- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 21.25 | -27.6 | 4.53 | 2.01 | -23.57 | 9.24 | 0.68 | 25.93 | -11.69 | 0 | 0 | 0 | 9.46 | 5.56 | 4.51 | 3.20 | 73.93 | -15.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 29.35 | -46.14 | 39.3 | 2.63 | -26.33 | 27.67 | 0.54 | -3.57 | 63.64 | 0 | 0 | 0 | 8.96 | 36.77 | -8.35 | 1.84 | 79.03 | 17.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 54.49 | 168.29 | 199.89 | 3.57 | 72.46 | 94.02 | 0.56 | 5.66 | 24.44 | 0 | 0 | 0 | 6.55 | -35.72 | -35.3 | 1.03 | -60.62 | -58.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 20.31 | -0.1 | 16.66 | 2.07 | 12.5 | 13.74 | 0.53 | -31.17 | -11.67 | 0 | 0 | 0 | 10.19 | 12.61 | -2.5 | 2.61 | -31.1 | -24.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 20.33 | -3.51 | 15.51 | 1.84 | -10.68 | 1.1 | 0.77 | 133.33 | 75.0 | 0 | 0 | 0 | 9.05 | -7.43 | -12.48 | 3.79 | 141.83 | 51.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 21.07 | 15.96 | 18.44 | 2.06 | 11.96 | 17.05 | 0.33 | -26.67 | -37.74 | 0 | 0 | 0 | 9.78 | -3.45 | -1.18 | 1.57 | -36.76 | -47.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 18.17 | 4.37 | 12.79 | 1.84 | 1.1 | 17.2 | 0.45 | -25.0 | -31.82 | 0 | 0 | 0 | 10.13 | -3.13 | 3.91 | 2.48 | -28.14 | -39.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 17.41 | -1.08 | 8.54 | 1.82 | 0.0 | 1.11 | 0.6 | 36.36 | 185.71 | 0 | 0 | 0 | 10.45 | 1.09 | -6.85 | 3.45 | 37.85 | 163.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 17.6 | -1.07 | 8.57 | 1.82 | 3.41 | -0.55 | 0.44 | -16.98 | 69.23 | 0 | 0 | 0 | 10.34 | 4.53 | -8.4 | 2.50 | -16.08 | 55.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 17.79 | 10.43 | 25.46 | 1.76 | 12.1 | 11.39 | 0.53 | -19.7 | 140.91 | 0 | 0 | 0 | 9.89 | 1.52 | -11.21 | 2.98 | -27.28 | 92.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 16.11 | 0.44 | 33.14 | 1.57 | -12.78 | 1.29 | 0.66 | 214.29 | 266.67 | 0 | 0 | 0 | 9.75 | -13.16 | -23.92 | 4.10 | 212.92 | 175.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 16.04 | -1.05 | 25.21 | 1.8 | -1.64 | 16.88 | 0.21 | -19.23 | -16.0 | 0 | 0 | 0 | 11.22 | -0.6 | -6.65 | 1.31 | -18.37 | -32.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 16.21 | 14.32 | 39.98 | 1.83 | 15.82 | 16.56 | 0.26 | 18.18 | 23.81 | 0 | 0 | 0 | 11.29 | 1.32 | -16.73 | 1.60 | 3.38 | -11.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (7) | 14.18 | 17.19 | 21.72 | 1.58 | 1.94 | 14.49 | 0.22 | 22.22 | 15.79 | 0 | 0 | 0 | 11.14 | -13.02 | -5.94 | 1.55 | 4.29 | -4.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (6) | 12.1 | -5.54 | 31.09 | 1.55 | 0.65 | 13.97 | 0.18 | -28.0 | 5.88 | 0 | 0 | 0 | 12.81 | 6.56 | -13.06 | 1.49 | -23.78 | -19.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (5) | 12.81 | 10.62 | 9.96 | 1.54 | -1.91 | 11.59 | 0.25 | 19.05 | 66.67 | 0 | 0 | 0 | 12.02 | -11.33 | 1.49 | 1.95 | 7.62 | 51.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (4) | 11.58 | -0.6 | 0.0 | 1.57 | 13.77 | 0.0 | 0.21 | 10.53 | 0.0 | 0 | 0 | 0.0 | 13.56 | 14.46 | 0.0 | 1.81 | 11.19 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 11.65 | 26.22 | 0.0 | 1.38 | 1.47 | 0.0 | 0.19 | 11.76 | 0.0 | 0 | 0 | 0.0 | 11.85 | -19.61 | 0.0 | 1.63 | -11.45 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 9.23 | -20.77 | 0.0 | 1.36 | -1.45 | 0.0 | 0.17 | 13.33 | 0.0 | 0 | 0 | 0.0 | 14.73 | 24.39 | 0.0 | 1.84 | 43.05 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 11.65 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.85 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 125.41 | 62.91 | 10.29 | 36.29 | 2.31 | 7.44 | 0 | 0 | 8.21 | -16.34 | 1.84 | -34.05 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 76.98 | 13.98 | 7.55 | 8.63 | 2.15 | 16.85 | 0 | 0 | 9.81 | -4.69 | 2.79 | 2.52 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 67.54 | 22.11 | 6.95 | 6.92 | 1.84 | 102.2 | 0 | 0 | 10.29 | -12.44 | 2.72 | 65.58 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 55.31 | 25.36 | 6.5 | 14.04 | 0.91 | 24.66 | 0 | 0 | 11.75 | -9.04 | 1.65 | -0.56 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 44.12 | -14.33 | 5.7 | 8.37 | 0.73 | 1.39 | 0 | 0 | 12.92 | 26.49 | 1.65 | 18.35 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 51.5 | -1.94 | 5.26 | 3.75 | 0.72 | 35.85 | 0 | 0 | 10.21 | 5.8 | 1.40 | 38.54 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 52.52 | 23.08 | 5.07 | 11.43 | 0.53 | 6.0 | 0 | 0 | 9.65 | -9.47 | 1.01 | -13.88 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 42.67 | 18.0 | 4.55 | 3.17 | 0.5 | -1.96 | 0 | 0 | 10.66 | -12.57 | 1.17 | -16.92 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 36.16 | 6.95 | 4.41 | 18.87 | 0.51 | -20.31 | 0 | 0 | 12.20 | 11.14 | 1.41 | -25.49 | 0.00 | 0 | 601 | 0.0 |
| 2015 (1) | 33.81 | -13.15 | 3.71 | 9.76 | 0.64 | 16.36 | 0 | 0 | 10.97 | 0 | 1.89 | 0 | 0.00 | 0 | 601 | 0.0 |
