 | 1.11 | 3.13 | -1.4 | 0.91 | -4.81 | 5935 | 5.4 |
| 2015 (2) | 89.2 | -0.98 | 5.53 | 6.96 | 2.83 | 8.43 | 0.85 | -15.0 | 6.20 | 8.02 | 3.17 | 9.5 | 0.95 | -14.16 | 5631 | 3.06 |
| 2014 (1) | 90.08 | -0.93 | 5.17 | 15.92 | 2.61 | 2.35 | 1.0 | 8.7 | 5.74 | 0 | 2.90 | 0 | 1.11 | 0 | 5464 | -10.66 |
