- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.25 | -5.59 | 7.39 | 0 | 0 | 0 | 0.3 | -11.76 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.80 | -6.54 | -6.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 6.62 | -7.41 | 2.95 | 0 | 0 | 0 | 0.34 | 3.03 | 9.68 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.14 | 11.28 | 6.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 7.15 | 11.2 | -0.14 | 0 | 0 | 0 | 0.33 | 3.12 | 10.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.62 | -7.26 | 10.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 6.43 | 10.48 | 4.21 | 0 | 0 | 0 | 0.32 | 6.67 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.98 | -3.45 | -4.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 5.82 | -9.49 | -1.02 | 0 | 0 | 0 | 0.3 | -3.23 | -6.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.15 | 6.92 | -5.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 6.43 | -10.2 | -1.68 | 0 | 0 | 0 | 0.31 | 3.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.82 | 15.06 | 1.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 7.16 | 16.05 | 5.6 | 0 | 0 | 0 | 0.3 | -6.25 | -3.23 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.19 | -19.21 | -8.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 6.17 | 4.93 | 4.22 | 0 | 0 | 0 | 0.32 | 0.0 | -11.11 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.19 | -4.7 | -14.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 5.88 | -10.09 | 13.29 | 0 | 0 | 0 | 0.32 | 3.23 | 18.52 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.44 | 14.81 | 4.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 6.54 | -3.54 | 12.37 | 0 | 0 | 0 | 0.31 | 0.0 | 6.9 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.74 | 3.67 | -4.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 6.78 | 14.53 | 11.88 | 0 | 0 | 0 | 0.31 | -13.89 | 6.9 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.57 | -24.81 | -4.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 5.92 | 14.07 | 7.83 | 0 | 0 | 0 | 0.36 | 33.33 | -21.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.08 | 16.89 | -27.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 5.19 | -10.82 | 3.39 | 0 | 0 | 0 | 0.27 | -6.9 | -15.62 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.20 | 4.41 | -18.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 5.82 | -3.96 | 0.34 | 0 | 0 | 0 | 0.29 | 0.0 | 3.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.98 | 4.12 | 3.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 6.06 | 10.38 | -11.01 | 0 | 0 | 0 | 0.29 | -36.96 | 7.41 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.79 | -42.89 | 20.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 5.49 | 9.36 | -29.25 | 0 | 0 | 0 | 0.46 | 43.75 | 31.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.38 | 31.44 | 85.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 5.02 | -13.45 | 0.0 | 0 | 0 | 0.0 | 0.32 | 14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 6.37 | 32.04 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.8 | -14.83 | 0.0 | 0 | 0 | 0.0 | 0.28 | 3.7 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.83 | 21.76 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 6.81 | -12.24 | 0.0 | 0 | 0 | 0.0 | 0.27 | -22.86 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.96 | -12.1 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 7.76 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.51 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.83 | 1.85 | 0 | 0 | 1.24 | -2.36 | 0 | 0 | 0.00 | 0 | 4.80 | -4.14 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 25.36 | 10.31 | 0 | 0 | 1.27 | 5.83 | 0 | 0 | 0.00 | 0 | 5.01 | -4.06 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 22.99 | -0.56 | 0 | 0 | 1.2 | -9.09 | 0 | 0 | 0.00 | 0 | 5.22 | -8.58 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 23.12 | -5.79 | 0 | 0 | 1.32 | 17.86 | 0 | 0 | 0.00 | 0 | 5.71 | 25.1 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 24.54 | 28.15 | 0 | 0 | 1.12 | 23.08 | 0 | 0 | 0.00 | 0 | 4.56 | -3.96 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 19.15 | 15.64 | 0 | 0 | 0.91 | 3.41 | 0 | 0 | 0.00 | 0 | 4.75 | -10.58 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 16.56 | 11.22 | 0 | 0 | 0.88 | -4.35 | 0 | 0 | 0.00 | 0 | 5.31 | -13.99 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 14.89 | -7.0 | 0 | 0 | 0.92 | 9.52 | 0 | 0 | 0.00 | 0 | 6.18 | 17.76 | 0.00 | 0 | 122 | 0.0 |
| 2015 (2) | 16.01 | -21.94 | 0 | 0 | 0.84 | 2.44 | 0 | 0 | 0.00 | 0 | 5.25 | 31.23 | 0.00 | 0 | 122 | 0.0 |
| 2014 (1) | 20.51 | 4.8 | 0 | 0 | 0.82 | 3.8 | 0 | 0 | 0.00 | 0 | 4.00 | 0 | 0.00 | 0 | 122 | 0.0 |
