- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.27 | -14.19 | -18.06 | 0.09 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.04 | 0.0 | 33.33 | 7.09 | 16.54 | 22.05 | 16.54 | 16.54 | 22.05 | 3.15 | 16.54 | 62.73 | 195 | -0.51 | -19.42 |
| 24Q2 (19) | 1.48 | 9.63 | 0.68 | 0.09 | 0.0 | 0.0 | 0.21 | 0.0 | 10.53 | 0.04 | 33.33 | 33.33 | 6.08 | -8.78 | -0.68 | 14.19 | -8.78 | 9.78 | 2.70 | 21.62 | 32.43 | 196 | -15.88 | -24.32 |
| 24Q1 (18) | 1.35 | 3.05 | -16.67 | 0.09 | 0.0 | 0.0 | 0.21 | -8.7 | 0.0 | 0.03 | 0.0 | 0.0 | 6.67 | -2.96 | 20.0 | 15.56 | -11.4 | 20.0 | 2.22 | -2.96 | 20.0 | 233 | 0.0 | -15.88 |
| 23Q4 (17) | 1.31 | -15.48 | -30.69 | 0.09 | 0.0 | -10.0 | 0.23 | 9.52 | 0.0 | 0.03 | 0.0 | 50.0 | 6.87 | 18.32 | 29.85 | 17.56 | 29.59 | 44.27 | 2.29 | 18.32 | 116.41 | 233 | -3.72 | -15.88 |
| 23Q3 (16) | 1.55 | 5.44 | -31.42 | 0.09 | 0.0 | -25.0 | 0.21 | 10.53 | -4.55 | 0.03 | 0.0 | -25.0 | 5.81 | -5.16 | 9.35 | 13.55 | 4.82 | 39.18 | 1.94 | -5.16 | 9.35 | 242 | -6.56 | -10.7 |
| 23Q2 (15) | 1.47 | -9.26 | -50.51 | 0.09 | 0.0 | -35.71 | 0.19 | -9.52 | -9.52 | 0.03 | 0.0 | -62.5 | 6.12 | 10.2 | 29.88 | 12.93 | -0.29 | 82.8 | 2.04 | 10.2 | -24.23 | 259 | -6.5 | -1.89 |
| 23Q1 (14) | 1.62 | -14.29 | -30.77 | 0.09 | -10.0 | -25.0 | 0.21 | -8.7 | 10.53 | 0.03 | 50.0 | -25.0 | 5.56 | 5.0 | 8.33 | 12.96 | 6.52 | 59.65 | 1.85 | 75.0 | 8.33 | 277 | 0.0 | 14.94 |
| 22Q4 (13) | 1.89 | -16.37 | -32.01 | 0.1 | -16.67 | -23.08 | 0.23 | 4.55 | 4.55 | 0.02 | -50.0 | -60.0 | 5.29 | -0.35 | 13.15 | 12.17 | 25.01 | 53.78 | 1.06 | -40.21 | -41.16 | 277 | 2.21 | 10.8 |
| 22Q3 (12) | 2.26 | -23.91 | -34.68 | 0.12 | -14.29 | -7.69 | 0.22 | 4.76 | 10.0 | 0.04 | -50.0 | -33.33 | 5.31 | 12.64 | 41.32 | 9.73 | 37.67 | 68.41 | 1.77 | -34.29 | 2.06 | 271 | 2.65 | 6.69 |
| 22Q2 (11) | 2.97 | 26.92 | -25.56 | 0.14 | 16.67 | 16.67 | 0.21 | 10.53 | 0.0 | 0.08 | 100.0 | 0.0 | 4.71 | -8.08 | 56.73 | 7.07 | -12.92 | 34.34 | 2.69 | 57.58 | 34.34 | 264 | 9.54 | 4.76 |
| 22Q1 (10) | 2.34 | -15.83 | -28.66 | 0.12 | -7.69 | 9.09 | 0.19 | -13.64 | 0.0 | 0.04 | -20.0 | 33.33 | 5.13 | 9.66 | 52.91 | 8.12 | 2.6 | 40.17 | 1.71 | -4.96 | 86.89 | 241 | -3.6 | -4.37 |
| 21Q4 (9) | 2.78 | -19.65 | -10.61 | 0.13 | 0.0 | 30.0 | 0.22 | 10.0 | -4.35 | 0.05 | -16.67 | 25.0 | 4.68 | 24.46 | 45.43 | 7.91 | 36.91 | 7.01 | 1.80 | 3.72 | 39.84 | 250 | -1.57 | -0.4 |
| 21Q3 (8) | 3.46 | -13.28 | 40.65 | 0.13 | 8.33 | 44.44 | 0.2 | -4.76 | 0.0 | 0.06 | -25.0 | 100.0 | 3.76 | 24.93 | 2.7 | 5.78 | 9.83 | -28.9 | 1.73 | -13.51 | 42.2 | 254 | 0.79 | 1.6 |
