- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.52 | -11.34 | 48.52 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 24Q2 (19) | 3.97 | 30.16 | 60.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 24Q1 (18) | 3.05 | 26.56 | 29.79 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 23Q4 (17) | 2.41 | 1.69 | 119.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 23Q3 (16) | 2.37 | -4.44 | 46.3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 23Q2 (15) | 2.48 | 5.53 | 12.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 23Q1 (14) | 2.35 | 113.64 | -23.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 22Q4 (13) | 1.1 | -32.1 | -44.72 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 22Q3 (12) | 1.62 | -26.7 | -24.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 22Q2 (11) | 2.21 | -27.78 | -27.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 22Q1 (10) | 3.06 | 53.77 | 35.4 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.00 | 0 | -100.0 | 0.00 | 0 | -100.0 | 0.00 | 0 | -100.0 | 599 | 0.0 | 0.0 |
| 21Q4 (9) | 1.99 | -7.44 | 25.95 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 21Q3 (8) | 2.15 | -29.04 | -6.93 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 21Q2 (7) | 3.03 | 34.07 | 31.17 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.00 | -100.0 | 0 | 0.00 | -100.0 | 0 | 0.00 | -100.0 | 0 | 599 | 0.0 | 0.0 |
| 21Q1 (6) | 2.26 | 43.04 | 24.86 | 0.16 | 0 | 0 | 0.16 | 0 | 0 | 0.01 | 0 | 0 | 7.08 | 0 | 0 | 7.08 | 0 | 0 | 0.44 | 0 | 0 | 599 | 0.0 | 0.0 |
| 20Q4 (5) | 1.58 | -31.6 | -8.67 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 0.00 | -100.0 | 0 | 0.00 | 0 | 0 | 599 | 0.0 | 0.0 |
| 20Q3 (4) | 2.31 | 0.0 | 0.0 | 0.17 | 0 | 0.0 | 0.13 | 0 | 0.0 | 0 | 0 | 0.0 | 7.36 | 0 | 0.0 | 5.63 | 0 | 0.0 | 0.00 | 0 | 0.0 | 599 | 0.0 | 0.0 |
| 20Q2 (3) | 2.31 | 27.62 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 599 | 0.0 | 0.0 |
| 20Q1 (2) | 1.81 | 4.62 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 599 | 0.0 | 0.0 |
| 19Q4 (1) | 1.73 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 599 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.61 | 20.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2022 (9) | 7.99 | -15.27 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2021 (8) | 9.43 | 17.88 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2020 (7) | 8.0 | -10.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2019 (6) | 8.96 | -4.78 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2018 (5) | 9.41 | -6.18 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | 0.0 |
| 2017 (4) | 10.03 | -12.17 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 599 | -5.82 |
| 2016 (3) | 11.42 | 4.48 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 636 | -9.66 |
| 2015 (2) | 10.93 | -1.89 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 704 | 2.77 |
| 2014 (1) | 11.14 | -10.23 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 685 | -3.79 |
