- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.28 | -10.57 | -2.8 | 0.11 | 22.22 | 10.0 | 0.64 | 16.36 | -4.48 | 0 | 0 | 0 | 1.51 | 36.66 | 13.17 | 8.79 | 30.11 | -1.72 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 8.14 | -12.57 | 0.49 | 0.09 | 0.0 | 12.5 | 0.55 | 5.77 | 12.24 | 0 | 0 | 0 | 1.11 | 14.37 | 11.95 | 6.76 | 20.97 | 11.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 9.31 | -4.9 | 0.0 | 0.09 | -18.18 | 0.0 | 0.52 | 13.04 | 8.33 | 0 | 0 | 0 | 0.97 | -13.96 | 0.0 | 5.59 | 18.87 | 8.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 9.79 | 30.71 | 11.89 | 0.11 | 10.0 | -8.33 | 0.46 | -31.34 | -24.59 | 0 | 0 | 0 | 1.12 | -15.84 | -18.07 | 4.70 | -47.47 | -32.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 7.49 | -7.53 | 1.9 | 0.1 | 25.0 | -16.67 | 0.67 | 36.73 | 31.37 | 0 | 0 | 0 | 1.34 | 35.18 | -18.22 | 8.95 | 47.87 | 28.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 8.1 | -13.0 | -0.12 | 0.08 | -11.11 | -27.27 | 0.49 | 2.08 | 4.26 | 0 | 0 | 0 | 0.99 | 2.17 | -27.18 | 6.05 | 17.33 | 4.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 9.31 | 6.4 | 3.79 | 0.09 | -25.0 | -18.18 | 0.48 | -21.31 | -4.0 | 0 | 0 | 0 | 0.97 | -29.51 | -21.17 | 5.16 | -26.04 | -7.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 8.75 | 19.05 | 6.71 | 0.12 | 0.0 | -14.29 | 0.61 | 19.61 | 0.0 | 0 | 0 | 0 | 1.37 | -16.0 | -19.67 | 6.97 | 0.47 | -6.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 7.35 | -9.37 | 9.05 | 0.12 | 9.09 | 33.33 | 0.51 | 8.51 | 4.08 | 0 | 0 | 0 | 1.63 | 20.37 | 22.27 | 6.94 | 19.73 | -4.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 8.11 | -9.59 | 7.56 | 0.11 | 0.0 | 22.22 | 0.47 | -6.0 | -2.08 | 0 | 0 | 0 | 1.36 | 10.6 | 13.63 | 5.80 | 3.97 | -8.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 8.97 | 9.39 | -2.29 | 0.11 | -21.43 | -8.33 | 0.5 | -18.03 | -10.71 | 0 | 0 | 0 | 1.23 | -28.17 | -6.19 | 5.57 | -25.07 | -8.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 8.2 | 21.66 | 1.11 | 0.14 | 55.56 | 7.69 | 0.61 | 24.49 | 8.93 | 0 | 0 | 0 | 1.71 | 27.86 | 6.51 | 7.44 | 2.32 | 7.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 6.74 | -10.61 | -10.61 | 0.09 | 0.0 | -25.0 | 0.49 | 2.08 | -16.95 | 0 | 0 | 0 | 1.34 | 11.87 | -16.1 | 7.27 | 14.2 | -7.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 7.54 | -17.86 | -11.92 | 0.09 | -25.0 | -25.0 | 0.48 | -14.29 | -5.88 | 0 | 0 | 0 | 1.19 | -8.69 | -14.85 | 6.37 | 4.36 | 6.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 9.18 | 13.19 | -18.11 | 0.12 | -7.69 | 9.09 | 0.56 | 0.0 | 16.67 | 0 | 0 | 0 | 1.31 | -18.45 | 33.21 | 6.10 | -11.66 | 42.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 8.11 | 7.56 | -18.57 | 0.13 | 8.33 | 0.0 | 0.56 | -5.08 | -21.13 | 0 | 0 | 0 | 1.60 | 0.72 | 22.81 | 6.91 | -11.76 | -3.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 7.54 | -11.92 | 0.0 | 0.12 | 0.0 | 0.0 | 0.59 | 15.69 | 0.0 | 0 | 0 | 0.0 | 1.59 | 13.53 | 0.0 | 7.82 | 31.34 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 8.56 | -23.64 | 0.0 | 0.12 | 9.09 | 0.0 | 0.51 | 6.25 | 0.0 | 0 | 0 | 0.0 | 1.40 | 42.86 | 0.0 | 5.96 | 39.14 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 11.21 | 12.55 | 0.0 | 0.11 | -15.38 | 0.0 | 0.48 | -32.39 | 0.0 | 0 | 0 | 0.0 | 0.98 | -24.82 | 0.0 | 4.28 | -39.93 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 9.96 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 7.13 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.69 | 4.52 | 0.39 | -15.22 | 2.1 | 0.48 | 0 | 0 | 1.12 | -18.88 | 6.05 | -3.87 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 33.19 | 4.83 | 0.46 | 4.55 | 2.09 | -2.34 | 0 | 0 | 1.39 | -0.27 | 6.30 | -6.84 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 31.66 | -10.64 | 0.44 | -10.2 | 2.14 | 0.0 | 0 | 0 | 1.39 | 0.49 | 6.76 | 11.91 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 35.43 | -16.38 | 0.49 | 0.0 | 2.14 | -0.93 | 0 | 0 | 1.38 | 19.59 | 6.04 | 18.48 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 42.37 | 4.36 | 0.49 | -3.92 | 2.16 | 4.85 | 0 | 0 | 1.16 | -7.94 | 5.10 | 0.47 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 40.6 | 9.61 | 0.51 | 10.87 | 2.06 | -2.37 | 0 | 0 | 1.26 | 1.15 | 5.07 | -10.93 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 37.04 | 5.08 | 0.46 | -19.3 | 2.11 | -5.8 | 0 | 0 | 1.24 | -23.2 | 5.70 | -10.36 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 35.25 | -14.69 | 0.57 | -17.39 | 2.24 | 12.0 | 0 | 0 | 1.62 | -3.17 | 6.35 | 31.29 | 0.00 | 0 | 346 | 0.0 |
| 2015 (2) | 41.32 | -25.1 | 0.69 | -6.76 | 2.0 | -3.38 | 0 | 0 | 1.67 | 24.5 | 4.84 | 29.0 | 0.00 | 0 | 346 | 0.0 |
| 2014 (1) | 55.17 | 3.1 | 0.74 | -3.9 | 2.07 | 0.0 | 0 | 0 | 1.34 | 0 | 3.75 | 0 | 0.00 | 0 | 346 | 0.0 |