| 21Q2 (7) | 3.99 | 21.65 | 51.14 | 0.12 | 9.09 | 20.0 | 0.21 | 10.53 | 16.67 | 0.08 | 166.67 | 166.67 | 3.01 | -10.32 | -20.6 | 5.26 | -9.14 | -22.81 | 2.01 | 119.21 | 76.44 | 252 | 0.0 | 8.62 |
| 21Q1 (6) | 3.28 | 5.47 | 37.24 | 0.11 | 10.0 | 57.14 | 0.19 | -17.39 | -9.52 | 0.03 | -25.0 | 50.0 | 3.35 | 4.3 | 14.5 | 5.79 | -21.67 | -34.07 | 0.91 | -28.89 | 9.3 | 252 | 0.4 | 8.62 |
| 20Q4 (5) | 3.11 | 26.42 | 19.62 | 0.1 | 11.11 | 11.11 | 0.23 | 15.0 | 21.05 | 0.04 | 33.33 | 100.0 | 3.22 | -12.11 | -7.11 | 7.40 | -9.04 | 1.2 | 1.29 | 5.47 | 67.2 | 251 | 0.4 | 1.62 |
| 20Q3 (4) | 2.46 | -6.82 | 0.0 | 0.09 | -10.0 | 0.0 | 0.2 | 11.11 | 0.0 | 0.03 | 0.0 | 0.0 | 3.66 | -3.41 | 0.0 | 8.13 | 19.24 | 0.0 | 1.22 | 7.32 | 0.0 | 250 | 7.76 | 0.0 |
| 20Q2 (3) | 2.64 | 10.46 | 0.0 | 0.1 | 42.86 | 0.0 | 0.18 | -14.29 | 0.0 | 0.03 | 50.0 | 0.0 | 3.79 | 29.33 | 0.0 | 6.82 | -22.4 | 0.0 | 1.14 | 35.8 | 0.0 | 232 | 0.0 | 0.0 |
| 20Q1 (2) | 2.39 | -8.08 | 0.0 | 0.07 | -22.22 | 0.0 | 0.21 | 10.53 | 0.0 | 0.02 | 0.0 | 0.0 | 2.93 | -15.39 | 0.0 | 8.79 | 20.24 | 0.0 | 0.84 | 8.79 | 0.0 | 232 | -6.07 | 0.0 |
| 19Q4 (1) | 2.6 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.46 | 0.0 | 0.0 | 7.31 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 247 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.94 | -37.21 | 0.36 | -25.0 | 0.84 | -1.18 | 0.12 | -33.33 | 6.06 | 19.44 | 14.14 | 57.39 | 2.02 | 6.17 | 233 | -15.88 |
| 2022 (9) | 9.46 | -21.62 | 0.48 | -2.04 | 0.85 | 3.66 | 0.18 | -14.29 | 5.07 | 24.99 | 8.99 | 32.26 | 1.90 | 9.36 | 277 | 10.8 |
| 2021 (8) | 12.07 | 35.31 | 0.49 | 36.11 | 0.82 | 0.0 | 0.21 | 75.0 | 4.06 | 0.59 | 6.79 | -26.1 | 1.74 | 29.33 | 250 | -0.4 |
| 2020 (7) | 8.92 | -7.95 | 0.36 | -5.26 | 0.82 | -5.75 | 0.12 | 50.0 | 4.04 | 2.91 | 9.19 | 2.39 | 1.35 | 62.95 | 251 | 1.62 |
| 2019 (6) | 9.69 | 16.75 | 0.38 | -2.56 | 0.87 | -21.62 | 0.08 | -11.11 | 3.92 | -16.54 | 8.98 | -32.86 | 0.83 | -23.86 | 247 | -26.71 |
| 2018 (5) | 8.3 | 39.73 | 0.39 | -7.14 | 1.11 | 15.62 | 0.09 | -10.0 | 4.70 | -33.55 | 13.37 | -17.25 | 1.08 | -35.59 | 337 | 54.59 |
| 2017 (4) | 5.94 | 2.06 | 0.42 | -6.67 | 0.96 | 7.87 | 0.1 | 0.0 | 7.07 | -8.55 | 16.16 | 5.69 | 1.68 | -2.02 | 218 | -3.96 |
| 2016 (3) | 5.82 | -18.83 | 0.45 | 7.14 | 0.89 | -2.2 | 0.1 | 11.11 | 7.73 | 32.0 | 15.29 | 20.49 | 1.72 | 36.88 | 227 | -2.16 |
| 2015 (2) | 7.17 | -2.85 | 0.42 | -8.7 | 0.91 | 2.25 | 0.09 | -18.18 | 5.86 | -6.02 | 12.69 | 5.24 | 1.26 | -15.79 | 232 | -6.83 |
| 2014 (1) | 7.38 | -16.52 | 0.46 | 6.98 | 0.89 | -13.59 | 0.11 | -26.67 | 6.23 | 0 | 12.06 | 0 | 1.49 | 0 | 249 | 14.75 |
